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Measuring Your Content: Converting Audiences Into Bookings

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The slide deck of our upcoming #ATWS2015 session in Chile, exploring how travel brands and destinations can use smart content strategy to build audiences and drive leads & revenue.

Published in: Marketing
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Measuring Your Content: Converting Audiences Into Bookings

  1. 1. #ATWS2015
  2. 2. #ATWS2015
  3. 3. #ATWS2015 Measuring Your Content: Converting Audiences Into Bookings Matthew Barker - I&I Travel Media @hitriddle Get the slides: bit.ly/AContentAdventure
  4. 4. #ATWS2015 CONTENT OVERLOAD VS CONTENT STRATEGY
  5. 5. #ATWS2015 THE CUSTOMER JOURNEY STARTS LONG BEFORE THEY PACK THEIR SUITCASE $
  6. 6. #ATWS2015 GOOGLE’S CUSTOMER JOURNEY TOOL
  7. 7. #ATWS2015 EXPLORING YOUR CUSTOMER JOURNEY(S) Google Analytics Conversions > Multi-Channel Funnels > Assisted Conversions Get the slides: bit.ly/AContentAdventure
  8. 8. #ATWS2015 MANY JOURNEYS FOR EACH CUSTOMER
  9. 9. #ATWS2015 ENOUGH THEORY, LET’S GET PRACTICAL!
  10. 10. #ATWS2015 THE BIGGEST CONTENT MARKETING MYTH
  11. 11. #ATWS2015 GET PROMOTING
  12. 12. #ATWS2015 FIND YOUR INFLUENCERS
  13. 13. #ATWS2015 PAY TO PLAY
  14. 14. #ATWS2015 SURVIVING THE “NEW” SEO
  15. 15. #ATWS2015 SURVIVING THE “NEW” SEO
  16. 16. #ATWS2015 TURNING QUALIFIED PROSPECTS INTO LEADS
  17. 17. #ATWS2015 MAXIMISING CONVERSION RATES
  18. 18. #ATWS2015 IMPACTING THE (PHYSICAL) CUSTOMER JOURNEY
  19. 19. #ATWS2015 THE CUSTOMER JOURNEY DOESN’T FINISH WHEN THE TRIP ENDS
  20. 20. #ATWS2015 BUT WHAT ABOUT EVERYONE ELSE?!
  21. 21. #ATWS2015 BUILDING A BETTER CONTENT STRATEGY Get the slides: bit.ly/AContentAdventure
  22. 22. #ATWS2015 REMEMBER THIS COOL REPORT? Conversions > Multi-Channel Funnels > Assisted Conversions Get the slides: bit.ly/AContentAdventure
  23. 23. #ATWS2015 EVEN COOLER!
  24. 24. #ATWS2015 COOLER AGAIN!
  25. 25. #ATWS2015 SO HOW DO YOU GET THIS DATA GOLD MINE? Get the slides: bit.ly/AContentAdventure
  26. 26. #ATWS2015 SO HOW DO YOU GET THIS DATA GOLD MINE? Get the slides: bit.ly/AContentAdventure
  27. 27. #ATWS2015 VISUALISE THE JOURNEY
  28. 28. #ATWS2015 FROM CONTENT OVERLOAD TO CONTENT STRATEGY $
  29. 29. #ATWS2015 BE A BETTER CONTENT MARKETER
  30. 30. Matthew Barker - I&I Travel Media @hitriddle Get the slides: bit.ly/AContentAdventure

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