Blueprint wants to change Vancouver's music festival experience with Generate | BetaKit
1. S E A R C H T I P S ( H T T P : / / B E T A K I T . C O M / T I P S / )
I N N O V A T I O N ( H T T P : / / B E T A K I T . C O M / I N N O V A T I O N / )
R E S O U R C E S ( H T T P : / / B E T A K I T . C O M / R E S O U R C E S / )
A B O U T ( H T T P : / / B E T A K I T . C O M / A B O U T - U S / )
C O N T A C T U S ( H T T P : / / B E T A K I T . C O M / C O N T A C T - U S / )
T H E D I S R U P T O R S ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / T H E - D I S R U P T O R S / )
(http://betakit.com/)
B Y D O N N É T O R R ( H T T P : / / B E T A K I T . C O M / A U T H O R / D O N N E - T O R R / ) /
T E C H I N N O V A T I O N ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / E M E R G I N G - T E C H N O L O G Y / ) ,
T E C H N O L O G Y ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / T E C H N O L O G Y / ) /
A P R I L 2 , 2 0 1 5
&
C A N A D I A N S T A R T U P
N E W S ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / C A N A D I A N -
S T A R T U P - N E W S / )
T E C H
I N N O V A T I O N ( H T T P : / / B E T A K I T . C O M / C A T E G O R Y / E M E R G I N G -
T E C H N O L O G Y / )
3. T
he music festival season is upon us in B.C. With line-ups being announced and summer weekends
being filled up, it’s hard to know which festivals to choose. And when it comes to where hard earned
paycheques get spent, most festival goers these days expect more than just the usual light display.
While festivals like Squamish Valley Music Festival, Pemberton Music Fest, and Shambhala have continued to
draw thousands of attendees across the Pacific Northwest each year, B.C.’s event producers are under
pressure to gain a leg-up in the competitive market. Especially when tickets range from $200 to $1700 and
the main demographic of attendees are tech-savvy millennials(http://www.eventbrite.com/academy/music-festivals-
trends-2014/), according to Eventbrite. With competition and inspiration like Coachella and Art Basel among
others, B.C.’s event producers are looking for new ways to integrate tech and art into the music festival
experience.
Elevating the game
One example is a recent collaboration between Blueprint(http://thisisblueprint.com/) (known for record-setting
content and engagement at its music festivals) and Vancouver-based music label and multimedia hub
Hybridity(http://www.hybriditymusic.com/). In a recent interview with Matt Owchar, the Digital Marketing
Manager at Blueprint, he mentioned that they plan to establish Vancouver as a world class festival destination
with their upcoming SEASONS(http://seasonsfestival.com/) as the pinnacle festival. To do this Blueprint had to
figure out innovative ways to diversify their content and festival experience. Wanting to merge art,
technology and music into something never experienced before, Blueprint and Hybridity came together to
create interactive multimedia activations through Hybridity’s Generate app(http://www.generateapp.com/).
4. culture(http://betakit.com/tag/culture/) vancouver(http://betakit.com/tag/vancouver/)
S H A R E O N : FA C E B O O K ( H T T P : / / W W W . F A C E B O O K . C O M / S H A R E R . P H P ?
U = H T T P : / / B E T A K I T . C O M / B L U E P R I N T -
W A N T S -T O -
C H A N G E -
V A N C O U V E R S -
M U S I C -
F E S T I V A L-
E X P E R I E N C E -
W I T H -
T W I T T E R ( H T T P S : / / T W I T T E R . C O M / I N T E N T / T W E E T ?
O R I G I N A L _ R E F E R E R = H T T P : / / B E T A K I T . C O M / B L U E P R I N T-
W A N T S -T O -
C H A N G E -
V A N C O U V E R S -
M U S I C -
F E S T I V A L-
E X P E R I E N C E -
W I T H -
P I N T E R E S T ( H T T P : / / Y O U R U R L H E R E . C O M / / P I N T E R E S T. C O M
U R L = H T T P : / / B E T A K I T . C O M / B L U E P R I N T-
W A N T S -T O -
C H A N G E -
V A N C O U V E R S -
M U S I C -
F E S T I V A L-
E X P E R I E N C E -
W I T H -
G O O G L E +
( H T T P S : / / P L U S O N E . G O O G L E . C O M / _ / + 1 / C O N F
H L = E N -
U S & U R L = H T T P : / / B E T A K I T. C O M / B L U E P R I N T-
W A N T S -T O -
C H A N G E -
V A N C O U V E R S -
M U S I C -
F E S T I V A L-
L I N K E D I N ( H T T P : / / W W W . L I N K
M I N I = T R U E & U R L = H T T P : / / B E T A
W A N T S -T O -
C H A N G E -
V A N C O U V E R S -
M U S I C -
F E S T I V A L-
E X P E R I E N C E -
W I T H -
The app will be used in the upcoming SEASONS Music Festival, where attendees can participate in live
audiovisual experiences and curate their own unique visuals using the Generate app on their mobile devices.
Additional audio-reactive imagery and videos are projected on a live Generate content wall, allowing
attendees to document their SEASONS experiences in unique ways and share them with fellow festival goers.
Users will also be able to view their Generate content aggregated on a special SEASONS website feeds for
later viewing and sharing.
5. G E N E R A T E / & T = B L U E P R I N T
W A N T S T O
C H A N G E
V A N C O U V E R ’ S
M U S I C
F E S T I V A L
E X P E R I E N C E
W I T H
G E N E R A T E )
G E N E R A T E / & T E X T = B L U E P R I N T
W A N T S T O
C H A N G E
V A N C O U V E R ’ S
M U S I C
F E S T I V A L
E X P E R I E N C E
W I T H
G E N E R A T E & T W _ P = T W E E T B U T T O N & U R L = H T T P : / / B E T A K I T. C O M / B L U E P R I N
W A N T S -T O -
C H A N G E -
V A N C O U V E R S -
M U S I C -
F E S T I V A L-
E X P E R I E N C E -
W I T H -
G E N E R A T E / & V I A = B E T A K I T )
G E N E R A T E / & M E D I A = H T T P : / / B E T A K I T. C O M / W P -
C O N T E N T / U P L O A D S / 2 0 1 5 / 0 4 / P H O T O -
1 - 1 -
1 0 2 4 X 7 6 8 . J P G & D E S C R I P T I O N = B L U E P R I N T
W A N T S T O
C H A N G E
V A N C O U V E R ’ S
M U S I C
F E S T I V A L
E X P E R I E N C E
W I T H
G E N E R A T E )
E X P E R I E N C E -
W I T H -
G E N E R A T E / )
G E N E R A T E / )
Donné Torr (http://betakit.com/author/donne-torr/)
Donné Torr is a specialized content marketer, musician, and DJ producer. Born in
South Africa but raised on the west coast of Canada, she is ruled by her family’s motto
“Torr Altiora Spero” which translates to “I hope higher things.” She thrives on the
creative genius of her peers and is happiest when watching her two favorite Dames -
Judi and Maggie.
W e b s i t e ( h t t p : //d o n n e t o r r. c o m / )
Tw i t t e r ( h t t p s : // t w i t t e r. c o m /d o n n e r s s )
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P R E V I O U S A R T I C L E
MAKING US HUMAN AGAIN: AN
INTERVIEW WITH LUMO
BODYTECH’S CO-FOUNDER
ANDREW
CHANG(HTTP://BETAKIT.COM/MAKING-
US-HUMAN-AGAIN-AN-INTERVIEW-WITH-
LUMO-BODYTECHS-CO-FOUNDER-
ANDREW-CHANG/)
N E X T A R T I C L E
VARAGESALE RAISES $34 MILLION
SERIES B FROM SEQUOIA CAPITAL
AND
LIGHTSPEED(HTTP://BETAKIT.COM/VARAGESALE-
RAISES-34-MILLION-SERIES-B-FROM-
SEQUOIA-CAPITAL-AND-LIGHTSPEED/)
8. L A T E S T P O S T S
canada-wants-to-open-source-workplace-diversity-with-help-from-twg/#comment-
1496)2
Adrienne Marshall on TechGirls Canada wants to open source
workplace diversity with help from TWG(http://betakit.com/techgirls-
canada-wants-to-open-source-workplace-diversity-with-help-from-twg/#comment-
1495)
3
(http://betakit.com/the-next-cancer-fighting-wonder-
drug-is-an-ibm-computer/)
T H E N E X T C A N C E R -
F I G H T I N G W O N D E R D R U G
I S A N I B M
C O M P U T E R ( H T T P : / / B E T A K I T . C O M / T H E -
N E X T - C A N C E R - F I G H T I N G -
W O N D E R - D R U G - I S - A N - I B M -
C O M P U T E R / )
(http://betakit.com/shopify-ipo-priced-at-17-per-share-
company-raises-131-million/)
S H O P I F Y I P O P R I C E D A T
$ 1 7 P E R S H A R E , C O M P A N Y
R A I S E S $ 1 3 1
M I L L I O N ( H T T P : / / B E T A K I T . C O M / S H O P I
I P O - P R I C E D - A T - 1 7 - P E R - S H A R E -
C O M P A N Y - R A I S E S - 1 3 1 -
M I L L I O N / )
10. B E T A K I T
U P C O M I N G
E V E N T S
2 0 1 5 T E C H
L E A D E R S H I P
C O N F E R E N C E I S
H A P P E N I N G O N
(http://www.betakit.com/feed/)(https://twitter.com/BetaKit)(https://www.facebook.com/BetaKit)
(https://plus.google.com/102294495196404791144/posts)(https://www.linkedin.com/company/betakit)(http://www.youtube.com/user/Betakit)
11. M A Y
2 8 T H ( H T T P : / / B E T A K I T . C O M / E V E N T / 2 0 1 5 -
T E C H - L E A D E R S H I P -
C O N F E R E N C E - I S -
H A P P E N I N G - O N -
M A Y - 2 8 T H / )
May 28
I D E A C I T Y T O
L I G H T U P
T O R O N T O
S T A R T I N G J U N E
1 7 T H ( H T T P : / / B E T A K I T . C O M / E V E N T / I D E A C I T Y -
T O - L I G H T - U P -
T O R O N T O -
S T A R T I N G - J U N E -
1 7 T H / )
June 17 @ 8:00 am - June 19 @
5:00 pm
View All
Events(http://betakit.com/calendar/)
R E C E N T P O S T S
The next cancer-fighting
wonder drug is an IBM
computer(http://betakit.com/the-
next-cancer-fighting-wonder-
drug-is-an-ibm-computer/)
1
RtTech Software wins the
2015 BDC Innovation
Award(http://betakit.com/rttech-
software-wins-the-2015-bdc-
innovation-award/)
2
GreenSoil Investments
launches new Building
12. M O S T
C O M M E N T E D
C O P Y R I G H T 2 0 1 2 - 2 0 1 5 B E T A K I T B A C K T O T O P ( # )
Innovation Fund with
$25M initial
close(http://betakit.com/greensoil-
investments-launches-new-
25m-building-innovation-
fund/)
3
B E T A K I T W A N T S T O
S E N D Y O U T O T . . .
( H T T P : / / B E T A K I T . C O M / B E T A K I T -
W A N T S - T O - S E N D - Y O U - T O - T H I S -
S U M M E R S - G R O W -
C O N F E R E N C E / )
D U E S O U T H :
O P P O R T U N I T I E S A R E N . . .
( H T T P : / / B E T A K I T . C O M / D U E -
S O U T H - O P P O R T U N I T I E S - A R E -
N O T - B O U N D E D - B Y -
G E O G R A P H Y / )
W A N T T O G O T O
I N B O U N D C O N 2 0 1 4 . . .
( H T T P : / / B E T A K I T . C O M / W A N T -
T O - G O - T O - I N B O U N D C O N - 2 0 1 4 -
I N - T O R O N T O - B E T A K I T - I S -
G I V I N G - A W A Y - T W O - T I C K E T S / )
61
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