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Presentation: Lean Innovation through
Time: 11.04.2013; 10:20
Location: Pendulum
Speaker: Matthias Pohle

       www.facebook.com/speedcreation
       www.twitter.com/speedcreation
About Matthias
                                    •   Head of Process & Production Engineering New Business,
                                        Swisscom Switzerland AG
                                    •   Lecturing Entrepreneurship & Innovation, Swiss Distance
                                        University of applied Science (FFHS)
                                    •   Speaker & Coach regarding Innovation & Product Development
                                    •   Co-Founder, International Speed Creation Association (ISCA)

                                    •   Self employed Business Consultant
                                    •   Project Manager and Post Merger Integration, film.de AG
                                    •   Start-Up CEO, CINEware GbR




 www.xing.com/profile/MatthiasMD_Pohle
 www.linkedin.com/pub/dir/Matthias/Pohle
 https://www.facebook.com/matthias.m.pohle
Was ist ein Erlebnis und in welchen Dimensionen
kann es beschrieben werden?
                                                                          4




                                                                          Swi Human Cen
How focusing on Customer Experience forcecd us to be more agile in Product-
 & Service Development
How much does work
weigh?
Initial Situation
            People often work on several projects simultaniously. In addition they
            have meetings with their boss, team meetings, courses, etc. This
   Pain 1
            concludes that they have only few time for every project in any given
            work week.

            Also in today`s time knowledge is spread. Project members come from
   Pain 2   different locations and different fields of work.



            This leads to an efficiency loss and longer project development cycles.
            Workshops need to be repeated, project members get replaced. There’s a
            lot of travel time… At the end the project hauls 5-7 month for the business
            requirements instead of the planned 2.


                          Matthias Pohle, Sven Krause                                 7
The problem today!
                                                                                                                          Pain 3
                                                                                 That sounds like a good project idea.
                                                                                 Customer will like the new product for
Erfüllungsgrad                                                                   sure. But what does he want from us?
                                                                                 What are his detailed requirements
100 %            Heureka! I got a rough                                          regarding the sub-project I`m working
                 idea, anlyzed the                                               in?
                 customers needs and set
 80 %            goals for my project!
                                                                             ? ? ?! ? ?? ?!

                                                                                                          ? ? ?! ? ?? ?!

                                               ?                          Sub Project Technology

                                                                          ? ? ?! ? ?? ?!
                                                                                                        Sub Project Process
                                                                                                    ? ? ?! ? ?? ?!

                 Idea Champion                                           Sub Project IT
 5%
                                                                                                 Sub Project Goto Market

                                           Matthias Pohle, Sven Krause                                                             8
The new story for Development Projects!
                                       In a small group we set the
                                       fundamentals and describe the               Great! Due to the preliminary work
                                       idea more detailed. Therewith it`s          during speed creation we now know
completion                                                                         what the project is all about. We
                                       easier for the procet team to
             Heureka! I got a rough                                                understood where we have to focus
100 %                                  understand the idea and work on
                                                                                   on in our sub projects.
             idea, anlyzed the         the detailed specifications
             customers needs and set
 80 %        goals for my project!

                                                                                                 

                                                                                                                            
                                                                            Sub Project Technology

                                                                                                        Sub Project Process
                                           Speed Creation
                                            Speed Creation

                                                                            Sub Project IT
                                                                                                                        
             Idea Champion
 5%
                                                                                                  Sub Project Goto Market

                                              Matthias Pohle, Sven Krause                                                       9
Talking in pictures




Speed Coaches guide through the workshop   It’s the project strategy part, have an inspirating location Team has fun, don’t have to prepare the workshop,
                                           out of office, not to be distracted by «daily colleagues» focus on the matter, not formalism, make paper prototypes,




                                                   Matthias Pohle, Sven Krause                                                                             10
The Role Model for structured agility & stakeholder involvement




-    During the Speed Creation a smal team is working very agile on a draft
-    To secure the quality of their work every eveneing the invite other stakeholder as a jury to
     get feedback
                                          Matthias Pohle, Sven Krause                               11
Collaboration Model vs. Toolkit
             The Collaboration Model describes how people can
             collaborate very efficient in complex project
             environments and who is doing what (Coach,
             Champion,Participant, Jury)


             The simplified Toolkit describes what the team is actually
             doing (agenda & workshop modules) and which
             methodolgy they‘re using




                  Matthias Pohle, Sven Krause                             12
An agile collaboration model needs a lean and
simple toolkit




                    Matthias Pohle, Sven Krause   13
The Speed Creation Process
           Project introduction - Pitch & Feedback
Day 1   
        
            Workshop I (Initial Situation & Customer Needs)
            Workshop II (Project Goals)
           Workshop III (In Scope / Out of Scope)
           Jury presentation & Feedback


Day 2   
        
            Workshop IV (commercial offering, pricing)
            Workshop V (Use-Case Overview)
           Workshop VI (Use-Case table specifications )
           Management jury & Feedback

Day 3      Workshop VII (General Requirements)
           Final presentation
           Speed Coach Feedback & next steps in Project Management



                                                                      14
A modified Speed Creation Process




              Matthias Pohle, Sven Krause   15
NABC a tool to further structure your Value Proposition
Need                                                       Approach
• What is the customers need?                              • Is there already an idea how to adress the
• How does the market develop?                               need?
• Which internal need/pains does the company               • Are there alternatives?
  have                                                     • Which experience do we want to create for the
                                                             customers?

Benefit                                                    Competition
• Which benefits does the customer have?                   • Are there alternatives?
• Which benefits do the company and/or their               • What happens if we do nothing?
  suppliers and partners have


                                       Matthias Pohle, Sven Krause                                           16
Feedback „Watering Hole“
Getting Feedback for quick iterations
Based on the Idea of Edward de Bonos „Thinking hats“

After you made a quick first draft. Ask others what they think of
it. They shall give „green“ and „red“ feedback
       What did they like about your idea and presentation.
       What point do you absolutely have to keep?

       What didn‘t the like, what didn‘t they understand? What could you make
       better and specify more detailed?
Workshop Module „Scoping“


                             




                            19
             Matthias Pohle, Sven Krause   19
The Customer Experience Chain




              Matthias Pohle, Sven Krause   20
Fusion Modeling
the common denominatorfor interdisciplinary teams




                          Matthias Pohle, Sven Krause   21
Business Modell Canvas

                                                             The „Canvas“ developed by Alexander
                                                             Osterwalder is meant to forecast
                                                             Business Innovation.

                                                             Using it you can also establish a new
                                                             collaborative working pattern,
                                                             sketching first ideas and evolve them
                                                            in interations just by rewriting or
                                                             repositioning post-ist

                                                             Also we made good results experimenting with
                                                             the canvas tool and accidentially using it not
                                                             only for product/service development but also
                                                             for team and department workshops



http://www.youtube.com/watch?feature=player_embedded&v=QoAOzMTLP5s
                                                                                                              22
Wins - Why do we do Speed Creation Sessions?
    WIN   1. We accelerate Projects                      
             Detailed requirements and documentation are roughly available in 1 Session instead of 5-6 month. The 72hrs
             working mode includes a good time management for the workshop including preparation and wrap up
             documentary. The project team members can focus and therefore save time


    WIN   1. We build a common understanding                                    
             Due to the focused work we achieve a common understanding within the involved project members and also
             preserve this knowledge right away and document it (typical documentation but also new ones like video pitching

    WIN   2. We optimize the feasibility 
             After a speed creation everyone know on what to focus for the feasibility and the realisation. A compliance
             can be done very fast based on the specified requirements during the speed creation


    WIN   1. We increase cross-organizational collaboration 
             Speed-Creation teams are interdisciplinary. Due to the work hard/play hard approach we foster
             teambuilding in matrix organisations




                                             Matthias Pohle, Sven Krause                                                       23
Critical Success Factors
   1. Expectation Management
   2. Customized Speed-Creations
   3. Concentrated Work without disctraction
   4. Feedback from the jury
   5. Interdisziplinary Team
   6. The Project Managers responsibility for the BC-BRS

                       Matthias Pohle, Sven Krause         24
Matthias Pohle, Sven Krause   25
Open Innovation Project




    www.facebook.com/speedcreation
    www.twitter.com/speedcreation

    www.speedcreation.org (coming soon)
27


«Scientists tell us that the fastest animal on earth – with a top
speed of 120 feet per second – is a cow that has been dropped
out of a helicopter» (Dave Barry)




                                                                    27
Presentation: Lean Innovation through
Time: 11.04.2013; 10:20
Location: Pendulum
Speaker: Matthias Pohle
                                        The End
       www.facebook.com/speedcreation
       www.twitter.com/speedcreation

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Here are the key steps for the "Scoping" workshop module:1. Present the initial idea/concept to set the context2. Discuss the customer needs that were identified and how the idea addresses those needs 3. Brainstorm the key features/functions that would be included in scope to deliver value to customers4. Brainstorm features/functions that are out of scope and won't be included at this time5. Map out the in-scope and out-of-scope features to define the minimum viable product6. Get feedback from other stakeholders on the proposed scope7. Refine the scope based on the feedback to ensure it's clear what will and won't be

  • 1. Presentation: Lean Innovation through Time: 11.04.2013; 10:20 Location: Pendulum Speaker: Matthias Pohle www.facebook.com/speedcreation www.twitter.com/speedcreation
  • 2. About Matthias • Head of Process & Production Engineering New Business, Swisscom Switzerland AG • Lecturing Entrepreneurship & Innovation, Swiss Distance University of applied Science (FFHS) • Speaker & Coach regarding Innovation & Product Development • Co-Founder, International Speed Creation Association (ISCA) • Self employed Business Consultant • Project Manager and Post Merger Integration, film.de AG • Start-Up CEO, CINEware GbR www.xing.com/profile/MatthiasMD_Pohle www.linkedin.com/pub/dir/Matthias/Pohle https://www.facebook.com/matthias.m.pohle
  • 3. Was ist ein Erlebnis und in welchen Dimensionen kann es beschrieben werden? 4 Swi Human Cen How focusing on Customer Experience forcecd us to be more agile in Product- & Service Development
  • 4. How much does work weigh?
  • 5. Initial Situation People often work on several projects simultaniously. In addition they have meetings with their boss, team meetings, courses, etc. This Pain 1 concludes that they have only few time for every project in any given work week. Also in today`s time knowledge is spread. Project members come from Pain 2 different locations and different fields of work. This leads to an efficiency loss and longer project development cycles. Workshops need to be repeated, project members get replaced. There’s a lot of travel time… At the end the project hauls 5-7 month for the business requirements instead of the planned 2. Matthias Pohle, Sven Krause 7
  • 6. The problem today! Pain 3 That sounds like a good project idea. Customer will like the new product for Erfüllungsgrad sure. But what does he want from us? What are his detailed requirements 100 % Heureka! I got a rough regarding the sub-project I`m working idea, anlyzed the in? customers needs and set 80 % goals for my project! ? ? ?! ? ?? ?! ? ? ?! ? ?? ?! ? Sub Project Technology ? ? ?! ? ?? ?! Sub Project Process ? ? ?! ? ?? ?! Idea Champion Sub Project IT 5% Sub Project Goto Market Matthias Pohle, Sven Krause 8
  • 7. The new story for Development Projects! In a small group we set the fundamentals and describe the Great! Due to the preliminary work idea more detailed. Therewith it`s during speed creation we now know completion what the project is all about. We easier for the procet team to Heureka! I got a rough understood where we have to focus 100 % understand the idea and work on on in our sub projects. idea, anlyzed the the detailed specifications customers needs and set 80 % goals for my project!   Sub Project Technology  Sub Project Process Speed Creation Speed Creation Sub Project IT  Idea Champion 5% Sub Project Goto Market Matthias Pohle, Sven Krause 9
  • 8. Talking in pictures Speed Coaches guide through the workshop It’s the project strategy part, have an inspirating location Team has fun, don’t have to prepare the workshop, out of office, not to be distracted by «daily colleagues» focus on the matter, not formalism, make paper prototypes, Matthias Pohle, Sven Krause 10
  • 9. The Role Model for structured agility & stakeholder involvement - During the Speed Creation a smal team is working very agile on a draft - To secure the quality of their work every eveneing the invite other stakeholder as a jury to get feedback Matthias Pohle, Sven Krause 11
  • 10. Collaboration Model vs. Toolkit The Collaboration Model describes how people can collaborate very efficient in complex project environments and who is doing what (Coach, Champion,Participant, Jury) The simplified Toolkit describes what the team is actually doing (agenda & workshop modules) and which methodolgy they‘re using Matthias Pohle, Sven Krause 12
  • 11. An agile collaboration model needs a lean and simple toolkit Matthias Pohle, Sven Krause 13
  • 12. The Speed Creation Process  Project introduction - Pitch & Feedback Day 1   Workshop I (Initial Situation & Customer Needs) Workshop II (Project Goals)  Workshop III (In Scope / Out of Scope)  Jury presentation & Feedback Day 2   Workshop IV (commercial offering, pricing) Workshop V (Use-Case Overview)  Workshop VI (Use-Case table specifications )  Management jury & Feedback Day 3  Workshop VII (General Requirements)  Final presentation  Speed Coach Feedback & next steps in Project Management 14
  • 13. A modified Speed Creation Process Matthias Pohle, Sven Krause 15
  • 14. NABC a tool to further structure your Value Proposition Need Approach • What is the customers need? • Is there already an idea how to adress the • How does the market develop? need? • Which internal need/pains does the company • Are there alternatives? have • Which experience do we want to create for the customers? Benefit Competition • Which benefits does the customer have? • Are there alternatives? • Which benefits do the company and/or their • What happens if we do nothing? suppliers and partners have Matthias Pohle, Sven Krause 16
  • 15. Feedback „Watering Hole“ Getting Feedback for quick iterations Based on the Idea of Edward de Bonos „Thinking hats“ After you made a quick first draft. Ask others what they think of it. They shall give „green“ and „red“ feedback What did they like about your idea and presentation. What point do you absolutely have to keep? What didn‘t the like, what didn‘t they understand? What could you make better and specify more detailed?
  • 16. Workshop Module „Scoping“  19 Matthias Pohle, Sven Krause 19
  • 17. The Customer Experience Chain Matthias Pohle, Sven Krause 20
  • 18. Fusion Modeling the common denominatorfor interdisciplinary teams Matthias Pohle, Sven Krause 21
  • 19. Business Modell Canvas The „Canvas“ developed by Alexander Osterwalder is meant to forecast Business Innovation. Using it you can also establish a new collaborative working pattern, sketching first ideas and evolve them  in interations just by rewriting or repositioning post-ist Also we made good results experimenting with the canvas tool and accidentially using it not only for product/service development but also for team and department workshops http://www.youtube.com/watch?feature=player_embedded&v=QoAOzMTLP5s 22
  • 20. Wins - Why do we do Speed Creation Sessions? WIN 1. We accelerate Projects  Detailed requirements and documentation are roughly available in 1 Session instead of 5-6 month. The 72hrs working mode includes a good time management for the workshop including preparation and wrap up documentary. The project team members can focus and therefore save time WIN 1. We build a common understanding  Due to the focused work we achieve a common understanding within the involved project members and also preserve this knowledge right away and document it (typical documentation but also new ones like video pitching WIN 2. We optimize the feasibility  After a speed creation everyone know on what to focus for the feasibility and the realisation. A compliance can be done very fast based on the specified requirements during the speed creation WIN 1. We increase cross-organizational collaboration  Speed-Creation teams are interdisciplinary. Due to the work hard/play hard approach we foster teambuilding in matrix organisations Matthias Pohle, Sven Krause 23
  • 21. Critical Success Factors 1. Expectation Management 2. Customized Speed-Creations 3. Concentrated Work without disctraction 4. Feedback from the jury 5. Interdisziplinary Team 6. The Project Managers responsibility for the BC-BRS Matthias Pohle, Sven Krause 24
  • 22. Matthias Pohle, Sven Krause 25
  • 23. Open Innovation Project www.facebook.com/speedcreation www.twitter.com/speedcreation www.speedcreation.org (coming soon)
  • 24. 27 «Scientists tell us that the fastest animal on earth – with a top speed of 120 feet per second – is a cow that has been dropped out of a helicopter» (Dave Barry) 27
  • 25. Presentation: Lean Innovation through Time: 11.04.2013; 10:20 Location: Pendulum Speaker: Matthias Pohle The End www.facebook.com/speedcreation www.twitter.com/speedcreation