Have you ever thought about how the timing of your launch can affect the chance of success of your idea? If the timing of your idea is terrible, you are not going to get anything, or worse: you could get bankrupted.

1. Is Timing That Important
To Innovation?

2. Many entrepreneurs and business owners
believe that an innovative idea alone is all
it takes for their business to make a break
in the marketplace and achieve huge
success with huge recognition

3. Let’s be honest: if the
timing of your idea is
terrible, you are not
going to get anything

4. Case Study: GO Corporation

5. • In the 1980s, Go Corp was one of the
leaders in the market for touch computing
• One of the few pen computing companies
that offered tablet computers with styluses
• Shut down in 1994

6. What Went Wrong?

7. Tablet computers with styluses
 innovative idea but too ahead of its time
bad timing leads to failure
bankruptcy

8. Idea does matter, but it’s not the most
important thing to a business’s success

9. With bad timing, no good idea can bring you
the success you want

10. The best way to really assess timing is to
really look at whether consumers are really
ready for what you have to offer them

12. Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: peter@maverickmentoringforbusiness.com.au
Phone: 61 3 9005 8275