Diploma in social media marketing

Social Media Marketing: Final Assignment
max hansen's Certificate
Report Summary
Name : max hansen (82.209.183.241)
Your Score : 93 out of 100 (93%)
Correct Answers : 93 Question
Incorrect Answers : 7 Question
Unanswered : 0 Question
Required Passing Grade
(%)
:
%
Time taken : 11 mins 7 secs
Your Result : Distinction
Email : max-hansen@live.com
Your Answers
Correct

Q1 ) Achieving results in Social Media Marketing is quick and easy.
A. True
B. False(Your Answer)
Correct
Q2 ) Where are you likely to find curated content?
A. YouTube(Your Answer)
B. Television
C. Facebook
Correct
Q3 ) What percentage of the internet population made an online purchase in 2014?
A. 80%(Your Answer)
B. 13%
C. 65%
D. 92%
Correct
Q4 ) Instagram Adverts are created through Power Editor on Facebook.
A. True(Your Answer)
B. False
Correct
Q5 ) There are a variety of factors that influence our ability to easily relay our message to
our audience
B. False
Correct
Q6 ) Which of the following is an example of a space-locator?
A. Someone sending a Tweet to a friend
B. Someone watching a YouTube Video
C. Someone using Yelp to leave a review for a business(Your Answer)

Correct
Q7 ) Digital Content is defined as information made available by a website, or other
electronic medium, for the purpose of consumption.
B. False
Correct
Q8 ) Which of the following will help you create the best content for your audience?
A. Writing an article about a current event that interests you
B. Putting something together quickly
C. Producing something of the highest possible quality with the resources you have available(Your
Answer)
D. Taking photos in the evening
Correct
Q9 ) Which of the options below is important to consider when writing content for social
media?
A. Expected number of visitors to our website
B. The audience(Your Answer)
C. Is the topic something that's trending
Correct
Q10 ) A social community is a feeling of fellowship among individuals as a result of
sharing common attitudes, interests, and goals.
A. False
B. True(Your Answer)
Correct
Q11 ) AOL Instant Messenger was an early social media tool
B. False
Correct

Q12 ) What sort of content is Pinterest best suited to?
A. Video
B. Text
C. Music
D. Images(Your Answer)
Correct
Q13 ) From the options below, where is the best place to share a video?
A. Facebook
B. YouTube(Your Answer)
C. Reddit
D. Twitter
Correct
Q14 ) Which of the following does not work well on LinkedIn
A. Business development
B. Recruitment
C. Interaction with potential leads
D. Funny videos(Your Answer)
Correct
Q15 ) People lacking a background in the area in which they are creating social content
can create something as professionally relevant as an industry expert.
A. True
Correct
Q16 ) Social Listening is the process of identifying and assessing what is being said about
a company, individual, product, or brand on the internet.
B. False
Correct

Q17 ) A/B Testing is the process of comparing two alternatives to see which one performs
better.
B. False
Correct
Q18 ) When embedding a YouTube video, you have to write all of the code yourself
A. True
Correct
Q19 ) Social media is a set of computer mediated tools that allow users to share or
exchange information, ideas, pictures, or videos in a viral community or network
B. False
Correct
Q20 ) A Facebook profile is the same as a Facebook page
A. True
Correct
Q21 ) LinkedIn requires a different form of management and content than any other form
of social media. Select all that apply
A. Content is more professionally focused (Your Answer)
B. Offers recruitment options for businesses(Your Answer)
C. Best understood as a showcase for your company as a professional organization, not a brand(Your
Answer)
D. Needs a fun happy tone
Correct
Q22 ) It's always best to assume forecasted profits are definite before the close of a
campaign.
A. True

Correct
Q23 ) Facebook requires a personable yet professional tone when speaking for a
business.
B. False
Correct
Q24 ) Sharing 3rd party content is a necessity of working in a social space, but what kind
of content would be best to share from the examples below?
A. Something that relates to a current event
B. Something that's relevant to a product you are selling that casts it in a postive light(Your Answer)
C. Something you find personally interesting
Correct
Q25 ) You should never screen 3rd party content.
A. True
Incorrect
Q26 ) Instagram is owned by Twitter.
B. False
Correct
Q27 ) What do you need to be wary of when writing text content for social media?
A. Spelling Errors
B. Cultural Insensitivity
C. Running foul of current events
D. All of the above(Your Answer)
Correct

Q28 ) The WALL-E Rule states: "If it's too much for a Disney film, it's too much for your
Facebook Page (or other social media platforms)."
B. False
Correct
Q29 ) When posting something on your Facebook Page you need to know why you are
doing it from a business perspective.
B. False
Correct
Q30 ) When engaging with customers on Twitter, it is best to use popular hashtags
without first checking their context.
A. True
Correct
Q31 ) When setting up a LinkedIn profile what should you consider? Select all that apply.
A. Completing the profile description(Your Answer)
B. Entering in your Educational Level(Your Answer)
C. Adding a professional picture(Your Answer)
Correct
Q32 ) Which of the following is an important step to complete when setting up your
YouTube Channel page?
A. Adding a Channel Icon
B. Writing a description
C. Connecting it to your website
D. All of the above(Your Answer)
Correct
Q33 ) Google Analytics allows social marketers to analyse where a visitor who enters their
website goes once they leave their Social Media platform.

B. False
Correct
Q34 ) Which of the following are positive habits we should follow as Social Media
marketers? Select all that apply:
A. Minimize communication with the outside world
B. Ensure you are using a variety of tools that compliment your marketing efforts(Your Answer)
C. Ensure you have a rounded knowledge of the platforms you are using(Your Answer)
Correct
Q35 ) 1st degree connections within LinkedIn are people linking directly to you
B. False
Correct
Q36 ) One of the best ways to build your own authority or a business' authority on
LinkedIn is through commenting on relevant content
B. False
Correct
Q37 ) Facebook offers which of the following?
A. In-house data analytical tools
B. Paid Advertising
C. Excellent data integration with other platforms
D. A large customer base
E. All of the Above(Your Answer)
Correct
Q38 ) Facebook offers paid advertising that can be targeted around users' self-selected
interests.
B. False

Correct
Q39 ) Connections are the bread and butter of LinkedIn, and are the key to promoting
your business or professional brand over time.
B. False
Correct
Q40 ) The Golden Rule of Online Reputation Management is treat customers or users
how you would want to be treated.
A. False
B. True(Your Answer)
Correct
Q41 ) Which of the following is required for a company page to be set up on LinkedIn?
A. An email domain is unique to the company(Your Answer)
B. A profile that must be more than 30% complete
C. A full description of its services
Correct
Q42 ) Which of the following do you need to check to be sure your Facebook page is set
up correctly?
A. Have you picked the correct category?
B. Is it listed on your website, business cards, or other customer facing marketing so it can be found?
C. Is your website listed?
D. All of the Above(Your Answer)
Correct
Q43 ) You should keep whoever is running your company's LinkedIn Page up to date on
information they may need to comment on posts and answer questions?
B. False
Correct

Q44 ) Which of the following isn't a profile strength on LinkedIn?
A. All-Star
B. Advanced
C. Medium(Your Answer)
D. Beginner
E. Intermediate
Correct
Q45 ) Data analysis is the process of systematically applying statistical and/or logical
techniques to describe and illustrate, condense and recap, and evaluate data.
B. False
Incorrect
Q46 ) Data analysis lays the foundations of good practice. Please check each of the
boxes that demonstrate why? Select all that apply.
A. Data analysis shows us what aspects of our content and postings are successful, and which are
failing to meet goals(Your Answer)
B. Without understanding the why of our social media performance, we cannot make any educated
changes to it(Your Answer)
C. Any change you make to your site or posting practices should be informed by data and track
religiously
D. This will give you the information you need to make educated decisions about your social media
strategy(Your Answer)
Correct
Q47 ) Twitter offer analytics that allows us to analyse the level of interaction with an
individual tweet?
B. False
Correct
Q48 ) Any change you make to your site or posting practices should be informed by data
and tracked extensively.
B. False

Correct
Q49 ) Facebook offer page analysis for business. What is the name of this function?
A. Insights(Your Answer)
B. Analytics
C. Informatics
Correct
Q50 ) We are a representative of our company on LinkedIn more so than any other
platform.
B. False
Correct
Q51 ) When is the best time to post something on Facebook?
A. 9am
B. 2pm
C. Whenever the data tells you(Your Answer)
D. After breakfast
Correct
Q52 ) What does ARPL stand for?
A. Annual Registration Payment Levy
B. Average Representation per Link
C. Average Revenue per Lead(Your Answer)
Correct
Q53 ) The best social media marketers are those who do not use the data at their
disposal to make informed decisions
A. True
Incorrect

Q54 ) What is the most important driving force for any social media post or campaign
A. Your profile picture
B. Driving traffic to your site(Your Answer)
C. Data Analysis
D. Gathering the greatest number of followers possible across all networks
Correct
Q55 ) A hashtag is:
A. a posting made on Twitter, of 140 characters or less.
B. any tweet that includes the use of another user’s username (“@username”) within the body of the
tweet.
C. to post or forward another user’s tweet on Twitter
D. a word or phrase on Twitter preceded by the hash sign (#) to identify messages on a specific
topic(Your Answer)
Correct
Q56 ) How much does it cost to set up a YouTube channel?
A. $50
B. It only costs the time you put into it(Your Answer)
C. Depends on where you are located
D. €15
Correct
Q57 ) Businesses use Instagram for:
A. The younger demographics
B. The in-house editing tools
C. The in-house analytics
D. A and B are both correct(Your Answer)
Correct
Q58 ) It's important to have measurable business goals when setting up a YouTube
channel. Which of the following represents examples of business goals? Select all
that apply.
A. Number of sales influenced by a video(Your Answer)
B. Increase in subscribers over time(Your Answer)

C. The colour of the video background
Correct
Q59 ) The category you select for your channel will affect its visibility within YouTube.
B. False
Correct
Q60 ) A tweet is:
A. a posting made on Twitter of 140 characters or less(Your Answer)
B. to post or forward another user’s tweet on Twitter
C. any tweet that includes the use of another user’s username (“@username”) within the body of the
tweet
D. a word or phrase on Twitter preceded by the hash sign (#) to identify messages on a specific topic
Correct
Q61 ) Brands should form the center of a community for their customers or users.
B. False
Incorrect
Q62 ) When managing your channel which of the following are important to do? Select all
that apply
A. Respond to comments actively(Your Answer)
B. Listen to user feedback to tailor your content(Your Answer)
C. Plan your content in advance(Your Answer)
D. Include third party music to make videos more interesting(Your Answer)
Correct
Q63 ) Tags help to drive engagement and visibility for YouTube videos.
B. False

Correct
Q64 ) Twitter supports more than one language.
B. False
Correct
Q65 ) Playlists allow you do which of the following within YouTube?
A. Can only be added to by the owner
B. Only make sense for music focused channels
C. Create a queue of similar videos for playback(Your Answer)
D. All of the above
Correct
Q66 ) When we think of Twitter, we consider which of the following? Select all that apply.
A. Twitter offers excellent data integration and paid advertising in the form of promoted tweets(Your
Answer)
B. Content on Twitter can go viral through retweets and lends itself to content that peaks interest
instantly(Your Answer)
C. Twitter requires active management of tweets, retweets, followers, and customer complaints(Your
Answer)
Correct
Q67 ) Bitly is a link shortening tool.
B. False
Correct
Q68 ) You need a Google Account to set up a YouTube Channel
B. False
Incorrect
Q69 ) When building a base of followers on Twitter it is important to:Tick all that apply
A. Ensure you have relevant well produced content to share(Your Answer)

B. Leverage hashtags and trends whenever possible to maximize your impact
C. Follow other popular accounts in your space and tweet at relevant influencers (Your Answer)
D. Stay in front of customer comments and be responsive(Your Answer)
E. Consider the success and failure of posts to see what resonantes(Your Answer)
Correct
Q70 ) Its always important to read what a hashtag is about before using it.
B. False
Correct
Q71 ) A strategy serves as the path forward for any online business by mapping out a
pathway to success.
B. False
Correct
Q72 ) Google Analytics requires which of the following to setup?
A. An email address
B. A Google Account(Your Answer)
C. A social media account
Correct
Q73 ) Good Online Reputation Management would include:
A. posting to review sites to promote your product or service, censoring customer complaints and
common sense use of "dummy" accounts on third party websites
B. focusing on excellent product / services, monitoring what customers are saying about you on social
media, providing excellent customer service and online PR(Your Answer)
C. undermining the credibility of negative reviewers and associated posts
Correct
Q74 ) "Mention" is an online social media software as a service that
A. enables posting of social messgaes across multiple social websites.

B. is a way to stay informed about what is being said about your brand and track this over time.(Your
Answer)
C. provides analytics for the different platforms.
D. is none of the above.
Correct
Q75 ) YouTube was founded in 2005
B. False
Correct
Q76 ) When setting a Social Marketing strategy its important to? Select all that apply
A. Create a posting schedule plan(Your Answer)
B. Plan your budgets(Your Answer)
C. Dedicate time to analytics(Your Answer)
D. Ensure that your contact details are correct on each platform(Your Answer)
Correct
Q77 ) What is S.O.S.T.A.C.?
A. A social management tool
B. An emerging social platform
C. A strategy template(Your Answer)
D. A forwarded post to your own timeline from another users timeline
Correct
Q78 ) Initial success during a campaign means you have mastered Social Marketing.
A. True
Correct
Q79 ) If our campaigns are massively over-performing, what should we do? (Select all that
apply)
A. Analyse why and learn from it(Your Answer)
B. Stop the campaign as we had not planned for this

C. Attempt to replicate the same approach for our next campaign where possible(Your Answer)
Explanation:
Correct
Q80 ) A retweet is defined as:
A. a mention is any tweet that includes the use of another user’s username (“@username”) within the
body of the tweet
B. a posting made on Twitter, of 140 characters or less
C. to post or forward another user’s tweet on Twitter(Your Answer)
D. a word or phrase on Twitter preceded by the hash sign (#) to identify messages on a specific topic
Correct
Q81 ) Online Reputation Management is the process of measuring and altering the
perceptions of a brand for the benefit of the company. This process is typically
performed by a social media manager and can involve the creation of content,
customer service, and any other relevant aspect of the business.
B. False
Correct
Q82 ) Great reputation management requires: Select all that apply.
A. Expert knowledge(Your Answer)
B. Time to monitor it(Your Answer)
C. An ability to speak more than one language
D. An awareness of tone and understanding of PR(Your Answer)
Correct
Q83 ) A Mention is any tweet that includes the use of another user's username
(@username) within the body of the tweet.
B. False
Correct
Q84 ) Instagram offers integration with other Social Platforms.

B. False
Correct
Q85 ) "Hootsuite" is
A. a social advertising platform provided by Owl technologies
B. free to access all functionality
C. a social media management tool that helps online marketers manage all of their social media in one
place(Your Answer)
D. none of the above
Correct
Q86 ) When planning for the future of your business' reputation it is important to: Select all
that apply.
A. Have an excellent product or service(Your Answer)
B. Ask customers to review your business(Your Answer)
C. Delete negative reviews
Correct
Q87 ) Which of the following should you NOT do when building a brand in the digital
space?
A. Answering queries promptly
B. Pay for advertising through a social channel
C. Failing to update your page(Your Answer)
D. Posting fresh content regularly
Correct
Q88 ) Setting out milestones and time frames for any campaign are important steps for
digital marketers.
B. False
Correct
Q89 ) When dealing with a negative review of your business that isn't true it is important to
show proof or evidence that supports your side of the story.

B. False
Correct
Q90 ) Which of the following actions should you take to deal with a negative review of
your business that is true? Select all that apply.
A. Present your side of the story honestly(Your Answer)
B. Call the user a liar
C. Check your tone and language before you post a reply with others in your company(Your Answer)
D. Inform the user of what steps you plan to take to address the situation(Your Answer)
Correct
Q91 ) A negative review is something that you cannot recover from or plan for.
A. True
Incorrect
Q92 ) Which of the following is considered an example of location based social media?
A. Facebook(Your Answer)
B. Yelp
C. Twitter
D. Instagram
Correct
Q93 ) Facebook allows the posting of video content hosted on a third party site or other
social network?
B. False
Incorrect
Q94 ) Which of the following is an important piece of any Social Media Marketing
strategy?
A. Managing followers(Your Answer)
B. Building a posting schedule
C. Installing Google Analytics

Correct
Q95 ) A good social media manager needs to know how to employ a wide ranging base of
knowledge about the brand they represent.
B. False
Correct
Q96 ) Why are tags so important to add to YouTube videos?
A. To target it to the right person
B. To allow you to add a language the video is relevant to
C. To increase its chances of showing up in the search results for YouTube or Google(Your Answer)
Correct
Q97 ) As a social marketing consultant, its necessary to have a in depth knowledge of
strategy development.
B. False
Correct
Q98 ) LinkedIn was originally used as a:
A. Place to arrange meet-ups
B. Digital CV(Your Answer)
C. Place to post video content
Correct
Q99 ) Facebook offer demographic targeting based upon users location, interest and age
if they have entered that information as part of their profile.
B. False
Correct
Q100
)
How should you choose which social network is best for the needs of your business
or client?

A. Always use Facebook no mater what
B. Choose a location based tool
C. Use which ever one most fits your business needs(Your Answer)
D. None of the above

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