Slides of the Brighton SEO Session that took place on the 25th of March 2021. The topic is if and how traffic has an impact on Googlebot crawling with some ideas on how to integrate these findings as part of an SEO strategy.

1. March 2021
The truth is in the logs
Max Woelfle
Marketing Lead Comparis
Your friendly Swiss consumer
empowerment platform
Insights into the correlation of traffic and website crawling

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March 2021
Agenda
Log File Analysis - Why does it matter?
How you can analyse your logs
Correlation of traffic and crawling
Now what? Actions for better crawling

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March 2021
About Comparis

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March 2021
About myself
● 5 years in SEO
● Based in 🇨🇭
● I like ☕

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March 2021
Log File Analysis - Why does it matter?
Source: https://developers.google.com/search/docs/guides/javascript-seo-basics

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March 2021
Log File Analysis - Why does it matter?
Source: https://developers.google.com/search/docs/guides/javascript-seo-basics

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March 2021
Log File Analysis - Why does it matter?
Source: https://developers.google.com/search/docs/guides/javascript-seo-basics

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Frequency matters for dynamic titles, news etc.
Log File Analysis - Why does it matter?

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How you can analyse your logs
screamingfrog.co.uk/log-file-analyser/

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How you can analyse your logs

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How you can analyse your logs
logz.io & deepcrawl.com

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Correlation of traffic and crawling
Source: https://imgs.xkcd.com/comics/correlation.png

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Correlation of traffic and crawling

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Correlation of traffic and crawling

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March 2021
Correlation of traffic and crawling

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Correlation of traffic and crawling

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Traffic initially driven by
● PR activities
● E-Mail newsletter
Correlation of traffic and crawling

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Correlation of traffic and crawling

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March 2021
Traffic & Crawling on similar pages
Classified Listings for rentals in CH:
● Similar position within site structure
● Similar content
● Similar change frequency

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March 2021
Luzern - pop. 82 000
Traffic & Crawling on similar pages

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March 2021
Thun - pop. 42 000
Traffic & Crawling on similar pages

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March 2021
Lyss - pop. 15 000
Traffic & Crawling on similar pages

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March 2021
Traffic & Crawling on similar pages

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March 2021
Traffic & Crawling on similar pages

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March 2021
Luzern - pop. 82 000
Traffic & Crawling on similar pages
🇨🇭󾓨

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March 2021
Lugano - pop. 62 000
Traffic & Crawling on similar pages
🇨🇭󾓩

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Traffic & Crawling on similar pages
🇨🇭󾓨

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March 2021
Traffic & Crawling on similar pages
🇨🇭󾓩

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March 2021
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What can you do now with this information?

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March 2021
Actions

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March 2021
Actions

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March 2021
Actions

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March 2021
Actions

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March 2021
Actions
📧

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March 2021
Summary
Combine
new URLs
with other
channels
Visit
Switzerland,
it’s a beautiful
country
Check your
logs
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