Hi, I'm Maxi and I do Inbound.

1. hi I'm Maxi,
And I do Inbound
maxiquema@gmail.com

2. My digital marketing career started out even before online
marketing became a big deal in the Philippines. It was even before
the Inbound Methodology became the standard practice and prior
to Google changing its algorithms for Search.
It was the days of keyword stuffing and my career started off by
writing product reviews on e-cigarettes (before they were called
vapes) for a client based in Minnesota, USA. From there, I started
studying as much as I could and as hard as I could to learn all I
can about digital marketing. As Google changed its algorithm, I
also changed the marketing tactics I practiced.
When I discovered Inbound, I knew that this was the job I'd be
happy to do for others until I'm 90.
:MaxiQuema +
Dig.ital (Mktg)
M y S t o r y

3. WHAT I CAN
DO FOR YOU
Digital Marketing
Help your company grow with the use of digital
marketing tactics and strategies that can best
achieve your company's goals. From brand
awareness to lead generation.
Social Media Marketing
This uses social media platforms
to engage and grow your
company's brand awareness
through automation, ads and
sharing. This is the best method
for online businesses that don't
have websites yet.
Content Marketing
This Inbound Method
focuses on creating
valuable content for
your customer in all
stages of their buyer's
journey in the efforts
of converting them
into customers.
Branding
Ensuring that your branding is
aligned all throughout your
company and that every
employee is a brand
ambassador is essential to your
brand's consistency and growth.
sales enablement
Giving the company's sales
team all the tools and data
that they will need in order
to gain more sales. This
includes aligning with your
marketing team to get
consistency with the brand
and lead qualification.

4. Marketing is really
just about sharing
your passion.
Michael Hyatt
Words of Inspiration

5. I learn your company's
goals. This is an
important step since it
will determine the
strategies that will be
planned out.
Clear SMART goals can
help everyone in the
company strive towards
the same target within a
set amount of time.
Discovery
Once the company's
goals for their online
marketing are clear and
the proposal has been
approved, a timeline for
deliverables will be
created. This will also
include a
communications schedule
so that updates and
meetings are already set.
Timeline
Based on the company's
goals, a digital marketing
proposal will be created
detailing all the tactics
planned, resources
required, and the
marketing budget needed
for the plan to succeed.
Proposal
Once everything is
mapped out and
planned, the marketing
tactics will then be
enacted and analyzed on
a regular basis.
This is when the real
work comes in.
Growth

6. 2008 - present Freelance Writer
These include Social Media Marketing,
Search Engine Optimization, Web Content,
Website building, etc. depending on the
needs of the client.
2009 - present Social Media ManagerFreelance
Responsibilities include: -Build and manage the
company’s social media profiles and presence,
including Facebook, Twitter, LinkedIn, and
additional channels that may be deemed relevant.
-Create shareable content appropriate for specific
networks to spread both our brand and our
content. -Monitor and engage in relevant social
discussions about our company, competitors,
and/or industry, both from existing leads and
customers as well as from brand new audiences. -
Run regular social promotions and campaigns and
track their success (e.g., Twitter chats, LinkedIn
discussions, etc.). -Work alongside other
marketers and content marketers to help
distribute content that educates and entertains
our audience and supports marketing goals. -
Drive consistent, relevant traffic and leads from
our social network presence. -Explore new ways
to engage and identify new social networks to
reach our target buyers. -Track, measure, and
analyze all initiatives to report on social media
ROI.
2009 - present Digital Marketing
SpecialistResponsibilities include: -Build
and manage a rich content/editorial
calendar that attracts a qualified audience
to our owned properties (including blog
posts, whitepapers, ebooks, reports,
webinars, infographics, etc.).-Grow new
leads, including marketing-qualified leads,
by converting site traffic through calls-to-
action, landing pages, and lead generation
content (including offers).-Optimize our
marketing automation and lead nurturing
processes through email, content, and
social channels.-Establish closed-loop
analytics with sales to understand how our
inbound marketing activity turns into
customers, and continually refine our
process to convert customers.

7. My exceptional qualities
Hardworking Dilligent Detail-oriented Adaptable Openminded

9. Notable projects Earliest to
current year

10. Edifier global
Social Media Marketing Campaign mainly for
Instagram and Facebook
@edifier_global
Branding for Edifier was already
established - clean,simple, impactful.
All social content was created based
on the brand messaging.

11. z hostel
Social Media Marketing, SEO,
and Content Creation
Consulted on the creation of
their website's blog and
consistency of brand messaging
for social media.

12. Bhoying's
Social Media Marketing and
Operations
Assisted in managing, sourcing,
menu planning, and operations
of restaurant along with social
media marketing

13. homebarhomie.com
Content Creation
Created product reviews and
other blog content for the
website

14. other brands

15. Maxi was a tireless contributor on my team. When I
gave her an assignment she always came back with
even more than I asked for. When I asked her to
learn something, she learned it and then came back
to teach me something else new. She has a hunger
for knowledge and a passion for Marketing. She will
be tremendous in anything she does. It was a
pleasure working with her and I highly recommend
anyone work with her in any capacity
recommendations

16. Apps I use
Canva Grammarly Asana Google Drive Dropbox