Oldstone & Green, Corporate Presentation

1. RESEARCH INSIGHTFACT INTELLIGENCE DISCRETION
Corporate Presentation - 2016

2. About Us
Oldstone & Green Limited (“O & G”) is a full service market intelligence consultancy,
offering incisive consumer-focused research and market intelligence, providing clients with
actionable insights. The agency was founded in 2010 by a team of young and dynamic
individuals.
Our strategy at the onset, was to meet international client needs, for market research and
intelligence in Nigeria and the West African sub-region, directly as a research agency and
as sub-contractors to top research firms in the United Kingdom, United States and other
regions of the world.
In 2015, the company restructured its operations, modified its strategy, and began offering
bespoke, quality and cost effective, market research services and business intelligence
solutions to corporates Nigeria .
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3. Our Research Methodology….
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Our Clientele…
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Oldstone & Green specialises
in tailor-made market
intelligence solutions, offering
our clients individually tailored
services.
We have extensive project
experience with international
clientele, and our approach to
local projects has been built
from our experience of
providing the best possible
service to international clients
Our aim is to provide
actionable insight which is both
profitable and implementable
What We Do…
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6. Our Driving Force...
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SPEED
SERVICE
EXCELLENCE
"It is of the highest importance in the art of detection to be able to recognize, out of a number of facts, which are
incidental and which vital". (Sherlock Holmes)

7. Our Business Objective...
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KEEP THE CLIENT
AHEAD OF
COMPETITION..!!!

8. What we see (Our Vision)
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... to become the leading
market intelligence
consultancy in Nigeria and
sub-Saharan Africa.

9. Our mission…
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..to continually add value
to our clients’ businesses
through our bespoke
market intelligence
solutions..

10. Our guiding principle…
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..conquering through
foreknowledge…..
"The reason the enlightened prince and the wise general conquer the enemy whenever they move, and their
achievements surpass those of ordinary men, is foreknowledge". (Sun Tzu)

11. Our core values…
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RESEARCH
FACT
INSIGHT
INTELLIGENCE
DISCRETION

12. Benefits of Oldstone & Green…
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1. Locally Aware, Globally Coherent
2. A one stop shop for market intelligence
3. Cost effectiveness and best possible prices
4. Deep knowledge of core competence
5. Greater control of output
6. Greater efficiency with timing
7. Vast base of experienced professionals

13. Our services
1. New Product research
2. Packaging research
3. Questionnaire, survey
and focus group
4. Market Intelligence
and Analysis
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14. Our Solution
New Product
Research
Packaging
Research
Questionnaire, Survey &
Focus Group
Market Entry &
Intelligence
• Market Entry
• Brand Equity
• Product Positioning
• Concept Testing
• Ideation (Ideas
Generation)
• Market Opportunity
Research
• Product Tasting
• Baseline & Checkup
–Pack Discovery
• On-Shelf Screening
• Quali Quant Study –
screen new pack
structures and
graphic designs
• Quantitative
Validation – store
audits and in-store
Interviews
• Questionnaire
administration
• Surveys
• Focus Group
• Interviews – IDI’s,
Intercept, Phone..
• Shopper Research
• Mystery Shopping
• Baseline Research
• Ethnography
• Strategy
• Market
Segmentation and
Landscaping
• Competitive
Intelligence
• Competitor
Intelligence
• SWOT Analysis
• PEST Analysis
• Sector surveillance
What we do..
We have an unmatched grip on the Fast Moving Consumer Goods (FMCG) Industry that spans over five years, working with top Global
brands, from desk research to field work. Providing cutting edge insight, intelligence and market entry strategy
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15. FMCG Sector
Conducted retail audit for bottled water, for a
leading brand, across key states of the federation
Market sizing for battery powered devices across
Nigeria, for a leading battery brand.
Market sizing and entry for one of the world's
leading industry player in corn production and
tortilla market
Diary industry intelligence for a global producer of
packaging materials
Cocoa value chain intelligence for a lading
agricultural company, helping to improve global
food security
Market entry intelligence for a leading FMCG
company on skin lightening, fairness and even-tone
creams
New product development intelligence for an
international snacking brand looking to enter the
extrusion market.
Mapping of a list of potential clients and their glass
packaging needs for one of India‘s leading glass
packaging companies.
Market Intelligence for a not-for-profit trade
association serving nearly 3,000 members in 45
countries, who wanted to understand the cold
storage chain for fresh produce.
Market Intelligence for a global client,
on the confectionary – candy and
biscuit – for M&A purpose
Cocoa value chain intelligence for a
lading agricultural company, helping to
improve global food security
Carried out retail audit and Identifying
retails companies
Market Intelligence for a global client,
on the confectionary – candy and biscuit
– for M&A purpose
Market entry intelligence for a leading
FMCG company on skin lightening,
fairness and even-tone creams
Cocoa value chain intelligence for a
lading agricultural company, helping to
improve global food security
A Niche for FMCG..
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16. Our Report formats
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17. Report formats..
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Report formats..
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Testimonials.
..our business has grown through personal
connections, recommendations and repeat
engagements.
Our clients tell us that they come back time
after time because our rigour, perspective and
vision results in tangible insights and
recommendations that help to grow their
business….

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Case Study – Market Intelligence
The Client/Problem
The client is a US based not-for-profit trade organisation servicing the entire supply chain for fresh produce
and floral industries. The organisation wants to position itself as a first-in-line resource to assist members and
prospective members with market intelligence.
The Action
Oldstone & Green, carried out in-depth primary and secondary research, providing
• An overview of key country metrics relating to the economy, government, business environment and
regional trade in the context of the global produce industry.
• Consumer trends affecting the produce industry, including retail, consumer food service, and overall food
consumption.
• An overview of the fresh produce industry comprising general market conditions, an examination of the
supply chain including insight into issues around domestic production, cold chain management,
distribution and employment, regulatory issues, science and technology issues, import and export data
• Projected the future of the produce industry over the next 3 to 5 years in terms of market, trade,
regulations, consumer trends and supply chain issues by examining drivers and challenges present in
Nigeria.
Outcome
The client was very pleased with the project as they got a clear picture of the supply chain of fresh produce
in Nigeria and enabled informed management decision on an entry strategy.
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Case Study
The Client/Problem
The client is one of India’s leading glass packaging companies, looking to boost export revenues and want
to tap into the African market for glass packaging, with focus on Nigeria. The client needed us to map a list
of potential clients and their glass packaging needs in the pharmaceutical industry.
The Action
Oldstone & Green, carried out in-depth primary and secondary research and able to
• Create a list of manufacturers and their relevant contact details (potential customers) and their packaging
needs across the industries identified by our client.
• Assess which manufacturers have an interest in changing their current glass packaging supplier
• Understand each manufacturer’s key purchasing criteria (i.e. what drives their choice of supplier, is it
price, product quality, bottles sizes available etc.?)
• Establish an indication of typical prices in the current market (price per 1000 bottles / price per tonne)
• Determine whether there are any local agents / distributors of glass packaging who may be well placed
to represent our client
• Provide our client with actionable industry driven information on the market in order to assist their
customer acquisition activities.
Outcome
The client used our findings to contact these manufacturers and increase their client list/base in Nigeria.
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REGIONAL FOCUS
GEOGRAPHIC COVERAGE
Our Strongest Markets
We have extensive expertise and on-ground presence
of trusted embedded analyst across sub-Saharan
Africa, with our strongest markets in the following
countries.
¨ Nigeria
¨ Ghana
¨ Cote d’Ivoire
¨ Angola
¨ Cameroon
¨ Kenya
¨ Tanzania
¨ Uganda
¨ Ethiopia
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Sectoral Focus
¨ Aviation
¨ Banking & Finance
¨ Energy and Extractive
¨ Power
¨ Media
¨ Telecommunications
¨ Infrastructure & Shipping
¨ Retail & Consumer Goods
¨ Oil & Gas
¨ Healthcare & Pharmaceuticals
¨ Agriculture
¨ Geopolitics & Economic
¨ Manufacturing
¨ Real Estate
SECTORS
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Contact Us
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Oldstone & Green Limited
RC: 889082
No 10b Ajanaku Street
Awuse Estate,
Opebi
Lagos State
Maxwell Ojelede
+234 803 246 0061
+234 818 871 7424
www.oldstoneandgreen.com
maxwell@oldstoneandgreen.com
Bankers:
Standard Chartered Bank Nigeria
Enquiries:
Research: research@oldstoneandgreen.com
Consulting: consulting@oldstoneandgreen.com
General: info@oldstoneandgreen.com
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