This practical workshop was delivered May 2021 as part of the Glide Project, hosted by Always Possible, funded by European Regional Development Fund and Buckinghamshire New University This presentation is broken into 3 parts: * How to Build Community * How to Grow Your Network * How to find collaborative opportunities. This is the 5 step process that May King taught to attendees to her workshop. The 5 step process can help to generate buzz and excitement for your lurkers because let's face it, we've all got lurkers on social media. So how we convert these lurkers into collaborative opportunities? Well May King devised a formular to help you: FOMO (BC + RB GN = CO) where FOMO = the Fear of Missing Out BC = Build Community RBGN = Relationship Building can in turn Grow your Network CO = Collaborative Opportunity. In order to generate that FOMO, you can follow a 5 step process, which May King has followed herself for her businesses, in London, in Brisbane and in Sheffield where she now resides. The 5 step process is: B - Build Community R - Relationship Building A - Authority + Prospecting N - Notoriety D - Direct Communication ---------------------------- Attendees of the practical workshop worked with each other to find ways to build their community, grow their network by relationship building, and find collaborative opportunities for their business, their cause, their charitable event. I hope you find my presentation slides useful and if you have any questions, I'm only a DM away! You can find me on all the socials as @maykingtea and on LinkedIn as May King Tsang Tweets you later! and thanks for reading this far. www.fomocreator.social

1. How to use FOMO to Build
Community, Grow Your
Network + Collaborate

2. How to use FOMO to Build Community, Grow your Network and COLLABORATE
About May King Tsang
o Live Social Media Content Creator
o International Speaker
o FOMO Strategist
o Social Media Consultant
o Business Mentor

3. How to use FOMO to Build Community, Grow your Network and COLLABORATE

4. How to use FOMO to Build Community, Grow your Network and COLLABORATE
FOMO (BC + RBGN = CO)
Building Community
Relationship Building Grow your Network
Collaborative Opportunities

5. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Building Community
Relationship Building
Authority + Prospecting
Notoriety
Direct Communication

6. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Interview with Natalie Pithers

7. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D
https://bit.ly/FundraisingFOMO
preFOMO liveFOMO postFOMO
Daily Lives + Updates
200 volunteers
50 speakers
£13,000 raised
24 Hour Fundraiser
Live Tweeting +
Instagram Stories
£30,000 raised
48 hour replay only
Tweets + Insta
reminders
£52,000 total

8. How to use FOMO to Build Community, Grow your Network and COLLABORATE
NETWORKING
In-person
Online
Free / Paid
Memberships
Facebook /
LinkedIn
groups
Social
Media
Friends /
Family
Email List
Audio
Rooms
Free /
Ticketed
Events
B
R
A
N
D
Twitter
Chats
Join
Build

9. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Make yourself unforgettable
Ask what they do
Yes to everything
Know your business
Intonation is King
Network like it’s going out of fashion
Get on a Speaker’s slot
Take notes
E-networking
And Follow Up
10 tips to Networking
https://bit.ly/NetworkingPowerBlog

10. How to use FOMO to Build Community, Grow your Network and COLLABORATE
The number of Instagram followers you
have mean nothing if you can’t build a
community of like-minded people who
care and engage.
The only real way to do this from scratch
is to become part of the conversation
https://bit.ly/GaryVeeInsta

11. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D
From
#maykingmistakes
To
#MayKingItHappen

12. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Group Activity
Where can you Build Community?
o 5 min introduction (total)
o 5 mins to share in Break Out

13. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D
Relationship Building
in the hashtags

14. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Relationship Building
(in the comments)

15. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Share content to
build relationships
(expect nothing in
return)
https://bit.ly/ImposterSyndrome
ByTonyBrooks

16. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Reply to all comments
Greet new followers
Say thank you to post creators
Start conversations in the hashtags
Look for opportunities to help others
Expect nothing in return
Relationship Building

17. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Grow Your Network

18. How to use FOMO to Build Community, Grow your Network and COLLABORATE

19. How to use FOMO to Build Community, Grow your Network and COLLABORATE

20. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Group Activity
Where can you Grow your Network?
o 5 minutes to write
o 5 minutes to share

21. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Authority and Prospecting
FOMO (BC + RBGN = CO)

22. How to use FOMO to Build Community, Grow your Network and COLLABORATE
FOMO bridges
the gap between
Social Media + PR

23. How to use FOMO to Build Community, Grow your Network and COLLABORATE
On your socials + blog:
- Tips + Advice
- Behind-the-scenes
- Results
- Milestones
(Business + Personal)

24. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D
FOMO Creator Academy
https://bit.ly/3mZYvSC

25. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Create an event with everything you do!
https://bit.ly/PreLive
PostFOMOdefined

26. How to use FOMO to Build Community, Grow your Network and COLLABORATE
www.pinterest.co.uk/maykingtea/fomocreator-podcast-guest-appearances

27. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Research (Homework): Where can you…
❖ Guest Blog
❖ Appear on a Podcast
❖ Be Interviewed
❖ Asked to speak?

28. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Showcase your Authority | Act like a Customer

29. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Collaborate with Equals (to generate Sales)
bit.ly/MayKingTeaVictoriaTeaPot

30. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Collaborate to showcase Authority
Audience Growth
Collective FB Group
+ Podcast
@saleswithsara
(Sara Dalrymple)
@thelaunchlifeline
(Abi Sea)
@NikiHutchson

31. How to use FOMO to Build Community, Grow your Network and COLLABORATE
BC + RBGN (Brisbane, Australia)
Networking | Blog Posts |Twitter Chats
Guest Blogs |QBG FB + LinkedIn Groups
Google + | Speaking | TV | Radio |
Newspaper | Book contributor x 4
= CO + Sales (Australia)
Celebrity + Award Winning Chefs
Beer Expert + Wine Sommelier
Culinary Bookstore
Tearooms around Australia
Australia’s #1 Body Painter
Global Artist (Cai Guo Qiang)
BC + RBGN (London + Sheffield, UK)
Networking | Blog Posts |Twitter Chats
FB Groups | Memberships | Conferences
Twitter Spaces | Global Speaker | TV |
Radio | UK Magazine
= CO + Sales (UK, Ireland, EUR + US)
Google + Job Centre + Libraries
Local Brewery + Sheffield Pub
Several Tea Brands ( + Russell + Hobbs)
#VoicesOfHospitality
My Network For Women | #StreamAidLive
Digital Coffee Extra Shot | Real Tea Talk

32. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Research (Homework):
❖ Who can you collaborate with?
o Related industries
o People in the same industry but different niche
o Businesses you admire

33. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Notoriety
(Get Famous)
The Great Australian BBQ
- Channel 7
National Tea Day
- Sky News Sunrise

34. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D
“It isn’t bragging if
you can back it up”
Muhammad Ali

35. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D
https://bit.ly/AtomiconTestimonial
Share case studies

36. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Research (Homework):
❖ Make a list of clients to collect testimonial on:
o Google Business Profile
o LinkedIn Recommendations
o Facebook
o Email | WhatsApp | Messenger | Text
❑ Use CANVA to convert into graphics
❖ Think about Case Studies you can create from happy
clients (tell a story)

37. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D

38. Does FOMO
work for …?

39. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D
Why did you signup
to #ATOMICON20
in-person, virtual + Hybrid Conferences

40. How to use FOMO to Build Community, Grow your Network and COLLABORATE
B
R
A
N
D
preFOMO liveFOMO postFOMO
Facebook Ad +
FOMO Content
Sign up: 640
Digital Challenge
+ Masterclass
Sign up: 314
Fully Booked
Bootcamp
FULLY BOOKED

41. How to use FOMO to Build Community, Grow your Network and COLLABORATE
preFOMO liveFOMO postFOMO
Shared idea
Took a poll
Planner Preview
Sold Updates
Printers
Post Office
Target 250
SOLD 300
Waitlist for next planner

42. How to use FOMO to Build Community, Grow your Network and COLLABORATE

43. How to use FOMO to Build Community, Grow your Network and COLLABORATE

44. How to use FOMO to Build
Community, Grow your
Network + collaborate?
[Insert
BRAND
Here]

45. How to use FOMO to Build Community, Grow your Network and COLLABORATE
Tools Name Description + link
Agorapulse Scheduler, publisher, listener
https://www.agorapulse.com/mayking
ContentCal Content Marketing Planning
http://www.contentcal.io/?via=mayking
Kapwing Desktop Video Editor | Sub-titler + more
https://www.kapwing.com/
Kaptioned App - auto detect, transcribe and add subtitles to your videos.
Unfold App – templates to create Instagram + TikTok Snapchat content

46. How to use FOMO to Build Community, Grow your Network and COLLABORATE
+447592 222 752
 mayking@fomocreator.com
fomocreator.social