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Anders Advertising Portfolio

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Anders Advertising Portfolio

  1. 1. Advertising | Film PREPARED BY: MAYA ANDERS ADVERTISING CONSULTANT 
 CONTENT PRODUCER CONTENT STRATEGIST
  2. 2. CONTENT MAYA ANDERS PORTFOLIO Advertising | Film
  3. 3. MAYA ANDERS PORTFOLIO Advertising | Film
  4. 4. MAYA ANDERS CREDENTIALS
  5. 5. MAYA ANDERS CREDENTIALS
  6. 6. MAYA ANDERS404.200.1477 ATLANTA GA 30345 MAYAANGELLAANDERS@GMAIL.COM A HIGHLY-CREATIVE, EFFECTIVE AND PERSUASIVE Multi-Media Sales Executive with 5+ years of combined Sales, Account and Event Management experience. Results driven and capable of working independently and as part of a team with little or no supervision under tight deadlines. Field Sales, Film and Television and Integrated Marketing Agency experience. SPECIFIC EXPERTISE INCLUDES: B2B SALES FILM + TELEVISION PRODUCTION EVENT & PRODUCTION MANAGEMENT CLIENT AND VENDOR RELATIONS SPONSORSHIP SALES FOR FILM AND TELEVISION PRODUCTION TEAM MANAGEMENT 1+ SOCIAL MEDIA MANAGEMENT SCRIPT &PRESS RELEASE DEVELOPMENT EDUCATION THE NEW SCHOOL UNIVERSITY BFA, Film and Media Studies New York AMDA: The American Musical & Dramatic Academy ASSOCIATES New York LEHMAN COLLEGE FIELD PRODUCTION, CERTIFICATION New York DIGITAL ACCOUNT MANAGER RADIO ONE Atlanta Nov 2015 - Present REGIONAL SALES MANAGER LOGOMARK INC Atlanta Jan 2015 - Aug 2015 (8 months) DIGITAL CONTENT SPECIALIST PURERED INTEGRATED MARKETING Atlanta Aug 2013 - Jan 2015 (1 year 5 months ) ACCOUNT EXECUTIVE PURERED INTEGRATED MARKETING Atlanta Feb 2013 - July 2013 (6-months) Acquiring expert-level knowledge on the entire Radio One Atlanta and Interactive One Digital Portfolio Spearheaded the development of a new 100% digital revenue opportunity Proficient in Efficio, Media Monitors, Nielson and Wideorbit Holds various CSS Certifications Capable of managing multi-media account demands including radio spot script writing _______________________________ Assisted in the generation of over $1.2 million dollars in Promotional Product revenue within 8 months. Managed a team of 1 - Inside Sales Representative Maintained Expense reports Met with Decision Makers in Vendor Relations Maintained client, lead and prospect information in CRM System Assisted in the management of Trade Shows in Las Vegas and Orlando Attended Vendor Events: Product Demonstrations, Lead Development _______________________________ Utilized a newly developed Content Management System to manage all Digital Media content for our client’s newly developed mobile application and Web UI’s. Assisted with Quality and Assurance Implemented system work arounds that decreased average production time and enabled the team to meet our tight deadlines. _______________________________ Directed and coordinated the production and release of retail print advertising materials from release of creative concept, through multiple proofing cycles to final release of files. Ensured proper use of photography, styles and graphic treatments. Coordinated, executed, and provided graphic direction for all special Prepress projects.
  7. 7. MAYA HAS WORKED WITH BRANDS AND/OR HAS PLACED HER CLIENT’S ADVERTISING ON MEDIA OUTLETS LIKE :
  8. 8. MAYA ANDERS PORTFOLIO Advertising | Film
  9. 9. PORTFOLIO ADVERTISING | FILM
  10. 10. PORTFOLIO ADVERTISING | FILM
  11. 11. CONSUMER RESEARCH + ANALYSIS VALS + PERSONA DEVELOPMENT
  12. 12. Software developer at a trading firm Chicago, IL Mark Young, 29 THE TRENDY VISIONARY HOBBIES Hiking, Gaming ATTRIBUTES Tech-Savy Adventurous Active VALS: Innovators, achievers, experiencers BRANDS IKEA Saturday Night Live Playstation Apple Land Rover PAIN POINTS Badly designed user experiences Lack of fun in his everyday work and time to work at home Frustrated he has not climbed high enough in his career Wants to buy his own home SOCIAL MEDIA Facebook Snapchat Bumble INCOME $67,655
  13. 13. Director of a boutique event planning company Washington, DC Kiana Mulvey, 27 THE STYLISH DEALMAKER HOBBIES Fashion photography, blogging, yoga ATTRIBUTES Tech-Savy Adventurous Active VALS: Innovators, achievers, experiencers BRANDS IKEA, Houzz, JCrew,Victoria by Victoria Beckham, Land Rover PAIN POINTS Not yet having the social position she aspires to Not having enough time to balance work and life Driving is a frustration, does not see it as fun or satisfying SOCIAL MEDIA Facebook Instagram Pintrest Snapchat INCOME $50,655 + commission
  14. 14. PRINT STRATEGY | COPYWRITING
  15. 15. RADIO STRATEGY | COPYWRITING | PRODUCTION
  16. 16. RADIO SCRIPT LAND ROVER EVOQUE “SCOUT” RADIO 60 SEC ANASTASI SHARP, MAYA ANDERS, TOM MELENDEZ CREATIVE COPYWRITING FOR ADVERTISING You’re Jeff, the in-house photographer. You’ve been working at this agency for 5 years. Now Bob the photoshop guru of a new guy is sniffing out what should be your promotion. And your boss is coming in 3.2.1...what’re you gonna do? SFX OFFICE AMBIANCE, PHONES RINGING, TYPING, ETC ANNCR: DOOR OPEN SOUND.SFX I need 20 photos of a redwood forest by 3 PM.BOSS: DOOR SLAM.SFX: Bob is already on his way.ANNCR: CAR SPEEDING OFF.SFX: But you can fight his—ANNCR: CAR ENGINE SOUND.SFX: You know exactly who to turn to. Scout.ANNCR: LION ROAR.SFX: With your—ANNCR: EPIC ADVENTURE MUSIC: “JOURNEY OF WONDERS.”.MUSIC RADIO SCRIPT PAGE 1 RADIO SCRIPT LAND ROVER EVOQUE “SCOUT” RADIO 60 SEC ANASTASI SHARP, MAYA ANDERS, TOM MELENDEZ CREATIVE COPYWRITING FOR ADVERTISING Take me to the redwood forest! SCOUT: Where to, Jeff? JEFF: SCOUT: Let’s go! JEFF: Scout, capture those branches! CAMERA SNAPS.SFX Got it!SCOUT: Scout, see the light through those trees!JEFF: CAMERA SNAPS.SFX Alright, we’re done! Scout, let's get back to the office!JEFF: Excellent job gentlemen! Bob, you don’t mind helping Jeff move into his new office do you?BOSS: With Evoque’s new autonomous features, save time while Scout saves your job! Let Evoque take you there. ANNCR: PAGE 2
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  18. 18. TELEVISION STRATEGY | COPYWRITING | PRE-PRODUCTION
  19. 19. TELEVISION SCRIPT NAME: ANASTASI SHARP, MAYA ANDERS, TOM MELENDEZ CLIENT: LAND ROVER TITLE: “STEER CLEAR” TELEVISION LENGTH: 45 SEC DATE: 23 FEB 2017 VIDEO AUDIO 1. Text Frame: “Land Rover Presents: Steer Clear.” 2. Front ¾ angle of man in his car at night. He’s drinking and driving fast. We see woman passing on his left. 3. Cut to car interior front ¾ degree angle from the passenger side of woman’s car. She spills her coffee. 4. Cut to close up of woman’s hand pushing autonomous button. 5. Cut to wide shot of woman digging for towel. Man’s car swerves around her. 6. Medium shot of woman dabbing her shirt and looking down from the road. Car jerk causes her to look up. 7. Extreme close up and rack focus of woman’s face as she sees man swerving. 8. SFX: Car driving Loud music. SFX: Drink spilling sound. SFX: Car swerving sound. SFX: Gasping sound SFX: Music cuts out Car jerking sound. SFX: Both drivers breathing deeply. Ear ringing sound. SFX: Heart throbbing soundRear view shot of interior of woman’s car with touchscreen interface visible. Man’s car swerving in front of her car. Exterior view of both cars stopped without damage. Evoque is almost perpendicular to other car. 9. TELEVISION SCRIPT NAME: ANASTASI SHARP, MAYA ANDERS, TOM MELENDEZ CLIENT: LAND ROVER TITLE: “STEER CLEAR” TELEVISION LENGTH: 45 SEC DATE: 23 FEB 2017 VIDEO AUDIO 10. POV shot inside man’s car stopping and he looks distressed. V.O. Let Evoque steer you clear of the things you can’t control on the road. Let Evoque take you there. 12. Text frame: Land Rover Evoque. 11. Exterior view of Evoque driving off from the scene.
  20. 20. UX EXPERIENCE
  21. 21. UX : MOVING STORYBOARD
  22. 22. #EIGHTHWONDER DIGITAL BILLBOARD
  23. 23. STRUCTURE
  24. 24. INTERACTIVE KIOSK
  25. 25. SCOUT DISPLAY
  26. 26. LAND ROVER PROMOTIONAL BOOTH
  27. 27. $5 BRANDED GIVEAWAYS
  28. 28. FACEBOOK Had so much fun at the Land Rover Evoque Las Vegas Event today! An experience I’ll never foget! Autonomy is the future!! Rebecca Sanchez #eighthwonder #landroverevoque
  29. 29. Made a new friend today at the Land Rover Evoque Even in Las Vegas #besties #eighthwonder INSTAGRAM
  30. 30. PERISCOPE
  31. 31. TWITTER Today was insane! I got a car without a drive to dodge an axe 50 stories in the air! Truly incredible #eighthwonder #landroverevoque Sarah Noel @sarahnoel
  32. 32. PORTFOLIO ADVERTISING | FILM
  33. 33. CLICK
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  35. 35. Advertising | Film THANKYOU MAYA ANDERS ADVERTISING | FILM CONSULTANT | PRODUCER | STRATEGIST 404.200.1477 WORKWITHMAYAANDERS@GMAIL.COM

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