SlideShare a Scribd company logo
1 of 18
Download to read offline
B2B SOCIAL MEDIA
STRATEGY
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Setting SMART goals
for social media
• Strategic measures
– Increase brand equity : CSAT
– Improve reach and so leads and sales
• Tactical measures
– Share of voice, sentiment
• Operational measures
– Fans, Followers, Shares, Contribution
– Site referred visits, leads and
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Choose Your Social Networks
• Discover where audience actively participates on social media
to uncover biggest area of opportunity
• What Networks Get The Most Traffic?
• What Networks Are Most Popular Among Competition’s
Followers?
• Consolidate Your Preferred Social Networks
• Create a master social media accounts list that makes sense
for your business that includes the networks where your
audience is already active.
• Make Your Social Media Promotion Plan
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Short-term (12 month) Strategy
Create Visibility:
Look to expand Intuit’s footprint and
presence.
.
.
Create/nurture social properties across relevant channels
Engage existing and potential employees/talent
Brand L&T technology
services Ltd as one of
the best companies to
work for
Grow
Engage
Leverage
Generate Traction:
Build and nurture a community of
well engaged fans, in the form of
employees and potential talent.
Develop Brand Persona:
Implement campaigns that will
entice the TG and will position Intuit
as one of the best places to work.
MDI, Gurgaon Mayank Kashyap, EPGPM 17
BRANDS
Demolition & Scrap
Products Services
Agriculture
Products Services
Construction
Products Services
Forestry
Products Services
INDUSTRIES
Marine
Products Services
Mining
Products Services
Oil & Gas
Products Services
Vocational Trucks
Products Services
Paving
Products Services
Power Generation
Products Services
Rail
Products Services
Quarry & Aggregates
Products Services
Recycling & Waste
Products Services
Landscaping
Products Services
Support groups like parts, rental, used, financial,
etc. will participate in these industry channels
DEALERS
Areas of Focus: Brands, Industries, Dealers
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Your Efforts have to have a PURPOSE
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Where
We’ve Been
Social ChannelAdoption
at Brand Level
Enterprise Social Strategy,
Tools &Adoption
Digital Strategy Activation for
Industries & Dealers
You know your audience
and business goals.
• I need a FacebookPage.
• How do we make something viral?
• I need more followers.
• What should I publish on my page?
“
• My best performing content is animal pictures.
”MDI, Gurgaon Mayank Kashyap, EPGPM 17
Social Media Strategy:
Capabilities to
Build Customer
Relationship
MDI, Gurgaon
Mayank Kashyap, EPGPM 17
Social
Listening
Promotion Thought
Leadership
Customer
Support
MDI, Gurgaon Mayank Kashyap, EPGPM 17
The Value of Listening in
Social
Social
Listening
 Deeper insight into what is being said about us, including:
–Who is talking about us
–What they are talking about
–What our competitors are doing
–Key influencers (individuals and sites)
– Tone of conversations: positive, neutral ornegative
Includes social and business networking sites, content sharing
sites, blogs, Wikis, discussion forums and many more digital
communication channels.
Forum
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Social Listening
78%
11%
4%
Social Media Volume by Media Type
Twitter
Facebook
Blogs
Videos
News
Comments
Forums
Other
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Promotion
2
Promotion
> What it is: Connecting with our
customers with the right content and
channel to increase our reach and move
them down the sales funnel
> Goal: Reach a larger audience with
relevant content focused on our Brand,
products, services, and engaging topics
relevant to our diverse audiences
MDI, Gurgaon Mayank Kashyap, EPGPM 17
> What it is: Establishing ourselves as
a rich source of information relative to
our industry
> Goal: Provide information where it’s
missing or inaccurate, help customers
solve their business problems ,
establish ourselves as experts
> Benefits: Customer insights,
visibility/reach, press coverage, direct
conversation with the customer
Thought
Leadership
3
Thought Leadership
MDI, Gurgaon Mayank Kashyap, EPGPM 17
> What it is: Supporting our
business model better by
addressing customer issues and
requests real time via social media
> Goal: Address complaints in a
timely manner, be more efficient,
identify product issues and
integrate with current processes
Customer Support
Customer
Support
4
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Focus on Moving Customers
Down the Sales Funnel
Recommend
Content Typesand
Responsibility
Valueto
Customer
Partner with Brand Marketing to identify
inspirational stories that drive to lead
gen activity.
Brand
Awareness
Inspirational
Industry
Consideration
Valuable
Selection Product Factual
Acquisition Lead Generation Transactional
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Come to
our event!
Register page on
www.dealer.com
Dealers Customize Content for
Their Needs
MDI, Gurgaon
Mayank Kashyap, EPGPM 17
AND / OR
Interesting
story
Story on
www.lnttechser
vices.com/
Register page
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Measure Which Metrics To Monitor
MDI, Gurgaon Mayank Kashyap, EPGPM 17
Know What Your Competitors Are
Doing
MDI, Gurgaon Mayank Kashyap, EPGPM 17
In Summary> Assessment
> Why Social Media?
> Put your audience first
> What do you want your audience to do?
> Implementation
> Content Calendar
> Cross Channel
> Measure and Monitor
> Goals that are important to your business
MDI, Gurgaon Mayank Kashyap, EPGPM 17

More Related Content

What's hot

Instagram Growth Hacking Solution
Instagram Growth Hacking SolutionInstagram Growth Hacking Solution
Instagram Growth Hacking SolutionRocco Baldassarre
 
How to Increase Nonprofit Revenue with a Marketing Plan
How to Increase Nonprofit Revenue with a Marketing PlanHow to Increase Nonprofit Revenue with a Marketing Plan
How to Increase Nonprofit Revenue with a Marketing PlanBloomerang
 
#PRlife | Texas A&M University
#PRlife | Texas A&M University#PRlife | Texas A&M University
#PRlife | Texas A&M UniversityMMI Agency
 
SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst...
SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst...SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst...
SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst...Brainwork Technologies
 
How to start Career in Digital Marketing (2021)
How to start Career in Digital Marketing (2021)How to start Career in Digital Marketing (2021)
How to start Career in Digital Marketing (2021)Web Trainings Academy
 
Become a Digital Marketing Manager
Become a Digital Marketing ManagerBecome a Digital Marketing Manager
Become a Digital Marketing ManagerASIF IQBAL
 
Digital Marketing Agency- Pegalogics Business Plan and Proposal
Digital Marketing Agency- Pegalogics Business Plan and ProposalDigital Marketing Agency- Pegalogics Business Plan and Proposal
Digital Marketing Agency- Pegalogics Business Plan and ProposalPegaLogic Solutions Pvt. Ltd.
 
Pixel Studios introduces you to Internet Marketing
Pixel Studios introduces you to Internet MarketingPixel Studios introduces you to Internet Marketing
Pixel Studios introduces you to Internet MarketingPixel Studios Pvt Ltd
 
Digital Marketing Strategic Plan
Digital Marketing Strategic PlanDigital Marketing Strategic Plan
Digital Marketing Strategic PlanAfsana Siddique
 
Digital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentationDigital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentationMahesh Wagh
 
LinkedIn B2B Marketing User Guide 2020
LinkedIn B2B Marketing User Guide 2020LinkedIn B2B Marketing User Guide 2020
LinkedIn B2B Marketing User Guide 2020Let's Learn Digital
 
Marketing strategy planning template
Marketing strategy planning templateMarketing strategy planning template
Marketing strategy planning templateMacInnis Marketing
 
Rewarding career in digital marketing
Rewarding career in digital marketingRewarding career in digital marketing
Rewarding career in digital marketingVaibhavKaranjikar
 
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
 
How Techmagnate leveraged Quora for Content Marketing for the #1 NBFC in India
How Techmagnate leveraged Quora for Content Marketing for the #1 NBFC in IndiaHow Techmagnate leveraged Quora for Content Marketing for the #1 NBFC in India
How Techmagnate leveraged Quora for Content Marketing for the #1 NBFC in IndiaTechmagnate
 
How to Build a Content Marketing Strategy That Works
How to Build a Content Marketing Strategy That WorksHow to Build a Content Marketing Strategy That Works
How to Build a Content Marketing Strategy That WorksPercussion Software
 
Jasmine sandler - Sample Client Case Studies
Jasmine sandler  - Sample Client Case StudiesJasmine sandler  - Sample Client Case Studies
Jasmine sandler - Sample Client Case StudiesJasmine Sandler
 

What's hot (20)

Instagram Growth Hacking Solution
Instagram Growth Hacking SolutionInstagram Growth Hacking Solution
Instagram Growth Hacking Solution
 
How to Increase Nonprofit Revenue with a Marketing Plan
How to Increase Nonprofit Revenue with a Marketing PlanHow to Increase Nonprofit Revenue with a Marketing Plan
How to Increase Nonprofit Revenue with a Marketing Plan
 
#PRlife | Texas A&M University
#PRlife | Texas A&M University#PRlife | Texas A&M University
#PRlife | Texas A&M University
 
SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst...
SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst...SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst...
SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst...
 
How to start Career in Digital Marketing (2021)
How to start Career in Digital Marketing (2021)How to start Career in Digital Marketing (2021)
How to start Career in Digital Marketing (2021)
 
Become a Digital Marketing Manager
Become a Digital Marketing ManagerBecome a Digital Marketing Manager
Become a Digital Marketing Manager
 
Digital Marketing Agency- Pegalogics Business Plan and Proposal
Digital Marketing Agency- Pegalogics Business Plan and ProposalDigital Marketing Agency- Pegalogics Business Plan and Proposal
Digital Marketing Agency- Pegalogics Business Plan and Proposal
 
Pixel Studios introduces you to Internet Marketing
Pixel Studios introduces you to Internet MarketingPixel Studios introduces you to Internet Marketing
Pixel Studios introduces you to Internet Marketing
 
Digital Marketing Strategic Plan
Digital Marketing Strategic PlanDigital Marketing Strategic Plan
Digital Marketing Strategic Plan
 
Digital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentationDigital Marketing For MBA Students presentation
Digital Marketing For MBA Students presentation
 
Digital marketing
Digital marketing Digital marketing
Digital marketing
 
LinkedIn B2B Marketing User Guide 2020
LinkedIn B2B Marketing User Guide 2020LinkedIn B2B Marketing User Guide 2020
LinkedIn B2B Marketing User Guide 2020
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Marketing strategy planning template
Marketing strategy planning templateMarketing strategy planning template
Marketing strategy planning template
 
Rewarding career in digital marketing
Rewarding career in digital marketingRewarding career in digital marketing
Rewarding career in digital marketing
 
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016
 
How Techmagnate leveraged Quora for Content Marketing for the #1 NBFC in India
How Techmagnate leveraged Quora for Content Marketing for the #1 NBFC in IndiaHow Techmagnate leveraged Quora for Content Marketing for the #1 NBFC in India
How Techmagnate leveraged Quora for Content Marketing for the #1 NBFC in India
 
How to Build a Content Marketing Strategy That Works
How to Build a Content Marketing Strategy That WorksHow to Build a Content Marketing Strategy That Works
How to Build a Content Marketing Strategy That Works
 
IT Marketing strategy
IT Marketing  strategyIT Marketing  strategy
IT Marketing strategy
 
Jasmine sandler - Sample Client Case Studies
Jasmine sandler  - Sample Client Case StudiesJasmine sandler  - Sample Client Case Studies
Jasmine sandler - Sample Client Case Studies
 

Viewers also liked

Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social ResponsibilityMayank Kashyap
 
Business Intelligence and Applications
Business Intelligence and ApplicationsBusiness Intelligence and Applications
Business Intelligence and ApplicationsMayank Kashyap
 
Do electronics engineers use social media - a presentation by Napier for ecsn
Do electronics engineers use social media - a presentation by Napier for ecsnDo electronics engineers use social media - a presentation by Napier for ecsn
Do electronics engineers use social media - a presentation by Napier for ecsnNapierPR
 
Establishing a Social Media Program
Establishing a Social Media ProgramEstablishing a Social Media Program
Establishing a Social Media ProgramMike McCready
 
Building a B2B Social Media Strategy: How Businesses Can Stay Relevant
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantBuilding a B2B Social Media Strategy: How Businesses Can Stay Relevant
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
 
Social Media Monitoring
Social Media MonitoringSocial Media Monitoring
Social Media MonitoringLouise Jett
 
Revised Final Faces Proposal
Revised Final Faces ProposalRevised Final Faces Proposal
Revised Final Faces ProposalAkshatha Hegde
 
Social Media Management Tools compare 7.19
Social Media Management Tools compare 7.19Social Media Management Tools compare 7.19
Social Media Management Tools compare 7.19Qinyu JI
 
MÁSCARA VITA BY MAYBELLINE / Trabajo Académico USAL
MÁSCARA VITA BY MAYBELLINE / Trabajo Académico USALMÁSCARA VITA BY MAYBELLINE / Trabajo Académico USAL
MÁSCARA VITA BY MAYBELLINE / Trabajo Académico USALMônica
 
Bemästra HUR:et – #FröjdFrukost
Bemästra HUR:et – #FröjdFrukostBemästra HUR:et – #FröjdFrukost
Bemästra HUR:et – #FröjdFrukostFröjd Interactive
 
L'oreal marketing
L'oreal marketingL'oreal marketing
L'oreal marketinglekphal
 
Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013
Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013
Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013Rachit Dayal
 
Luxury & Influence Marketing In China
Luxury & Influence Marketing In ChinaLuxury & Influence Marketing In China
Luxury & Influence Marketing In ChinaAlexia Michel
 
Beauty, cosmectics & social media
Beauty, cosmectics & social mediaBeauty, cosmectics & social media
Beauty, cosmectics & social mediaLaurent François
 

Viewers also liked (20)

Digital marketing for B2B
Digital marketing for B2BDigital marketing for B2B
Digital marketing for B2B
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
Business Intelligence and Applications
Business Intelligence and ApplicationsBusiness Intelligence and Applications
Business Intelligence and Applications
 
Do electronics engineers use social media - a presentation by Napier for ecsn
Do electronics engineers use social media - a presentation by Napier for ecsnDo electronics engineers use social media - a presentation by Napier for ecsn
Do electronics engineers use social media - a presentation by Napier for ecsn
 
Establishing a Social Media Program
Establishing a Social Media ProgramEstablishing a Social Media Program
Establishing a Social Media Program
 
Building a B2B Social Media Strategy: How Businesses Can Stay Relevant
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantBuilding a B2B Social Media Strategy: How Businesses Can Stay Relevant
Building a B2B Social Media Strategy: How Businesses Can Stay Relevant
 
Social Media Monitoring
Social Media MonitoringSocial Media Monitoring
Social Media Monitoring
 
Revised Final Faces Proposal
Revised Final Faces ProposalRevised Final Faces Proposal
Revised Final Faces Proposal
 
Social Media Management Tools compare 7.19
Social Media Management Tools compare 7.19Social Media Management Tools compare 7.19
Social Media Management Tools compare 7.19
 
MAC - Digital media plans
MAC - Digital media plansMAC - Digital media plans
MAC - Digital media plans
 
IFB Minute Meals
IFB Minute MealsIFB Minute Meals
IFB Minute Meals
 
Strategic management
Strategic managementStrategic management
Strategic management
 
UFSMM - Social Media Strategy
UFSMM - Social Media StrategyUFSMM - Social Media Strategy
UFSMM - Social Media Strategy
 
MÁSCARA VITA BY MAYBELLINE / Trabajo Académico USAL
MÁSCARA VITA BY MAYBELLINE / Trabajo Académico USALMÁSCARA VITA BY MAYBELLINE / Trabajo Académico USAL
MÁSCARA VITA BY MAYBELLINE / Trabajo Académico USAL
 
Bemästra HUR:et – #FröjdFrukost
Bemästra HUR:et – #FröjdFrukostBemästra HUR:et – #FröjdFrukost
Bemästra HUR:et – #FröjdFrukost
 
L'oreal marketing
L'oreal marketingL'oreal marketing
L'oreal marketing
 
Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013
Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013
Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013
 
Unilever
UnileverUnilever
Unilever
 
Luxury & Influence Marketing In China
Luxury & Influence Marketing In ChinaLuxury & Influence Marketing In China
Luxury & Influence Marketing In China
 
Beauty, cosmectics & social media
Beauty, cosmectics & social mediaBeauty, cosmectics & social media
Beauty, cosmectics & social media
 

Similar to Social Media Strategy

How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media MeasurementAquent
 
TheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople
 
Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...
Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...
Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...Catalyst
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedInLinkedIn
 
Is social media eclipsing search?
Is social media eclipsing search?Is social media eclipsing search?
Is social media eclipsing search?Regalix
 
How to Generate Content for Demand and Lead Generation
How to Generate Content for Demand and Lead Generation How to Generate Content for Demand and Lead Generation
How to Generate Content for Demand and Lead Generation Gabrielle Hailmann
 
Prudential contentand social-marketing-strategy
Prudential contentand social-marketing-strategyPrudential contentand social-marketing-strategy
Prudential contentand social-marketing-strategyPHANTOM POWER Marketing
 
PYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement InsightsPYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement InsightsLinkedIn
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...Social Media Marketing
 
Social Media Reputation Management by Ralph Paglia to SAB
Social Media Reputation Management by Ralph Paglia to SABSocial Media Reputation Management by Ralph Paglia to SAB
Social Media Reputation Management by Ralph Paglia to SABRalph Paglia
 
Live Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLive Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLinkedIn
 
Taming the Content Beast
Taming the Content BeastTaming the Content Beast
Taming the Content BeastBlack Marketing
 
How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!AJ Gerritson
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
 

Similar to Social Media Strategy (20)

How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your Business
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media Measurement
 
TheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory Collateral
 
Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...
Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...
Creating Impact: 7 Tips for Content That Builds Your Brand & Drives Business ...
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn
 
Is social media eclipsing search?
Is social media eclipsing search?Is social media eclipsing search?
Is social media eclipsing search?
 
Maxgroup
Maxgroup Maxgroup
Maxgroup
 
How to Generate Content for Demand and Lead Generation
How to Generate Content for Demand and Lead Generation How to Generate Content for Demand and Lead Generation
How to Generate Content for Demand and Lead Generation
 
Prudential contentand social-marketing-strategy
Prudential contentand social-marketing-strategyPrudential contentand social-marketing-strategy
Prudential contentand social-marketing-strategy
 
PYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement InsightsPYLON for LinkedIn Engagement Insights
PYLON for LinkedIn Engagement Insights
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
ADP Strategic Advisory Board (SAB) Social Media Reputation Management Present...
 
Social Media Reputation Management by Ralph Paglia to SAB
Social Media Reputation Management by Ralph Paglia to SABSocial Media Reputation Management by Ralph Paglia to SAB
Social Media Reputation Management by Ralph Paglia to SAB
 
Live Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLive Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content Beast
 
Taming the Content Beast
Taming the Content BeastTaming the Content Beast
Taming the Content Beast
 
How to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your BusinessHow to Create a Social Media Road Map For Your Business
How to Create a Social Media Road Map For Your Business
 
Social media pdf
Social media pdfSocial media pdf
Social media pdf
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
 
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringBunnings Big Social Data Analysis [Aug 2011] Media Monitoring
Bunnings Big Social Data Analysis [Aug 2011] Media Monitoring
 

Recently uploaded

Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 

Recently uploaded (20)

Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 

Social Media Strategy

  • 1. B2B SOCIAL MEDIA STRATEGY MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 2. Setting SMART goals for social media • Strategic measures – Increase brand equity : CSAT – Improve reach and so leads and sales • Tactical measures – Share of voice, sentiment • Operational measures – Fans, Followers, Shares, Contribution – Site referred visits, leads and MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 3. Choose Your Social Networks • Discover where audience actively participates on social media to uncover biggest area of opportunity • What Networks Get The Most Traffic? • What Networks Are Most Popular Among Competition’s Followers? • Consolidate Your Preferred Social Networks • Create a master social media accounts list that makes sense for your business that includes the networks where your audience is already active. • Make Your Social Media Promotion Plan MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 4. Short-term (12 month) Strategy Create Visibility: Look to expand Intuit’s footprint and presence. . . Create/nurture social properties across relevant channels Engage existing and potential employees/talent Brand L&T technology services Ltd as one of the best companies to work for Grow Engage Leverage Generate Traction: Build and nurture a community of well engaged fans, in the form of employees and potential talent. Develop Brand Persona: Implement campaigns that will entice the TG and will position Intuit as one of the best places to work. MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 5. BRANDS Demolition & Scrap Products Services Agriculture Products Services Construction Products Services Forestry Products Services INDUSTRIES Marine Products Services Mining Products Services Oil & Gas Products Services Vocational Trucks Products Services Paving Products Services Power Generation Products Services Rail Products Services Quarry & Aggregates Products Services Recycling & Waste Products Services Landscaping Products Services Support groups like parts, rental, used, financial, etc. will participate in these industry channels DEALERS Areas of Focus: Brands, Industries, Dealers MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 6. Your Efforts have to have a PURPOSE MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 7. Where We’ve Been Social ChannelAdoption at Brand Level Enterprise Social Strategy, Tools &Adoption Digital Strategy Activation for Industries & Dealers You know your audience and business goals. • I need a FacebookPage. • How do we make something viral? • I need more followers. • What should I publish on my page? “ • My best performing content is animal pictures. ”MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 8. Social Media Strategy: Capabilities to Build Customer Relationship MDI, Gurgaon Mayank Kashyap, EPGPM 17 Social Listening Promotion Thought Leadership Customer Support MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 9. The Value of Listening in Social Social Listening  Deeper insight into what is being said about us, including: –Who is talking about us –What they are talking about –What our competitors are doing –Key influencers (individuals and sites) – Tone of conversations: positive, neutral ornegative Includes social and business networking sites, content sharing sites, blogs, Wikis, discussion forums and many more digital communication channels. Forum MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 10. Social Listening 78% 11% 4% Social Media Volume by Media Type Twitter Facebook Blogs Videos News Comments Forums Other MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 11. Promotion 2 Promotion > What it is: Connecting with our customers with the right content and channel to increase our reach and move them down the sales funnel > Goal: Reach a larger audience with relevant content focused on our Brand, products, services, and engaging topics relevant to our diverse audiences MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 12. > What it is: Establishing ourselves as a rich source of information relative to our industry > Goal: Provide information where it’s missing or inaccurate, help customers solve their business problems , establish ourselves as experts > Benefits: Customer insights, visibility/reach, press coverage, direct conversation with the customer Thought Leadership 3 Thought Leadership MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 13. > What it is: Supporting our business model better by addressing customer issues and requests real time via social media > Goal: Address complaints in a timely manner, be more efficient, identify product issues and integrate with current processes Customer Support Customer Support 4 MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 14. Focus on Moving Customers Down the Sales Funnel Recommend Content Typesand Responsibility Valueto Customer Partner with Brand Marketing to identify inspirational stories that drive to lead gen activity. Brand Awareness Inspirational Industry Consideration Valuable Selection Product Factual Acquisition Lead Generation Transactional MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 15. Come to our event! Register page on www.dealer.com Dealers Customize Content for Their Needs MDI, Gurgaon Mayank Kashyap, EPGPM 17 AND / OR Interesting story Story on www.lnttechser vices.com/ Register page MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 16. Measure Which Metrics To Monitor MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 17. Know What Your Competitors Are Doing MDI, Gurgaon Mayank Kashyap, EPGPM 17
  • 18. In Summary> Assessment > Why Social Media? > Put your audience first > What do you want your audience to do? > Implementation > Content Calendar > Cross Channel > Measure and Monitor > Goals that are important to your business MDI, Gurgaon Mayank Kashyap, EPGPM 17