Online travel agency

1. & Presented by:
Hemant sehrawat-01
Nikhaar sehgal -24
Vikas tomer -54
Sandeep dubey
Abdul-
Mayank -39
CSI 1

2.  Contribution-INR6.4 trillion
 6.6% of the nation's GDP
 Employment-2.2 Cr People
 India has a large medical tourism sector
 Ranks India 65th out of 144 countries overall
 Heritage and cultural tourism along with medical, business, educational and
sports tourism.
CSI 2

3. 48%
24%
18%
10%
Sales
Make my trip Yatra clear trip Others
CSI 3

4.  Type-public
 Industry-online travel
 Founder- Deep Kalra
 Founded- 2000
 Headquarter- Gurgaon, Haryana
 Products-booking flights, buses,trains,cars and Hotel
 Revenue-15968.15 Cr (value in INR)
 Number of employees-1712
CSI 4

5. CSI 5

6.  Franchise partner
◦ Partner that offers the most competitive travel solutions
Financials Tier 1 Tier 2 Tier 3 Small Towns
Franchisee Fee 800,000 600,000 400,000 2,00,000
Area Requirement 400-600 sqft 400-600 sqft 400-600 sqft 250-400 sqft
Interior and Project
cost
Ranges between 4 lacs to 5 lacs basis the refurbishment needs of
the location
Term of the Agreement 3 Years 3 Years 3 Years 3 Years
CSI 6

7.  Domestic and international flight tickets
 Domestic and international hotels
 Domestic holidays
 International holidays
 Group movements
 Exclusive makemytrip charter products
 Travel insurance and much more
CSI 7

8.  Guidance and support by dedicated business teams.
State-of-the-art operational tools for a stronger interface with your consumers.
 Dedicated team of holiday service delivery experts to provide on-time solutions to all
enquiries.
Makemytrip’s committed regional team to support you with day to day operations.
Frequent and timely updates on the travel industry trends and updated information
on make my trip products.
CSI 8

9.  Guidelines for recruitment of suitable staff
Buddy training program for franchisee staff to help them understand various
aspects of the business
 Regular product training workshops to familiarize the team with all
MakeMyTrip products
Frequent training programs at franchise location by MakeMyTrip experts.
CSI 9

10.  Every year, makemytrip organizes a pan india franchise meet.
 Unique platform to discuss developments
 Share best practices
 Celebrate achievements and reward top performers.
 Opportunity to earn performance linked bonuses
 In the form of monetary and non-monetary incentives.
CSI 10

11.  Member name-My Guest House Accommodation
 Business-Budget Lodging/Hotel Operator
 Address-A-21, Sector 65, Noida, India
CSI 11

12.  Benefited from becoming channel member of MMT
 Frequency of visitors
 Quality of services
 Accuracy of Invoices
 Punctuality of payment
 Overall satisfaction
CSI 12

13. 0
1
2
3
4
5
6
Benefited from
becoming
channel
member of
MMT
Frequency of
visitors
Quality of
services
Accuracy of
Invoices
Punctuality of
payment
Overall
satisfaction
Rating out of 5
CSI 13

14.  Type-Private
 Industry-online travel agency
 Founder- Dhruv Shringi (CEO), Manish Amin (CIO) and Sabina Chopra (EVP Operations)
 Founded- 2006
 Headquarter- Gurgaon, Haryana
 Products-Package tour,booking flights
 Revenue-3500 Cr (value in INR)
 Number of employees-700
CSI 14

15.  Cash on delivery
 Build your own package
 Travel and life insurance as part of offering
 Miles based loyalty program
 Yatra exotic routes
CSI 15

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17. CSI 17

18.  Website ( www.yatra.com):
 Over 2.1million unique visitors month
 17+ million page views in a month
 24*7 call centre
 Over 300 experienced travel consultant
 Retail outlets called ‘ Yatra Holiday lounges’
 Premium outlets to research and plan holiday and leisure
 Currently have outlets at 13 locations across India ( Expanding to 20+in 3 months)
CSI 18

19.  Mobile Phone:
 Travel fulfilment via WAP sites, download applications, IVR and SMS
 Offline Travel Agents
◦ A robust B2B model + affiliate partners + white label solution for greater reach
 Yatra Travel Express ( Quick Ticket Counters)
 Small size retail outlet
 Looking at over 100 such outlet in the next 6 months in Tier – II towns
CSI 19

20.  Commission: different kinds of commission allotted to different channel
partners.
 Discount varies according to hotels
 Point based channel partner rewards
 Incentive scheme design
 Offline reward fulfillment & redemption yatras
 Signature programs
 Referral incentives
CSI 20

21.  Quality of Sale Rewards
 Sales Achievers Club.
CSI 21

22.  Objective:
1. To find satisfaction level of consumer.
2. To determine overall improvement in services.
 Research Methodology: Quantitative
 Sources Of Data:
◦ Primary sources: Questionnaire based on detailed questions that are framed based on
objective for areas.
 Sample size-50
CSI 22

23.  Parameters
Timely delivery
Discount Offers
Promptness of tour operator
Transparency of Price
Supply of promotional offer
After sale service
Hassle free booking
Number of alternatives
CSI 23

24. YATRA MAKE MY TRIP
Parameters Rating Parameters Rating
Timely delivery 4 Timely delivery 4
Discount Offers 3.5 Discount Offers 4
Promptness of tour operator 4 Promptness of tour operator 4.5
Transparency of Price 4.5 Transparency of Price 4
Supply of promotional offer 3 Supply of promotional offers 4
After sale service 4 After sale service 3.5
Hassle free booking 4 Hassle free booking 4.5
Number of alternatives 3 Number of alternatives 4
CSI 3.75 CSI 4.0625
CSI 24

25. 4
3.5
4
4.5
3
4 4
3
4 4
4.5
4 4
3.5
4.5
4
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Rating-yatra
Rating-MMT
CSI 25

26. Make my trip
52%
Yatra
48%
CSI
Make my trip
Yatra
CSI 26

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