Slides from Dr. Farris Timimi's presentation in Mayo Clinic's Social Media Residency Program. For more information on Social Media Residency go to http://network.socialmedia.mayoclinic.org/
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EPL 101: Health Care Social Media and Professionalism
1. Farris Timimi, MD
Medical Director, Mayo Clinic Center for Social Media
Health Care Social Media and
Professionalism
2. Agenda
ā¢ What is professionalism?
ā¢ Is part of being professional being online?
ā¢ Are online rules the same as offline rules?
ā¢ Know the risks-know how it to avoid them
ā¢ Key elements of professionalism in health care
social media
3. Subtext
ā¢ This is how people communicate
ā¢ All of your employees are already involved in
social media-and your blocking wonāt work
ā¢ All of our patients are involved in social media
ā¢ Use of your human bandwidth can either be an
asset or a liability-the line crossed is defined by
orientation and training
5. Heart and Soul of Medical Care
ā¢ Professionalism means safe care
ā¢ Health care is delivered by teams who need to
communicate well, honestly, respectfully,
confidentiality and responsibly
ā¢ That team includes all of us in health care-including
patients and their families
6. How is being online part of professionalism?
ā¢ Unique moment in history-two overlapping trends
ā¢ Information overload at the same time as evolving
information transparency
ā¢ Less daily time for direct patient care at the same
time as more time spent online
7. Information Overload
ā¢ PubMed-22 million citations, one new/min
ā¢ Over 200 Cardiology journals
ā¢ 486 cardiology guidelines
ā¢ More and more knowledge is being made available
online and in a transparent fashion
10. Time, the most precious commodityā¦
JONA, 39, 6:266-275
Direct Care-20%
Documentation-35%
Medication-17% Care Coordination-21%
Assessment/
Vitals-7%
11. Where are our patientsā¦Online
ā¢ Time online in social networking represents 110
billion minutes worldwide
ā¢ One in four minutes spent online is spent in social
platforms
ā¢ The three most common online activities are e-mail,
Internet search and health care information
12. Why we need to be online
ā¢ Is it any wonder that the majority of us have sought
knowledge and support online?
ā¢ The value of that conversation is purely dependent
on two factors: access to the conversation and the
quality of the knowledge shared
13. Why we need to be online
ā¢ Yet, all too often, we in health care are absent from
that conversation
ā¢āDonāt want to be sued!ā
ā¢āWho will pay for my time online?ā
ā¢āWhat about HIPAA?ā
14.
15. The Impact of Silence:
Vaccine Hesitancy
ā¢ Efficiency
ā¢Each discussion averages 5-10 mins
ā¢By 24 months, 14 vaccines over 8 visits
ā¢80% of primary care providers report 1 vaccine
refusal/month; 8% of providers report 1 in 10
parents refused vaccine
ā¢ Liability
ā¢Several law suits brought by parents whose
children suffered from vaccine refusal
16. Vaccine Hesitancy
ā¢Health Care
ā¢14 years since Wakefield, dramatic drop in MMR
in EU with a marked increase in measles and
mumps
ā¢EU-2011-major measles outbreak in 33
countries, to include 10,000 in France alone
17. Is part of being professional being online?
ā¢ We must partner with patients in content creation,
curation and decision making
ā¢ Leverage the content, leverage the conversation,
leverage the good
18.
19. National Survey of State Medical Boards
ā¢ 71% of boards responded
ā¢ 92% of boards reported at least 1 online violation
ā¢ Most common: inappropriate patient communication
online, Internet prescribing without an established
clinical relationship and misrepresenting credentials
online
ā¢ In total, these transgressions represented a
relatively small percentage of the total board actions
in the FSMB database
20. Professionalism and Social Media
ā¢ Social Media Tools do not cause professionalism
violations
ā¢ They leverage behavior and errors to a larger
audience
ā¢ By doing so, they āeducateā a larger audience of
transgressions
22. Social Media and Professionalism
ā¢ Online behavior should seamlessly merge with
offline behavior
ā¢ Social Media can highlight professional lapses
ā¢ But it can also empower our mission in domains of
practice, research and education
ā¢ Social Media can facilitate a professional culture
23. Professionalism and Social Media
ā¢ Before you take the leap
ā¢Develop/Review your organizational social media
policy guide
ā¢Define your opportunity and operational goals
ā¢Remember you represent your organization as well
as yourself
ā¢Know and review your privacy settings
24. Professionalism and Social Media
ā¢ After the plunge
ā¢Be real
ā¢Be professional
ā¢Be respectful
ā¢Learn the rules of the road before driving
ā¢Just like a good marriage, you will be judged more
by how you listen then what you say
25. Professionalism and Social Media
ā¢ After the plunge
ā¢Foresee and count to 3
ā¢1-Who is your audience?
ā¢2-Is this appropriate for all ages?
ā¢3-Am I adding value to the ongoing
conversation?
26. General Concepts
ā¢ Unless it is still in the cache, you canāt put it in the
trash
ā¢ Always surmises that HIPAA applies
ā¢ Speak on your behalf, not that of staff
ā¢ Anonymity is really gimmicky
ā¢ If you chat about your company, identify abundantly
27. General Concepts
ā¢ Donāt endorse as a matter of course
ā¢ Supervisors: Donāt initiate an employee friend
request at your own behest
ā¢ Separate your circle of friends from patients you
mend
ā¢ Corporate logo in your username is a no-go
ā¢ Adding a disclaimer is probably saner
ā¢ Donāt practice on the Internet, regardless of your
good intent
28. Remember
ā¢ Errors will occur
ā¢ Develop a social media policy
ā¢ Provide orientation and training
ā¢ If a mistake happens, remember it is one game in a
season
29. Professionalism and Social Media
ā¢ Donāt Lie, Donāt Pry
ā¢ Donāt Cheat, Canāt Delete
ā¢ Donāt Steal, Donāt Reveal
30. For Further Interaction:
ā¢ @FarrisTimimi on Twitter
ā¢ timimi.farris@mayo.edu
ā¢ http://socialmedia.mayoclinic.org
ā¢ http://pinterest.com/farristimimi
ā¢ https://www.facebook.com/MayoClinic