Business Management Orientation

1. Introduction
to
Business Management

2. Agenda
• Instructor’s introduction
• Students’ introduction
• Introduction to the subject
• ICAP syllabus grid
• Teaching methodology
• Study resources
• Comments

3. Instructor’s Introduction
Khawaja Mazhar Iftikhar
General Manager Projects
Qarshi Industries Ltd
Chief Project Officer – MF
Director – Beaconhouse National University
GM – Beaconhouse National University
Manager – PAC
Assistant Director Govt. of Pakistan
M. Lit, MBA (Mkt), 19 Years Experience of working with govt and
Pvt Orgs. 17 Years Experience of teaching Business Studies.

4. Student’s Introduction
• Name
• Training Firm
• Why students of Chartered Accountancy should
study business strategy ?
• What would you like to learn or take away from
BM coaching classes ?

5. Introduction to the Subject
• A difficult and challenging subject which covers cross
functional areas of business.
• Pass percentage over the years has been less than 15 %
• Question paper handled well by only those candidates
who have deeper understanding of course topics and can
relate them to real world setting
• Paper of 100 marks, essay and case study type questions
(15 min additional reading)
• 30 % past paper extrapolation, 70 % new questions

6. Business Management
Syllabus Content Area Weightage
1. Strategic Management & Planning
2. Corporate Social Responsibility &
Business Ethics
30
3. Human Resource Management
4. Management of the Working
Environment
30
5. Marketing Management
6. International Business
20
20
Total 100

7. Important Exam Areas (50 %)
• Strategic Management & Planning
• Planning, Implementation & Evaluation
• Environmental Analysis
• Resources & Competencies
• Stakeholders’ Analysis (CSR & Ethics)
• Strategic Choice including International
Business
• Strategic Implementation

8. Important Exam Areas (30 %)
• Human Resource Management
• Planning & Recruitment
• Personnel Selection
• Performance Appraisal
• Training & Development
• Conflict, Discipline & Motivation
• Safety, Health & Environment

9. Important Exam Areas (20 %)
• Marketing Management
• Marketing Information
• Marketing Strategy
• Products & Brans
• New Product Development

10. CFAP Additional Areas
• Role of Information Technology
• Risk Management
• Supply Chain Management

11. Teaching Methodology
• Review of ICAP exam questions
• Identification of critical exam related topics
• Preparing a list of questions on those topics
• Reading/studying exam specific material
• Briefing on topics by the instructor
• Topic related case studies
• Comments, discussions and Q & A session.

12. Study Resources
1. Strategic Management Concepts and Cases
- Fred R. David
2. Principles of Marketing
- Kotler Armstrong
3. Human Resource Management
- H. John Bernadrin
4. Management and Organizational behavior
- Laurie J. Mullins
5. PBP Study Text
6. Business Management Study Text- PAC

13. Comments