McKinsey Survey: Emirati consumer sentiment during the coronavirus crisis

McKinsey & Company 1
The survey results show four fundamental shifts to consumer
behavior, some of which will have a lasting impact
Source: McKinsey & Company COVID-19 UAE Consumer Pulse Survey 1/25–2/10/2021, n =531 sampled and weighted to match the UAE general population 18+ years
Up to 45%
net increase in intent to
spend online even
post-COVID-19
2. Flight to digital
and omnichannel
20–60%
of consumers (net) say they
will decrease spend on
discretionary categories
1. Shift to value
and essentials
95%
of consumers have
changed stores,
brands or the way
they shop
3. Shock to
loyalty
67%
of UAE consumers
are not yet resuming
“normal” out-of-home
activities
4. Homebody
economy

Confidence in own country’s economic recovery after COVID-191
% of respondents
1 Q: How is your overall confidence level in economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic.” Bars may not sum to 100% due to rounding.
Source: McKinsey & Company COVID-19 Consumer Pulse Survey
Spain
11/9–16
UK
11/9–16
Italy
11/9–16
China
11/9–22
Brazil
11/9–16
France
11/9–16
7 13 15 18
31
40
33 37 33
24
31 40
46
53
59
52
47
54 52 60
74
62 58
41
33
23 17 14 13 11 7
2
2
US
11/9–13
Japan
11/9–15
India
11/9–20
Unsure: The economy will be
impacted for 6–12 months or
longer and will stagnate or
show slow growth thereafter
Pessimistic: COVID-19 will
have lasting impact on the
economy and show regression/
fall into lengthy recession
Optimistic: The economy will
rebound within 2–3 months and
grow just as strong as or
stronger than before COVID-19
Germany
11/9–13
Shift to value and essentials
The UAE is most optimistic for economic recovery as compared to
other countries
UAE
1/25–2/10

Confidence in own country’s economic recovery after COVID-191
% of respondents
1 Q: How is your overall confidence level in economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic”; figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 UAE Consumer Pulse Survey 1/25–2/10/2021, n = 531; 6/16–6/18/2020, n = 516; 4/23–4/27/2020, n = xxx; 4/3–4/6/2020, n = 510; 3/23–3/26/2020, n = xxx, sampled
and weighted to match the UAE general population 18+ years
UAE
Mixed: The economy will
be impacted for 6–12
months or longer and will
stagnate or show slow
growth thereafter
Pessimistic: COVID-19
will have lasting impact
on the economy and
show regression / fall into
lengthy recession
Optimistic: The economy
will rebound within 2–3
months and grow just as
strong as or stronger than
before COVID-19
Optimism regarding the UAE’s economic recovery has increased
significantly, to 74 percent
15%
6% 6% 5% 2%
28%
33% 31% 34%
24%
57% 61% 63% 61%
74%
Mar 23-26 Apr 3-6 Apr 23-27 June 16-18 Jan25-Feb 10

1 Q: How long do you believe you need to adjust your routines, given the current COVID-19 situation, before things return back to normal (e.g., government lifts restrictions on events/travel)? Figures may not sum to 100% because of rounding.
2 Q: How long do you believe your personal/household finances will be impacted by the COVID-19 situation? Figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 UAE Consumer Pulse Survey 1/25–2/10/2021, n =531; 6/16–6/18/2020, n = 516, sampled and weighted to match the UAE general population 18+ years
4–6 months 33%
24%
11%
23%
0–1 month
2–3 months
12%
7–12 months
More than one year
15%
27%
20%
21%
28%
No impact
0–1 month 4%
More than one year
2–3 months
4–6 months
7–12 months
Adjustments to routines1
% of respondents
Impact on personal/household finances2
% of respondents
~69%
believe it will take
another 4+ months
before routines can
return to normal, in line
with 53% in the last
pulse survey
~68%
believe their finances will
be impacted for another
4+ months by the
COVID-19 situation, up
from 65% in the last
pulse survey
UAE consumers continue to believe the personal and financial
impact from COVID-19 will last longer than four more months

Household income1,2
% of respondents
1 Q: How has the COVID-19 situation affected your (family’s) overall available income, spending, and savings in the past two weeks? Figures may not sum to 100% because of rounding.
2 Q: How do you think your overall available income, spending, and savings may change in the next two weeks? Figures may not sum to 100% because of rounding.
Household spending1,2
% of respondents
June 16–18 January 25–February 10 January 25–February 10
Household savings1,2
% of respondents
January 25–February 10
Reduce slightly / reduce a lot About the same Increase slightly / increase a lot
40%
9%
Past 2 weeks
Past 2 weeks
57%
34%
7%
53%
13%
63%
24%
Next 2 weeks Past 2 weeks
60%
14%
17%
45%
38%
26%
Past 2 weeks
17%
47%
36%
Next 2 weeks
More than half of UAE consumers experienced a decline in income
and savings, while spending has increased
Source: McKinsey & Company COVID-19 UAE Consumer Pulse Survey 1/25–2/10/2021, n = 531; 6/16–6/18/2020, n = 516, sampled and weighted to match the UAE general population 18+ years
Past 2 weeks
23%
32%
42%
35%
25%
43%
Past 2 weeks
19%
50%
31%
Next 2 weeks
June 16–18 June 16–18

Change in shopping mindset since COVID-191
% of respondents
1 Q: Which best describes how often you are doing each of the following items? Possible answers: “doing less since coronavirus started”; “doing about the same since coronavirus started”; “doing more since coronavirus started”; figures
may not sum to 100% because of rounding.
9%
10%
12%
11%
15%
42%
43%
42%
54%
54%
49%
47%
46%
35%
31%
100%
Researching brand and product choices before buying
Changing to less expensive products to save money
Spending time planning / making lists for shopping trips
Looking for ways to save money when shopping
Becoming more mindful of where I spend my money
Doing less Doing about the same Doing more
UAE consumers are becoming more mindful of how they spend
their money and adopting new habits to save money
Source: McKinsey & Company COVID-19 UAE Consumer Pulse Survey 1/25–2/10/2021, n = 531, sampled and weighted to match the UAE general population 18+ years

Expected spending per category over the next two weeks compared to usual1
% of respondents
1 Q: Over the next two weeks, do you expect that you will spend more, about the same, or less money on these categories than usual? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease spending from the % of respondents stating they expect to increase spending.
3 Data not available or sample size n < 30.
4 Based on small subset (n < 100) of sample population.
11
27
40
34
36
41
53
54
67
63
20
17
20
41
57
26
19
12
21
15
12
8
11
8
6
16
21
17
12
10
Alcoholic beverages
Tobacco products
N/A3
Groceries
Snacks
Food takeout & delivery
Quick-service restaurant
Restaurant
Footwear
Apparel
Jewelry
Accessories
Non-food child products
Household supplies
Personal-care products
Skin care & makeup
Furnishing & appliances
Decrease
Stay the same
Increase
26
44
54
57
37
39
41
23
41
36
65
65
69
67
55
22
9
12
12
6
18
9
9
8
14
8
9
11
8
10
Gasoline
N/A3
Vitamins/supplements
Books/magazines/newspapers
Consumer electronics
Out-of-home entertainment
Pet-care services
Fitness & wellness
Personal-care services
Hotel/resort stays
Vehicle purchases
Short-term home rentals
Travel by car
Cruises4
Adventures & tours
International flights
Domestic flights
Net intent2
Net intent2
+15
-4
+4
-47
-8
-28
-13
N/A3
-21
-29
-45
-43
-59
-57
-3
-29
-35
-42
-45
-31
-19
-32
-14
N/A3
-33
-22
-57
-56
-58
-59
-45
-4
Net intent: Above +1
Net intent: -15 to 0
Net intent: Below -15
Change since
first survey
Change since
first survey
Spending on essentials remains at or above pre-COVID-19 levels, but
most discretionary categories are still at -20 to -60 percent net intent
Source: McKinsey & Company COVID-19 UAE Consumer Pulse Survey 1/25–2/10/2021, n =531, sampled and weighted to match the UAE general population 18+ years
-7%
-4%
-3%
20%
6%
2%
8%
N/A3
32%
37%
18%
26%
11%
17%
7%
20%
N/A3
9%
20%
17%
7%
20%
27%
5%
31%
25%
39%
N/A3
18%
38%
20%
17%

More people expect to make a portion of their purchases online
post-COVID-19 than before
Consumers’ use of online channel before and expected use after COVID-191,2
% of respondents purchasing online3
1 Q: Before the coronavirus (COVID-19) situation started, what proportion of your purchases in this category were online vs from a physical store/in person?
2 Q: Once the coronavirus (COVID-19) situation has subsided, tell us what proportion of your purchases in this category you think will be online vs from a physical store/in person?
3 Includes respondents who chose “some online,” “most online,” and “all online.” Respondents who indicated that they have not bought the category online and do not intend to do so in the next two weeks are classified as not purchasing online.
4 Expected growth after COVID-19 compared to pre-COVID-19 slightly lower than previous waves due to respondents reporting higher online activity in pre-COVID-19 situation.
5 Data not available or sample size low (n < 30).
35
33
41
44
41
46
44
39
49
55
47
58
32
66
54
44
53
55
82
37
18
19
17
18
16
13
15
16
13
15
8
15
11
8
10
9
3
Household supplies
N/A5
+16
Over-the-counter medicine
Groceries
Snacks
Tobacco
Furnishings & appliances
Skin care & makeup
Fitness & wellness
Jewelry
Footwear
Accessories
Apparel
Entertainment at home
Alcoholic beverages
Pre-COVID-19 Expected growth after COVID-19
% growth in customers
purchasing category online
+77%
+50%
+43%
+42%
+40%
+38%
+37%
+34%
+30%
+29%
+28%
+26%
+24%
+22%
+20%
+19%
+18%
+17%
+4%
N/A5
Flight to digital and omnichannel
~20–45%
growth in consumers
who purchase online for
most categories4

Consumers’ use of online channel before and expected use after COVID-191,2
% of respondents purchasing most or all online3
1 Q: Before the coronavirus (COVID-19) situation started, what proportion of your purchases in this category were online vs from a physical store/in person?
2 Q: Once the coronavirus (COVID-19) situation has subsided, tell us what proportion of your purchases in this category you think will be online vs from a physical store/in person?
3 Respondents who indicated that they have not bought the category online and do not intend to do so in the next two weeks are classified as not purchasing online.
4 Expected growth after COVID-19 compared to pre-COVID-19 slightly lower than previous waves due to respondents reporting higher online activity in pre-COVID-19 situation.
5 Data not available or low sample size (n < 30).
10
9
17
20
15
18
21
17
19
19
26
27
12
31
16
9
16
15
58
22
14
14
13
10
17
5
14
14
23
7
21
10
18
14
12
13
6
Groceries
Snacks
Tobacco
Fitness & wellness
OTC medicines
Furnishings & appliances
Household supplies
Jewelry
Skin care & makeup
+14
N/A5
Footwear
Accessories
Apparel
Entertainment at home
Alcohol
Pre-COVID-19 Expected growth after COVID-19
% growth in customers purchasing
category most or all online
+217%
+157%
+80%
+68%
+70%
+99%
+25%
+80%
+73%
+117%
+25%
+76%
+89%
+46%
+109%
+153%
+76%
+88%
+11%
N/A5
~65–150%
growth in consumers who
purchase most or all
online for most
categories4
Many consumers plan to shift their shopping habits almost
completely to online

Have you used or done any of the
following since COVID-19 started1
% of respondents
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”; “using more
since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
11%
18%
4%
7%
13%
7%
5%
4%
9%
9%
5%
3%
37%
37%
9%
21%
18%
15%
6%
5%
27%
12%
8%
6%
16%
8%
5%
12%
5%
8%
3%
3%
16%
6%
5%
3%
Store curbside pickup
Restaurant curbside pickup
Buy online for in-store pickup
Used deal-finding plug-ins
Quick-serve restaurant drive-thru
Grocery delivery
Restaurant delivery
Purchased pre-owned products
Used a new store/restaurant app
In-store self-checkout
Purchased directly from social media
Meal-kit delivery
Just started using Using more Using same/less Not using
UAE consumers have adopted new shopping behaviors during
COVID-19, including restaurant and grocery deliveries

55 69
53
70
10
57 85
50
0 83
1 80
59 60 61 63
30
65 70
67 71 73 77
75 79 81
90
87
0
100
Meal-kit delivery
Deal-finding plug-ins
Grocery delivery In-store self-checkout
Quick-serve
restaurant
drive-thru
Purchased pre-owned products online
Purchased from social media
Restaurant delivery
New store/restaurant app
Intent to use after COVID-191
Percent of new or increased users who intend to keep doing activity after COVID-19
1 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase this.”
Number indicates respondents who chose “will keep doing what I am doing now” and “will increase this” among new or increased users.
2 User growth is calculated as % of respondents who replied that they are new users over % of respondents who replied that they were using the product/service pre-COVID-19 (using more, using the same, or using less).
Shopping behaviors adopted during the crisis, including self-checkout
and curbside pickup, are likely to remain in the medium to long term
Accelerated shifts
Potentially here to stay
Works for now
User
growth
since
COVID-19
2

Have you used any of the following since COVID-19 started1
% of respondents
Almost all UAE consumers have adopted a new shopping behavior,
and most intend to continue with it beyond the crisis
1 Q: Since the coronavirus (COVID-19) situation started (i.e., in the past ~3 months), which of the following have you done? 5% consumers selected “none of these.”
2 “New shopping method” includes curbside pickup and delivery apps.
54%
51%
41%
39%
28%
New shopping method2
Different retailer/store/website
Different brand
Private label/store brand
New digital shopping method
95%
Consumers have tried
a new shopping
behavior
Shock to loyalty

More than 60 percent of consumers cite convenience and value as
drivers for trying new places to shop
Reason for shopping at a new retailer/store/website in the past three months1
% of respondents selecting reason in top three
1 Q: You mentioned you shopped from a new retailer/store/website since the coronavirus (COVID-19) situation started. What was the main reason you decided to try this new retailer/store/website? Select up to 3.
32%
26%
23%
19%
41%
30%
28%
20%
7%
22%
17%
12%
5%
More easily accessible from my home
Less crowded / has shorter lines
Better shipping/delivery costs
Better prices/promotions
Offers good delivery/pickup options
Can get all the items I need from one place
Better quality
Better value
Offers natural/organic options
Products are in stock
Cleaner / has better hygiene measures
Supporting local businesses
The company treats its employees well
Convenience
Purpose-driven
Quality/organic
Health/hygiene
Availability
Value
x% Net % of respondents per
category
69%
69%
22%
26%
16%
17%
Shock to loyalty

More than three-fourths of consumers who tried a new brand cite
value as key driver
Reason for trying a new brand in the past three months1
% of respondents selecting reason in top three
1 Q: You mentioned you tried a new/different brand than what you normally buy. What was the main reason that drove this decision? Select up to 3. “Brand” includes different brand, new private label/store brand.
Availability
Value
Health/hygiene
Quality/organic
Purpose-driven
Convenience
x% Net % of respondents per
category
18%
85%
26%
44%
19%
18%
Shock to loyalty
57%
38%
23%
10%
34%
19%
26%
12%
8%
18%
18%
Supporting local businesses
Better shipping/delivery costs
Better value
Better prices/promotions
Larger package sizes
Better quality
Is natural/organic
Is available where I’m shopping
The company treats its employees well
Products are in stock
Cleaner / has better hygiene measures

Consumers buying based on company behavior1
% of respondents
1 Q: Which best describes how often you are doing each of the following items? Possible answers: “doing less since coronavirus started”; “doing about the same since coronavirus started”; “doing more since coronavirus started.”
Figures may not sum to 100% because of rounding.
Consumers are paying increased attention to companies’ purpose
and value while buying
19%
25%
26%
30%
40%
64%
61%
62%
58%
51%
17%
14%
12%
12%
9%
How companies take care of the safety of their employees
Healthy and hygienic packaging
100%
Company’s purpose/values
Sustainable/eco-friendly products
Retailers promotion of sustainable solutions
Doing about the same
Doing less Doing more
Shock to loyalty

Milestones for the UAE population not yet engaging with out-of-home activities1
% of respondents awaiting each milestone before engaging
Most UAE consumers are still waiting to see indicators beyond lifting of
restrictions, but more are engaging in ‘normal’ out-of-home activities
1 Q: Which best describes when you will regularly return to stores, restaurants, and other out-of-home activities? Chart rebased to exclude those already participating in these activities and those who do not deem any of these items important.
Figures may not sum to 100% because of rounding.
52
13
35
Government lifts
restrictions + other
requirement
Only once there’s a
vaccine or treatment
Government lifts restrictions
Medical authorities deem safe 25%
Stores, restaurants, and other indoor
places start taking safety measures 19%
I see other people returning 8%
Government lifts restrictions and…
67%
are not
engaging in
“normal”
out-of-home
activities, down
from 90%
Homebody economy
~8% of Emiratis
will not engage in
“normal” out-of-home
activities until there is a
vaccine or treatment

Most UAE consumers expressed concerns about traveling by airplane
and attending large events
Consumers’ level of concern undertaking various activities1
% of respondents
1 Q: How worried would you be if you were to do the following activities in the next two weeks? Possible answers: “not worried at all”; “not very worried”; “somewhat worried”; “very worried”; “extremely worried.”; figures may not sum to 100%
because of rounding.
2 Level of concern is calculated by subtracting the % of respondents stating they “not worried” from “worried.”
Level of concern2
44
38
37
26
35
17
21
15
7
3
13
10
4
-5
-7
-21
-14
-24
43%
44%
36%
35%
31%
31%
28%
30%
27%
26%
25%
25%
23%
22%
21%
18%
17%
18%
23%
38%
33%
42%
37%
42%
41%
40%
37%
40%
38%
37%
35%
37%
35%
32%
30%
29%
27%
30%
19%
23%
22%
28%
26%
28%
31%
34%
34%
36%
38%
40%
40%
43%
47%
53%
54%
56%
47%
Use ride-sharing service
Go to the gym or fitness studio
Work outside my home
Stay in a hotel
Shop for groceries/necessities
Drive more than 2 hours from home
Get together with family
Somewhat worried
Shop for non-necessities
Dine at a restaurant
Go to a shopping mall
Rent a short-term home
Go to a hair or nail salon
Go out for family entertainment
Get together with friends
Visit a crowded outdoor public place
Attend a large event
Use public transportation
Use a clothing rental service
Travel by airplane
Worried
Not worried
Homebody economy
-3

Cleaning and sanitization are most important to consumers as they
decide where to shop in-store
Top priorities when deciding where to shop in-store1
% of respondents for whom this criterion is the most important2
1 Q: Once restrictions lift, which of the following factors will be most important to you as you decide which of these places to visit in person? Respondents were asked to select the most important.
2 The following categories are included in each bucket: Cleaning and sanitization—increased cleaning, improved air filtration, availability of sanitizing supplies throughout the store; Health checks—customer wellness check (e.g., temperature) on
entry, employees' wellness check (e.g., temperature) on entry; Masks and barriers—customers and employees wear masks, customers and employees provided masks and gloves, plastic barrier with cashier; No-contact purchasing—curbside
pick-up, cashier-less checkout, no-contact delivery, buy online for pickup in store; Physical distancing—customer number limit, distancing in customer line, reduced employee activity during shopping hours; Store regulations—no customer product
testing, one-way store aisles, special hours for high-risk shoppers.
Homebody economy
Change since the
first measure,
percentage point
+9
-7
+2
-1
-1
-1
27%
22%
18%
13%
12%
7%
Masks and barriers
Cleaning and sanitization
Store regulations
No-contact purchasing
Physical distancing
Health checks

UAE consumers intend to maintain their current level of engagement
with out-of-home activities for the next two weeks
Consumers’ engagement with activities outside home1,2
% of respondents
1 Q: Did you leave your house for the following activities over the past two weeks? Chart represents the percentage of respondents who indicated that they left home at least once during the past week to do this activity.
2 Q: For which of the following activities do you intend to leave your home to do in the next two weeks? Chart represents % of respondents who intend to leave their home to do this activity during the next two weeks.
79%
63%
50%
49%
39%
40%
39%
31%
28%
34%
33%
32%
20%
19%
16%
Past 2 weeks Next 2 weeks
There is a strong
correlation between
concern in participating
in a particular out-of-
home activity and
intent to participate
(R2~0.9), suggesting that
out-of-home activity
engagement is driven by
individuals’ level of
concern with the activity
Homebody economy
78%
62%
54%
51%
41%
38%
35%
32%
31%
30%
29%
28%
20%
15%
13%
Shop for groceries/necessities
Go to the gym or fitness studio
Attend a large event
Work outside my home
Drive more than 2 hours away from home
Travel by airplane
Travel on public transportation
Use ride-sharing service

Somewhat
unsafe
Feel safe
23%
20%
57%
Feel unsafe
Top activities eager to get back to1
% of respondents for whom the activity is in their top 3 choices
41%
Travel by airplane
38%
32%
30%
28%
14%
24%
19%
Interact with coworkers in person
19%
Attend a concert, sporting event, movies, etc.
18%
Go to gym or fitness studio
15%
at shopping mall/department store
However, consumers are most eager to travel by airplane and get
together with friends and family once COVID-19 subsides
Level of comfort with out-of-home
activities, % of respondents
1 Q: What best describes your comfort participating in activities you did prior to COVID? Figures may not sum to 100% because of rounding.
2 Q: What best describes your comfort participating in activities you did prior to COVID? If answered somewhat unsafe or unsafe, Q: Which of the following activities are you most eager to get back to on a regular basis? Select up to 3.
Homebody economy

UAE consumers have picked up new digital and low-touch activities,
including telemedicine, video chat, and online streaming
13%
9%
3%
4%
4%
6%
3%
3%
5%
2%
19%
9%
7%
5%
14%
11%
34%
26%
23%
20%
15%
12%
11%
6%
4%
3%
50%
22%
17%
16%
43%
18%
9%
8%
17%
18%
21%
9%
7%
5%
3%
3%
4%
8%
9%
5%
7%
8%
TikTok
Social media
Video chat: personal
Wellness app
Playing online games
Digital exercise machine
Online fitness
Telemedicine: mental
Cooked regularly for myself/my family
Watching e-sports
Videoconferencing: professional
Personal care/grooming at home
Remote learning: my children
Online streaming
Remote learning: myself
Telemedicine: physical
Not using Just started using
Using less / the same Using more
Have you used or done any of the
following since COVID-19 started1
% of respondents
Intent to
continue,2 %
66%
52%
61%
57%
40%
67%
67%
62%
61%
65%
52%
85%
64%
44%
51%
56%
2 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase
this.” Number indicates respondents who chose “will keep doing what I am doing now” and “ will increase this” among new or increased users.
Homebody economy

User
growth
since
COVID-19
2
Intent to use after COVID-191
Percent of new or increased users who intend to keep doing activity after COVID-19
1 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase this.”
Number indicates respondents who chose “will keep doing what I am doing now” and “will increase this” among new or increased users.
2 User growth is calculated as % of respondents who replied that they are new users over % of respondents who replied that they were using the product/service pre-COVID-19 (using more, using the same, or using less).
Online streaming, social media, and cooking habits adopted during
the crisis are likely to remain in the medium to long term
Homebody economy
83
48
42
110
44
0
120
40
41 43
60
45 46 47 50
20
130
55
140
60
190
85
65
160
10
70 75
170
0
80
200
81 82
150
70
84
30
50
80
90
180
100
Wellness app
TikTok
Online streaming
Watching e-sports
Online fitness
Digital exercise machine
Used social media
Cooked regularly
Personal care/grooming at home
Works for now
Accelerated shifts
Potentially here to
stay

Delivery services and online streaming have gotten the most
new and increased users since COVID-19
2 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase
this.” Number indicates respondents who chose “will keep doing what I am doing now” and “will increase this” among new or increased users.
3 Change since first survey is calculated by dividing the difference in % new/increased users between September 2020 and April 2020 by the April 2020 figure.
Have you started/increased usage since COVID-19 started1,2
% of respondents
53
45
43
40
38
36
34
30
26
21
34
23
23
10
8
21
18
11
5
Restaurant delivery
Online fitness
Grocery delivery
Quick-serve restaurant drive-thru
Online streaming
In-store self-checkout
Wellness app
TikTok
Watching e-sports
Change since
April survey,3 %
New / increased users
29%
24%
24%
N/A
N/A
66%
-2%
100%
48%
17%
6%
10%
N/A
N/A
24%
N/A
29%
-17%
22%
Homebody economy

34%
60%
In-person only 6%
Hybrid
Online only
1 Q: What education format is your child/children’s school primarily using today? Figures may not sum to 100% because of rounding.
2 Q: Please indicate how strongly you agree or disagree with each of the following statements. Statements include: “I expect remote learning to be a key education format for formal and/or informal education for the next 3 months”; “Given
the uncertainty of school openings, I am planning to spend more on at-home learning tools and equipment (e.g., tutoring services, desk equipment, electronics)”; “I have cut back my work hours given my child/children’s at-home
learning needs.” Rated from 1 “strongly disagree” to 6 “strongly agree.” Figures may not sum to 100% because of rounding.
Remote learning is widespread but families expect it to end soon,
and are not investing heavily in at-home learning tools
Education format1
% of respondents
Homebody economy
18
13
9
Expect online to
continue for 3+ months
Reduce work hours
Invest in at-home
learning tools
Agree/Strongly agree
Change in beliefs/behaviors for those with children in remote
learning,2 % of respondents
~94%
of children in
some form of
remote learning

1 Q: Please indicate how strongly you agree or disagree with each of the following statements: “I have cut back my work hours given my child/children’s at-home
learning needs.” Rated from 1 “strongly disagree” to 6 “strongly agree.” Figures may not sum to 100% because of rounding.
34
Overall
Agree/Strongly agree
Less USD 50K
More than
USD 100K
USD 50-100K
9
19
47
Reduction in work hours for those with children in remote learning1
% of respondents, annual salary in USD
Forty-seven percent of families with children have reduced work
hours to meet at-home learning needs
Homebody economy
47%
of high-income
families have reduced
work hours

Disclaimer
McKinsey does not provide legal, medical, or other regulated advice or
guarantee results. These materials reflect general insight and best practice
based on information currently available and do not contain all of the
information needed to determine a future course of action. Such information
has not been generated or independently verified by McKinsey and is
inherently uncertain and subject to change. McKinsey has no obligation to
update these materials and makes no representation or warranty and
expressly disclaims any liability with respect thereto.

McKinsey Survey: Emirati consumer sentiment during the coronavirus crisis

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