Portuguese consumers are concerned about the health of family members as well as the economy, and are cutting back on spending. Portuguese consumers continue to feel the economic effects of the crisis, and their concerns about health, safety, and the economy are increasing. Most consumers still believe that the personal and financial impact of COVID-19 will continue to last well beyond two months. They expect to cut their spending across almost all categories. However, the proportion of consumers’ income, spending, and savings affected by the COVID-19 situation has decreased slightly since the last pulse. Portuguese consumers have been leaving home mainly to shop and meet family, and expect to continue doing so in the near future. In addition to lifted restrictions, consumers are waiting for the endorsement of medical authorities prior to engaging in out-of-home activities. These exhibits are based on survey data collected in Portugal from June 19–21, 2020. Check back for regular updates on Portuguese consumer sentiments, behaviors, income, spending, and expectations.

1. McKinsey & Company 1
Even as the lockdown comes to an end, pessimism and uncertainty
remain high
35 38
30 33
24 26
57 52
59 55
65 62
7 10 12 12 10 12
Confidence in own country’s economic recovery after COVID-191
% of respondents
Unsure: The economy will be impacted for
6–12 months or longer and will stagnate or
show slow growth thereafter
Pessimistic: COVID-19 will have a lasting
impact on the economy and show regression
or fall into lengthy recession
Optimistic: The economy will rebound
within 2–3 months and grow just as strong
as or stronger than before COVID-19
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612; 5/21–5/24/2020, n = 610; 4/30–5/3/2020, n = 610; 4/16–4/19/2020, n = 603; 4/2–4/5/2020, n = 604;
3/26–3/29/2020, n = 601, sampled and weighted to match Portugal´s general population 18+
Portugal
1 Q: How is your overall confidence level on economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic”; figures may not sum to 100% because of rounding.
Mar 26–29 Apr 2–5 Apr 16–19 Apr 30–3 May 21–24 June 19–21

2. McKinsey & Company 2
More than one-third of consumers feels the impact on their
finances and have delayed purchases
Overall sentiment in the general population in Portugal1
% of respondents
1 Q: Please indicate how strongly you agree or disagree with each of the following statements. Please select only one response for each statement; figures may not sum to 100% because of rounding.
2 Measures difference in “strongly agree/agree” between current and last pulse survey.
71%
23%
26%
34%
32%
32%
12%
24%
22%
18%
52%
47%
37%
38%
37%
56%
41%
40%
10%
25%
27%
29%
30%
32%
32%
35%
38%
Strongly disagree / disagree Somewhat disagree / agree Strongly agree / agree
My family/friends’ health has been negatively affected by
coronavirus or COVID-19
My ability to make financial ends meet has been negatively
impacted by coronavirus or COVID-19
My ability to work has been reduced by coronavirus or COVID-19
I am living paycheck-to-paycheck
Given my current situation, I am delaying some purchases that I had
planned to make
Strongly agree/
agree difference
since last survey2
-2
-2
-4
0My income has been negatively impacted by coronavirus or COVID-19
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612; 5/21–5/24/2020, n = 610, sampled and weighted to match Portugal´s general population 18+
I am optimistic about my ability to buy what I need
My job feels less secure because of coronavirus or COVID-19
I would spend more money now if I was confident the
economy was headed in the right direction
-3
-5
0
0
0

3. McKinsey & Company 3
Household income1,2
% of respondents
Reduce slightly / reduce a lot About the same Increase slightly / increase a lot
3%
Past 2 weeks
45%
Past 2 weeks
52%
48%
3%
50%
9%
64%
27%
Next 2 weeks
1 Q: How has the COVID-19 situation affected your (family’s) overall available income, spending, and savings in the past two weeks? Figures may not sum to 100% because of rounding.
2 Q: How do you think your overall available income, spending, and savings may change in the next two weeks? Figures may not sum to 100% because of rounding.
Fewer Portuguese consumers have experienced a decline in income
and spending in recent weeks
Household spending1,2
% of respondents
42%
Past 2 weeks
38%
33%
Past 2 weeks
30%
34%
25%
19%
68%
13%
Next 2 weeks
May 21–24 June 19–21 May 21–24 June 19–21
Household savings1,2
% of respondents
36%
Past 2 weeks
11%
Past 2 weeks
35%
54%
11%
53%
8%
53%
39%
Next 2 weeks
May 21–24 June 19–21
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612; 5/21–5/24/2020, n = 610, sampled and weighted to match Portugal´s general population 18+

4. McKinsey & Company 4
Almost all Portuguese consumers believe the impact of COVID-19
on their routines will continue to last for more than two months
3%
12%
32%
25%
28%
0–1 month
2–3 months
4–6 months
7–12 months
More than one year
16%
4%
12%
22%
17%
28%
4–6 months
No impact
0–1 month
2–3 months
7–12 months
More than one year
Adjustments to routines1
% of respondents
Impact on personal/household finances2
% of respondents
~97%
believe it will take
another 2+ months
before routines can
return to normal, up
from 94% in the last
pulse survey
~79%
believe their finances
will be impacted for
2+ months by the
COVID-19 situation,
the same as in the
last pulse survey
1 Q: How long do you believe you need to adjust your routines, given the current COVID-19 situation, before things return back to normal in Portugal, (e.g., government lifts restrictions on events/travel)? Figures may not
sum to 100% because of rounding.
2 Q: How long do you believe your personal/household finances will be impacted by the COVID-19 situation? Figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612; 5/21–5/24/2020, n = 610, sampled and weighted to match Portugal´s general population 18+

5. McKinsey & Company 5
Consumers expect to continue cutting back spending across all
categories, with the exception of groceries
4
28
30
32
32
40
48
45
42
54
51
26
11
8
42
56
79
67
63
54
63
51
40
50
48
38
43
66
83
86
55
38
16
6
7
15
5
9
11
5
11
7
6
8
6
7
4
6
Restaurant
Food takeout & delivery
Tobacco products
Accessories
Groceries
Personal-care products
Snacks
Alcohol
Quick-service restaurant
Footwear
Apparel
Jewelry
Non-food child products
Household supplies
Skin care & makeup
Furnishings & appliances
Expected spending per category over the next two weeks compared to usual1
% of respondents
24
33
50
67
24
48
35
22
79
55
35
92
56
78
66
72
63
63
41
22
69
48
57
63
19
38
48
8
32
20
26
25
13
4
9
11
7
4
7
16
2
7
17
12
2
8
4
Entertainment at home
Out-of-home entertainment
Hotel/resort stays
Pet-care services
Books/magazines/newspapers
Consumer electronics
Fitness & wellness
Personal-care services
Gasoline
Travel by car
Vehicle purchases
Short-term home rentals
0Cruises
Adventures & tours
International flights
Domestic flights
Net intent2
1 Q: Over the next two weeks, do you expect that you will spend more, about the same, or less money on these categories than usual? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease spending from the % of respondents stating they expect to increase spending.
-11
-29
-41
-56
-17
-44
-28
-6
-77
-48
-18
-92
-44
-76
-58
-68
Net intent2
+12
-18
-5
-50
-22
-23
-17
-27
-31
-37
-40
-31
-47
-45
-1
-38
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Decrease Stay the same Increase

6. McKinsey & Company 6
Which best describes how often you are doing each of the following items1
% of respondents
1 Q: Which best describes how often you are doing each of the following items? Possible answers: “Doing less since coronavirus started”; “Doing about the same since coronavirus started”; “Doing more since coronavirus started.”
Figures may not sum to 100% because of rounding.
Portuguese consumers are becoming more mindful of how they
spend their money
6%
6%
5%
5%
4%
49%
50%
53%
60%
67%
45%
44%
41%
35%
29%
Becoming more mindful of where I spend my money
Changing to less expensive products to save money
Looking for ways to save money when shopping
Researching brand and product choices before buying
Spending time planning/making lists for shopping trips
100%
Doing less Doing about the same Doing more
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+

7. McKinsey & Company 7
Consumers are returning back to in-store shopping for household
essentials while discretionary spending is moving to online
1 Q: Over the next two weeks, where do you expect you’ll buy these categories? Tell us if you will shop in the following places more, about the same, or less in the next two weeks; please note, if you don’t buy
in one of these places today and won’t in next two weeks, please select “N/A.”
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease shopping frequency from the % of respondents stating they expect to increase shopping frequency.
Expected change in shopping channel per category over the next two weeks1
Axes show net intent,2 bubble size relative to share of respondents that have purchased category in last six months
-15
-40
-35 50-30 -5 10-25 -20 -10
20
-50
30
-30
-20
0
-10
10
Vitamins & supplements
Footwear
Fitness &
wellness
Household supplies
(e.g., cleaning, laundry)
Groceries
Furnishings &
appliances
Personal-care products
(e.g., soap, shampoo)
Jewelry Accessories
Food takeout & delivery
Books/
magazines/
newspapers
Non-food child products
(e.g., diapers)
Alcohol
Apparel
Snacks
Entertainment
at home (e.g., Netflix)
Tobacco
Children’s toys
OTC
Consumer
electronics
Skin care & makeup
In-store
Online
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Household essentials
Discretionary
Entertainment at home

8. McKinsey & Company 8
More people expect to make a portion of their purchases online
post-COVID-19 than before
Consumers’ use of online channel before and after COVID-191,2
% of respondents purchasing online3
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
1 Q: Before the coronavirus (COVID-19) situation started, what proportion of your purchases in this category were online vs from a physical store/in person?
2 Q: Once the coronavirus (COVID-19) situation has subsided, tell us what proportion of your purchases in this category you think will be online vs from a physical store/in person?
3 Respondents who indicated that they have not bought the category online and do not intend to do so in the next two weeks are classified as not purchasing online.
15
25
19
51
14
14
30
78
43
58
9
38
52
11
20
32
49
37
54
38
Accessories
+11
+13
+9Groceries
Personal-care products
53
+13
+7
51
41
+9
+16
+10
Food takeout & delivery
Household supplies
53
+8Snacks
+5
59
OTC medicines
Vitamins/supplements
+6
Jewelry
Entertainment at home
+12
+8
+21
Books/magazines/newspapers
+12
24
Consumer electronics
84
+7
67
Tobacco
+15
19
34
Non-food child products
Skin care & makeup
58
64
Alcohol
+17Fitness & wellness
+13
26
Footwear
Furnishing & appliances
+9Apparel
70
22
16
64
21
37
45
Pre-COVID-19 Growth in consumers buying online
% growth in customers
purchasing category online
+60%
+36%
+37%
+25%
+57%
+36%
+37%
+8%
+19%
+21%
+78%
+39%
+23%
+91%
+85%
+41%
+18%
+43%
+24%
+55%

9. McKinsey & Company 9
Have you used any of the following since COVID-19 started1
% of respondents
73 percent consumers have discovered a new shopping behavior
1 Q: Since the coronavirus (COVID-19) situation started (i.e., in the past ~3 months), which of the following have you done? “Brand” includes different brand, new private label/ store brand. 27% respondents chose “None of these”
2 New Shopping method includes curb-side pickup and delivery apps
31%
30%
29%
25%
16%
Different retailer/store/website
Private label/store brand
Different brand
New shopping method2
New digital shopping method
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
73%
Consumers have tried
a new shopping
behavior

10. McKinsey & Company 10
Value and convenience are key drivers for consumers to try a new
place to shop
Reason for shopping at a new retailer/store/website in the past three months1
% of respondents selecting reason as top-three
42%
26%
4%
28%
27%
24%
7%
22%
20%
5%
14%
12%
5%
More easily accessible from my home
Less crowded/has shorter lines
Better value
Better prices/promotions
Better shipping/delivery cost
Offers good delivery/pickup options
Products are in stock
I can get all the items I need from one place
Supporting local businesses
The company treats its employees well
Cleaner/has better hygiene measures
Better quality
Offers natural/organic offerings
1 Q: You mentioned you shopped from a new retailer/store/website since the coronavirus (COVID-19) situation started. What was the main reason you decided to try this new retailer/store/website? Select up to 3.
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Value
Health/Hygiene
Purpose-driven
Quality/Organic
Availability
Convenience

11. McKinsey & Company 11
Better value is the primary reason for consumers to try new brands
Reason for trying a new brand in the past three months1
% of respondents selecting reason as top-three
53%
45%
16%
7%
25%
22%
4%
21%
15%
7%
13%
Better prices/promotions
Supporting local businesses
Is natural or organic
Is available where I’m shopping
Better value
Products are in stock
Better shipping/delivery cost
Larger package sizes
The company treats its employees well
Better quality
Is cleaner/safer
1 Q: You mentioned you tried a new/different brand than what you normally buy. What was the main reason that drove this decision? Select up to 3. “Brand” includes different brand, new private label/ store brand.
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Value
Health/Hygiene
Purpose-driven
Quality/Organic
Availability
Convenience

12. McKinsey & Company 12
Have you used or done any of the following since COVID-19 started1
% of respondents
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”;
“using more since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
2 Small sample size (n < 30).
Portuguese people have picked up new digital and low-touch
activities, including videoconferencing and online fitness
22%
35%
14%
5%
13%
10%
6%
3%
11%
6%
5%
5%
23%
12%
5%
9%
19%
9%
12%
15%
5%
5%
2%
2%
8%
7%
10%
Videoconferencing: professional
Video chat: personal
1%
Remote learning: my children
Watching e-sports
Wellness app
Telemedicine: mental2
Meal-kit delivery2 1%
Playing online games
Digital exercise machine2
1%
1%
Restaurant food delivery
Remote learning: myself
Online fitness
TikTok
Online streaming
Telemedicine: physical
1%
Grocery delivery
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Not using Using less / the same Using more Just started using

13. McKinsey & Company 13
Consumer changes to digital and low-touch activities fall into three
primary buckets
1 Q: Compared to now, will you do or use the following more, less or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; “will reduce this”; “will keep doing what I am doing now”, “will increase this.”
2 User growth is calculated as % of respondents who replied that they are new users over % of respondents who replied that they were either: increased usage users, same usage users, or reduced usage users.
UsergrowthsinceCOVID-192
High(>40%)Low(<40%)
Intent to use after COVID-191
Percent of new or increased users who intend to keep doing activity after COVID-19
Low (<45%) Medium-high (>45%)
Works for now
Activities necessitated by
COVID-19 that are poor
substitutes for in-person
counterparts and
consequently have lower
intent to continue
Accelerated shifts
Satisfactory digital replacements for
in-person activities and connectivity,
with growing adoption
Potentially here to stay
New and familiar forms of
entertainment and interaction with
medium-high intent to continue
 User growth is defined as the percent of
respondents who replied that they are new
users over the percent of respondents who
replied that they were using this service
pre-COVID-19
 Intent to continue is defined as the percent of
respondents who replied that, after COVID-19,
they will keep their usage at the same level or
will increase usage
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+

14. McKinsey & Company 14
UsergrowthsinceCOVID-192
Intent to use after COVID-191
Percent of new or increased users who intend to keep doing activity after COVID-19
Post-COVID-19 usage intent is accelerated in most categories,
especially entertainment and physical wellness
1 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase this.”
2 User growth is calculated as % of respondents who replied that they are new users over % of respondents who replied that they were using the product/service pre-COVID-19 (using more, using the same or using less).
User
growth
Intent to
continue
High(>40%)Low(<40%)
Low (<45%) Medium-high (>45%)
Works for now Accelerated shifts
Potentially here to stay
User
growth
Intent to
continue
Telemedicine: physical 110% 44% Online fitness 108% 49%
TikTok 102% 50%
Remote learning: my children 124% 47%
Wellness app 52% 69%
Remote learning: self 68% 57%
Grocery delivery 48% 50%
Videoconferencing: professional 117% 38%
Restaurant delivery 21% 50%
Online streaming 13% 57%
Playing online games 11% 92%
Video chat: personal 19% 54%
Watching e-sports 11% 45%
User
growth
Intent to
continue
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+

15. McKinsey & Company 15
Portuguese consumers are not planning a return to most out-of-home
activities, except shopping and getting together with family
Consumers’ engagement with activities outside home1
% of respondents
1 Q: Did you leave your house for the following activities over the past two weeks? Chart represents the percentage of respondents who indicated that they left home at least once during the past week to do this activity. Q: For which of the
following activities do you intend to leave your home to do in the next two weeks? Chart represents % of respondents who intend to leave their home to do this activity during the next two weeks.
2 Q: How worried would you be if you were to do the following activities in the next two weeks? Possible answers: “not worried at all”; “not very worried”; “somewhat worried”; “very worried”; “extremely worried.”
3 Net worry is calculated by subtracting the % of respondents stating they are “not worried at all” and “somewhat worried” from “very worried” and “extremely worried.”
93%
67%
66%
59%
44%
43%
41%
40%
39%
26%
25%
18%
16%
12%
8%
Go to a hair or nail salon
Shop for non-necessities
Work outside my home
Use ride-sharing service
Shop for groceries/necessities
Visit a crowded outdoor public place
Dine in at a restaurant or bar
Get together with family
Drive more than 2 hours from home
Get together with friends
Go out for family entertainment
Go to the gym or fitness studio
Use public transportation
Attend a large event
Travel by airplane
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Past 2 weeks Next 2 weeks
90%
57%
65%
60%
42%
32%
43%
37%
36%
22%
23%
12%
15%
11%
4%

16. McKinsey & Company 16
Most Portuguese consumers are concerned about engaging in
out-of-home activities, especially using shared services
Consumers’ worries about out-of-home activities in the next two weeks1
% of respondents
1 Q: How worried would you be if you were to do the following activities in the next two weeks? Possible answers: “not worried at all”; “not very worried”; “somewhat worried”; “very worried”; “extremely worried.” Figures may not sum to 100%
because of rounding.
2 Level of concern is calculated by subtracting the % of respondents stating they are “not worried at all” and “not very worried” from “very worried” and “extremely worried.”
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Level of concern2
15%
13%
12%
20%
14%
11%
9%
8%
10%
10%
8%
10%
7%
9%
4%
8%
5%
4%
7%
79%
74%
74%
66%
67%
67%
62%
61%
56%
56%
57%
53%
52%
45%
47%
40%
35%
36%
29%
6%
13%
14%
15%
20%
22%
29%
31%
34%
34%
35%
36%
41%
46%
49%
52%
60%
60%
65%
Shop for groceries/necessities
Get together with friends
Drive more than 2 hours from home
Get together with family
Go out for family entertainment
Shop for non-necessities
Work outside my home
Dine in at a restaurant or bar
Go to a hair or nail salon
Rent a short-term home
Use a clothing rental service
Stay in a hotel
Go to a shopping mall
Use ride-sharing service
Go to the gym or fitness studio
Visit a crowded outdoor public place
Attend a large event
Use public transportation
Travel by airplane
Not worried WorriedSomewhat worried
Level of concern2
-9
0
+2
-5
+11
+6
+20
+23
+24
+26
+37
+24
+27
+34
+45
+44
+56
+55
+58

17. McKinsey & Company 17
Post-COVID-19, consumers expect to reduce most in-person
activities, particularly traveling and gathering in crowded spaces
1 Q: Once the coronavirus (COVID-19) situation has subsided, which of the following do you think you will do more or less compared to before the coronavirus (COVID-19) situation started? Possible answers: “will reduce this”; “will do the same
as before coronavirus”; “will increase this.” Excludes work-from-home category.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease time spent from the % of respondents stating they expect to increase time spent.
11%
23%
34%
21%
31%
43%
44%
47%
75%
55%
39%
68%
52%
43%
44%
39%
14%
22%
27%
11%
17%
14%
12%
13%
Go to the mall
Shop in physical grocery stores
Shop online (non-grocery)
Go to movies, concerts, and other events
Shop in physical stores (non-grocery)
Domestic travel
Shop online for groceries
International travel
Stay the sameDecrease IncreaseExpectations for consumer behavior after COVID-19, relative to pre-crisis1
% of respondents
-14
-7
-29
-34
+3
-10
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Net intent2
-32
-1

18. McKinsey & Company 18
Milestones for the Portuguese population not yet engaging with out-of-home activities1
% of respondents awaiting each milestone before engaging
Of consumers who have not yet engaged with out-of-home activities,
most are waiting for milestones beyond the lifting of restrictions
1 Q: Which best describes when you will regularly return to stores, restaurants, and other out-of-home activities? Chart rebased to exclude those already participating in these activities and those who do not deem any of these items important.
Figures may not sum to 100% because of rounding.
5
65
18
12
Government lifts
restriction + other
requirement
Government lifts restrictions
Only once there’s a
vaccine or treatment
Other
Medical authorities deem safe 36%
Stores, restaurants, and other indoor
places start taking safety measures 20%
I see other people returning 8%
Government lifts restrictions and…
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
62%
of people are not
currently engaging
in out-of-home
activities

19. McKinsey & Company 19
Physical protection and store sanitization are most important to
consumers as they decide where to shop in-store
Top priorities when deciding where to shop in-store1
% of respondents for whom this criterion is the most important2
1 Q: Once restrictions lift, which of the following factors will be most important to you as you decide which of these places to visit in person? Respondents were asked to select the most important.
2 The following categories are included in each bucket: Cleaning and sanitization—increased cleaning, improved air filtration, availability of sanitizing supplies throughout the store; Health checks—customer wellness check (e.g., temperature) on
entry, employees' wellness check (e.g., temperature) on entry; Masks and barriers—customers and employees wear masks, customers and employees provided masks and gloves, plastic barrier with cashier; No-contact purchasing—curbside
pick-up, cashier-less checkout, no contact delivery, buy online for pickup in store; Physical distancing—customer number limit, distancing in customer line, reduced employee activity during shopping hours; Store regulations—no customer product
testing, one-way store aisles, special hours for high-risk shoppers.
37%
29%
18%
6%
5%
5%
Health checks
Masks and barriers
Cleaning and sanitization
Physical distancing
No-contact purchasing
Store regulations
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+

20. McKinsey & Company 20
Which best describes how often you are doing each of the following items1
% of respondents
1 Q: Which best describes how often you are doing each of the following items? Possible answers: “Doing less since coronavirus started”; “Doing about the same since coronavirus started”; “Doing more since coronavirus started.”
Figures may not sum to 100% because of rounding.
One-fourth of consumers feel that sustainability has gained
importance in their purchasing decisions
7%
5%
6%
7%
7%
68%
71%
71%
72%
77%
25%
24%
23%
21%
16%
100%
Healthy and hygienic packaging
Retailers’ promotion of sustainable solutions
Sustainable/eco-friendly products
Company’s purpose/values
How companies take care of the safety of their employees
Source: McKinsey & Company COVID-19 Portugal Consumer Pulse Survey 6/19–6/21/2020, n = 612, sampled and weighted to match Portugal´s general population 18+
Doing less Doing about the same Doing more
Buying based on…

21. McKinsey & Company 21
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