A business plan of e-commerce business in Bangladesh perspective about e-pharma.

1. Welcome to our Presentation

2. Members of the group
“Spartans”
Name ID NO.
Ankur Roy 114573
Reaz Bin Jafor Chowdhury 114585
Maidul Islam Shohag 114465
Ashikuzzaman Molla 114569
Md. Mahbubul Islam 114451

3. Ankur Roy
ID: 114573

4. What is ePharma.com?
ePharma.com is a professional service company - with an
independent pharmacy and direct links to pharmaceutical
suppliers - providing delivery services to the public for medicine
and other health care products.
Legality of Online Medicine in Bangladesh
Yes. Our business model is compliant with the regulatory
requirements of the Government of Bangladesh, and we are fully
legally allowed to sell and distribute medicine through online
services. Also we maintain, Drug Act 1940, Drug rules 1946,
National drug policy 1982, Drug control ordinance 1982, Drug
control ordinance 2004 & National drug policy 2005,

5. Services of ePharma.com
 Provide a delivery service (*minimum order amount applies)
across Dhaka City for health care products.
 Provide customer support for ordering online, through
Facebook, SMS, or email.
 Provide a service support hotline to ensure customer
satisfaction.
 Provide information about pharmaceutical companies,
hospitals, doctors, ambulance services & 24 hour pharmacy in
Bangladesh including their name, address and phone number.
 Provide medical related news (both local and international) &
health tips in our news section.

6. Nature of Business
Our aim is to develop a business plan for Internet Start-up:
ePharma.com with the main objective of selling pharmacy goods
at very competitive prices. We will hire dedicated employees for
order processing, fulfilment, and customer relationship
management and routine maintenance of the site. Initially,
E-pharma’s market reach will be expected to be limited to Dhaka
and gradually it will be spread all over Bangladesh. There is
reluctance on the part of pharmacists to adopt new business
models when they can make a comfortable living from a
traditional retail pharmacy where there are significant barriers to
entry in the market place.

7. Mission & Vission
Our Aim is to provide you with best healthcare, convenient
and safe and secure online shopping experience. We
endeavor to provide products at a very competitive price
coupled with highest standards of delivery to customers
Motto
 Smart buy, Save money

8. Reaz Bin Jafor Chowdhury
ID: 114585

9. How to order?
Customers can order their product via E-mail, Text message,
Facebook message and over the phone. The format of ordering is
given below,
Your Full Name, Phone Number,
Full Address with Flat number,
Item Name, Type, Dose/Size,
Quantity
Tahsan Khan, 01711111111,
House 71, Road 9/A, Dhanmondi,
Napa, Tablet, 500mg, 2 pata
Orsaline, 5mg, 5 packets
Pampers, xl 30 pack, 4 packets

10. Market Analysis
Mail order customers
Walk-in customers
Travelling customers
Tourist customers
Customers

11. Competitors Analysis
Chain pharmacies: The advantages to these chains are
better prices through economies of scale, as well as
personalized service. The personalized service takes the
form of the chain having a record of your medication
purchases as well as any allergies that you have disclosed to
them.
Local pharmacies: These are the pharmacies where you
typically know the pharmacist and they know your medical
history. This option is high in personalized service and
convenience, and high in price.

12. Delivery System
• REAL-TIME TRACKING
• CASH-ON-DELIVERY SERVICE
• SUPERIOR CUSTOMER SERVICE
• REVERSE LOGISTICS
PRICE PLAN Delivery charge will be 55/- per trip
Our delivery partner will be “Pathao.com”

13. Md. Maidul Islam
ID: 114465

14. Assessment of Risk
Risk of getting hacked
Search Engines Can’t Find our Business
Bad Brand Image
Needs a Programmer to make any Changes
Users Click Away to Your Competition
Poor Visual Communication
Website is an Isolated Island of Data

15. Research and development
An Eye-catching Design
Convenient Navigation
Proper Content
Analytics
Contact Information
Search option
Order option

16. Payment System
We will provide most of the popular forms of payment
system in Bangladesh this includes
• Cash on delivery
• Debit/Credit card (Visa/MasterCard)
• B-kash
• Rocket
• U-cash
• M-Cash
• Traditional payment system (Cheque)

17. Pricing Strategy
We are selecting price penetration strategy because our aim is selling to
huge portion of the target customer at a lower price in order to capture
the market because in this sector customers are highly price sensitive.
But we have to change some issues in the market penetration strategy.
Though we set price low to attract large portion of our population but we
need to charge a minimum amount as service charge (say taka 50) for the
products or group of products which cost below tk.300 in total. The logic
of this pricing is that normally a medicine company charges a percentage
(Say 10%) of the total selling price as profit. If a customer orders a
product whose price is below the suggested amount, the amount of
profit will not be justified as the company have to earn the cost of the
product.

18. Production Plan
Our firm (E-Medicine) basically tries to deliver high quality but
low price medicine among the consumer over telephone &
internet. Basically we act as a middleman business & make
sound relationship between consumers & pharmaceuticals ltd.
For doing this task we make a long term contract with
pharmaceuticals ltd. Pharmaceuticals ltd provide us their
medicine & others products on the basis of 30% or 50% cash
payment system & the rest of payment will be paid after sales.
Our firm is located at central Dhaka so accessibility to its
consumers will be very easy and & quickly. At first our products
will be below drugs items & day by day we increase our
products items.

19. Ashikuzzaman Molla
ID: 114569

20. Legal Expenses (Memorandum
etc.)
20,000tk
Stationary etc. 2,50,000tk
Website Development 2,00,000tk
Insurance 80,000tk
Rent(office, Store) 80,000tk
Marketing Expense 30,000tk
Delivery Vehicles 6,00 ,000tk
Training Expense 10,000tk
Others Expenses 30,000tk
Total start-up expenses 12,50,000tk
Start-up Requirements:
Start-up Expenses:
Financial plan

21. Start-up Assets:
Total Requirements= TK.30, 00,000
Cash Required 1,00,000tk
Start-up Inventory 12,50,000tk
Other Current Assets 1,00,000tk
Long term Assets 3,00,000tk
Total Assets 17,50,000tk
Financial plan

22. Pro Forma Income Statement
Particular Year
Sales
Less: Cost of Sales
Gross Margin
Gross Margin %
Expenses:
Payroll
Legal Expenses
Insurance
Training Expenses
Rent
Stationary
Depreciation
Advertising Expenses
Utilities
Other expenses
Total Operation Expenses
Profit Before Interest & Taxes
Net Profit/(Loss)
21,50,000
(15,00,000)
6,50,000
30%
2,50,000
20,000
80,000
10,000
80,000
2,50,000
35,000
1,20,000
80,000
30,000
9,55,000
(3,05,000)
Financial plan

23. Particulars Year
Assets
Current Assets
Cash in hand
Inventory
Other Current assets
Total Current assets
Long-term Assets
Delivery Vehicles
Total Assets
Liabilities & Owners Equity
Current liabilities
Long-term liabilities
Total Liabilities
Owners Equity
Owners Capital
Less: Net Loss
Total owner’s equity
Total liabilities & owner’s equity
1,00,000
12,50,000
1,00,000
14,50,000
5,65,000
20,15,000
9,00,000
4,20,000
13,20,000
10,00,000
(3,05,000)
6,95,000
20,15,000
Balance Sheet:
Financial plan

24. Md. Mahbubul Islam
ID: 114451

25. Advertisement
Search Engine Optimisation
Social media
Traditional Advertisement

26. Organizational Plan
Board of
Directors
Managing
Director
Strategic
guidance of the
enterprise.
Exploration of
expansion
opportunities.
Strategic alliance
facilitation and
management.
Director of
Finance &
Operations
Accounting
Cash
management
Banking
Director of
Information &
Technology
Web
development
Securing the
server
App
development
Director of Sales
and Marketing
Promotion.
Advertising.
Public Relations.

27. List of different types Pharma Products
• Gastrointestinal drugs
• Cardiovascular drugs
• Respiratory system drugs
• Central nervous system drugs
• Antimicrobial drugs
• Hormones and related drugs
• Analgesics, Autacoids and related drugs
• Anesthetics & Neuromuscular blocking drugs
• Topically active drugs
• Ophthalmic and E.N.T preparations
• Drugs for Vitamin, Mineral & Nutritional
deficiency disorders
• Drugs for Anaemias & other blood disorders
• Drugs for Bone Formation & Bone Disorders
• Genito-urinary system drugs

28. List of the Pharmaceutical Company

29. Conclusion
• Innovative business
• Rapid rise o internet in day to day life
• Maintain our mission and vision strictly
• Take long term strategy

30. Queries ???

31. On behalf of Spartans