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WRITING A RESEARCH
REPORT
PRESENTED BY

M. NURUL ISLAM

DEPARTMENT OF STATISTICS
UNIVERSITY OF DHAKA

1
What is a research report?
DEFINITION
A research report is an outcome of a scientific
investigation and its purpose is to convey
information contained in the report to the reader
or audience.
GENERAL CONSIDERATIONS

All research reports use roughly the same format.
It doesn’t matter whether you’ve done a customer

2
GENERAL CONSIDERATIONS
Research reports usually have five to six chapters
with well-established sections in each chapter.
Readers of the report will be looking for these
chapters and sections, so you should not deviate
from

the

standard

format

unless

you

are

specifically requested to do so by the sponsor of
the research.

3
DIFFERENCE BETWEEN A PROPOSAL AND A
REPORT
Most research studies begin with a written
proposal. Again, nearly all proposals follow the
same format. In fact, the proposal is identical to
the first three chapters of the final report except
that it is written in future tense. In the proposal,
you might say something like `` the researchers
will obtain the sample from….”, while in the report,
it would be changed to `` the researchers
obtained the sample from `` Once again, with the
exception of tense, the proposal becomes the first
three chapters of the final research report.
4
DIFFERENCE BETWEEN A PROPOSAL AND A
REPORT
The most commonly used style for writing research
reports is called ``APA” and the rules are described
in the Publication Manual of the American
Psychological Association. Any library or bookstore
will have it readily available. The style guide contains
hundreds of rules for grammar, layout, and syntax.
This paper will cover the most important ones.
Avoid the use for first person pronouns. Refer to
yourself or the research team in third person. Instead
of saying `` I will…” or ``We will…” say something
like `` The researcher will….” Or” The research team
will ….”
5
STYLE, LAYOUT, AND PAGE
FORMATTING
Title page
All text on the title page is centered vertically and
horizontally. The title page has no page number and
it is not counted in any page numbering.
Page layout
 Left margin: 1.5”
 Right margin: 1”
 Top margin: 1”
 Bottom margin: 1”
6
STYLE, LAYOUT, AND PAGE
FORMATTING
Page numbering
Pages are numbered at the top right. There should
be 1” of white space from the top of the page
number to the top of the paper. Numeric page
numbering begins with the first page of Chapter I
(although a page number is not placed on page 1).
Spacing and justification
All pages are single sided. Text is double–spaced,
except for long quotations and the bibliography
(which are single-spaced). There is one blank line
between a section heading and the text that follows
it. Do not right-justify text. Use ragged-right.
7
STYLE, LAYOUT, AND PAGE
FORMATTING
Font face and size
Any easily readable font is acceptable. The font
should be 10 points or larger. Generally, the same
font must be used throughout the manuscript, except
that
 Tables and graphs may use a different font, and
 Chapter titles and section headings may use a
different font.
8
OUTLINE OF CHAPTERS AND
SECTIONS
CHAPTER 1-Introduction






Introductory paragraphs
Statement of the problem
Purpose/Objectives
Significance of the study
Research questions and /or hypotheses

CHAPTER II-Background



Literature review
Definition of terms/Operational definition

9
OUTLINE OF CHAPTERS AND
SECTIONS
CHAPTER III-Methodology
 Restate purpose and research questions or null
hypotheses
 Population and sampling
 Instrumentation (include copy in appendix)
 Procedure and time frame
 Analysis plan (state critical alpha level and type of
statistical tests)
 Assumptions
 Scope and limitations
10
OUTLINE OF CHAPTERS AND
SECTIONS
CHAPTER IV-Results and
Discussion
CHAPTER V- Conclusions and
Recommendations
REFERENCES
APPENDIX
11
CHAPTER I- Introduction
Introductory Paragraphs
Chapter I begins with a few short introductory
paragraphs (a couple of pages at most). The primary
goal of the introductory paragraphs is to catch the
attention of the readers and to get them `` turned on”
about the subject. It sets the stage for the report
(Paper, Thesis) and puts your topic in perspective.
The introduction often contains dramatic and general
statements about the need for the study. It uses
dramatic illustrations or quotes to set the things on.
When writing the introduction, put yourself in your
reader’s position-would you continue reading?
12
CHAPTER I- Introduction
Statement of the Problem
The statement of the problem is the focal point of
your research. It is just one sentence (with several
paragraphs of elaboration).


You are looking for something wrong.



or something that needs close attention



or existing methods that no longer seem to be
working.
13
CHAPTER I- Introduction
Example of a problem statement:
``The frequency of job layoffs is creating fear,
anxiety, and a loss of productivity in middle
management workers.”
While the problem statement itself is just one
sentence, it is always accompanied by several
paragraphs that elaborate on the problem.
14
CHAPTER I- Introduction
Here you:
 Present
persuasive arguments why the problem is
important enough to study.
 Include the opinions of others (politicians, futurists, other
professionals).
 Explain how the problem relates to business, social or
political trends by presenting data that demonstrates the
scope and depth of the problem.
 Try to give dramatic and concrete illustrations of the
problem.
After writing this section, make sure you can easily identify the
single sentence that is the problem statement.
15
CHAPTER I- Introduction
Objectives/Purposes
The purpose is a single statement or paragraph that
explains what the study intends to accomplish. A few typical
statements are:
The goal of this study is to…
… overcome the difficulties the current management are
encountering
…..identify the causes of recent unrest in the labor
market….
…. understand the causes or effects of high divorce rate….
… .refine our current understanding of the marriage law …
…. provide a new interpretation of export and import policy
16
….
CHAPTER I- Introduction
Significance of the Study
This section creates a perspective for looking at the
problem. It points out how your study relates to the
larger issues and uses a persuasive rationale to
justify the reason for your study. It makes the
purpose worth pursuing The significance of the study
answers the questions:
 Why is your study important?
 To whom is it important?
 What benefit (s) will occur if your study is done?
17
CHAPTER I- Introduction
Research Questions and/ or Hypotheses
Chapter I lists the research questions (although it
is equally acceptable to present the hypotheses or
null hypotheses). No elaboration is included in this
section. An example would be:
The research questions for this study will be:

What are the attitudes of …

Is there a significant difference between….

Is there a significant relationship between…
18
CHAPTER II- Background
Chapter II may begin with a review of the literature. It
is important because it shows what previous
researchers have discovered. It is usually quite long
and primarily depends upon how much research has
previously been done in the area you are planning to
investigate. If you are planning to explore a relatively
new area, the literature review should cite similar
areas of study or studies that lead up to the current
research. Never say that your area is so new that no
research exists. It is one of the key elements that
proposal readers look at when deciding whether or
not to approve a proposal.

19
CHAPTER II- Background
Chapter II should also contain a definition of
terms section when appropriate. Include it if your
paper uses special terms that are unique to your field
of inquiry or that might not be understood by the
general reader. ``Operational definitions” (definitions
that you have formulated for the study) should also
be included. An example of an operational definition
is ``For the purpose of this research, improvement is
operationally defined as the difference of the posttest
and pretest score, i.e.
Improvement=Posttest score –Pretest score”.
20
CHAPTER III-Methodology
The methodology section describes your basic
research plan. It usually begins with a few short
introductory paragraphs that restate purpose and
research questions. The phraseology should be
identical to that used in Chapter 1. Keep the wording
of your research questions consistent throughout the
document.
21
CHAPTER III-Methodology
Population and Sampling






Define the population
Draw a representative sample from the
population
Do the research on the sample
Infer your results from the sample back to the
population
22
CHAPTER III-Methodology
As you can see, it all begins with a precise definition
of the population. The whole idea of inferential
research (using a sample to represent the entire
population) depends upon an accurate description of
the population. When you’ve finished your research
and your make statements based on the results, who
will that apply to ? Usually, just one sentence is
necessary to define the population. Examples are ``

23
CHAPTER III-Methodology
The population for this study is:


All adult customers who make a purchase in our
stores during the reference time of the study



All home owners in the Dhaka City”. Or” …



All potential consumers of our product”.
While the population can usually be defined by a
single statement, the sampling procedure needs to
be described in extensive detail.
24
CHAPTER III-Methodology
There are numerous sampling methods from which you
need to choose an appropriate one. Describe in minute
detail how you will select the sample. Use specific names,
places, times, etc. Don’t omit any details. This is extremely
important because the reader of the paper must decide if
your sample will sufficiently represent the population.
Survey Design
State clearly what research design you are going to
employ. Fundamentally, choice of a research design
depends primarily on the objectives of the study. State
clearly whether the study is one time or repetitive,
experimental or non-experimental.
25
CHAPTER III-Methodology
Instrumentation
If you are using a survey that was designed by
someone else, state the source of the survey.
Describe the theoretical constructs that the survey is
attempting to measure. Include a copy of the actual
survey in the appendix and state that a copy of the
survey design is in the appendix. Other instruments,
such as a questionnaire, pro-forma, schedule,
consent form etc that were used in the survey to
record information, should al be furnished in the
appendix

26
CHAPTER III-Methodology
Procedure and time frame
 State exactly when the research will begin and
when it will end.
 Describe
any special procedures that will be
followed (e.g. instructions that will be read to
participants, presentation of an informed consent
form, etc.)
Analysis Plan
The analysis plan should be described in detail. Each
research question will usually require its own analysis.
27
CHAPTER III-Methodology
Thus, the research questions should be addressed one
at a time followed by a description of the type of
statistical tests that will be performed to answer that
research question. In doing so








Be specific.
State what variables will be included in the analysis
Identify the dependent and independent variables if such
a relationship exists.
State the decision making criteria (e.g., the critical alpha
level)
Mention the computer software that will be used.
28
CHAPTER III-Methodology
Validity and reliability
If the survey design you’re using was designed by
someone else, then describe the previous validity and
reliability assessments. When using an existing
instrument, you’ll want to perform the same reliability
measurement as the author of the instrument. If you’ve
developed your own survey design, then you must
describe the steps you took to assess its validity and a
description of how you will measure its reliability.
29
CHAPTER III-Methodology
Validity refers to the accuracy or truthfulness of a
measurement. Are we measuring what we think we
are? There are no statistical tests to measure validity.
All assessments of validity are subjective opinions
based on the judgment of the researcher.
Nevertheless, there are at least three types of validity
that should be addressed and you should state what
steps you took to assess validity.
 Face validity
 Content validity
 Construct validity

30
CHAPTER III-Methodology
Face validity: It refers to the likelihood that a
question will be misunderstood or misinterpreted.
Presetting a survey is a good way to increase the
likelihood of face validity.
Content validity: It refers to whether an instrument
provides adequate coverage of a topic. Expert
opinions, literature searches, and pretest open-ended
questions help to establish content validity.

31
CHAPTER III-Methodology
Construct validity: It refers to the theoretical
foundations underlying a particular scale or
measurement. It looks at the underlying theories or
constructs that explain a phenomenon. In other words,
if you are using several survey items to measure a
more global construct (e.g. a subscale or a survey),
then you should describe why you believe the items
comprise a construct. If a construct has been identified
by previous researchers, then describe the criteria they
used to validate the construct.
32
CHAPTER III-Methodology
A technique known as confirmatory factor
analysis is often used to explore how individual
survey items contribute to an overall construct
measurement. Measurement attitude, aptitude and
personality test fall under this construct validity
  Reliability is synonymous with repeatability or stability.
A measurement that yields consistent results over time
is said to be reliable. When a measurement is prone to
random error, it lacks reliability.
33
CHAPTER III-Methodology
There are three basic methods to test reliability: testretest, equivalent form, and internal consistency. Most
research uses some form of internal consistency.
When there is a scale of items all attempting to
measure the same construct, then we would expect a
large degree of coherence in the way people reliability
is to ask the same question with slightly different
wording in different parts of the survey. The correlation
between the items is a measure of their reliability.
34
CHAPTER III-Methodology
Assumptions
All research studies make assumptions. The most
obvious is that the sample represents the population.
Another common assumption is that an instrument has
validity and is measuring the desired constructs. Still
another is that respondents will answer a survey
truthfully. The important point is for the researcher to
state specifically what assumptions are being made.
Scope and limitations
All research studies also have limitations and a finite
scope. Limitations are often imposed by time and
budget constraints. Precisely list the limitations of the
study. Describe the extent to which you believe the
limitations are likely degrade the quality of the
research.

35
CHAPTER IV- Results and Discussion
Description of the sample
Nearly all research collects some demographic
information. It is important to report the descriptive
statistics of the sample because it lets the reader
decide if the sample is truly representative of the
population.
Analyses
The analysis section is cut and dry. It precisely follows
the analysis plan laid out in Chapter III. Each research
question is addressed individually.
36
CHAPTER IV- Results and Discussion
For each research question:
1. Restate the research question using the exact
wording as in Chapter I
2. If the research question is testable, state the
null hypothesis
3. State the type of statistical test (s) performed
4. Report the statistics and conclusions, followed
by any appropriate table (s)
Numbers and tables are not self-evident. If you use
tables or graphs, refer to them in the text and explain
what they say, An example is:

37
CHAPTER IV- Results and Discussion
``Table 4 shows a strong negative relationship
between delivery time and customer satisfaction
(r=-.72, p=.03)”. All tables and figures have a number
and a descriptive heading.
For example:
Table 4: The relationship between delivery time and
customer’s satisfaction.





Avoid the use of trivial tables or graphs. If a graph or table
does not add new information (i.e. information not explained in
the test), then don’t include it.
Simply present the results.
Do not attempt to explain the results in this chapter.

38
Chapter V- Conclusions and
recommendations
Begin the final chapter with a few paragraphs
summarizing what you did and found (l.e. the
conclusions from Chapter IV)
 Discussions
 Discuss the findings.
 Do your findings support existing theories?
 Explain why you think you found what you did.
 Present plausible reasons why the results might
have turned out the way they did.
39
Chapter V- Conclusions and
recommendations
Recommendations
Present recommendation based on your findings.
Avoid the temptation to present recommendations based
on your own beliefs or biases that are not specifically
supported by your data.
Recommendations fall into two categories.
 The first is recommendations to the study sponsor.
What actions do you recommend they take based
upon the data?
 The second is recommendation to other researchers.
There are almost always that a study could be
improved or refined. What would you change if you
were to do your study over again? These are the
recommendations to other researchers.

40
References
APA format should be used to cite references within
the paper. If you name the author in your sentence,
then follow the authors name with the year in
parentheses. For example:
Jones (2004) found that….
If you do not include the authors name as part of the
text, then both the author’s name and year are
enclosed in parentheses. For example:
41
References
Examples:
Bradburn, N.M. & Mason, W.M. (1964). The effect of
question order on response. Journal of Marketing
Research 1 (4), 57-61.
Bradburn, N.M. & Miles, C. (1979). Vague quantifiers.
Public Opinion Quarterly 43 (1), 92-101
Appendix
Include a copy of any actual instruments. If used,
include a copy of the informed consent form.

42
Figure : Schematic diagram displaying stages of
research process
1. Problem
identification
2. Literature
review

8. Report
writing
7. Data
analysis

6. Data
collection

Process
is
iterative

5. Sample
design

3. Objectives
& hypotheses

4. Research
design

43
Overview of different stages of a proposal
Question you must
ask
What is the problem and
Why should it be studied?

Steps you will take
Selection, analysis
and statement of the
research problem

Important element of each step
Problem identification
-Prioritizing problems
-Problem analysis
-Justification of the problem
-

44
Table: Summary of a Report

Individual Sections

Contents of Each Section/ Chapter

Title page

Concise heading indicating what the report is about

Table of contents

List of major sections and heading with page numbers

Abstract or Executative
Summary

Concise summary of main findings

Introduction

Why and what you researched

Background

Review of literature and operational definition of terms

Methodology

What you did and how you did

Results

What you found

Discussions

Relevance of your results/ findings

Conclusions

Summary of results with justification and decision you arrived at

Recommendations

What needs to be done as a result of your findings
45
THE END

46

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Writing a research report

  • 1. WRITING A RESEARCH REPORT PRESENTED BY M. NURUL ISLAM DEPARTMENT OF STATISTICS UNIVERSITY OF DHAKA 1
  • 2. What is a research report? DEFINITION A research report is an outcome of a scientific investigation and its purpose is to convey information contained in the report to the reader or audience. GENERAL CONSIDERATIONS All research reports use roughly the same format. It doesn’t matter whether you’ve done a customer 2
  • 3. GENERAL CONSIDERATIONS Research reports usually have five to six chapters with well-established sections in each chapter. Readers of the report will be looking for these chapters and sections, so you should not deviate from the standard format unless you are specifically requested to do so by the sponsor of the research. 3
  • 4. DIFFERENCE BETWEEN A PROPOSAL AND A REPORT Most research studies begin with a written proposal. Again, nearly all proposals follow the same format. In fact, the proposal is identical to the first three chapters of the final report except that it is written in future tense. In the proposal, you might say something like `` the researchers will obtain the sample from….”, while in the report, it would be changed to `` the researchers obtained the sample from `` Once again, with the exception of tense, the proposal becomes the first three chapters of the final research report. 4
  • 5. DIFFERENCE BETWEEN A PROPOSAL AND A REPORT The most commonly used style for writing research reports is called ``APA” and the rules are described in the Publication Manual of the American Psychological Association. Any library or bookstore will have it readily available. The style guide contains hundreds of rules for grammar, layout, and syntax. This paper will cover the most important ones. Avoid the use for first person pronouns. Refer to yourself or the research team in third person. Instead of saying `` I will…” or ``We will…” say something like `` The researcher will….” Or” The research team will ….” 5
  • 6. STYLE, LAYOUT, AND PAGE FORMATTING Title page All text on the title page is centered vertically and horizontally. The title page has no page number and it is not counted in any page numbering. Page layout  Left margin: 1.5”  Right margin: 1”  Top margin: 1”  Bottom margin: 1” 6
  • 7. STYLE, LAYOUT, AND PAGE FORMATTING Page numbering Pages are numbered at the top right. There should be 1” of white space from the top of the page number to the top of the paper. Numeric page numbering begins with the first page of Chapter I (although a page number is not placed on page 1). Spacing and justification All pages are single sided. Text is double–spaced, except for long quotations and the bibliography (which are single-spaced). There is one blank line between a section heading and the text that follows it. Do not right-justify text. Use ragged-right. 7
  • 8. STYLE, LAYOUT, AND PAGE FORMATTING Font face and size Any easily readable font is acceptable. The font should be 10 points or larger. Generally, the same font must be used throughout the manuscript, except that  Tables and graphs may use a different font, and  Chapter titles and section headings may use a different font. 8
  • 9. OUTLINE OF CHAPTERS AND SECTIONS CHAPTER 1-Introduction      Introductory paragraphs Statement of the problem Purpose/Objectives Significance of the study Research questions and /or hypotheses CHAPTER II-Background   Literature review Definition of terms/Operational definition 9
  • 10. OUTLINE OF CHAPTERS AND SECTIONS CHAPTER III-Methodology  Restate purpose and research questions or null hypotheses  Population and sampling  Instrumentation (include copy in appendix)  Procedure and time frame  Analysis plan (state critical alpha level and type of statistical tests)  Assumptions  Scope and limitations 10
  • 11. OUTLINE OF CHAPTERS AND SECTIONS CHAPTER IV-Results and Discussion CHAPTER V- Conclusions and Recommendations REFERENCES APPENDIX 11
  • 12. CHAPTER I- Introduction Introductory Paragraphs Chapter I begins with a few short introductory paragraphs (a couple of pages at most). The primary goal of the introductory paragraphs is to catch the attention of the readers and to get them `` turned on” about the subject. It sets the stage for the report (Paper, Thesis) and puts your topic in perspective. The introduction often contains dramatic and general statements about the need for the study. It uses dramatic illustrations or quotes to set the things on. When writing the introduction, put yourself in your reader’s position-would you continue reading? 12
  • 13. CHAPTER I- Introduction Statement of the Problem The statement of the problem is the focal point of your research. It is just one sentence (with several paragraphs of elaboration).  You are looking for something wrong.  or something that needs close attention  or existing methods that no longer seem to be working. 13
  • 14. CHAPTER I- Introduction Example of a problem statement: ``The frequency of job layoffs is creating fear, anxiety, and a loss of productivity in middle management workers.” While the problem statement itself is just one sentence, it is always accompanied by several paragraphs that elaborate on the problem. 14
  • 15. CHAPTER I- Introduction Here you:  Present persuasive arguments why the problem is important enough to study.  Include the opinions of others (politicians, futurists, other professionals).  Explain how the problem relates to business, social or political trends by presenting data that demonstrates the scope and depth of the problem.  Try to give dramatic and concrete illustrations of the problem. After writing this section, make sure you can easily identify the single sentence that is the problem statement. 15
  • 16. CHAPTER I- Introduction Objectives/Purposes The purpose is a single statement or paragraph that explains what the study intends to accomplish. A few typical statements are: The goal of this study is to… … overcome the difficulties the current management are encountering …..identify the causes of recent unrest in the labor market…. …. understand the causes or effects of high divorce rate…. … .refine our current understanding of the marriage law … …. provide a new interpretation of export and import policy 16 ….
  • 17. CHAPTER I- Introduction Significance of the Study This section creates a perspective for looking at the problem. It points out how your study relates to the larger issues and uses a persuasive rationale to justify the reason for your study. It makes the purpose worth pursuing The significance of the study answers the questions:  Why is your study important?  To whom is it important?  What benefit (s) will occur if your study is done? 17
  • 18. CHAPTER I- Introduction Research Questions and/ or Hypotheses Chapter I lists the research questions (although it is equally acceptable to present the hypotheses or null hypotheses). No elaboration is included in this section. An example would be: The research questions for this study will be:  What are the attitudes of …  Is there a significant difference between….  Is there a significant relationship between… 18
  • 19. CHAPTER II- Background Chapter II may begin with a review of the literature. It is important because it shows what previous researchers have discovered. It is usually quite long and primarily depends upon how much research has previously been done in the area you are planning to investigate. If you are planning to explore a relatively new area, the literature review should cite similar areas of study or studies that lead up to the current research. Never say that your area is so new that no research exists. It is one of the key elements that proposal readers look at when deciding whether or not to approve a proposal. 19
  • 20. CHAPTER II- Background Chapter II should also contain a definition of terms section when appropriate. Include it if your paper uses special terms that are unique to your field of inquiry or that might not be understood by the general reader. ``Operational definitions” (definitions that you have formulated for the study) should also be included. An example of an operational definition is ``For the purpose of this research, improvement is operationally defined as the difference of the posttest and pretest score, i.e. Improvement=Posttest score –Pretest score”. 20
  • 21. CHAPTER III-Methodology The methodology section describes your basic research plan. It usually begins with a few short introductory paragraphs that restate purpose and research questions. The phraseology should be identical to that used in Chapter 1. Keep the wording of your research questions consistent throughout the document. 21
  • 22. CHAPTER III-Methodology Population and Sampling     Define the population Draw a representative sample from the population Do the research on the sample Infer your results from the sample back to the population 22
  • 23. CHAPTER III-Methodology As you can see, it all begins with a precise definition of the population. The whole idea of inferential research (using a sample to represent the entire population) depends upon an accurate description of the population. When you’ve finished your research and your make statements based on the results, who will that apply to ? Usually, just one sentence is necessary to define the population. Examples are `` 23
  • 24. CHAPTER III-Methodology The population for this study is:  All adult customers who make a purchase in our stores during the reference time of the study  All home owners in the Dhaka City”. Or” …  All potential consumers of our product”. While the population can usually be defined by a single statement, the sampling procedure needs to be described in extensive detail. 24
  • 25. CHAPTER III-Methodology There are numerous sampling methods from which you need to choose an appropriate one. Describe in minute detail how you will select the sample. Use specific names, places, times, etc. Don’t omit any details. This is extremely important because the reader of the paper must decide if your sample will sufficiently represent the population. Survey Design State clearly what research design you are going to employ. Fundamentally, choice of a research design depends primarily on the objectives of the study. State clearly whether the study is one time or repetitive, experimental or non-experimental. 25
  • 26. CHAPTER III-Methodology Instrumentation If you are using a survey that was designed by someone else, state the source of the survey. Describe the theoretical constructs that the survey is attempting to measure. Include a copy of the actual survey in the appendix and state that a copy of the survey design is in the appendix. Other instruments, such as a questionnaire, pro-forma, schedule, consent form etc that were used in the survey to record information, should al be furnished in the appendix 26
  • 27. CHAPTER III-Methodology Procedure and time frame  State exactly when the research will begin and when it will end.  Describe any special procedures that will be followed (e.g. instructions that will be read to participants, presentation of an informed consent form, etc.) Analysis Plan The analysis plan should be described in detail. Each research question will usually require its own analysis. 27
  • 28. CHAPTER III-Methodology Thus, the research questions should be addressed one at a time followed by a description of the type of statistical tests that will be performed to answer that research question. In doing so      Be specific. State what variables will be included in the analysis Identify the dependent and independent variables if such a relationship exists. State the decision making criteria (e.g., the critical alpha level) Mention the computer software that will be used. 28
  • 29. CHAPTER III-Methodology Validity and reliability If the survey design you’re using was designed by someone else, then describe the previous validity and reliability assessments. When using an existing instrument, you’ll want to perform the same reliability measurement as the author of the instrument. If you’ve developed your own survey design, then you must describe the steps you took to assess its validity and a description of how you will measure its reliability. 29
  • 30. CHAPTER III-Methodology Validity refers to the accuracy or truthfulness of a measurement. Are we measuring what we think we are? There are no statistical tests to measure validity. All assessments of validity are subjective opinions based on the judgment of the researcher. Nevertheless, there are at least three types of validity that should be addressed and you should state what steps you took to assess validity.  Face validity  Content validity  Construct validity 30
  • 31. CHAPTER III-Methodology Face validity: It refers to the likelihood that a question will be misunderstood or misinterpreted. Presetting a survey is a good way to increase the likelihood of face validity. Content validity: It refers to whether an instrument provides adequate coverage of a topic. Expert opinions, literature searches, and pretest open-ended questions help to establish content validity. 31
  • 32. CHAPTER III-Methodology Construct validity: It refers to the theoretical foundations underlying a particular scale or measurement. It looks at the underlying theories or constructs that explain a phenomenon. In other words, if you are using several survey items to measure a more global construct (e.g. a subscale or a survey), then you should describe why you believe the items comprise a construct. If a construct has been identified by previous researchers, then describe the criteria they used to validate the construct. 32
  • 33. CHAPTER III-Methodology A technique known as confirmatory factor analysis is often used to explore how individual survey items contribute to an overall construct measurement. Measurement attitude, aptitude and personality test fall under this construct validity   Reliability is synonymous with repeatability or stability. A measurement that yields consistent results over time is said to be reliable. When a measurement is prone to random error, it lacks reliability. 33
  • 34. CHAPTER III-Methodology There are three basic methods to test reliability: testretest, equivalent form, and internal consistency. Most research uses some form of internal consistency. When there is a scale of items all attempting to measure the same construct, then we would expect a large degree of coherence in the way people reliability is to ask the same question with slightly different wording in different parts of the survey. The correlation between the items is a measure of their reliability. 34
  • 35. CHAPTER III-Methodology Assumptions All research studies make assumptions. The most obvious is that the sample represents the population. Another common assumption is that an instrument has validity and is measuring the desired constructs. Still another is that respondents will answer a survey truthfully. The important point is for the researcher to state specifically what assumptions are being made. Scope and limitations All research studies also have limitations and a finite scope. Limitations are often imposed by time and budget constraints. Precisely list the limitations of the study. Describe the extent to which you believe the limitations are likely degrade the quality of the research. 35
  • 36. CHAPTER IV- Results and Discussion Description of the sample Nearly all research collects some demographic information. It is important to report the descriptive statistics of the sample because it lets the reader decide if the sample is truly representative of the population. Analyses The analysis section is cut and dry. It precisely follows the analysis plan laid out in Chapter III. Each research question is addressed individually. 36
  • 37. CHAPTER IV- Results and Discussion For each research question: 1. Restate the research question using the exact wording as in Chapter I 2. If the research question is testable, state the null hypothesis 3. State the type of statistical test (s) performed 4. Report the statistics and conclusions, followed by any appropriate table (s) Numbers and tables are not self-evident. If you use tables or graphs, refer to them in the text and explain what they say, An example is: 37
  • 38. CHAPTER IV- Results and Discussion ``Table 4 shows a strong negative relationship between delivery time and customer satisfaction (r=-.72, p=.03)”. All tables and figures have a number and a descriptive heading. For example: Table 4: The relationship between delivery time and customer’s satisfaction.    Avoid the use of trivial tables or graphs. If a graph or table does not add new information (i.e. information not explained in the test), then don’t include it. Simply present the results. Do not attempt to explain the results in this chapter. 38
  • 39. Chapter V- Conclusions and recommendations Begin the final chapter with a few paragraphs summarizing what you did and found (l.e. the conclusions from Chapter IV)  Discussions  Discuss the findings.  Do your findings support existing theories?  Explain why you think you found what you did.  Present plausible reasons why the results might have turned out the way they did. 39
  • 40. Chapter V- Conclusions and recommendations Recommendations Present recommendation based on your findings. Avoid the temptation to present recommendations based on your own beliefs or biases that are not specifically supported by your data. Recommendations fall into two categories.  The first is recommendations to the study sponsor. What actions do you recommend they take based upon the data?  The second is recommendation to other researchers. There are almost always that a study could be improved or refined. What would you change if you were to do your study over again? These are the recommendations to other researchers. 40
  • 41. References APA format should be used to cite references within the paper. If you name the author in your sentence, then follow the authors name with the year in parentheses. For example: Jones (2004) found that…. If you do not include the authors name as part of the text, then both the author’s name and year are enclosed in parentheses. For example: 41
  • 42. References Examples: Bradburn, N.M. & Mason, W.M. (1964). The effect of question order on response. Journal of Marketing Research 1 (4), 57-61. Bradburn, N.M. & Miles, C. (1979). Vague quantifiers. Public Opinion Quarterly 43 (1), 92-101 Appendix Include a copy of any actual instruments. If used, include a copy of the informed consent form. 42
  • 43. Figure : Schematic diagram displaying stages of research process 1. Problem identification 2. Literature review 8. Report writing 7. Data analysis 6. Data collection Process is iterative 5. Sample design 3. Objectives & hypotheses 4. Research design 43
  • 44. Overview of different stages of a proposal Question you must ask What is the problem and Why should it be studied? Steps you will take Selection, analysis and statement of the research problem Important element of each step Problem identification -Prioritizing problems -Problem analysis -Justification of the problem - 44
  • 45. Table: Summary of a Report Individual Sections Contents of Each Section/ Chapter Title page Concise heading indicating what the report is about Table of contents List of major sections and heading with page numbers Abstract or Executative Summary Concise summary of main findings Introduction Why and what you researched Background Review of literature and operational definition of terms Methodology What you did and how you did Results What you found Discussions Relevance of your results/ findings Conclusions Summary of results with justification and decision you arrived at Recommendations What needs to be done as a result of your findings 45