SlideShare a Scribd company logo
1 of 21
Effective communication and working with the media Andrew Chetley Communication Director MeTA Secretariat Civil society workshop Jinja, Uganda April 2009
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the characteristics of good communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is communication? ,[object Object]
Fundamentals of communication A P C ,[object Object],[object Object],[object Object]
Six critical  questions
Getting started - A ,[object Object]
Getting started - P ,[object Object]
Getting started - C ,[object Object]
Looking for opportunities ,[object Object],[object Object],[object Object]
Why develop a  communication strategy? ,[object Object]
Working with the media: what can journalists do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to make effective use  of the media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about a “bad press” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Legal issues –  you can be vulnerable ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your rights ,[object Object],[object Object],[object Object],[object Object]
Ethical issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press release continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing for an interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More information ,[object Object],[object Object],[object Object]

More Related Content

What's hot

Chpt 05 psychological influences on price sensitivity
Chpt 05   psychological influences on price sensitivityChpt 05   psychological influences on price sensitivity
Chpt 05 psychological influences on price sensitivity
Moises Cielak
 
bfgvxhm mvhmgggggggggggggggggggggggggggggggggggggggggggggggggggggg...
bfgvxhm            mvhmgggggggggggggggggggggggggggggggggggggggggggggggggggggg...bfgvxhm            mvhmgggggggggggggggggggggggggggggggggggggggggggggggggggggg...
bfgvxhm mvhmgggggggggggggggggggggggggggggggggggggggggggggggggggggg...
Ann Lorraine
 

What's hot (11)

Ang gamit-ng-wika-sa-lipunan
Ang gamit-ng-wika-sa-lipunanAng gamit-ng-wika-sa-lipunan
Ang gamit-ng-wika-sa-lipunan
 
Chpt 05 psychological influences on price sensitivity
Chpt 05   psychological influences on price sensitivityChpt 05   psychological influences on price sensitivity
Chpt 05 psychological influences on price sensitivity
 
bfgvxhm mvhmgggggggggggggggggggggggggggggggggggggggggggggggggggggg...
bfgvxhm            mvhmgggggggggggggggggggggggggggggggggggggggggggggggggggggg...bfgvxhm            mvhmgggggggggggggggggggggggggggggggggggggggggggggggggggggg...
bfgvxhm mvhmgggggggggggggggggggggggggggggggggggggggggggggggggggggg...
 
Introduction to advertising & integrated marketing communication
Introduction to advertising & integrated marketing communicationIntroduction to advertising & integrated marketing communication
Introduction to advertising & integrated marketing communication
 
Pagsulat
PagsulatPagsulat
Pagsulat
 
Social Marketing Definition
Social Marketing DefinitionSocial Marketing Definition
Social Marketing Definition
 
Market positioning
Market positioningMarket positioning
Market positioning
 
Internet Marketing
Internet MarketingInternet Marketing
Internet Marketing
 
Marketing communication
Marketing communicationMarketing communication
Marketing communication
 
Chapter 2 Business and its Environment
Chapter 2 Business and its EnvironmentChapter 2 Business and its Environment
Chapter 2 Business and its Environment
 
Marketing mix and 4 p's
Marketing mix and 4 p's Marketing mix and 4 p's
Marketing mix and 4 p's
 

Viewers also liked (7)

Jet airways crisis analysis
Jet airways crisis analysisJet airways crisis analysis
Jet airways crisis analysis
 
Jet Airways Case Study
Jet Airways Case StudyJet Airways Case Study
Jet Airways Case Study
 
Jet blue airways role of social media in crisis communications [morgan john...
Jet blue airways   role of social media in crisis communications [morgan john...Jet blue airways   role of social media in crisis communications [morgan john...
Jet blue airways role of social media in crisis communications [morgan john...
 
Communicating in a Crisis : The Case of Jet Airways
Communicating in a Crisis : The Case of Jet AirwaysCommunicating in a Crisis : The Case of Jet Airways
Communicating in a Crisis : The Case of Jet Airways
 
JetAIrways Problem idenfication and solution
JetAIrways Problem idenfication and solutionJetAIrways Problem idenfication and solution
JetAIrways Problem idenfication and solution
 
Jet airways case study
Jet airways case studyJet airways case study
Jet airways case study
 
Jet airways ppt
Jet airways pptJet airways ppt
Jet airways ppt
 

Similar to Effective communication and working with the media

370 april 27 media knowledge 2
370 april 27 media knowledge 2370 april 27 media knowledge 2
370 april 27 media knowledge 2
Ohio University
 
Pr exam question
Pr exam questionPr exam question
Pr exam question
Ha Vinh
 
Communication & Ethics .pptx
Communication & Ethics .pptxCommunication & Ethics .pptx
Communication & Ethics .pptx
Mirriam17
 

Similar to Effective communication and working with the media (20)

CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?
 
What does a good communications strategy look like?
What does a good communications strategy look like? What does a good communications strategy look like?
What does a good communications strategy look like?
 
Public Relations And The Media 4.23.07
Public Relations And The Media 4.23.07Public Relations And The Media 4.23.07
Public Relations And The Media 4.23.07
 
TU Comminication
TU ComminicationTU Comminication
TU Comminication
 
370 april 27 media knowledge 2
370 april 27 media knowledge 2370 april 27 media knowledge 2
370 april 27 media knowledge 2
 
Sosm hiv std conference presentation may 2010
Sosm hiv std conference presentation may 2010Sosm hiv std conference presentation may 2010
Sosm hiv std conference presentation may 2010
 
Module 6 - Media and Communications
Module 6 - Media and CommunicationsModule 6 - Media and Communications
Module 6 - Media and Communications
 
Mcm module 4a
Mcm   module 4aMcm   module 4a
Mcm module 4a
 
Pathways to Impact and Public Engagement
Pathways to Impact and Public Engagement Pathways to Impact and Public Engagement
Pathways to Impact and Public Engagement
 
Fellows annotated
Fellows annotatedFellows annotated
Fellows annotated
 
SMPS MIX
SMPS MIXSMPS MIX
SMPS MIX
 
Pr exam question
Pr exam questionPr exam question
Pr exam question
 
Getting the Operational Voice into Policy Design: the communications lens
Getting the Operational Voice into Policy Design:  the communications lensGetting the Operational Voice into Policy Design:  the communications lens
Getting the Operational Voice into Policy Design: the communications lens
 
Communication & Ethics .pptx
Communication & Ethics .pptxCommunication & Ethics .pptx
Communication & Ethics .pptx
 
PR & Communication Skils
PR & Communication SkilsPR & Communication Skils
PR & Communication Skils
 
Influencing policy
Influencing policyInfluencing policy
Influencing policy
 
Leveraging Marketing Strategies for Social Good
Leveraging Marketing Strategies for Social GoodLeveraging Marketing Strategies for Social Good
Leveraging Marketing Strategies for Social Good
 
Advocacy and Policy Process
Advocacy and Policy ProcessAdvocacy and Policy Process
Advocacy and Policy Process
 
Rx16 workshop 200_group_ppt
Rx16 workshop 200_group_pptRx16 workshop 200_group_ppt
Rx16 workshop 200_group_ppt
 
City Pr Presentation
City Pr PresentationCity Pr Presentation
City Pr Presentation
 

More from MeTApresents

MeTA financial systems and reporting
MeTA financial systems and reportingMeTA financial systems and reporting
MeTA financial systems and reporting
MeTApresents
 
MeTA priorities and milestones in Peru
MeTA priorities and milestones in PeruMeTA priorities and milestones in Peru
MeTA priorities and milestones in Peru
MeTApresents
 
Jordan National Priorities And Milestones
Jordan National Priorities And MilestonesJordan National Priorities And Milestones
Jordan National Priorities And Milestones
MeTApresents
 
Strengthening multi-stakeholder processes
Strengthening multi-stakeholder processesStrengthening multi-stakeholder processes
Strengthening multi-stakeholder processes
MeTApresents
 

More from MeTApresents (20)

MeTA financial systems and reporting
MeTA financial systems and reportingMeTA financial systems and reporting
MeTA financial systems and reporting
 
Priorities and milestones – The Philippines
Priorities and milestones – The PhilippinesPriorities and milestones – The Philippines
Priorities and milestones – The Philippines
 
MeTA priorities and milestones in Peru
MeTA priorities and milestones in PeruMeTA priorities and milestones in Peru
MeTA priorities and milestones in Peru
 
Jordan National Priorities And Milestones
Jordan National Priorities And MilestonesJordan National Priorities And Milestones
Jordan National Priorities And Milestones
 
MeTA introduction
MeTA introductionMeTA introduction
MeTA introduction
 
MeTA Core Principles
MeTA Core PrinciplesMeTA Core Principles
MeTA Core Principles
 
MeTA and data disclosure
MeTA and data disclosureMeTA and data disclosure
MeTA and data disclosure
 
MeTA priorities and milestones in Zambia
MeTA priorities and milestones in ZambiaMeTA priorities and milestones in Zambia
MeTA priorities and milestones in Zambia
 
Data disclosure in Zambia
Data disclosure in ZambiaData disclosure in Zambia
Data disclosure in Zambia
 
MeTA priorities and milestones in Uganda
MeTA priorities and milestones in UgandaMeTA priorities and milestones in Uganda
MeTA priorities and milestones in Uganda
 
MeTA programme implementation, monitoring and reporting
MeTA programme implementation, monitoring and reportingMeTA programme implementation, monitoring and reporting
MeTA programme implementation, monitoring and reporting
 
MeTA pilot countries support needs and recommendations
MeTA pilot countries support needs and recommendationsMeTA pilot countries support needs and recommendations
MeTA pilot countries support needs and recommendations
 
Strengthening multi-stakeholder processes
Strengthening multi-stakeholder processesStrengthening multi-stakeholder processes
Strengthening multi-stakeholder processes
 
Data disclosure in Jordan
Data disclosure in JordanData disclosure in Jordan
Data disclosure in Jordan
 
MeTA International priorities and milestones
MeTA International priorities and milestonesMeTA International priorities and milestones
MeTA International priorities and milestones
 
MeTA priorities and milestones in Ghana
MeTA priorities and milestones in GhanaMeTA priorities and milestones in Ghana
MeTA priorities and milestones in Ghana
 
Data disclosure in Ghana
Data disclosure in GhanaData disclosure in Ghana
Data disclosure in Ghana
 
Data disclosurein Kyrgyzstan
Data disclosurein KyrgyzstanData disclosurein Kyrgyzstan
Data disclosurein Kyrgyzstan
 
MeTA evaluation and future
MeTA evaluation and futureMeTA evaluation and future
MeTA evaluation and future
 
MeTA country guidance note
MeTA country guidance noteMeTA country guidance note
MeTA country guidance note
 

Recently uploaded

Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
chetankumar9855
 
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 

Recently uploaded (20)

Kollam call girls Mallu aunty service 7877702510
Kollam call girls Mallu aunty service 7877702510Kollam call girls Mallu aunty service 7877702510
Kollam call girls Mallu aunty service 7877702510
 
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
Mumbai ] (Call Girls) in Mumbai 10k @ I'm VIP Independent Escorts Girls 98333...
 
Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service AvailableCall Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Available
Call Girls Rishikesh Just Call 9667172968 Top Class Call Girl Service Available
 
Independent Call Girls In Jaipur { 8445551418 } ✔ ANIKA MEHTA ✔ Get High Prof...
Independent Call Girls In Jaipur { 8445551418 } ✔ ANIKA MEHTA ✔ Get High Prof...Independent Call Girls In Jaipur { 8445551418 } ✔ ANIKA MEHTA ✔ Get High Prof...
Independent Call Girls In Jaipur { 8445551418 } ✔ ANIKA MEHTA ✔ Get High Prof...
 
Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...
Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...
Models Call Girls In Hyderabad 9630942363 Hyderabad Call Girl & Hyderabad Esc...
 
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
Independent Call Girls Service Mohali Sector 116 | 6367187148 | Call Girl Ser...
 
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
Call Girl In Pune 👉 Just CALL ME: 9352988975 💋 Call Out Call Both With High p...
 
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near MeTop Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
Top Rated Call Girls Kerala ☎ 8250092165👄 Delivery in 20 Mins Near Me
 
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
Coimbatore Call Girls in Coimbatore 7427069034 genuine Escort Service Girl 10...
 
Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...
Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...
Saket * Call Girls in Delhi - Phone 9711199012 Escorts Service at 6k to 50k a...
 
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
Call Girls Service Jaipur {9521753030 } ❤️VVIP BHAWNA Call Girl in Jaipur Raj...
 
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
Andheri East ) Call Girls in Mumbai Phone No 9004268417 Elite Escort Service ...
 
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
🌹Attapur⬅️ Vip Call Girls Hyderabad 📱9352852248 Book Well Trand Call Girls In...
 
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
8980367676 Call Girls In Ahmedabad Escort Service Available 24×7 In Ahmedabad
 
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
 
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls (DIPAL) ⟟ 8250077686 ⟟ Call Me For Genuine Sex Serv...
 
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
9630942363 Genuine Call Girls In Ahmedabad Gujarat Call Girls Service
 
Top Rated Hyderabad Call Girls Chintal ⟟ 9332606886 ⟟ Call Me For Genuine Se...
Top Rated  Hyderabad Call Girls Chintal ⟟ 9332606886 ⟟ Call Me For Genuine Se...Top Rated  Hyderabad Call Girls Chintal ⟟ 9332606886 ⟟ Call Me For Genuine Se...
Top Rated Hyderabad Call Girls Chintal ⟟ 9332606886 ⟟ Call Me For Genuine Se...
 
Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...
Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...
Low Rate Call Girls Bangalore {7304373326} ❤️VVIP NISHA Call Girls in Bangalo...
 
Call Girls Varanasi Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Varanasi Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Varanasi Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Varanasi Just Call 8250077686 Top Class Call Girl Service Available
 

Effective communication and working with the media

  • 1. Effective communication and working with the media Andrew Chetley Communication Director MeTA Secretariat Civil society workshop Jinja, Uganda April 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Six critical questions
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.

Editor's Notes

  1. Soc for technical communication lists 125 definitions; this is one that Exchange uses