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@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




 BIG DATA
Sander Duivestein
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




    0
INTRODUCTION
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




EVERYONE IS ADDICTED IN 2020
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




INFORMATION is the new HARD DRUG
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




“MIJN WERELD STERFT”
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




      1
WHAT IS BIG DATA?
@DUIVESTEIN| Vision • Inspiration • Navigation • Trends




LEGEND OF SESSA
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




SECOND HALF of the CHESSBOARD
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




18.446.744.073.709.551.615
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




MOBILE
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




SOCIAL
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




INTERNET OF THINGS
@DUIVESTEIN| Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




There was 5 exabytes of
information created
between the dawn of
civilization through 2003,
but that much information
is now created every 2
        PACE IS
days, and the
INCREASING.
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




Today five exabytes of data gets collected
 every two days. Soon there will be five
      exabytes every few minutes.
@DUIVESTEIN| Vision • Inspiration • Navigation • Trends

                   VOLUME


                   Terrabytes
                     Records
                   Transactions
                      Files


                      3 Vs of
                     Big Data
           Batch                    Structured
      Near time                   Unstructured
      Real time                   Semistructured
      Streams                      All the above



VELOCITY                                      VARIETY
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




          2
THE POTENTIAL OF BIG DATA
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




DATA MEASUREMENT is the modern equivalent
        of the MICROSCOPE
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




 Big Data: Powering the
Next Industrial Revolution
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




DATA is the NEW OIL
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




VALUE CHAIN 2.0
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




THE LOUIS C.K. EXPERIMENT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




COLLABORATE IN THE DIGITAL SOCIETY
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




institutions will try to PRESERVE THE PROBLEM
              to which they are the solution
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




0.6 kg iPad (~44.8 MB) vs. 58.5 kg in print
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




         3
BUSINESS OPPORTUNITIES
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




from   NOISE to SIGNAL
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




WEB OF PAGES   WEB OF PEOPLE           WEB OF THE WORLD
 LINK GRAPH    SOCIAL GRAPH             INTEREST GRAPH
   GOOGLE        FACEBOOK                   TWITTER
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




      experiment with
social analytics TO PREDICT
  CUSTOMER BEHAVIOR
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




PRESENSING the FUTURE
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




DO IT YOURSELF
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




PROJECT GLASS
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




PRIVACY is the new ATOMIC BOMB
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




   4
CONCLUSION
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




the INFORMATION   REVOLUTION came
 without an INSTRUCTION MANUAL
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




ACCELERATED CHANGE is the ONLY CONSTANT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




INNOVATE and EXPERIMENT
@DUIVESTEIN | Vision • Inspiration • Navigation • Trends




       @DUIVESTEIN
     + 31 6 250 260 20
sander.duivestein@sogeti.nl

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Big Data voor Nationale Uitgeefdag 2012