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Applied Innovation for the Unorganization
Lanny S. Cohen | Group Chief Technology Officer | Capgemini
Applied Innovation changes everything
Check your pre-conceptions at the door
Startup investment in 2015
$7.5

billion
21%
905 deals with startups
Total business deals 2015
SOURCE: Thomson Reuters data published by PwC
startups in the San Francisco
Bay area
17,000+
of startups fail in

the first year
new innovation centers opened
over the past 

6 months in 20 countries
56 80%
SOURCE: Thomson Reuters data published by PwC
Annual spend
on R&D
$650

billion
of new consumer
product launches
fail
are too slow to
market
85% 90%
SOURCE: Thomson Reuters data published by PwC
This is a profoundly uncertain,

perpetually disruptive marketplace
• 52% from the year 2000 no longer exist
• The iPhone = extinction of 27 business models
• Uber is 7 years old, valued at over $66 billion
• Snapchat valued at $10 billion after 4 years
Faster Pace
Source
Impact
Disruptive and continuous innovation is the new normal
Culture
Talent Process
Risk
Tolerance
The Traditional 

Organization
Hierarchical
decision-making
Efficiency over
innovation
Failure is not
allowed
Innovation
through R&D
Most organizations are ill-equipped 

to foster innovation
Ideas are currency.
Knowledge is capital.
Innovation, brilliantly applied, is gold.
Speed Scale Safety Certainty
4 design principles are needed to address innovation today
Planned Measured Managed
Discipline Outcome
Innovation is not a random act
Business and IT
alignment
Business model
innovation and growth
Buyer sophistication and
state-of-readiness
Getting started
Innovation is still not the whole story
Innovation without ironclad 

application is a bankrupt proposition
Discover Devise Deploy Sustain
A vigorous framework is needed to achieve

Applied Innovation
Venture
funds
Academia
Start-ups Private
equity firms
Partners
Innovation
experts
3rd party

R&D
A multi-disciplinary and
open ecosystem
Highly
Collaborative
Performance
Focused
Open in
Design
Domain
expertise
Proximity
Experiential based facilities
Inform Inspire Incite Ignite
Emotional engagement
"Digital Dynasties: The Rise of Innovation Empires Worldwide" by Capgemini Consulting & Altimeter
Key innovation center objectives drive

Applied Innovation
Partnering with Ecosystem 51%
Product Innovation/Concept Development 28%
Enhance Customer Experience 13%
Improve Operational Efficiency 3%
Others 5%
The risks are real,

yet the opportunities are immense
Culture
Talent Process
Risk
Tolerance
Engaging

and open
Applied Innovation
as core competency
Reward
experimentation
Agile and fast
The Unorganization
The unorganization enables today’s
Applied Innovation
Digital native leaders
Established organizations adapting to change
Framework
Ecosystem
Exchanges
Insight
Engagement
Technology COEs
Applied Technology Platform
Technology Consulting Group
IP Protections
Innovation Ecosystem
Research & Innovation
Knowledge Management

and Collaboration
Marketing
Governance
Platform Infrastructure
Applied Innovation at Capgemini
Applied Innovation Exchange (AIE)
Looking Ahead
Pace
Accelerates
Experience
Economy
Cognitive
Thinking
Machine to
Machine/

Automation
Collaborative
Future
Trust

Economy
Processes

on the Fly
Analytics
Everywhere
Millennials
Dominate
Need to act
Define Immerse
Calibrate Align
Engage Experiment Execute
Applied Innovation changes everything
The information contained in this presentation is proprietary.
© 2016 Capgemini. All rights reserved.
www.capgemini.com
About Capgemini
With more than 180,000 people in over 40 countries, Capgemini is one of
the world’s foremost providers of consulting, technology and outsourcing
services. The Group reported 2015 global revenues of EUR 11.9 billion.
Together with its clients, Capgemini creates and delivers business,
technology and digital solutions that fit their needs, enabling them to
achieve innovation and competitiveness. A deeply multicultural
organization, Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore®, its
worldwide delivery model.
Rightshore® is a trademark belonging to Capgemini

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