How to set up a twitter account? How to start on twitter? Here are the ABCs of twitter that I've created in Media Box. The key rules of twitter are to start listening to the conversation and get involved when you have something useful to say.
The ABC’s of Twitter Joanne Sweeney‐Burke Media Box
Who is She? Journalist Chamber of Commerce CEO PR Lecturer Marketing Executive Event Manager Fundraiser Business Owner Failed politician Desperate for a New Challenge everyday Blogger & wannabe author Life‐Long Learner ‘The Apprentice’ Linalist MA in Digital Marketing Student
So what is Media Box?Creative Couture by Media Box…Now You Can Relax • Media Planning & Buying…review it, change it, make more impact (mix advertising & sponsorship)• Press Of@ice…managing your business reputation• Event Management…exciting events with a elaborate marketing message• Marketing Couture…bespoke campaigns to maximise your marketing worth• Design Studio…couture designs with impact• Digital Media & Marketing…reviewing your online activity
Course Objectives Understanding twitter terminology Giving you a greater understanding of the tools of Twitter Teaching you skills to make your business remarkable online Enabling you in twitter story‐telling Understanding “Content is King” Devising a twitter strategy for your business or organisation
The Shift to Web 2.0“The second generation ofthe World Wide Web,especially the movementaway from static web pagesto dynamic and shareablecontent and socialnetworking.”
What is Social Media?Regular media is like a oneway street….youread a newspaper,watch TV or listen to radio inorder to be informed, entertained or engaged. Butyou can’t comment or give your views.So Social Media is like a twoway street….youcan give your opinion, share links, re‐tweet otherpeoples comments and become your ownpublisher of content.And social networking sites are the platformsthat allow you to share e.g. Facebook, Twitter,Flickr, Blogs, You Tube.
Twitter MarketingTwitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microblogging service, enablingits users to send and read other users messages called tweets.Tweets are text-based posts of up to 140 characters displayed onthe users proﬁle page. Tweets are publicly visible by default,however senders can restrict message delivery to their friendslist. Users may subscribe to other users tweets—this is known asfollowing and subscribers are known as followers. - Wikipedia
Why Twitter for Business?• Reach and interact with like-minded businesses and awider online audience• Deepen your customer relationships• Attract new customers• Forge relationships with other businesses engaging inonline communications• Encourage Word of Mouth marketing for your business• Improve customer services (e.g. Eircom, UPC)
How to Set up a Twitter Page • Go to: www. twitter.com/signup • Fill in necessary details • Add a proﬁle picture (avatar) • Populate your page and start following friends/businesses
The ABC’s of Twitter@yourname = a public message to or about this person#= hash tag; helps you search and categorise posts on a topicTo follow = subscribe to their messagesTweeple = people on TwitterYour Twitter Handle = your Twitter name e.g. @jsmediaboxA Tweet = an individual messageA DM = a direct/private message on twitter. You can only sendthis if the other person follows youRT/ReTweet: = reposting a message from someone else onTwitter and attributing them for the contentTrending Topics = most discussed terms of the moment
Finding Followers Look for people you know Look at other people’s proLiles ‐ explore lists Participate e.g. #followfriday #ff Hold competitions and provide special offersBe worthy of being talked about ‐ RT (retweet_Add multi‐media e.g. video, links, photosAsk and respond to questions ‐ join the conversation Add your proLile to your site and other marketing material ‐online and ofLline e.g. email signature, business cards Use directories e.g. twellow.com, mrtweet.com, wefollow.com Add to your web page / blog
Connecting with Customers Listen to feedback Follow people back Engage in surveysMonitor what gets re‐tweeted and number of viewsAnswer questionsWatch who follows and unfollows you and whenKeep your tweets “on brand”Offer value and even “Twitter only” offersRespond in context ‐ don’t stalk or hijack trending topicsor hashtags
Twitter Etiquette Don’t spam Give recognition and thank for re‐tweets Stick to 140 charactersFollow people who follow youMind your languageDon’t “hard sell” ‐ pitchDon’t just promote on your own site Be personalBuild relationships
Twitter Tips Register your brand name Keep your name consistent over multiple platforms Make your handle memorable Listen to the conversation www.search.twitter.com Customise your proLile and Twitter landing page Start tweeting before connecting Become a valuable resource Don’t over‐promote ‐ build relationships Lirst Showcase others Use bitly.com to shorten links There are no rules people have personal preferences Remember what you tweet is indexed in search engines Consider DMs for privacy
Measuring Twitter SuccessHow do you measure if you are being effective on Twitter or not?Here are some tips on how to gauge whether anybody is payingattention to what you are saying or not.• Measure how many times people have Retweeted your tweets• Measure how many @mentions/replies you have received• Measure how many Lists you have been added to• Measure how much trafLic your site has received based on yourtweets with links to your website• Measure your number of followers
Twitter TipsNew to Twitter: Who will be responsible? What will you tweet about? What will your track in terms of ROI? When will you get started?Already on Twitter: What will you keep the same? What will you change? What will you do more or less of? How can you proactively promote ROI?
Twitter Pro@ileComplete your proLile fully Avatar Descriptor Link to your website Link to facebook Twitter Handle Choose follower Engage in twitter conversation i.e.tweets