Joanne Sweeney-Burke of Media Box delivers this workshop.
Challenging economic times requires stamina and self-motivation. No matter how good your business is or how innovative your product or service, without the determination and grit to drive it forward, you could find yourself and your business on the back-foot.
Bringing her own life and business experience to bear on this workshop, Joanne Sweeney-Burke – mother, wife, trainer, business owner, boss, mentor, triathlete, blogger, media commentator, speaker – asks the question, “so how do you react when life circumstance challenge you? Do you stand still in defence or do you crumble under pressure?”
By the end of this workshop you will be more self-aware and hopefully will have found your passion to fight and problem-solve.
Motivation & Innovation “Why Your Attitude Affects Your Actions” Joanne Sweeney-‐Burke Thursday 28th February 2013
Who is She?Formerly Single Parent Journalist PR Lecturer CEO in various roles Apprentice Finalist Currently Business Owner Triathlete (preparing again) Blogger Speaker Life-Long Learner (currently studying Masters in Digital Marketing) Mother of two, wife of one Always Determined
What Makes Me Tick… I love a challenge… …business…personal…sporting
What Makes You Tick? Why do you want… …to be in business? …to continue in business? …to >ight the recession?
Ask yourself? In Business What Motivates you Through the Challenge? Do you stand tall and in control or do you crumble under pressure?
Are You? (Answer Instinctively) Pro-Active or Re-active? Glass Half Full? Can or Cannot? Yes or No?
Your Unique Proposition What Makes You Stand out in a CROWDED Marketplace?
What’s Your Back-Story? “People had an expectation of me… …and it wasn’t much.But I had a greater expectation of myself.”
What’s Stopping You? FEAR.What will happen if you do nothing?What will happen if you take action? Feel the Fear and do it Anyway!
You Have to Be Different to Be Noticed… • Product • Service • Niche Customer • Sales Proposition • Intellectual Property • Design / Patent • Customer Service / The Experience But most of all…it’s YOU & your ATTITUDE that people buy!
Your Business Vision WillRe>lect Your Personal Attitudes
Maximise your Marketing Worth1. Mission Statement2. Vision3. USP’s
Step Away from the Clarity Devil’s Advocate CrisisProblem Solving Crisis Options Attitude Management Pro’s & Con’s Actions Problem Solved of each option
The Positive V NegativeDon’t waste energy on the negative You’re on the back-foot to success3:1 - Minimum Happiness Level 5:1 - Flourishing Level11:1 - Hiding Problems/Denial Flourishing is not 5:0. It is 5:1. “Problems arise and things inevitably go wrong. Appropriate negativity has an important role to play in >lourishing particularly the constructive confrontation of problems and unacceptable behaviour.” -‐ Dr. Maureen Gaffney.
Let’s Get Problem-SolvingDevelop Your OwnCrisis Management StrategyThree A’s to A Problem Solved…•What’s your Attitude?•What’s your Awareness?•What’s your Action?