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Creating A Sustainable Employee Engagement Culture
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Employee Engagement And Activation

Learn how companies inspire employee engagement and build a culture that demonstrates the best of an organization's spirit through digital platforms that speak to community building.

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Employee Engagement And Activation

  1. 1. EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD
  2. 2. EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD James Burnes VP, Strategy
  3. 3. 2001 2005 2009 2012 The Pipe
  4. 4. 5 channels
  5. 5. Millions of “channels”
  6. 6. Control what people see
  7. 7. Everyone has a voice
  8. 8. INFORMATION AGE
  9. 9. INTERCONNECTED AGE
  10. 10. These independent voices are the fabric of the company culture
  11. 11. Who is in charge of your company culture?
  12. 12. Everyone!
  13. 13. We need platforms that bring employees together that are engaging and interactive
  14. 14. That let individuals within shine…
  15. 15. … and give everyone a place to fit in or contribute
  16. 16. Your most passionate will lead!
  17. 17. … but many will segment themselves
  18. 18. Humans are naturally self-organizing swarms…
  19. 19. How will you activate employees to take ownership over their culture and inspire awareness?
  20. 20. We must shift our thinking to inspire staff to line up be active in something that’s about them .
  21. 21. Our employees become our… brainstorming group
  22. 22. Our employees become our… focus group
  23. 23. Our employees become our… testing team
  24. 24. Our employees become our… marketing dept.
  25. 25. Our employees become our… sales force
  26. 26. Our employees become our… corporate recruiter
  27. 27. Our employees become our… brand ambassadors
  28. 28. Our employees become our… fundraisers
  29. 29. What do your employees care about? What do they pay attention to?
  30. 30. Things to consider <ul><li>Identify each audiences and list what they need to know vs. what they want to know </li></ul><ul><li>What existing resources do they have access to? </li></ul><ul><li>What tools are they likely using </li></ul><ul><li>Match what we need to communicate with what tools best fit their needs </li></ul><ul><li>Develop a registration/sign-up solution </li></ul>
  31. 31. Interesting Examples of Employee Engagement and Corporate Culture
  32. 39. A recent survey of HR executives engage employees with… <ul><li>79% some form of social media </li></ul><ul><li>75% use email </li></ul><ul><li>72% Intranet </li></ul><ul><li>50% Face to face meetings </li></ul><ul><li>36% Web sites </li></ul><ul><li>28% Employee Newsletters </li></ul>Source: Employee Engagement Survey completed by the International Association of Business Communicators (IABC) and Buck Consultants.
  33. 40. Rules for Successful Employee Engagement and Activation <ul><li>Be clear on who gets to participate. (Everyone?) </li></ul><ul><li>Clearly define the scope/limit of their role/responsibility. </li></ul><ul><li>Promote transparency in disclosing conflicts of interests </li></ul><ul><li>Provide some creative restraints to focus output (manufacture ring, resources, budget, etc.) </li></ul>
  34. 41. Rules for Successful Employee Engagement and Activation <ul><li>Lead, don’t manage, social platforms </li></ul><ul><li>Encourage interaction and drive topics and methods that benefit by participation </li></ul><ul><li>Show the team that you’re taking them seriously by having all levels of the org. participate </li></ul><ul><li>Thank participation </li></ul><ul><li>Showcase and celebrate what the team has accomplished together </li></ul>
  35. 42. You like us!
  36. 43. You value me!
  37. 44. You listened to me!
  38. 45. QUESTIONS?
  39. 46. connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes www.twitter.com/jamesburnes or @jamesburnes www.linkedin.com/in/jamesburnes
  40. 47. THANK YOU!
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Learn how companies inspire employee engagement and build a culture that demonstrates the best of an organization's spirit through digital platforms that speak to community building.

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