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EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD
EMPLOYEE ENGAGEMENT AND ‘CULTURE COMMUNICATIONS’ IN A DIGITAL WORLD  James Burnes VP, Strategy
2001 2005 2009 2012 The Pipe
5   channels
Millions   of “channels”
Control   what  people see
Everyone has a  voice
INFORMATION AGE
INTERCONNECTED AGE
These   independent  voices   are  the   fabric of  the  company culture
Who is in charge of your  company culture?
Everyone!
We need platforms that bring employees together that are  engaging  and  interactive
That let individuals within shine…
… and give everyone a place to fit in or contribute
Your most passionate will lead!
… but many will segment themselves
Humans are naturally self-organizing swarms…
How will you   activate  employees to take ownership over their culture  and  inspire  awareness?
We must shift our thinking to inspire staff to line up be active in something that’s about  them .
Our employees become our… brainstorming group
Our employees become our… focus group
Our employees become our… testing team
Our employees become our… marketing dept.
Our employees become our… sales force
Our employees become our… corporate recruiter
Our employees become our… brand ambassadors
Our employees become our… fundraisers
What do your employees care about? What do they pay attention to?
Things to consider  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting  Examples of   Employee Engagement  and Corporate  Culture
 
 
 
 
 
 
 
A recent survey of HR executives engage employees with… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Employee Engagement Survey  completed by the International Association of Business Communicators (IABC) and Buck Consultants.
Rules for Successful Employee Engagement and Activation ,[object Object],[object Object],[object Object],[object Object]
Rules for Successful Employee Engagement and Activation ,[object Object],[object Object],[object Object],[object Object],[object Object]
You like us!
You value me!
You listened to me!
QUESTIONS?
connect with me diasauce James Burnes VP, Strategy Cell: 317.512.3612 [email_address] www.mediasauce.com   OR CONNECT WITH ME ONLINE: www.facebook.com/jamesburnes   www.twitter.com/jamesburnes   or @jamesburnes www.linkedin.com/in/jamesburnes
THANK YOU!

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Editor's Notes

  1. Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
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