PubCon panel : Advanced 411: Affiliate Networks and CPA Advertising Cost per action (CPA) is another method use performance marketing to monetize traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed. This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs. This panel segment lead by MediaTrust CEO Peter Bordes talks about the future of performance marketing as internet marketing evolves from mass marketing to me marketing strategies and tactics. MORE HERE http://ityb.it/6fVGOj

1. Connecting Quality
Impressions To
Performance
2011 the age ME marketing
PubCon 411 Affiliate CPA Marketing Panel
11/8/2010

2. Evolution From Mass Media to
Me Mediaconsumer is king and we need to empower them with
value, relevance & tools to transact with brands = quality
life time value…. Not trick them into a single tranaction

3. FREE ipod
FREE trial
WIN $1000 gift card
warning there is an incent marketing bubble
forming

4. All Traffic &All Traffic &
Transactions are notTransactions are not
created = Quality vs.created = Quality vs.
QuantityQuantity
Move to dynamic pricing model that linksMove to dynamic pricing model that links
the value chain from impression to consumerthe value chain from impression to consumer
life time value & pub compensationlife time value & pub compensation
 Shift from HIGH volume low qualityShift from HIGH volume low quality
transaction industry to LOW volume HIGHtransaction industry to LOW volume HIGH
quality based ROI forquality based ROI for
consumer + publisher + advertiser = WinWinWinconsumer + publisher + advertiser = WinWinWin
 transparency = efficiency = trusttransparency = efficiency = trust

5. Our Performance Marketing Funnel
Traffic Creation
Lead Generation
Online Sale
Click Form Fill Transaction
Marketing
Activity
Offering
Cost Per Click,
(CPC)
Cost Per Lead
(CPL)
Cost Per Sale or Cost
Per Action
(CPS, CPA)
MediaTrust connects impressions to performance so advertisers can use online
direct response campaigns and pay only for leads or sales
Conversion Solutions allow advertisers to monetize traffic
even if they abandon the transaction
Creative Services allow advertisers to build and
optimize better landing pages that convert better
Brand Awareness
Impression
Cost Per Thousand
(CPM)
MediaTrust Offerings
Banner Ads
Video Ads
Text Ads
email
Search Ads
Contextual Ads
Social Media
Call Center
Typical Offerings

6. Traffic Sources Landing Page Support
MultipleMultiple
Landing PageLanding Page
RotatorRotator
MultipleMultiple
Landing PageLanding Page
RotatorRotator
Single LandingSingle Landing
PagePage
OptimizationOptimization
Single LandingSingle Landing
PagePage
OptimizationOptimization
ThankThank
You!!You!!
Higher Rate of
Traffic Conversions
Fewer Unsuccessful
Conversions
Additional
MonetizationConversion Path Support
Future:
•TV/DRTV
•Radio
•Print
}
Today:
•Affiliate
•SEM/SEO
•Text Link
•Banner
•email
•Social Media
•Phone
Typical Traffic Conversion
Traffic Conversion
}
• SEM/SEO
• Text Link
• Banner
• email
• Social Media
• Phone
• Affiliate
ThankThank
You!!You!!
Successful Traffic Conversion:
~up to 10% of traffic
Unsuccessful Traffic
Conversion:
80-99% if traffic
LandingLanding
PagePage
Traffic Conversion Funnel
At best, only 10% of
traffic is monetized
conversionSolutions can Increase
total sales by up to 20%
re-market other products
from your portfolio
Delivers relevant CPC ads to
exiting traffic to increase
ROI.
use chat to upsell other
products or offerings

7. The opportunity:
Affiliate Marketing Spending

8. What the industry
needs to do now!
Collaborate
Innovate
Share Informationabout the non compliant affiliates, advertisers & networks to make sure they
don’t succeed and we raise the standards bar of excellence. Support and develop
an industry leading centralized association. All other great industries do
Become product & technology
centric. develop tools, technology,
analytics and process to make
performance marketing easier and
safer to consumer. Drive dynamic
end to end value chain quality
pricing models
Move
Up-Market
Provide the
transparency, tools, and
quality so Tier 1 and
Tier 2 brands feel at
home. Quality driven to
the brand and consumer
foster long term partnerships so all ecosystem
members benefit...including the consumer. “all for one
and one for all” “the better my partners does the better
I do “ mind set

9. Connect with US
• Blog http://blog.mediatrust.com
• Twitter http://twitter.com/mediatrust
• CEO Twitter http://twitter.com/mediatrustpete
• Facebook http://facebook.com/mediatrust
• LinkedIN http://linkedin.com/companies/mediatrust
• YouTube http://www.youtube.com/user/MediaTrustBlog
• Flikr http://flickr.com/photos/performancemarketing
• Tumblr http://mediatrust.tumblr.com
• SlideShare http://slideshare.net/mediatrust

10. Connect with US
• Blog http://blog.mediatrust.com
• Twitter http://twitter.com/mediatrust
• CEO Twitter http://twitter.com/mediatrustpete
• Facebook http://facebook.com/mediatrust
• LinkedIN http://linkedin.com/companies/mediatrust
• YouTube http://www.youtube.com/user/MediaTrustBlog
• Flikr http://flickr.com/photos/performancemarketing
• Tumblr http://mediatrust.tumblr.com
• SlideShare http://slideshare.net/mediatrust