A presentation by Agata Walczak Niewiadomska and Ewelina Makowska in My Media Playground seminar 14th February 2013 in Tampere Finland

1. A role of the family in the media education of
the preschool children in Poland:
a case study of Lodz
Agata Walczak-Niewiadomska
Ewelina Makowska
University of Lodz
My Media Playground
2nd biannual seminar on media education in childhood,
14.–15.2.2013 Tampere, Finland

2. Presentation structure
● Introduction
● Research Questions & Methodology
● Results
● Conclusions

3. Introduction
The research conducted in March/April 2012
by Interactive Research Center showed:
- 60,5 % Polish children watch TV few hours a day
- 95,1 % watch TV almost everyday
- only 20% watch TV with parent's accompany
Source: http://wirtualnemedia.pl [21.05.2012]

4. Research Questions
How big is the potential influence on the children
media literacy development through parental
guidance?
How Polish kindergartens support media literacy
education among children?

5. Population in Lodz (in 2011) - 725 055
Density (pop. per km²) - 2472

6. Administrative map
of Lodz

7. Methodology

8. Methodology
40
Feedback = 63,3 %

9. Results
Age of the children
3 years old – 15,7%
4 years old – 31%
5 years old – 31%
6 years old – 19,3%
7 years old – 1,6%

10. Results
Children have access at home to:
- Television 97%
- Radio 88,7%
- DVD player 84,7%
- desktop computer 62%
- laptop/netbook 72,7%
- tablet 16%
- game console 30%
- Internet 94%

11. Television in children’s lives

12. How much time children are spending on
watching Television?
0,5 h – 4,8%
0,5 – 1 h – 50,2%
2–4h – 39%
5h> – 2%

13. Radio in children’s lives

14. How much time children are spending on
listening to radio?
1h< – 54,7%
1-3h – 35,4%
4-6h – 7,3%
6h> – 2,6%

15. Computer in children’s lives

16. 14 % of the children are able to use computer
on their own,
but
almost 80 % of them are using computer
always under parental guard.

17. Computer games in children’s
lives
Mostly children are playing games on:
= 81,8 % = 30,3 %
= 18,2 %

18. Less popular are:
= 8,6 %
=0%

19. How much time children are spending
on playing computer games?

20. 30 min. < – 40,4%
0,5 – 1 h – 35,7%
2-4h – 7%
5h> – 0,5%
… numbers are growing

22. You know PEGI, right?
Unfortunately, according to our research, only 18,9%
of parents is familiar with PEGI (Pan European Game
Information)

23. But there is something more to
know…

24. Books in children’s lives

25. Parents believe that reading to children is very
important.
Almost 62 % of them are spending more than
30 minutes
to read to their children every single day.

26. Not only books, but also magazines
are very popular among children:

28. 97%...
„All of Poland Reads to Kids”
For more information visit:
http://www.allofpolandreadstokids.org/

29. Get familiar with Necio.pl it’s a great web
page for your children (11,2%)

30. Conclusions
Media culture became a big part of children’s lives in
Poland.
Children at the age of six and under spend an average of 1
hour daily with screen media, mostly TV.
Not only parents, but also kindergarten can shape the
understanding of the role of media and technology among
children. Most of the kindergartens implement the elements
of media education through special classes, mostly for the
5-6-year-olds.
Closer cooperation between kindergarten and parents is
needed.

31. Conclusions
Promotion.
Reading still rocks!
Great chance and challenge for the Polish libraries 

32. Thank you for attention
Contact:
awniewiadomska(at)uni.lodz.pl
evelina.makowska(at)gmail.com