Presentaion about the work of Finnish Society on Media Education and aspects on Media Education in Finland.

1. Isabella Holm & Rauna Rahja
14.11.2016
Aspects on
Media Education
in Finland
Finnish Society on Media Education

2. The Finnish Society on
Media Education
• NGO founded in 2005 by researchers and
professionals of media education
– Funded by the Finnish Ministry of
Education and Culture and society’s
members
• Operates nationally, supports various
actors organisation in different regions
also international networks
– as strong as its members and
partners! 54 community members
and over 200 personal members
– plus other partners and networks
• Target group: Society as a whole, with a
special focus on professionals working
with children and the young
More information on FSME

4. Goals and
activities of the FSME
• to promote and develop
ME and MIL in Finland
• operates as a “knowledge
center or a hub”, linking
people, actors and ideas
• supports media education
professionals, researchers,
teachers, youth workers, early
childhood educators, cultural &
social workers, organisations
and communities
• provide information, networks,
materials, publications,
training, events, seminars

5. Online service
as an eco system for communication
- operates in Finnish, Swedish and English
www.mediakasvatus.fi
www.mediekunskap.fi
www.mediaeducation.fi

6. Social media, newsletters,
online and offline networks
& communities

7. Raising awareness,
influencing policy makers
and legislation,
keeping media education
on the agenda

8. THE BRIEF
HISTORY OF
FINNISH MEDIA
EDUCATION
DECADES OF FINNISH MEDIA EDUCATION
Reijo Kupiainen, Sara Sintonen & Juha Suoranta
Finnish Society on Media Education 2008.
http://www.mediakasvatus.fi/wp-
content/uploads/2014/11/decadesoffinnishmediaeducation.pdf
MEDIA EDUCATION IN FINLAND: Background

9. GOOD MEDIA LITERACY.
NATIONAL POLICY GUIDELINES 2013–2016
• Published by Ministry of Education and Culture
• formed together with actors of the Finnish ME field
• The UN Convention on the Rights of the Child as value base for ME
• One strategic cultural policy priority is to strengthen the position of
media education in Finland
• Guidelines examine ML from various angles, especially in terms of
social inclusion, active citizenship, critical thinking, creativity and
self-expression
• Guidelines in English
http://www.minedu.fi/export/sites/default/OPM/Julkaisut/2013/liitteet/OKM13.pdf?lang=en

10. National Core Curriculum 2014 / Finnish National Board of Education
RETHINKING COMPETENCES
National Goals for
Basic Education and
broad-based
Competences
- knowledge
- skills
- values
- attitudes
- will
Cultural
competence,
interaction and
expression
Taking care of
oneself and
others, managing
daily activities,
safety
Multiliteracy
ICT-
competence
Competence
for the world
of work,
entrepreneur-
ship
Participation and
influence,
building the
sustainable
future
Thinking and
learning to
learn
Development
as a human
being and as
a citizen
Source: National Core Curricula for Basic Education 2014 / National Board of Education
Information in English about the new Core Curricula:
http://www.oph.fi/english/curricula_and_qualifications/basic_education/curricula_2014

11. FSME’s
Ethical principles
for media education

12. • Key aspects: equality, well-being, active skills
• acknowledging and respecting the diversity in children and young
people’s media use and cultures
• keeping a critical mind but seeing the good and beneficial in media
• encouraging educators to be curious and open-minded
• providing opportunities for self-expression and active
participation within media and access to diverse media
• considering learning as omnipresent and based on dialogue
• understanding one’s own personal relation to media
as a starting point for media educational workflow
ETHICAL PRINCIPLES OF
MEDIA EDUCATOR
- Nordic perspective

13. CURRENT TOPICS: HATE SPEECH
INITIATIVES AND ACTORS
• The Network Against Hate Speech –
coordinated by Finnish Youth
Cooperation Allianssi
– Established in 2016
• Research
• Media education in combating hate
speech and disinformation
– Strengthening of critical media skills
– The No Hate Speech Movement
(until 2015)
• Governmental authorities
– Initiatives against hate speech since
the 2010’s
– Societal context: The recent hate
crimes in Europe, rice of nationalist
extremist groups, fear of violent
radicalization
Seminar on hate speech and
disinformation Dec 1st-2nd
• For researchers, youth workers,
societal actors
• Expert lectures on racism, hate
speech, disinformation and
related phenomena
• Work shops on rhetorics, fact
checking methods, visual
literacy, news literacy etc.

14. CURRENT TOPICS: RECOMMENDATIONS FOR THE
MEDIA USE OF CHILDREN AND THE YOUNG
• In Finland: the official recommendation is
still that the amount of screen time
should not be more than 2 hours / day
– Is that even possible in today’s
society?
– Can we think of any better tools than
measuring time to ensure the well
being of children and youth?
• Qualitative aspects needed
• Which tools can media educators provide
for parents and professionals working
with children and the young?
SCREENTIME WEEK, October 2016
• Published the report By the screen.
Perspectives of media education
professionals on the
recommendations for the media
use of children and youth and the
screen time concept
• Twelve expert writings on the
issue were published
• Guidelines for journalists on how
to report on the media culture and
habits of children and the young
Is ‘screen time’ a concept of the
past?

15. NEWS LITERACY INITIATIVES: THE FACT BAR

16. NEWS LITERACY INITIATIVES: HUHUMYLLY

17. NEWS LITERACY INITIATIVES: “DID YOU GO FOR
THE CLICK?”
• A media educational
resource for teachers
about click-friendly news
headings
• http://www.mediakasvat
us.fi/materiaali/menitko-
klikkiin-materiaali-
mediakasvatustyohon/

18. Current topics: a wide
selection of themes!

19. • Supporting multiprofessional work
& media educational practices of
professionals (e.g. journalists, teachers,
museums, libraries, youth work…)
• Strengthening regional co-operation
• Multiliteracy, new curriculums for basic
education and pre schools, training
• Radicalisation, hate speech, extremism,
social inclusion in media culture
• Popularising academic research on ME,
MIL and children's and young people's
media culture
• Children right's and digital privacy
• Young people, sexuality and media
culture
• Senior citizens and media literacy

20. Questions? Comments?

21. Thank you
for your
attention!
Mediaeducation.fi
Mediekunskap.fi
Mediakasvatus.fi
Don’t hesitate to contact
mediakasvatus@mediakasvatus.fi