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HackingMedicine - Healthcare Big Data

  • 1. Big Data & its Business Applications -or- How to Monetize Data H@cking Medicine Joshua Rosenthal, PhD A  Production  of  the  MIT  Entrepreneurship  Center   10.22-23.11
  • 2. 1) Start with the Money Note: Payer (money) buying intervention (provider)
  • 3. Engineers' Guide to Multiples 1x Rev 4x Rev 8x Rev - Ja Ja Binks + Good fights + Existential crises of free agency vs. - Teddy Bears determinism wrapped in a fairy tale
  • 4. Specifically, learn why they are wrong performance-driven consumerism, following financial services & e- Sounds good, makes sense (Nice hair, good Problem: saying this for 20 years Hack: then make a biz from it
  • 5. 3) Know the Bodies Health Care, Where Good Ideas Go to Die
  • 6. Perverse Incentive - A Supply-driven markets: Note: v cf. Dartmouth Atlas for Unwarranted Variation
  • 7. Perverse Incentive - B Payers have Money and Aggregate (Read w/ accent) Note: Medicare $ > Employer $ Employer populations = tougher outcomes (3-year turn) Cf. Medicare reimbursement rates
  • 8. Illusion Track how fat you are! Only $1.99! Note:
  • 9. ... but you are probably not profitable If P < EHC x DWS, then 501c3 501c3: Non-profit
  • 10. ... but you are probably doing bad things
  • 11. to make money & do good in Health Care
  • 12. 5) Start ... with the money: _______ ... where they make profit: _______ ... with a real biz problem: _______ ... with the (publicly available) data: _______ - Then ask: Does this hose people? A: quality > than quantity (supply driven)? B: customer/patient satisfaction?
  • 13. Data & Biz Problems Package in work group 1) List of Data Sources & Context 2) Connections between Data and Biz Needs: A Mad Libs Approach (Psst... Know a good accelerometer app developer? Please ping me.)
  • 14. How to Monetize Data -Summary- 1) Start with the Money 3) Know the Bodies 4) Do Good and Make Money 5) Start