The Collaborative Economy is always depicted as a revolution coming from an increasing role of communities and collaboration: in reality, growing technology enablers give individuals totally new possibilities and potential and therefore the collaborative shift should be seen from this alternative, key point of view, that of leveraging the potential of ones, multiplied by platforms and collaborative processes. In this process, modern capitalism encompasses the whole of te self in a natural evolution that was predicted by Karl Marx already. It's just cognitive capitalism and it's just starting. The big question is: will this post-industrial capitalism evolve into... post-capitalism? Context: https://medium.com/@meedabyte/that-s-cognitive-capitalism-baby-ee82d1966c72 [This presentation was originally given for a private event targeting banking and insurance providers]

1. Simone Cicero
@meedabyte
www.meedabyte.com
Design for a new Humanism
Why the Collaborative (Economy) Shift is about
empowered individuals and new institutions

2. me
@meedabyte
strategist
connector
contributor

3. @meedabyte

5. Economy of Services
Creativity = Work
Innovation as a Must
about the information “infused” future
Daniel Bell

6. Sharing Economy Digital
Transformation Informati
on Age Gig Economy Coll
aborative Economy Digit
al Platforms Ecosystems
Industry 4.0 Automation

7. Sharing Economy Digital
Transformation Informati
on Age Gig Economy Coll
aborative Economy Digit
al Platforms Ecosystems
Industry 4.0 Automation

8. What is the true
meaning of the
collaborative economy
shift?

11. “The existential crisis of the digital age is not one of
personal identity, but institutional purpose” Greg Satell

12. The New Possible

13. The New Desirable

16. See: http://www.goldmansachs.com/our-
thinking/pages/millennials/
Will become the bigger spender segment
in 2017

17. The New Desirable

18. FAST

19. PERSONAL

20. RELEVANT

21. HUMAN

22. “Customer experience
… is a fundamental
dimension of how a
company competes”
Joe Pine

24. RESPONSIVE
ORGANIZATIONS
Aaron Dignan

25. “hack together
products and
services, test
them, and
improve them”

26. “obsessed with
company culture and
talent, with employees
that can imagine, build,
and test their own
ideas”

27. “maniacally focused on customers, hypersensitive to
friction…
They are open, connected, and build with and for their community of users and co-
conspirators”

28. Transparent Salaries
Completely Ditched the
Office
Experimenting with
different forms of team
self-management in
public

30. “Generation X managers
popularized the term work-life
balance, but millennial managers
are seeking a blend of work and
life.”

32. “The number of branches and people
employed in the financial services sector
may decline by as much as 50% over the
next 10 years, and even in a less harsh
scenario I predict they will decline by at
least 20%.”

33. Market Cap per
Employee:
Uber: 15 M$
The “average” big corp. bank: 0.6 M$
“…the digital economy is deeply
disruptive to the hierarchical
management structures that provided
middle management, middle-class jobs
for most of the twentieth century”
Geoffrey Moore

34. “anytime we stick a piece of paper
in front of a customer it is pure
friction, and it certainly won’t
allow us to execute revenue or
relationship on a mobile phone,
iPad or in a self-driving car”
Brett King

35. “Collapse is simply the last
remaining method of simplification”
Clay Shirky

36. USER
CO-PRODUCER
EMPLOYEE ?

41. BUREOCRACIES
Organizing
Production
PLATFORMS
Organizing
Interactions
“Platforms are essentially bureaucracies for the
networked age” Greg Satell

42. ENABLING
SERVICES
DIRECT EXCHANGES
trustempowerment

43. “as more and more of our activities move onto web and
mobile platforms, and these platforms take on increasing
governance and stewardship roles, we need to trust that
they are doing it in good faith and backed by fair policies.
That trust is essential to success.” Nick Grossman - USV

44. CREATE VALUE
FROM SOCIAL & RELATIONAL CAPITAL

46. general intellect

49. FIXED CAPITAL COGNITIVE &
SOCIAL CAPITAL

52. “Our business model classification and analysis says that
Network Orchestrators outperform companies with other
business models on several key dimensions: higher valuations
relative to their revenues, faster growth, larger profit margins.”
(Deloitte and Open Matters Study)
Asset Builders: build, develop, and
lease physical assets
Service Providers: provide services to
customers in form of billable hours
Technology Creators: develop and
sell intellectual property
Network Orchestrators:
create a network of peers
in which the participants
interact and share in the
value creation.
NETWORK
ORCHESTRATORS
The latest evolution in
business model for
interconnected world

54. WE SHAPE OUR TOOLS
OUR TOOLS SHAPE US

55. The Platform Design
Toolkit 2.0
For full
context see:
bit.ly/PDT20DRAFT

56. Platform
Owners
Stakeholders Partners Peer
Producers
Peer
Consumers
players who
owns the vision
behind the
realization of the
market and
ensure that the
platform exists
entities that have
a specific
interest in
platform success
or failure, in
controlling
platform
externalities and
outcomes
professional
entities that seek
to create
additional
professional
value and to
collaborate with
platform owners
with a stronger
relationship
entities
interested in
providing value
on the supply
side of the
ecosystem/mark
etplace, seeking
for a better
performance
entities interested
in consuming,
utilizing,
accessing the
value that the is
created through
and on the
platform

57. Used to map all actors in
an ecosystem: prioritize
entities according to
potential impact for
platform success, and
according to the level of
attraction they have for it,
and end up with a set of
maximum five entities
globally (peer consumers,
peer producers,
partners).
Also to be used to track
bricks and API’s to be
used in building the
platform.
Link for comments:
https://goo.gl/AKDJJK

58. Used to dig deep into the
motivation that push
entities in the ecosystem
to participate: helps you
track the main
advantages in
participating in the the
ecosystem through the
platform (namely, needs
they can meet,
opportunities they can
find and such positive
outcomes) and what
each entity can “give to”
others.
Link for comments:
https://goo.gl/0NxHd5

59. Used to rapidly map the
overall platform’s
dynamics, important
resources and enabling
and empowering
potential - will help to
understand if the
platform is doing its job
of sustaining the
ecosystem in value
production, will also help
you identify enabling and
empowering services
that the platforms should
provide.
Link for comments:
https://goo.gl/NMlQcc

60. Used to understand
better and dig up the the
details of the
transactions happening
in the ecosystem. The
use of the transaction
matrix is not mandatory
but it is of great help in
identifying the key
elements of each
transaction that happens
in the ecosystem.
Link for comments:
https://goo.gl/lYpxQf

61. Used to identify who’s to
produce the “Core Value
Proposition” and the
other Value Generation
Activities and how such
activities impact on
external stakeholders
and to complement this
by thinking how the
different entities should
be involved in platform
steering activities.
Link for comments:
https://goo.gl/jmeiOU

62. ECOSYSTEM DESIGN =
SHAPING STRATEGIES
…restructure entire markets
and industries by designing
new platforms and offering
powerful incentives to
motivate third parties to
participate on them.
…ecosystems enable the participation
of large and small organizations (or
individuals) in creating value at a
scale beyond the possibilities of a
single firm
from Deloitte’s “Business ecosystems come of age”

63. PEOPLE
DESIGN
INVENTORIES
INFRASTRUCTURES

64. MOBILITY
TRAVEL
RETAIL
HEALTH
HOME
COMMERCE
TELECOMS
disruptors
INCUMBENTS

65. Post-Industial

66. Post-IndustialCapitalism?

67. “small things that can
set big things in motion”
John Hagel

68. the
bitcoin/blockchain
ecosystem
as a new
design
landmark

69. a currency as a mean
to own a revolution
a self emerging
infrastructure
an insurgent form
of democracy

71. An Insurance
Policy Smart
Contract

72. “…a cryptographically secure
environment redefining how we
think about home automation
systems, extending popular
protocols such as Z-Wave and
ZigBee and allowing you to
directly rent access to a home
or office.
The Ethereum Computer brings
smart contract technology to
the entire home…”

73. “. . . In that Empire, the Art of Cartography attained such Perfection that
the map of a single Province occupied the entirety of a City, and the map
of the Empire, the entirety of a Province. In time, those Unconscionable
Maps no longer satisfied, and the Cartographers Guilds struck a Map of
the Empire whose size was that of the Empire, and which coincided point
for point with it. “
Programmable Reality
(the “Borges” Map)

74. Smart
Contracts
DESIGN
Things

75. The next institution
could be a
Code Snippet

76. “The existential crisis of the digital age is not one of
personal identity, but institutional purpose” Greg Satell

77. 3 KEY STEPS
to enabling the
transformation

78. “[technology ] platforms represent the
ability to generate multiple revenue
streams over the same set of assets
[while] currently firms invest on dedicated
infrastructures to support one revenue
stream with a dedicated set of assets“
Mark McDonald, Accenture
1. BUILD AN AGILE TECNOLOGY PLATFORM

79. 2. EMBRACE A NEW ORGANIZATION MODEL
PARTICIPATIVE
SELF
MANAGEMENT
EMPLOYEE
WHOLENESS
EVOLUTIVE
MISSION

80. 3. BUILD INNOVATION CAPABILITIES

81. “It will be up to us to ultimately determine how
we use that digital technology.
Will we use it to narrowly squeeze out all
inefficiency in the work we do? Or will we use it
to catalyze and amplify the imagination that
makes us uniquely human and that could identify
entirely new avenues to create fundamentally
new sources of value?”
John Hagel - Deloitte

82. Thanks!
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