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SUCCESSFUL JOURNEY OF
Verghese Kurien
Founder of AMUL MILK Pvt.Ltd
THE RENOWNED PERSONALITY
Dr.Verghese Kurien
INTRODUCTION TO THE FATHER OF THE WHITE
REVOLUTION
 Dr.Kurien, was born on Nov.26,1921 in
Kozhikode,Kerala.
 Graduate with Physics from Loyola
College,Madras.
 Subsequently he did his
BE(Mechanical) from Madras
University.
 On a government scholarship in USA
completed his Masters in Mechanical
Engineering from Michigan State
University.
 In feb, 1946, he underwent nine months
of specialized training in dairy
engineering at the National Dairy
Research Institute of Banglore.
 Taken over by Dr.Kurien in 1950, Amul
Dairy was founded to stop exploitation of
farmers by middlemen.
 Initially known as Kaira District Co-
operative Milk Producers Union.
 Based in “ Anand”(Gujarat) , Dr. Kurien’s
vision and extraordinary intelligence built
the Dairy development co-operative model
into on e of the largest and most successful
institutions in India, called “AMUL”.
The Man who Revolutionized White
• A rare visionary who always translated his vision on mission
mode.
• He had an astute sense of Management and Marketing.
• He attempted to replicate the Anand Model nationally
through the launching operation flood programme(OFP).
Skills
 Leadership quality
 Problem solving skills
 Creativity
 Communication skills
 Decision making skills
Competencies
 Conceptual thinking
 Innovative
 Enterprising
 Optimism
 Strategic thinking
 Risk taking
PROGRESSIVE
Opportunities as an Entrepreneur
 Market oriented
 Feasibility
 Profit oriented
 Specific
 Ethical
On his return from the U.S in 1949, the
Government of India deputed him to a
creamery at Anand, in Gujarat where he
was supposed to serve five years as an
officer of the Dairy division.
He personally had no interest in dairy, but
had to perform this job in return for the
government scholarship.
Competitors.
Strategies used to overcome the
challenges
 There was one person, Tribhuvandas
Patel, who was trying his best to unite
the farmers in order to form a
cooperative movement and fight against
the exploitation.
 Kurien was greatly inspired by this man
and decided to join him.
 Analyzed the competitors marketing
strategies and worked on it.
 AND THE HISTORY CONTINUES…
 Father of the white revolution in India
 Architect behind the success of the largest
dairy development programme in the world.
 Chairman of the Gujarat co-operative milk
marketing federation ltd. (GCMMF)
 Dr.Norman Borlaug has called him, “one of
the world’s great agricultural leaders of this
century”.
 Clarity of vision and ability to share it with
others.
 Real passion and pride in what he believed.
 Ability to inspire and motivate others.
 Willingness to take calculated risks.
 Ability to drive, inspire and embrace change
and continuous improvement.
 Committed to make a significant difference.
KEY LEARNINGS
• THE ATTITUDE TO ACCEPT THE TASK, INSPITE
OF THE FACT THAT IT IS NOT OUR CUP OF TEA.
• ABILITY TO DRIVE THE TEAM.
• OPTIMISTIC.
“Passion is one great force that unleashes creativity,
because if you're passionate about something, then
you're more willing to take risks”.
• ENTREPRENEURIAL SKILLS.
INSIGHTS AS AN ENTREPRENEUR
 Preparing the perfect pitch.
 Best places to find inspiration.
 Entrepreneurial Determination.
 Taking risks.
 Secret to success: failure
 As an entrepreneur, he potrayed an example of all those
qualities we, as the budding generation should be
masters of.
 “Working with Tribhuvandas and Kaira’s dairy farmers,
I saw that when you work merely for your own profit,
the pleasure is transitory; but if you work for others,
there is a deeper sense of fulfillment and if things are
handled well, the money, too, is more than adequate.”
Successful Entrepreneur :"Journey of AMUL lTD"-Verghese Kurien
THANK YOU

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Successful Entrepreneur :"Journey of AMUL lTD"-Verghese Kurien

  • 1. SUCCESSFUL JOURNEY OF Verghese Kurien Founder of AMUL MILK Pvt.Ltd
  • 3. INTRODUCTION TO THE FATHER OF THE WHITE REVOLUTION  Dr.Kurien, was born on Nov.26,1921 in Kozhikode,Kerala.  Graduate with Physics from Loyola College,Madras.  Subsequently he did his BE(Mechanical) from Madras University.  On a government scholarship in USA completed his Masters in Mechanical Engineering from Michigan State University.  In feb, 1946, he underwent nine months of specialized training in dairy engineering at the National Dairy Research Institute of Banglore.
  • 4.  Taken over by Dr.Kurien in 1950, Amul Dairy was founded to stop exploitation of farmers by middlemen.  Initially known as Kaira District Co- operative Milk Producers Union.  Based in “ Anand”(Gujarat) , Dr. Kurien’s vision and extraordinary intelligence built the Dairy development co-operative model into on e of the largest and most successful institutions in India, called “AMUL”.
  • 5. The Man who Revolutionized White • A rare visionary who always translated his vision on mission mode. • He had an astute sense of Management and Marketing. • He attempted to replicate the Anand Model nationally through the launching operation flood programme(OFP).
  • 6. Skills  Leadership quality  Problem solving skills  Creativity  Communication skills  Decision making skills Competencies  Conceptual thinking  Innovative  Enterprising  Optimism  Strategic thinking  Risk taking
  • 8. Opportunities as an Entrepreneur  Market oriented  Feasibility  Profit oriented  Specific  Ethical
  • 9. On his return from the U.S in 1949, the Government of India deputed him to a creamery at Anand, in Gujarat where he was supposed to serve five years as an officer of the Dairy division. He personally had no interest in dairy, but had to perform this job in return for the government scholarship. Competitors.
  • 10. Strategies used to overcome the challenges  There was one person, Tribhuvandas Patel, who was trying his best to unite the farmers in order to form a cooperative movement and fight against the exploitation.  Kurien was greatly inspired by this man and decided to join him.  Analyzed the competitors marketing strategies and worked on it.  AND THE HISTORY CONTINUES…
  • 11.  Father of the white revolution in India  Architect behind the success of the largest dairy development programme in the world.  Chairman of the Gujarat co-operative milk marketing federation ltd. (GCMMF)  Dr.Norman Borlaug has called him, “one of the world’s great agricultural leaders of this century”.
  • 12.  Clarity of vision and ability to share it with others.  Real passion and pride in what he believed.  Ability to inspire and motivate others.  Willingness to take calculated risks.  Ability to drive, inspire and embrace change and continuous improvement.  Committed to make a significant difference.
  • 13. KEY LEARNINGS • THE ATTITUDE TO ACCEPT THE TASK, INSPITE OF THE FACT THAT IT IS NOT OUR CUP OF TEA. • ABILITY TO DRIVE THE TEAM. • OPTIMISTIC. “Passion is one great force that unleashes creativity, because if you're passionate about something, then you're more willing to take risks”. • ENTREPRENEURIAL SKILLS.
  • 14. INSIGHTS AS AN ENTREPRENEUR  Preparing the perfect pitch.  Best places to find inspiration.  Entrepreneurial Determination.  Taking risks.  Secret to success: failure
  • 15.  As an entrepreneur, he potrayed an example of all those qualities we, as the budding generation should be masters of.  “Working with Tribhuvandas and Kaira’s dairy farmers, I saw that when you work merely for your own profit, the pleasure is transitory; but if you work for others, there is a deeper sense of fulfillment and if things are handled well, the money, too, is more than adequate.”