How to Milk Slideshare for Moo' Website Traffic

•

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Slideshare has an awesome traffic potential... ONLY if you know how to tap into it. Learn more: Slideshare Traffic Case Study: From 0 to 243,000 Views in 30 Days http://www.trafficgenerationcafe.com/slideshare-traffic/ And for free Bite-Size Traffic Hacks email series, visit http://www.trafficgenerationcafe.com/increase-website-traffic/ GOT MILK? Image sources: http://www.flickr.com/photos/78176248@N00/1290743129/ http://www.flickr.com/photos/85271466@N00/38847244/ http://www.flickr.com/photos/34353483@N00/49205212/ http://www.flickr.com/photos/43102195@N08/4170944702/ http://www.flickr.com/photos/34353483@N00/49205273/ http://www.flickr.com/photos/42985004@N00/45088101/ http://www.flickr.com/photos/39675221@N04/6203961616/ http://www.flickr.com/photos/67028363@N00/4669470197/ http://www.flickr.com/photos/kecko/2312401466/ http://www.flickr.com/photos/publicenergy/3668196408/ http://www.flickr.com/photos/20991153@N00/2429652081/ http://www.flickr.com/photos/48441030@N00/2932680533/ http://www.flickr.com/photos/jdhancock/4052995302/ http://www.flickr.com/photos/annais/2156443573/ http://www.flickr.com/photos/jcolman/306950863/ http://www.flickr.com/photos/30858031@N00/485459165/ http://www.flickr.com/photos/64294921@N00/501096958/ http://www.flickr.com/photos/48391269@N00/2351530355/ http://www.flickr.com/photos/28108303@N07/2995435776/ http://www.flickr.com/photos/9/43430212/ http://www.flickr.com/photos/flappingwings/45399041/ http://www.flickr.com/photos/quarenta/2863980744/

Business Technology Entertainment & Humor

Hold your cows.

First: the Anatomy of
slideshare homepage

Bottom third
“Trending in Social Media“section

What gets you there?

Squeeze everything you can out

of Twitter, FB, LinkedIn, Google+

SHARE, SHARE, SHARE!

What gets you there?

Hold that thought...

Today’s Top SlideShares
are hand-curated by the
Slideshare team

Step 1.

Create an Udderly
Awesome Presentation

Don’t know how?

You are looking at it!
WATCH AND LEARN...

Step 2.

Dairy your viewers to actually
do something about it

Step 3.

Pay attention to keywords
to rank your presentation
on

Google

Add your keywords to...
•
•
•
•

Presentation file name
(will turn into the slug)
Presentation slides
(will become presentation transcript)
Title
Description

What on the farm am I talking
about? (see resources at the end)

Step 4.
SHARE, SHARE, SHARE!
Twitter, FB, LinkedIn, Google+

Moo’ shares
Get into “Trending on Social
Media” section

Moo’ Traﬃc

Step 5.

EMBED, EMBED, EMBED! on your
blog, Twitter, Pinterest, etc.

Bonus tip:
When embedding a presentation on
your blog, make it easy for your
readers to do the same.

Moo’ embeds
Moo’ buzz
Moo’ links
Moo’ views

Moo’ Traﬃc

Moo’ views
Moo’ embeds
Moo’ links
Better Google rankings

Moo’ Traﬃc

No matter how you
look at it, all roads lead to

Moo’ Traﬃc

Step 6.
Twiddle thumbs hoping to

Featured or
Today’s Top SlideShares
get into the

Just pulling your udders...
It’s entirely doable.

Out of 9 presentations I’ve
posted so far, 2 made it to
the Today’s Top SlideShares
and another 3 to the Featured

Bottom line:
slideshare can pump
legendairy traffic...

...IF you know how to
milk it for all its worth

Still here?

I like you...
Here’s something really
special for you...

Your Free Traffic Report
Plus, bite-size traffic hacks updates

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Slides Dave Skrobela recently used in his discussion w/ mentees of The Product Mentor. Synopsis: Storytelling can be a powerful tool for a PM. We’ll take a look at some examples of effective techniques to ensure you’re telling the story you want to tell, whether that is directly in the user experience or supporting the ongoing management of the product. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.com

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How to Milk Slideshare for Moo' Website Traffic

1. HOW TO Milk Slideshare for Moo’ Traﬃc

2. Want some?

3. Hold your cows.

4. Hold your cows. First: the Anatomy of slideshare homepage

5. Bottom third “Trending in Social Media“section

6. What gets you there?

7. What gets you there? Squeeze everything you can out of Twitter, FB, LinkedIn, Google+ SHARE, SHARE, SHARE!

8. Middle third “Featured“ section

9. What gets you there? Hold that thought...

10. Top third: prime udder central

11. “Today’s Top SlideShares“

12. You want you moo’ of that for sure!

13. What gets you there?

14. Today’s Top SlideShares are hand-curated by the Slideshare team

15. Let’s get to work!

16. Step 1.

17. Step 1. Create an Udderly Awesome Presentation

18. Don’t know how? You are looking at it! WATCH AND LEARN...

19. Step 2. Dairy your viewers to actually do something about it

20. (a.k.a. add a call to action!)

21. NOT a good one...

22. Do THIS...

23. Or THIS...

24. Or THIS...

25. Step 3. Pay attention to keywords to rank your presentation on Google

26. Add your keywords to... • • • • Presentation file name (will turn into the slug) Presentation slides (will become presentation transcript) Title Description

27. What on the farm am I talking about?

28. What on the farm am I talking about? (see resources at the end)

29. Time to start pumping!

30. Step 4. SHARE, SHARE, SHARE! Twitter, FB, LinkedIn, Google+

31. Moo’ shares Get into “Trending on Social Media” section Moo’ Traﬃc

32. Step 5. EMBED, EMBED, EMBED! on your blog, Twitter, Pinterest, etc.

33. Bonus tip: When embedding a presentation on your blog, make it easy for your readers to do the same.

34. Moo’ embeds Moo’ buzz Moo’ links Moo’ views Moo’ Traﬃc

35. Let’s look at it another way...

36. Moo’ views Moo’ embeds Moo’ links Better Google rankings Moo’ Traﬃc

37. No matter how you look at it, all roads lead to Moo’ Traﬃc

38. ...and that’s moosic to my ears!

39. Oh, almost forgot...

40. Step 6. Twiddle thumbs hoping to Featured or Today’s Top SlideShares get into the

41. Just pulling your udders... It’s entirely doable.

42. Out of 9 presentations I’ve posted so far, 2 made it to the Today’s Top SlideShares and another 3 to the Featured

43. Bottom line: slideshare can pump legendairy traffic...

44. ...IF you know how to milk it for all its worth

45. Get the whole story: click it

46. Still here? I like you... Here’s something really special for you...

47. Your Free Traffic Report Plus, bite-size traffic hacks updates ✓Double your traffic in 30 days ✓Actionable advice ✓Takes 5-10 minutes to do Download your FREE copy of Mommy, Where Does Traffic come from? Yes, Send Me My Traffic Report

48. Your Free Traffic Report Plus, bite-size traffic hacks updates ✓Double your traffic in 30 days ✓Actionable advice ✓Takes 5-10 minutes to do Download your FREE copy of Mommy, Where Does Traffic come from? Yes, Send Me My Traffic Report click it

How to Milk Slideshare for Moo' Website Traffic

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