Content Marketer: Write for Search Engines, NOT People

•

7 likes•15,237 views

MORE ➤ https://trafficologyblueprint.com/ You are DEAD WRONG, if you think for a second you should write content for humans, NOT search engines... Why do search engines love keywords? Because that's what people type into a search box when looking for information. Information YOU want to be found for. Keywords matter to search engines because keywords matter to people. And for that simple reason... keywords are now your new best friend. Thoughts? Let me know!

Marketing

When you write for
the SEARCH ENGINE
you write for
the READER…

If you were to give a search
engine a basic reading
comprehension test…

That’s right, a search engine
CAN’T READ

IT SCANS AND ANALYZES.
it SCANS&
ANALYZES

a bit like this…
Cartoonist Gary Larson
😂

That's how a
search engine
'UNDERSTANDS'
what a page
is about.

You thought your reader
devours every word you write?
WHY?…

Gives your content her
COMPLETE attention?

78% of your readers
scan any new page
they come across…
FACT

… and those who
do take time to read
are only reading
less than 30% of it.
* Jacob Nielsen’s usability study

both your
READERconsume your
content in a
very similar
way…

consume your content
in a very similar way…

…by SCANNING it…
looking for
WORDS that STAND OUT

…by SCANNING it…
quickly looking for
WORDS that STAND OUT

keywords should
MATTER to YOU,
dear content creator.

Betty searches for
‘how to fry an egg’
EXAMPLE

Betty scans the page
to make sure it’s really
about frying an egg.

BETTY DOESN'T SEE
‘HOW TO FRY AN EGG’
ON YOUR PAGE!
oh, my, my...

Bounce back and search again
for a page that’s peppered
with her keywords
‘how to fry an egg’?

Or…YOU could help
Betty ﬁnd the answer on
YOUR page by adding…

Add
‘how to fry an egg’
to the…
• title
• headings
• body

…and help
Betty not end
up with egg
on her face.

So you see, search engines and
content creators want the same thing…

And by writing
for search engines, you
create MUCH BETTER content
for PEOPLE.

MUCH BETTER content
that drives
MUCH MORE traffic!

I am Ana Hoffman.
Come see me at
CONTENT  
BOOMERANG

…and discover how to
multiply your reach & trafﬁc
WITHOUT multiplying EFFORTS

CONTENT BOOMERANG
recontent to multiply your trafﬁc & sales

CONTENT BOOMERANG
recontent to multiply your trafﬁc & sales
click on the title

Recently uploaded

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

The Art of sales from fictional characters.

Bharathi sakthi

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

GOOD QUALITY EDUCATED PROFILE HOTEL SERVICE AT VERY LOW 100% SAFE AND ORIGINAL. 100%⭐⭐⭐ SATISFIED GUARANTEED (age-19 to 35) College girls , party girls and also house wife's⭐⭐⭐⭐⭐ Our Service Available In Home AND STAR HOTELS , In call Out call Service.24 hrs⭐⭐⭐⭐⭐ * Models⭐⭐⭐⭐⭐ * Call Center Working Girls/Women * Hi Tech Co. Girls/Women⭐⭐⭐⭐⭐ * House Wife.⭐⭐⭐⭐⭐ * College going girls .⭐⭐⭐⭐⭐ All Meetings Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed Service Available In:⭐⭐⭐⭐⭐

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

NiteshKumar82226

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

SALES-PITCH-an-introduction-to-sales.pptx

23397013

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

How consumers use technology and the impacts on their lives

Mathuraa

Recently uploaded (20)

Best 5 Graphics Designing Course In Chandigarh

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Optimizing Your Marketing with AI-Powered Prompts

Discover Ardency Elite: Elevate Your Lifestyle

Social Media Marketing Portfolio - Maharsh Benday

Alpha Media March 2024 Buyers Guide.pptx

Aiizennxqc Digital Marketing | SEO & SMM

The Art of sales from fictional characters.

The 9th May Incident in Pakistan A Turning Point in History.pptx

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Social Media Marketing Portfolio - Maharsh Benday

SALES-PITCH-an-introduction-to-sales.pptx

Mastering Affiliate Marketing: A Comprehensive Guide to Success

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

SP Search Term Data Optimization Template.pdf

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

How consumers use technology and the impacts on their lives

Featured

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

Featured (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

Content Marketer: Write for Search Engines, NOT People

1. WRITEforSEARCH ENGINES READERSNOT

2. Whaaaaat?

3. LET ME REPHRASE IT…

4. When you write for the SEARCH ENGINE

5. When you write for the SEARCH ENGINE you write for the READER…

6. …BETTER

7. HERE’S WHY…

8. If you were to give a search engine a basic reading comprehension test…

9. it would FAIL it.

10. That’s right, a search engine CAN’T READ

11. IT SCANS AND ANALYZES. it SCANS& ANALYZES

12. …LOOKING FOR WORDS THAT STAND OUT

13. (KEY)WORDS you know…

14. a bit like this… Cartoonist Gary Larson 😂

15. That's how a search engine 'UNDERSTANDS' what a page is about.

16. YOU KNOW WHO ELSE DOES THAT?

17. your READER!!!

18. SURPRISED?

19. You thought your reader devours every word you write? WHY?…

20. Gives your content her COMPLETE attention?

21. Wouldn’t that be nice… 😂

22. 78% of your readers scan any new page they come across… FACT

23. … and those who do take time to read are only reading less than 30% of it. * Jacob Nielsen’s usability study

24. So you see… SO YOU SEE…

25. both your READERconsume your content in a very similar way…

26. …and the SEARCH ENGINE

27. consume your content in a very similar way…

28. …by SCANNING it… looking for WORDS that STAND OUT

29. …by SCANNING it… quickly looking for WORDS that STAND OUT

30. KEY WORDS

31. Keywords MATTER to SEARCH ENGINES…

32. because keywords MATTER to PEOPLE.

33. And for that simple reason...

34. keywords should MATTER to YOU, dear content creator.

35. Betty searches for ‘how to fry an egg’ EXAMPLE

36. …and finds your content!

37. Betty scans the page to make sure it’s really about frying an egg.

38. BETTY DOESN'T SEE ‘HOW TO FRY AN EGG’ ON YOUR PAGE! oh, my, my...

39. WHAT WILL BETTY DO?

40. Bounce back and search again for a page that’s peppered with her keywords ‘how to fry an egg’?

41. Or…YOU could help Betty ﬁnd the answer on YOUR page by adding…

42. KEY WORDS

43. REPEAT KEYWORDS REPEATEDLY

44. KEY WORDS KEY WORDSKEY WORDS KEY WORDS

45. Add ‘how to fry an egg’ to the… • title • headings • body

46. …and help Betty not end up with egg on her face.

47. So you see, search engines and content creators want the same thing…

48. HAPPY READER

49. And by writing for search engines, you create MUCH BETTER content for PEOPLE.

50. You know what else is MUCH BETTER?

51. MUCH BETTER content that drives MUCH MORE traffic!

52. I am Ana Hoffman. Come see me at CONTENT   BOOMERANG

53. …and discover how to multiply your reach & trafﬁc WITHOUT multiplying EFFORTS

54. CONTENT BOOMERANG recontent to multiply your trafﬁc & sales

55. CONTENT BOOMERANG recontent to multiply your trafﬁc & sales click on the title

Content Marketer: Write for Search Engines, NOT People

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Content Marketer: Write for Search Engines, NOT People