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Roberto Fumarola - Il marketing nel post spedizione, tante opportunità da cogliere

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La fase più delicata per un eCommerce inizia quando il pacco parte dal magazzino.
Con Roberto Fumarola parliamo di Marketing e parliamo di User Experience, anche nella fase di consegna di un ordine. Non lasciamo il cliente in balia delle comunicazioni di altri, prendiamo il controllo ed i clienti ci ringrazieranno.
Oltre all’opportunità di branding, c’è la possibilità di utilizzare le comunicazioni post consegna anche per fini di marketing, per fare cross-selling e tanto altro ancora.

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Roberto Fumarola - Il marketing nel post spedizione, tante opportunità da cogliere

  1. 1. Chi …. Customer care?
  2. 2. Chi …. Marketing?
  3. 3. Chi …. Agenzia o consulente?
  4. 4. Chi …. Non ha alzato la mano?
  5. 5. Cosa fa l’eCommerce dopo la spedizione?
  6. 6. Io il mio l’ho fatto.
  7. 7. Cosa fa il cliente dopo la spedizione?
  8. 8. Si ecco.. Volevo sapere quando mi arriva ...
  9. 9. … e se non passa oggi? Come faccio poi?
  10. 10. Lavorate sulla User eXperience nel post spedizione
  11. 11. Lavorate sulla User eXperience nel post spedizione Che lo facciate o meno i clienti se lo ricorderanno
  12. 12. Cominciamo dal Marketing
  13. 13. Numeri Apertura media newsletter:
  14. 14. Numeri Apertura media newsletter: 20-30% (se va bene)
  15. 15. Numeri Apertura media newsletter: 20-30% (se va bene) Ricavi: Ordini… speriamo
  16. 16. Numeri Apertura media newsletter: 20-30% (se va bene) Ricavi: Ordini… speriamo Spese: Grafica, copy, tempo, invio
  17. 17. Numeri E le transazionali post spedizione?
  18. 18. Hey un attimo, sapete cosa sono le mail transazionali?
  19. 19. Numeri Apertura media:
  20. 20. Numeri Apertura media: 50-70% Fonte dati interna Qapla’
  21. 21. Numeri Apertura media: 50-70% Tasso di riapertura: > 400% Fonte dati interna Qapla’
  22. 22. Ma che davvero???
  23. 23. Chi … Sta facendo branding?
  24. 24. Chi … Sta facendo branding? Sta facendo view?
  25. 25. Chi … Sta facendo branding? Sta facendo view? Perché non lo fai tu?
  26. 26. Tante opportunità
  27. 27. Opportunità commerciali
  28. 28. Opportunità commerciali
  29. 29. Opportunità marketing
  30. 30. Opportunità di interazione
  31. 31. I clienti apprezzeranno
  32. 32. Ma non si vive di sole mail
  33. 33. Attenzione altissima
  34. 34. Sono Serena. Il corriere dice che non c’era nessuno in casa
  35. 35. Noooo! Ero in Matrix non ho sentito il campanello. Può ripassare domani?
  36. 36. Certo, nessun problema
  37. 37. Take Away
  38. 38. Avere cura del cliente nella fase post ordine
  39. 39. Sfruttare comunicazioni di consegna per fare branding e come leva commerciale
  40. 40. Essere un passo avanti rispetto al cliente
  41. 41. Concentratevi sulle cose che hanno più valore
  42. 42. Concentratevi sulle cose che hanno più valore I vostri clienti
  43. 43. Roberto Fumarola roberto@qapla.it Teniamoci in contatto

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