This guide has been made with the double purpose to give instructions on how to use social media for and at the Fresh Conference as well as to give some examples and tips for your own conference social media strategy.
Social Media for meetings and events are immediate channels that drive the conversation through networked collaboration and active participation.
While most meeting and events organizers use Twitter, Facebook, LinkedIn, Google+, Pinterest and all the other channels to share information about their conferences, we decided to ask to our community to become the evangelists for the Fresh Conference.
Using Social Media for and at The FRESH Conference 13-15 January 2013 reFRESHing social mediaGuidelines for The FRESH Conference Community Team, speakers, sponsors, participants, supporters...
Social Media for meetings and events:The Fresh Conference is an annual conference dedicated to meetingprofessionals.This guide has been made with the double purpose to give instructionson how to use social media for and at the Fresh Conference as well as togive some examples and tips for your own conference social mediastrategy.Social Media for meetings and events are immediate channels that drivethe conversation through networked collaboration and activeparticipation.While most meeting and events organizers use Twitter, Facebook,LinkedIn, Google+, Pinterest and all the other channels to shareinformation about their conferences, we decided to ask to ourcommunity to become the evangelists for the Fresh Conference.
The FRESH Conference Communityis a group of: a skilled and passionate international team influential thought leaders as speakers the most innovative companies connected to the meeting industry as sponsors a tribe of meeting and event professionals.You can join us, personally attending our annualconference or at the main conferences and trade-shows(FRESH Dinners) and virtually through social media.ACTION REQUIRED:
Our Social Media strategyThe aim of this guide is to give the right information to our communityon how to use social media to interact with us and with the othermembers to share their info, but also to share our case with othermeeting professionals to provide food for thoughts and to receivefeedbacks.Reading this guide you will find several social media profiles.We chose to dedicate some social media channels (profiles and pages)to the meeting owner, the Meeting Support Institute andsome others specifically to the FRESH Conference.We did it to become more “findable” and tofacilitate relevant and valuable interactionwith our colleagues.So don’t worry about who to follow, choose the communication channelthat best fits your preferences.
Suggestions for your conferenceFirst of all create a website, a blog or a landing page for yourconference.Then add the social media buttons in a visible place of the main pageto facilitate your visitors to like, follow or share your conference.Then set up all the social media profiles according to your audiencepreferences and your conference objectives.Differentiate the content shared in the social media channels as muchas possible and do it in different moments, depending also on thedifferent time zones of your audience.
Linkedin for conferenceHow can you use itLinkedIn is the most important social network for meeting professionals. With 85million LinkedIn users, we can assume that virtually the majority you want toconnect with in the Meeting Industry is there. For conferences Linkedin is asuperb tool.Steps to take 1. Set up a Linkedin profile for the meeting owner and create a community connecting with the target audience of your conference. 2. Set up a company page for the meeting owner and promote it posting an update about it even throughout other social media. 3. Create a product for your conference in your company page. You can link the website, add a promotion with a discount code or a prize and do not forget to ask for a recommendation by your speakers, sponsors, previous year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS 4. Join Linkedin groups focused on topics related to your conference and joined by the target you selected as your future attendees (remember to respect the etiquette of not posting promotional updates in groups. Share only valuable information of interest for the specific group).
LinkedinOur profile is:MEETING SUPPORT INSTITUTEInteract with us!Scan the QRcode or simply click the links to connect with usor follow us. scan & connectYou can connect with the Meeting Support InstituteLinkedin profile here:http://www.linkedin.com/in/meetingsupportinstitute scan & followAnd follow the Meeting Support Institute companypage here:http://www.linkedin.com/company/meeting-support-institute
Linkedin tips:Connect with our Linkedin profile or follow our business page: thereyou will find some of the most important updates and news we share.Suggest and re-share all the contents that are valuable for you or foryour network.Recommend to us interesting meeting and event professionals toconnect with and introduce Meeting Support Institute to thosemeeting professionals you think can be interested in what we do.If you think it is useful, in the business page of the Meeting SupportInstitute recommend the Fresh Conference, you can find it in theproducts section.We are part of many Linkedin groups related to the Meeting Industry.Support us by sharing the news or commenting our discussions in yourspecific groups.
Twitter for conferenceHow can you use itFor conferences, Twitter is today one of the most popular and effective tools inspreading the message beyond the meeting itself.Steps to take 1. Set up a Twitter profile for the conference (140 characters) and make it informative even if it is short. 3 info are essentials: date of the conference, place and website. 2. Create a community connecting with the target audience of your conference and share useful content with it (not only promotion!). 3. Create a hashtag for your conference (simply writing #conferencename in a tweet, like #FRESH13). Use it in all the tweets you send and invite your twitter tribe to use it for joining the conversation. 4. Use the hashtag to follow what people say about your conference and interact with them, to obtain analytics or to keep your attendees informed with a twitter wall. 5. Give credits to your supporters, speakers and sponsors including their account in the text of your tweets and retweet them.
Twitter FollowFRESH CONFERENCE: MEETING SUPPORT:@freshconference @msimeetingsThis account is dedicated to the FRESH This account is dedicated to the Meetingconference Support InstituteYou can connect clicking here: You can connect clicking here:twitter.com/Freshconference twitter.com/MSImeetings or scanning here: or scanning here: @freshconference profile @msimeetings profile
Twitter tips: Let’s have a conversation!Tweet about and with the Fresh Conference using the officialhashtag #FRESH13 and our accounts @freshconference #FRESH13@msimeetings; we are always available.Retweet all the info we share that are useful to you, but don’tdo it immediately, if you wait 1hr or more you enlarge theaudience significantelyMention us in your #FF Follow Fridays or create a list “cool scan & tweetconferences to attend” ;) and add us!Recommend to us interesting meeting and eventprofessionals to followUse also other hashtags while tweeting about FRESH toengage other eventprofs. Examples : #eventprofs#meetingprofs #MPI #PCMA #meetingplanners#eventplanners as well as the event/tradeshow happening atthat moment eg. #EIBTM25.
Facebook for conferenceHow can you use itFor many meeting professionals Facebook is mostly a personal social media.However, for conferences, they love to use it to stay tuned with all the content toshare: they also reshare useful links and they love to tag themselves in the eventpictures.Steps to take 1. Set up a Facebook page and/or an event page for the conference 2. With your personal account, invite your meeting profs friends to like your page or share it as your profile status. 3. Be sure to link the social media buttons of your conference website to the facebook page. 4. Allow comments to everyone but moderate the posts of other Facebook users to your wall. 5. Share valuable content possibly different from what you shared in the other social media. Do not TAG anyone in the pictures you share, on the contrary ask them to TAG themselves. Engage!
FacebookOur page is:MEETING SUPPORT INSTITUTETo be informed and updated about the latestnews you can LIKE THE PAGE here:www.facebook.com/pages/Meeting-Support-Institute/304309966344329if you prefer to be a “true MSI friend” connect here:www.facebook.com/meetingsupportinstitute scan & likeWe also have a Facebook event:THE FRESH CONFERENCEwww.facebook.com/events/219660344832914 MSI Facebook page click or scan to confirm your participationThe FRESH Event Facebook page
Facebook tips:Support our updates liking and re-sharing them when you think they areinteresting or useful.Invite those meeting and eventprofs friends you think could be interested inwhat we do or in confirming their participation to the Facebook event.Recommend to us other connections of colleagues who could be interestedin attending the Fresh ConferencePost news, pictures and videos about you and the Fresh Conference onour wall.Share your most memorable moments before, during and after the FreshConference and tag yourself.Are you a speaker or a sponsor? You can post videos, abstracts and previewsof your FRESH presentation or about your company.Engage the community with quiz, polls and games.
Google+ for conferenceHow can you use itFor many meeting professionals Facebook is mostly a personal social media.However, for conferences, they love to use it to stay tuned with all the content toshare: they also reshare useful links and they love to tag themselves in the eventpictures.Steps to take 1. With your personal account set up a Google+ page and/or an event page for the conference and share it with your meeting profs circles. 2. A page cannot add to a circle a personal profile. Google+ has the same limits as a Facebook page; therefore be sure to link the social media buttons in your conference website. 3. Create a Community for your conference and interact with the members: open hangouts to discuss and share info and to receive useful input from meeting professionals. Keep it alive! 4. Share useful and unique content, interact with members, +1 their good posts and moderate your space.
Google+Our page is: scan & encircleMEETING SUPPORT INSTITUTETo be informed and updated about the latest news you canadd to your CIRCLES THE PAGE here: plus.google.com/u/0/103947607566331856243/about the Meeting Support Institute pageJoin The FRESH Conference Google+ Community scan & joinplus.google.com/u/1/communities/100014935488480502194This Google+ Community is for people that are professionallyactive in designing effective meetings. It is the place where we the FRESH Conferencecan discuss, meet and connect with other meeting Communityprofessionals about the Fresh Conference and meeting design.
Google+ tips:Support our updates giving “+1” (the same as the “like” button in Facebook)and re-share them when you think they are interesting or useful.Invite other meeting and event professionals to join the conversationadding the the Meeting Support Institute page to their circles or to be memberof the Fresh Conference community.If you are already a member of our community share your experience andexpertise with the other members, keeping the conversation alive.Post news, pictures and videos about your most memorable moments before,during and after the Fresh Conference.Our speakers and sponsors are welcome to share content about their FRESHpresentation or about their companies.Engage the community with quiz, polls and games.
Pinterest for conferenceHow can you use itPinterest is a pinboard-style social photo sharing website that allows users tocreate and manage theme-based image collections such as events, interests,hobbies, and more. Pinterest drive a lot of traffic to your conference website.Steps to take1. Set up your conference “business profile” adding an effective description with the date of the event, the logo, the website and the location.2. Create well-organized and relevant “boards”; categorize them according to the needs of your conference and include descriptions with keywords. We have one board for The FRESH Conference news, one dedicated to our sponsors, one for the past edition of the conference and one for the social media posts.3. Create a network following other meeting professionals Pinterest users or their boards and start pinning and re-pinning. See also the Pinterest etiquette.4. You can pin (pin is a share button) a website adding a pin button to your browser bookmarks bar. Some social media content and non-html websites are not pinnable.
PinterestOur account is: THE FRESH CONFERENCEYou can follow us and our boards here:http://pinterest.com/freshconference scan & followAt the moment we have 4 boards FRESH Conference NEWS FRESH Conference Social Media posts Fresh Conference Sponsors Fresh Conference - past edition (January 2012) the FRESH Conference Pinterest profile...and of course pin us and re-pin our pins you like!
Vimeo and YouTube for conferencesHow can you use itYoutube and Vimeo are powerful channels to share video contents.They have the double function to give you visibility and to enlighten the sharing ofbulky content. You can embed videos in your website and share in other socialmedia a simple link to this content.Steps to take1. Set up your Youtube and/or Vimeo channel with logo, description and link to your website2. Upload your content. You can share: Interviews with speakers and preview of their presentation before the the conference The presentation speakers give at the conference and other video comments Partners and sponsors promotional videos and interviews
Vimeo scan & followOur channel is: MEETING SUPPORT INSTITUTETo see the video we upload visit:vimeo.com/msimeetingsYouTube scan & followOur channel is: MEETING SUPPORT INSTITUTETo see the video we upload visit:www.youtube.com/user/MeetingSupport
Slideshare for conferencesHow can you use itYou can use SlideShare to share any presentation files or documentsrelated to the conference. You can then embed them in your eventwebsite and/or share the link in other social media.Steps to take 1. Set up your Slideshare with logo, description and link to your website 2. Collect all the slides from the speakers attending your conference, presentations from your partners and sponsors, any other useful abstracts or documents and upload them to SlideShare space. 3. Link social media channels among them. For example in your Linkedin profile you can show the slides you’ve uploaded in your Slideshare channel. 4. Embed the slides in your conference website and promote the page on the other social media channels.
SlideshareOur account is: MEETING SUPPORT INSTITUTEYou will see the slides of our speakers soon after their presentationand download or read the documents we share like this guide:Click and follow:www.slideshare.net/MeetingSupportInstituteif you follow us you will receivean alert every time we uploadsomething new.scan & follow
The Fresh Conference will take place in Copenhagen, 13-15 January 2013 + 1 optional day of training the 16th. If you can come, don’t miss it. If you cannot come, attend it remotely connecting to: www.thefreshconference.com ACTION REQUIRED: Enjoy! Thank you for downloading the guide: your prize is a 20% discount on the registration fee using this code: smc-FRESH13-buyer-20%icon set: Jurgen Appelo