This is the programme of the FRESH Conference, the conference about Meeting Design that will be held in Copenhagen from the 26th to the 28th of January 2014 - #FRESH14

1. FRESH14
PROGRAMME
Sunday
26
Everest
I/II
13:00
1:00
Session
leader:
14:00
1:30
Everest
III
Disclaimer:
The
organiser
reserves
the
right
to
change
any
part
of
the
program
at
any
time
without
prior
warning.
MSI
member
lunch
&
meeting
Lake
Geneva
(2nd
floor)
Sandwich
lunch
with
introductions.
Pre-­‐conference
sessions
for
MSI
members,
Lake
Geneva
2nd
floor
Session
leader:
Kristin
Brandt-­‐Nygaard
(Kiss
the
Frog)
and
Mireia
Iglesias
MSI
2013
review:
What
did
we
do,
new
projects,
ideas,
…
Maarten
Vanneste
+
Open
Space
roundtables.
Including
CEO
round
table
for
MSI
members:
Pernille
Boge
and
Steve
Bather
(MeetingSphere)
Facilitation:
15:30
16:00
0:30
1:00
Break
-­‐
Foyer
OPENING:
Connecting
FRESH13
to
FRESH14
and
the
overall
FRESH
context.
What
did
we
do
in
the
previous
two
FRESH
conferences
and
how
are
we
curating
and
distributing
that
content?
How
FRESH
is
creating
new
educational
foundations
and
content
for
meeting
design
and
how
this
FRESH
conference
relates
to
that
bigger
plan.
Session
leader:
17:00
17:30
0:30
1:30
Maarten
Vanneste
and
Erik
Peekel
BREAK
(with
aperitif…)
Foyer
OPENING:
Storytelling
round
the
campfire
-­‐
Are
you
ready
for
the
next
two
days?
Great
meetings
are
all
about
great
people
-­‐
not
just
the
delegates
but
the
owners,
the
designers,
the
planners,
the
crew
and
the
talent
-­‐
and
great
people
management.
In
this
campfire
session
we'll
get
to
know
each
other,
tell
stories
and
open
our
eyes
to
the
qualities
and
skills
that
great
meeting
designers
and
planners
possess
that
make
them
great.
Session
leader:
Facilitation
and
format:
19:00
4:00
Erik
Peekel
Martijn
Timmermans
and
René
Blom
(Red
Line
Project),
Fritha
Knudsen
Welcome
dinner
in
the
Everest
Foyer
Page
1
of
5

2. Monday
27
7:15
0:20
Session
leader
8:30
0:45
Everest
I/II
Pilates/Stretching
session,
Lake
Geneva
room
Sabine
Bonora,
Head
of
International
Conference
management
MED-­‐EL
Building
and
leading
a
successful
meeting
team
How
did
Korean
Airlines
go
from
having
one
of
the
worst
accident
records
in
the
world,
to
one
of
the
best?
Team
resource
management
has
changed
the
way
that
airlines,
Emergency
Rooms
and
even
motor
sports
function.
These
sectors
rely
on
assembling
and
managing
teams
of
specialists
to
deliver
perfect
results
every
time,
often
against
tight
deadlines,
sometimes
in
difficult
circumstances.
Does
that
sound
familiar?
What
are
the
critical
lessons
from
these
environments
that
we
can
apply
to
meeting
design
and
delivery?
Speaker:
9:15
9:30
0:15
1:30
Kurt
Mauerhofer
Lobby
:
start
of
WeConference
workshop
Building
and
leading
a
successful
meeting
team
In
the
meeting
industry,
people
rarely
die
if
we
fail
to
perform;
but,
as
professionals,
perfection
must
be
our
goal.
In
this
WeConference
session
you
will
explore
how
the
experiences
of
other
industries
apply
to
meeting
design
and
delivery.
The
WeConference
at
FRESH14
is
the
first
in
the
world!
And
it's
your
call:
Do
you
want
to
exchange
knowledge
and
shape
new
initiatives
with
6
other
FRESH
participants?
Or
would
you
rather
talk
to
individuals
in
the
lobby
about
their
experience
with
meeting
teams?
Or
both?
Every
25
minutes
you
make
a
decision:
shall
I
network
or
shall
I
groupwork?
The
results
will
be
presented
during
the
closing
session
on
Tuesday
at
14:35.
Session
leader:
Experts:
Facilitation
and
format:
11:00
1:00
Erik
Peekel
and
Bänz
Ledin
All
participants
Erik
Peekel
with
WeConference
format
and
technology
by
SpotMe.
Break
+
Learning
Carousel
part
I
This
is
your
opportunity
to
learn
more
about
the
tools,
the
technology
and
the
Human
Tools
on
display
at
FRESH14
-­‐
and
vote
for
the
best
of
the
best.
It's
"exhibition
meets
speed-­‐dating":
the
presenters
have
just
five
minutes
to
pitch
their
product
or
service
-­‐
and
that
includes
time
for
questions!
The
audience
is
split
into
small
groups
to
make
the
format
more
personal
and
effective.
Session
leader:
Experts:
12:00
1:00
Elling
Hamso
(European
Event
ROI
Institute)
and
Mireia
Iglesias
SpotMe,
etouches,
DoubleDutch,
EventMobi,
Conferize,
Klewel
and
Scopia,
Kiss
the
frog,
Whales
on
Waves,
Cascade
Productions,
Actor
Factory,
MeetingSphere,
CatchBox,
Sendsteps,
Superevent,
Topi
and
Edison.
Growing
up
to
be
a
Meeting
Architect
A
Is
Meeting
Architecture
a
discipline
or
a
profession?
What
is
the
difference
between
meeting
design
and
Meeting
Architecture?
Where
can
we
learn
to
become
one?
How
are
schools
doing?
MAP
courses
and
the
MAP
workbook
presented.
CMA
Certificate
in
Meeting
Architecture:
do
wee
need
one?
Co-­‐creation
session
where
to
take
the
MA
courses
next?
Session
leader:
Experts:
Facilitation
and
format:
13:00
1:00
Everest
III
Kaj
Voetman
Polo
Looser:
as
a
lecturer
in
Switzerland
and
Austria
he
uses
the
MA
materials
Alan
Wight:
Gave
his
entire
team
tools
&
training
in
Meeting
Architecture
Steen
Moller
(Visit
Denmark:
How
a
destination,
embraces
meeting
design...
Miguel
Neves
(IMEX)
The
future
of
Meeting
Architecture
at
the
Industry
tradeshows.
Maarten
Vanneste:
Growing
the
MA
body
of
knowledge,
courses,
books,
etc.
Kaj
Voetmann
with
the
Appreciative
Inquiry
Lunch
Page
2
of
5
H
Y
B
R
I
D

3. Everest
I/II
14:00
1:00
Everest
III
Driving
the
message,
Telling
the
story:
how
do
speakers
and
panels
support
the
communication
…
Corporate
Executive
Round
Table,
starts
at
13:00
with
a
lunch,
Loch
Ness
Room
C
In
2013,
over
500
executives
and
meeting
industry
professionals
took
an
This
is
a
closed
session
for
corporate
executives
only
–
offering
an
opportunity
to
experience
a
meeting
format
for
executive
challenges.
Participants
are
Marketing
Directors,
Meeting
Managers
and
equivalent
from
corporates
and
organisations.
electronic
survey
about
the
effectiveness
of
the
panel
format.
In
this
session,
Kristin
will
share
the
results
of
the
survey….is
the
panel
format
dead
or
alive
and
what
can
you
do
as
meeting
architects
and
planners
to
ensure
a
lively
and
informative
discussion.
Watch
out…you
might
be
surprised
at
what
you
discover
through
this
highly
interactive
session!
(Prior
registration
required)
Co-­‐creation:
'10
Guidelines
to
Help
your
Speakers
Shine!'
Whether
you
are
using
a
professional
speaker,
industry
expert
or
internal
subject
matter
expert,
you
need
your
speakers
to
convey
their
expertise
with
eloquence.
As
meeting
architects,
we
are
imminently
positioned
to
help
our
speakers
be
more
effective
on
stage.
In
this
session,
we
will
generate
the
best
ideas
on
how
we
can
influence
our
speakers
and
increase
their
ability
to
meet
your
meeting
outcomes.
Session
leader:
Experts:
Facilitation
and
format:
15:00
1:00
Kristin
Arnold
Polo
Looser
(MCI)
Kristin
Arnold
on
speakers
and
panels;
announcing
the
data
from
her
industry
survey
Alan
Wight
(Cascade
Productions)
how
production
supports
speakers.
Elling
Hamso
(EERI)
On
how
speaker
coaching
helps
the
entire
project
improve.
Steve
Bather
with
MeetingSphere:
create
FRESH
guidelines
making
speakers
shine.
Break
+
Learning
Carousel
part
II
This
is
your
opportunity
to
learn
more
about
the
tools,
the
technology
and
the
Human
Tools
on
display
at
FRESH14
-­‐
and
vote
for
the
best
of
the
best.
It's
"exhibition
meets
speed-­‐dating":
the
presenters
have
just
five
minutes
to
pitch
their
product
or
service
-­‐
and
that
includes
time
for
questions!
The
audience
is
split
into
small
groups
to
make
the
format
more
personal
and
effective.
Session
leader:
Experts:
16:00
1:00
Elling
Hamso
(European
Event
ROI
Institute)
and
Mireia
Iglesias
SpotMe,
etouches,
DoudleDutch,
EventMobi,
Conferize,
Klewel
and
Scopia,
Kiss
the
frog,
Whales
on
Waves,
Cascade
Productions,
Actor
Factory,
MeetingSphere,
CatchBox,
Sendsteps,
Superevent,
Topi
and
Edison.
The
Designer's
Approach
to
Creative
Content'
D
Designing
a
good
opening
session
(show?),
visualising
or
enacting
a
great
meeting
theme
.
What
is
the
role
of
a
(creative)
producer?
Is
the
producer
becoming
the
Meeting
Architect?
Or
is
a
producer
a
more
creative
personality?
Are
producing
a
video
and
producing
a
stage
setting
the
same
thing?
Session
leader:
H
Y
B
R
I
D
Capturing
conference
content.
And
Distribution?
How
do
we
best
record
what
is
presented
or
produced
at
a
conference?
We
have
many
options
such
as
recording
sessions,
text
reporting,
sound
recordings,
voxpops,
conference
photography,
…
How
to
coordinate
and
get
it
sponsored.
What
are
we
doing
at
FRESH?
17:00
1:00
Session
leader:
Experts:
Facilitation
and
format:
18:00
19:00
1:00
19:30
22:00
David
Clement
Steve
Bather
and
Erik
Peekel
Alan
Wight
(Cascade
Production),
Erwin
Dielens
(The
ROC)
Alan
Wight
(Cascade
Productions),
Joke
Emmerechts,
Steve
Bather
(MeetingSphere),
Mael
Guillemot
(Klewel),
Paul
Vanherck
(Abbit),
Bänz
Ledin(SpotMe),
Mike
Coumans
(Sendsteps),
Martin
Ferro
Thomson
(Conferize),
Kristin
Nygaard
Brandt
(Kiss
the
Frog),
Who
are
these
33
technicians
at
FRESH
and
why
do
they
count?
Healthy,
green
and
well
designed:
sustainable
meetings.
B
Builders
or
-­‐
in
case
of
meetings
-­‐
the
technicians
play
an
increasingly
important
role
as
presentation
technology,
more
demanding
meeting
owners
and
spoiled
participants
and
hybrid
meetings
complicate
the
AV
and
technology.
At
FRESH
we
have
a
huge
number
of
technicians
and
some
people
ask:
do
we
really
need
this?
To
try
to
answer
this
question,
the
producer
takes
us
'backstage'
and
presents
each
function.
Co-­‐Creation:
To
end
this
session,
the
group
creates
a
long
list
of
functions
that
they
used...
Experts:
What
connects
meeting
design
and
sustainability?
How
does
"green"
work
in
Meeting
Architecture?
What
is
a
green
venueand
what
is
a
sustainable
one?
The
ESEC
is
back-­‐to-­‐back
with
FRESH
and
gathers
specialists
in
sustainability.
The
FRESH
Conference
takes
place
in
one
of
the
worlds
greenest
hotels
and
a
tour
around
the
venue
is
planned
after
this
session.
Erwin
Dielens
(The
ROC/Abbit),
Mikey
Weinkove
(The
People
Speak)
and
Ed
Gillespie
(Futerra)
Paul
Vanherck
(Abbit),
and
all
the
crew….
Karen
Van
Rijn(Crowne
Plaza)
Steen
Moller
(Visit
Denmark/Meetovation),
...
Guy
Bigwood
(MCI)
Dale
Hudson
(IMEX)
Ole
Sorang,
(Radisson
Blu)
Talkaoke
meeting
format
David
Clement
+
SpotMe
+
Backstage
(Hybrid)
tour.
What
tech,
AV
and
IT
is
used
at
FRESH
for
online…
Free
time
Sustainable
Transfer
to
the
Radisson
Blu
Scabdinavia
Hotel
(Metro
+
500m
walk)
Dinner
at
Radisson
Blu
Scandinavia
Hotel
+
Brain
Food
Experience
Lab
Page
3
of
5
After
the
session
we
will
have
a
back
of
the
house
tour
of
the
Crown
Plaza,
one
of
the
world’s
most
sustainable
hotels.
Radisson
Blu
Scandinavia
Hotel
Copenhagen
Address:
Amager
Boulevard
70,
2300
København,
Denmark

4. Tuesday
28
7:15
0:20
Session
leader
8:30
0:45
Everest
I/II
Pilates/Stretching
session,
Lake
Geneva(2nd
floor)
Everest
III
Sabine
Bonora,
Head
of
International
Conference
management
MED-­‐EL
Experts:
Robert's
Secret
App
Lab
How
can
you
get
28
people
into
one
online
meeting
room
all
WITH
video?
Not
with
Skype,
Goto
Meeting
or
Google+!
FRESH
shows
what
can
be
done
with
the
latest
technological
evolution.
Webcasting
got
cheaper
again.
What
is
the
difference
between
a
webcast
and
an
online
meeting
system?
How
can
we
work
around
the
delay?
What
is
the
risk
and
will
it
ever
be
risk
free?
Interaction
for
the
on
line
'viewers'
a
pest
or
a
must?
Session
leader:
Hybrid
meetings
update
Learn
everything
about
apps
and
what
other
meeting
organisers
and
meeting
designers
do
with
them.
Learn
from
case-­‐studies
and
best
AND
worst
practice
-­‐
and
share
your
own
experiences.
A
co-­‐creation
session
that
results
in
knowledge
for
you
and
a
secret
document:
The
Ten
Commandments
for
app
improvement.
Gerrit
Heijkoop
Robert
Daverschot
(Sendsteps)
Paul
Vanherck
(Abbit),
Gerdie
Schreuders,
Stefania
Conti-­‐Vecchi
(Eventagist),
Martin
Ferro-­‐
Thomson
(Conferize),
Gerrit
Heijkoop
(HCIBS)
…
David
Aubespin
(Topi),
Thorben
Grosser
(EventMobi),
Bänz
Ledin
(SpotMe),
Zubin
Bhettay
(DoubleDutch),
Marcel
Wassink
(Superevent),
Stefan
Uytterhoeven
(Whales
on
Waves)
Robert
Daverschot
and
Mike
Coumans
(Sendsteps)
Facilitation
and
format:
9:15
1:00
The
value
of
entertainment?
Or
is
it
edutainment?
E
Why
do
we
use
entertainment
and
can
we
-­‐
should
we
-­‐
make
it
more
educational?
Some
say
entertainment
is
a
waste
of
money,
others
claim
the
opposite.
Jennifer
Lem
has
a
background
in
conference
educational
entertainment
and
is
now
trying
to
find
the
truth.
What
has
been
the
most
effective
entertainment
you
experienced
at
an
event?
What
is
the
value
of
entertainment
in
production?
Practical
advise
to
put
entertainment
to
best
use?
Pair
sharing
moment
on
top
entertainment
stories.
Session
leader:
Experts:
Facilitation
and
format:
10:15
10:45
0:30
1:15
H
Y
B
R
I
D
Erik
Peekel
Professor
Walter
A.
Philips
PhD
on
The
role
of
humour
in
effective
communications
Jennifer
Lem
(Influate)
on
the
added
value
of
entertainment
André
Shahrdar
(Barkley
Kalpak
Agency)
New
York
City
Bo
Kruger
(Moving
Minds)
Pair
Sharing
Break
Session
leader:
Experts:
Facilitation
and
format:
12:00
1:00
Who
is
a
facilitator?
And
(why)
do
we
need
one?
The
future
-­‐
and
innovation
in
meetings
F
What
is
the
difference
between
a
facilitator,
a
moderator
and
an
MC?
Is
a
facilitator
a
professionally
trained
group
coach
or
someone
that
craves
stage-­‐time
and
attention?
Can
a
facilitator
do
any
kind
of
facilitation
or
do
we
have
to
select
facilitators
that
come
with
a
rigid
set
of
techniques?
How
do
we
select
a
facilitator?
Are
there
any
professional
bureaus
or
agencies
like
for
speakers?
What
skills
are
we
looking
for
in
a
facilitator?
How
is
technology
supporting
or
taking
over
facilitation?
Is
social
media
going
to
last?
Will
robots
start
to
represent
people
in
conferences?
Is
the
FRESH14
approach
the
right
one?
How
can
we
marry
the
conflicting
needs
of
on-­‐site
and
on-­‐line
participants?
Will
people
still
travel
in
ten
years
from
now?
Where
will
the
internet
be?
Will
Google
be
Big
Brother
as
foretold
in
1984?
Several
speakers
show
the
newest
innovations,
share
their
visions
and
report
on
future
research.
Jan
Lelie
(and
his
Meta
Praxis
roadmap),
interviewer
and
panel
of
facilitators
Thorben
Grosser
(EventMobi)
Panel:
Erik
Peekel,
Kaj
Voetmann,
Henk
Korevaar,
Steve
Bather,
Thomas
Krog,
Martijn
Timmermans,
René
Blom,
Kristin
Nygaard
Brandt,
Pernille
Boge,
Jan-­‐Jaap
In
der
Maur
,
Gerrit
Heijkoop
,
Gerdie
Schreuders.
Rosa
Garriga
Mora
about
The
EIBTM
innovation
zone
and
MyQaa
research
David
Aubespin
(ex-­‐Google
now
CEO
of
Topi),
Martin
Ferro-­‐Thomson
(Conferize)
sees
connection
to/by
participants
differently
Polo
Looser
(MCI)
on
the
business
and
economic
future
Xavier
Guardia
and
Albert
Roca
(Moove)
the
Cyborg
Participant
Jan
Lelie:
Mini-­‐pitches,
Open
School
with
a
table
carousel.
LUNCH
Page
4
of
5

5. Everest
I/II
13:00
0:45
Everest
III
Summing-­‐up
ABCDEF:
People-­‐Experts-­‐Professionals
in
Meeting
Architecture
Do
the
six
categories
cover
all
ground?
Are
they
sufficient?
Did
we
miss
any
professionals?
How
do
you
feel
about
categorising?
Can
we
call
them
Human
Tools?
What
else
is
in
the
toolbox
and
what
is
Meeting
Architecture
doing?
In
the
last
part
of
this
session
participants
will
use
Lego
Serious
Play™
and
imagine
meeting
design
and
Meeting
Architecture
in
the
coming
years...
Session
leader:
Experts:
Facilitation
and
format:
13:45
14:05
14:15
14:25
14:35
0:20
0:10
0:10
0:10
0:30
Maarten
Vanneste
All
participants
Micael
Buckle
(IntHRface)
Thomas
Krogh
(Inthrface)
with
LEGO
Serious
Play
+
SpotMe
for
notes.
Philip
Walkate
speed
training
on
how
to
sell
this
to
your
boss/client.
Dominika
Fudala:
FRESH14
evaluation
(SpotMe)
Elling
Hamso
Fresh
Awards.
Thorben
Grosser:
introducing
eventmobi
for
FRESH15
ART:
the
theme
of
FRESH15
A
co-­‐creation
session
about
the
FRESH15
programme.
ART
is
the
third
category
in
the
toolbox
for
meeting
design.
ART
will
be
the
centre
of
our
program.
Jennifer
Lem
will
warm
us
all
up
by
sharing
her
experience
with
art
and
how
to
use
it.
She
will
connect
it
to
Theory
U
and
show
some
exemples.
Than
the
group
goes
to
work.
How
do
we
use
art?
Is
production
an
art?
Or
is
it
music?
acting,
role
play,
theatre?
Is
it
writing,
scripting,
or
video
production,
entertainment?
Is
group
painting
or
group
music
of
value?
Who
did
we
use?
what
are
the
key
topics
in
art
and
meetings?
The
FRESH
team
wants
to
end
this
session
with
a
programmme,
session
titles
and
some
possible
session
leaders,
authors
or
academics
as
speakers.
Session
leader:
Experts:
Facilitation
and
format:
15:05
1:00
Erik
Peekel
and
Maarten
Vanneste
Jennifer
Lem
(Influate)
Theory
U
SpotMe
to
collect
ideas
for
FRESH15
Building
and
leading
a
successful
meeting
team
(conclusion)
A
highly
successful
meeting
designer
and
planner
will
report
back
on
-­‐
and
make
sense
of
-­‐
the
results
of
Monday
morning's
WeConference
session,
while
sharing
her
own
experience
of
building
and
leading
successful
meeting
teams
Session
leader:
Experts:
Facilitation
and
format:
16:05
0:25
H
Y
B
R
I
D
Erik
Peekel
Fritha
Knudsen,
an
experienced
producer
from
Virgin
Galactic
and
more
Banz
Ledin:
Conclusions,
WeConference.
Break
with
transition
session…
Transition
session
-­‐
FRESH
hands
over
to
ESEC
Guy
Bigwood
and
Maarten
Vanneste
16:30
1:45
Opening
session
of
ESEC
(free
entry
for
all
FRESH
participants)
16:30
FRESH
participants
are
welcome
to
stay
as
guests
in
the
opening
session
of
ESEC,
courtesy
of
the
sponsors
of
ESEC.
Guy
Bigwood
(MCI)
and
keynote
18:15
ESEC
Welcome
reception
Wednesday
29
ESEC
conference
day
Page
5
of
5