Advertisement presentation

2. Meaning of Advertisement
 From Latin word ‘adverter’ -“to turn attention of people to
specific thing”
 Form of communication
 Represents the message/idea of the sender.
 A combination of creativity, market research & economic media
buying.
 Powerful communication medium & vital marketing tool to help
sale of goods.
 Targeted at a mass audience

3. Content
 Meaning
 Top 10 Advertising agencies
 The biggest advertising agency
 Types of advertisement
 The best Advertisement

4. Top 10 Advertising Agencies in World
 1 | Ogilvy & Mather Ltd
 2 | JWT Hindustan Thompson Associates
 3 | Rediffusion – DY&R
 4 | Mudra Communications Ltd
 5 | McCann-Erickson India Ltd
 6 | Pressamn Advertising and Marketing Ltd
 7 | FCB-Ulka Advertising Ltd
 8 | RK Swamy BBDO Advertising Ltd
 9 | Trikaya Grey Advertising (India) Ltd
 10 | Chaitra Leo Burnett Pvt Ltd

5. The biggest advertising agency
 Miles Young- Worldwide Chairman and Chief Executive Officer
 Founded- New York (1948)
 Founder- David Ogilvy
 It operates 450 offices in 161 cities of 120 countries worldwide with
approximately 18,000 employees.

6. Classification
 1. Out-Door Advertisement
 2. In-Door Advertisement
 3. Non-Product Advertisement
 4. Radio Advertisement
 5. T.V Commercial
 6. National Advertisement
 7. International Advertisement
 8. Retail Advertisement
 9. Classified Advertisement
 10.Local Advertisement

7.  11. Brand Advertisement
 12. Covert Advertisement
 13. Celebrities Advertisement
 14. Broadcast advertising
 15. Surrogate Advertising
 16. Online Advertising
 17.Public Service Advertising
 18. Professional Advertising
 19. Online Advertising

8. 1.Out-Door Advertisement
 Bill-board and message painted on the side of buildings are
common forms of out-door advertising, which is often used
when quick, simple, ideas are being promoted

10. 2.IN-DOOR ADVERTISING
 This kind of advertisement provide the best opportunity of
putting over a reasoned selling argument. The advertisement
are addressed to the reader, listener and viewer at a time of
leisure when he or she can observe the message.

12. 3. Non-Product Advertisement
 Advertisements exist to sell something to an audience, but
they don't always feature a product to sell. When a business
try’s to promote an idea that it considers important, it's
engaging in a type of marketing known as non-product
advertising. Non-product advertising is also used by various
groups to promote public awareness of issues or programs.

14. 4. Radio Advertisement
 It is a small business advertising.
 Radio advertising can be a very effective means to attract customer to some
business.
 New Sathi lather House, Bhiya Pizza,
Fhakar rent a car

16. 5. T.V Commercial
 Is a generally considered the most effective mass-marketing advertising format as
is reflected by the high prices.
 T.V network charge for commercial airtime during popular events.

18. 6. National Advertisement
• Geographically speaking national advertising’s range is extended to the territorial
limits of the country.
• The advertiser use the national media to inform the consumer about the product.
• The advertiser use the national local or regional language but prefers the national
language.
• It can be available in everywhere of country and easily purchased it.

20. 7. International advertising
Advertising a product or service in a country other than where it originates.

22. 8. Retail Advertisement
 Emphasizes the specific retail outlet as the place to buy a specific range of brand.
 It can be local store advertising in local newspaper.

24. 9. Classified Advertisement
 Is a product or services advertising that appears in specific section of newspaper
under the heading classifying the product or service being offered.

26. 10. Local Advertisement
 Any advertising placed by a company, organization, or individual operating in a
limited geographical area such as a city or within a state.

28. 11. Brand Advertising
 It is advertising with a strong emphasis on the company brand (logo and/or
company name) also known as integrated marketing communications (IMC).

30. 12. Covert advertising
 Covert advertising is a unique kind of advertising in which a product or a particular
brand is incorporated in some entertainment and media channels like movies,
television shows or even sports.

32. 13. Celebrities Advertisement
 Although the audience is getting smarter and smarter and the modern day
consumer getting immune to the exaggerated claims made in a majority of
advertisements, there exist a section of advertisers that still bank upon celebrities
and their popularity for advertising their products.

34. 14. Broadcast advertising
• Broadcast advertising is a very popular advertising medium that constitutes of
several branches like television, radio or the Internet. Television advertisements
have been very popular ever since they have been introduced. The cost of
television advertising often depends on the duration of the advertisement, the time
of broadcast (prime time/peak time), and of course the popularity of the television
channel on which the advertisement is going to be broadcasted.

36. 15. Surrogate Advertising
• Surrogate advertising is prominently seen in cases where advertising a particular
product is banned by law. Advertisement for products like cigarettes or alcohol
which are injurious to heath are prohibited by law in several countries and hence
these companies have to come up with several other products that might have the
same brand name and indirectly remind people of the cigarettes or beer bottles of
the same brand.

38. 16. Online advertising
 Online advertising is the newest and fastest growing way to advertise. The Internet
now provides everything from links on sites, to banner ads on sites, to small ads
on sites, to pay per click advertising.

40. 17. Public Service Advertisement
 The same advertisement techniques use to promote commercial goods and
services can be used to inform, educate and motivate the public about non-
commercial issues such as
 HIV/AIDS, Political ideology and Energy consveration

42. 18. Professional advertising
Advertising directed toward professionals such as doctors, dentists, and
pharmacists, etc., who are in a position to promote products to their patients or
customers.

44. THE BEST ADVERTISMENT