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How to (organically) build and move audiences

The main objective of this lecture is to push the young audience to dive deep in how everyone can "build and move (organic) audiences" and why it's important for wannabe entrepreneurs, social activists and decision makers.

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How to (organically) build and move audiences

  1. 1. HOW TO (ORGANICALLY) BUILD AND MOVE AUDIENCES? BY MEHDI REGHAI
  2. 2. THERE ARE 2 PARALLEL UNIVERSES, ONE WHERE THE INTERNET WAS INVENTED AND THE OTHER WITHOUT THE INTERNET.
  3. 3. A GUY WHO TRIES TO SAVE STRAIT DOGS IN THE STREETS OF SAN FRANCISCO A DRIVEN CREATOR WITH BIG DREAMS BUT NO MONEY IN CASABLANCA A GIRL WHO TRIES TO SELL HEALTHY TREATS IN THE CITY OF AGADIR
  4. 4. WITHOUT THE INTERNET, THE GUY MUST: WRITE TO NEWSPAPERS CONTACT THE RADIO/TV TAKE TO THE STREETS STRUGGLE TO GET AN AUDIENCE AND MOBILIZE PEOPLE USING THE INTERNET, THE GUY CAN: CREATE A FACEBOOK PAGE ADVOCATE FOR HIS CAUSE CREATE A MOVEMENT AND LEAD IT EXPECT A HUGE IMPACT
  5. 5. WITHOUT THE INTERNET, THE GIRL MUST: INVEST HER SAVINGS LOOK FOR AN INVESTOR GET A SHOP AND PAY FOR OFFLINE ADS TAKE THE LONG RISKY PATH USING THE INTERNET, THE GIRL CAN: CREATE AN INSTAGRAM ACCOUNT BUILD AN AUDIENCE THROUGH STORIES ASSESS THE RISKS AND ADJUST TO THE MARKET CREATE A COMMUNITY
  6. 6. USING THE INTERNET, THE CREATOR CAN: LAUNCH A YOUTUBE CHANNEL BOOST HIS AUDIENCE WITH SOCIAL MEDIA WIN A NATIONAL COMPETITION E.G. MWA BE QUICK AND DECISIVE WITHOUT THE INTERNET, THE CREATOR MUST: STUDY E.G. VIDEOMAKING GET A PROFESSIONNAL EXPERIENCE IN AGENCIES CREATE A COMPANY WAIT MANY YEARS TO BUILD A STRONG REPUTATION
  7. 7. YOU KNOW, ALL THESE PEOPLE ARE REAL...
  8. 8. FOUNDER OF NO KILL ADVOCACY CENTER FOUNDER AND MANAGER OF OWTS COFOUNDER OF ARTCOUSTIC STUDIOS
  9. 9. WHO'S SUSCEPTIBLE TO BUY YOUR PRODUCTS / SERVICE? WHERE TO FIND THEM? HOW TO ENGAGE THEM? WHAT ARE THEIR NEEDS? ETC.
  10. 10. SHARE CONTENT ON SOCIAL MEDIA EVERYDAY OR REGULARLY (HOWSOEVER), SHOW YOUR EVOLUTION, INVOLVE YOUR AUDIENCE...
  11. 11. STORYTELLING IS YOUR MOST POWERFULL FREE TOOL. YOUR AUDIENCE IS NOT A MONOLITHIC BLOCK, BUT DIFFERENT AND SENSITIVE HUMAN BEINGS.
  12. 12. (POSITIVE) EMOTIONS ARE MORE EFFECTIVE THAN RATIONAL FACTS. WE ARE EMOTIONNAL ANIMALS DRIVEN BY OUR REPTILIAN BRAINS.
  13. 13. NEVER MAKE FALSE PROMISES OR TRY TO FOOL YOUR AUDIENCE. YOU ARE PROBABLY NOT THE SMARTER PERSON IN THE ROOM.
  14. 14. THEY SAY VIRTUE IS BETTER THAN WEALTH, SO BE VOCAL ABOUT YOUR VALUES TO MAKE PEOPLE TRUST YOU, LIKE YOU AND BELIEVE IN YOU.
  15. 15. FACEBOOK MAINSTREAM AUDIENCE (YOUR MOM, AUNT AND TEACHER) TIKTOK TRENDY AND POTIENTALLY VIRAL CONTENT (VERY YOUNG AUDIENCE 15 TO 25) INSTAGRAM STORYTELLING ORIENTED CONTENT (BROAD BUT MORE AWARE AUDIENCE) CANVA CLEAN, QUICK AND EASY VISUALS SNAPSEED FREE PHOTO-EDITING APP ON IOS AND ANDROID TRELLO TO-DO-LIST AND PROJECT MANAGEMENT FREEPIK/FLATICON FREE ICONS, VECTORS AND GRAPHIC ELEMENTS FACEBOOK ADS TO BOOST YOUR REACH, AUDIENCE AND CONVERSION INSIGHTS A BETTER UNDERSTANDING OF YOUR AUDIENCE (FB/IN)
  16. 16. BY MEHDI REGHAI

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The main objective of this lecture is to push the young audience to dive deep in how everyone can "build and move (organic) audiences" and why it's important for wannabe entrepreneurs, social activists and decision makers.

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