The main objective of this lecture is to push the young audience to dive deep in how everyone can "build and move (organic) audiences" and why it's important for wannabe entrepreneurs, social activists and decision makers.

1. HOW TO (ORGANICALLY)
BUILD AND MOVE
AUDIENCES?
BY MEHDI REGHAI

2. THERE ARE 2 PARALLEL
UNIVERSES, ONE WHERE
THE INTERNET WAS
INVENTED AND THE
OTHER WITHOUT THE
INTERNET.

3. A GUY WHO TRIES TO
SAVE STRAIT DOGS
IN THE STREETS OF
SAN FRANCISCO
A DRIVEN CREATOR
WITH BIG DREAMS
BUT NO MONEY IN
CASABLANCA
A GIRL WHO TRIES TO
SELL HEALTHY
TREATS IN THE CITY
OF AGADIR

4. WITHOUT THE INTERNET,
THE GUY MUST:
WRITE TO NEWSPAPERS
CONTACT THE RADIO/TV
TAKE TO THE STREETS
STRUGGLE TO GET AN
AUDIENCE AND MOBILIZE
PEOPLE
USING THE INTERNET, THE
GUY CAN:
CREATE A FACEBOOK
PAGE
ADVOCATE FOR HIS
CAUSE
CREATE A MOVEMENT
AND LEAD IT
EXPECT A HUGE IMPACT

5. WITHOUT THE INTERNET,
THE GIRL MUST:
INVEST HER SAVINGS
LOOK FOR AN INVESTOR
GET A SHOP AND PAY
FOR OFFLINE ADS
TAKE THE LONG
RISKY PATH
USING THE INTERNET, THE
GIRL CAN:
CREATE AN INSTAGRAM
ACCOUNT
BUILD AN AUDIENCE
THROUGH STORIES
ASSESS THE RISKS AND
ADJUST TO THE MARKET
CREATE A COMMUNITY

6. USING THE INTERNET, THE
CREATOR CAN:
LAUNCH A YOUTUBE
CHANNEL
BOOST HIS AUDIENCE
WITH SOCIAL MEDIA
WIN A NATIONAL
COMPETITION E.G. MWA
BE QUICK AND DECISIVE
WITHOUT THE INTERNET,
THE CREATOR MUST:
STUDY E.G. VIDEOMAKING
GET A PROFESSIONNAL
EXPERIENCE IN AGENCIES
CREATE A COMPANY
WAIT MANY YEARS TO
BUILD A STRONG
REPUTATION

7. YOU KNOW, ALL THESE
PEOPLE ARE REAL...

8. FOUNDER OF
NO KILL ADVOCACY
CENTER
FOUNDER AND
MANAGER OF
OWTS
COFOUNDER OF
ARTCOUSTIC
STUDIOS

10. WHO'S SUSCEPTIBLE TO
BUY YOUR PRODUCTS /
SERVICE? WHERE TO FIND
THEM? HOW TO ENGAGE
THEM? WHAT ARE THEIR
NEEDS? ETC.

11. SHARE CONTENT ON
SOCIAL MEDIA EVERYDAY
OR REGULARLY
(HOWSOEVER), SHOW
YOUR EVOLUTION,
INVOLVE YOUR AUDIENCE...

12. STORYTELLING IS YOUR
MOST POWERFULL FREE
TOOL. YOUR AUDIENCE IS
NOT A MONOLITHIC BLOCK,
BUT DIFFERENT AND
SENSITIVE HUMAN BEINGS.

13. (POSITIVE) EMOTIONS ARE
MORE EFFECTIVE THAN
RATIONAL FACTS. WE ARE
EMOTIONNAL ANIMALS
DRIVEN BY OUR REPTILIAN
BRAINS.

14. NEVER MAKE FALSE
PROMISES OR TRY TO
FOOL YOUR AUDIENCE.
YOU ARE PROBABLY NOT
THE SMARTER PERSON IN
THE ROOM.

15. THEY SAY VIRTUE IS
BETTER THAN WEALTH, SO
BE VOCAL ABOUT YOUR
VALUES TO MAKE PEOPLE
TRUST YOU, LIKE YOU AND
BELIEVE IN YOU.

16. FACEBOOK
MAINSTREAM AUDIENCE
(YOUR MOM, AUNT AND
TEACHER)
TIKTOK
TRENDY AND POTIENTALLY
VIRAL CONTENT (VERY
YOUNG AUDIENCE 15 TO 25)
INSTAGRAM
STORYTELLING ORIENTED
CONTENT (BROAD BUT
MORE AWARE AUDIENCE)
CANVA
CLEAN, QUICK AND EASY
VISUALS
SNAPSEED
FREE PHOTO-EDITING APP
ON IOS AND ANDROID
TRELLO
TO-DO-LIST AND PROJECT
MANAGEMENT
FREEPIK/FLATICON
FREE ICONS, VECTORS AND
GRAPHIC ELEMENTS
FACEBOOK ADS
TO BOOST YOUR REACH,
AUDIENCE AND CONVERSION
INSIGHTS
A BETTER UNDERSTANDING
OF YOUR AUDIENCE (FB/IN)

17. BY MEHDI REGHAI