Making videos helps you stay on top of your marketing game. And promo videos are great for attracting new visitors and engaging current and recurring visitors by drawing them back in and giving them another reason to consider doing business with your company. Read more - https://studio52.tv/blog/10-inspiring-promo-video-ideas-with-examples-for-your-next-campaign

1. 10 Inspiring Promo Video Ideas with Examples For Your Next Campaign
At this point, it should come as no surprise that video content is considered essential
for all brands. As a business owner or marketing professional, you’ve probably
already seen metrics touting video’s ability to build brand awareness, drive sales,
and encourage repeat business. And as a consumer, you’ve probably noticed that
video content is seemingly everywhere.
Making videos helps you stay on top of your marketing game. And promo videos are
great for attracting new visitors and engaging current and recurring visitors by
drawing them back in and giving them another reason to consider doing business
with your company.
In a survey of more than 3000 consumers, 53% of respondents said that they want
to see more video content in the future and 54% of consumers said that they want to
see more video content from their favorite business. Therefore, a promo video can
help you keep both old and new audiences hooked to your brand.
Before we give you the ideas for your promo video, let’s first see why you should use
them in the first place.
Promo Videos: Their Importance
Promotions work, therefore promo videos work. Sometimes, all a future customer
needs is that extra push to take the leap and try out your product or services. And
promo videos are excellent at doing that just like limited-time discount offers.
Promo videos are a fun and effective way to convey information, especially
time-sensitive information you need your audience to easily grasp and commit to

2. memory. According to various consumer reports, people want brands to put out
video content and that video is their preferred way for learning about a company,
product, or service. For example, Wyzowl reports that 68% of people say they would
most prefer to learn about a new product or service by watching a short video. So,
why should you miss out on the opportunity to give your audience what it’s asking
for?
Now that you know that promo videos are important. But, the most important part is
that your video has to be damn good. It has to be compelling, only then people are
actually going to watch it.
1. Showcase Your Products
A product demo video is great because viewers get a chance to watch the product in
action. It gives them an insight into the benefits your product or service provides.
Take for example the product demo video that Slack launched for their app a few
years ago. It tells a compelling story involving a video company called Sandwich
Video, Inc. that started using Slack in its daily production.
With the use of an exciting, humorous approach to storytelling the video describes
how the service works while telling a story in a casual, non-corporate tone.
2. Share Testimonials from Your Happy Customers
It’s a powerful form of marketing. It gives you credibility and shows others the
benefits of your product. Studies have suggested that 84% of people trust online
reviews as much as a personal recommendation. So, why not use it to your
advantage?
Have the people who have used your product or service say what they feel about
your product or service. Testimonial promo videos are an easy way to amplify all the
wonderful things people are saying about you. Here’s an example of an emotional
customer testimonial for the meditation app Calm.
3. Announce Your Product
Build anticipation before the big release with sneak peeks of your product. It isn’t just
limited to announcing your product, you could also announce a big deal you have
made or a merger that’s going to happen in near future.

3. Here’s an example from Adidas. Their Ultra Boost is a popular running sneaker that
raises the bar for that best-run-ever feeling. It’s perfect for enticing people who love
running.
4. Explain Your Product or Service
People want to understand why they need your product, how it will help them, how it
works, and where they can get it. Explainer videos can help you answer all those
questions to your customers. It’s a great way to bring awareness to your brand.
This is how Nintendo has made itself one of the most popular brand channels on
YouTube. You can see Nintendo in action through live gameplay, trailers, and web
series. There’s also this very popular video from The Dollar Shave Club explaining
their product in a very simple yet effective manner.
5. Show off Your Brand & Personality
People love to see videos from their favourite brands. So, why not show off your
brand and personality? Instead of making videos that concentrate on its main
product, Red Bull often introduces its audience to videos that show its adventurous
personality. This not only keeps your audience’s interest alive but also helps create
amazing marketing campaigns.
If you go to their YouTube channel, you will find not just one but scores of videos, all
adventurous in nature. With the help of these videos, they have successfully
connected to their target audience in one place. Take a look at the video below and
you will know what we are talking about.
6. Conduct Interviews
Bring in an industry expert and ask them some important questions. Conducting
interviews like these can benefit your audience and help position your brand as an
authority. It’s not only easy to produce but also opens you up to a broader audience
who have a connection with the influencer you are interviewing.
Here’s an example of how VidWheel LLC aims to deliver high-quality actionable tips
and advice from business leaders.
7. Share Behind the Scenes

4. People love taking a sneak peek into their favourite brand. It makes them feel like
they are getting some exclusive content to watch and as though they are in on a
secret. It makes your audience feel included raising interest in your product or
service.
Getting the first glimpse into how you make products or how you work increases
customers’ trust in your brand. Seeing actual people working on the product or
service also helps humanize your brand. Check the example below for an amazing
behind-the-scenes video.
8. Talk About the Causes You Support
Today, people don’t just follow a brand, they also want to know what the company is
doing for the society, environment, or animals. 90% of Gen Z believes that
companies should address environmental and social issues. So, if your brand
believes in a cause, don’t shy away from talking about it, or making people aware of
the issues.
Watch this one of the most famous videos made by Dove. Dove as a brand supports
the real beauty of women, and this video beautifully captures their support for the
cause.
9. Leverage Holidays
Holidays are the perfect time to share a promo video. People are emotionally
attached to holidays and any video with that theme is going to stir an emotional
response from the viewer. There are many ways you can represent your brand
through holiday promo videos.
While making holiday videos always have the customer in mind instead of pushing
your company sales pitch. Here’s not just one but two excellent examples of holiday
promo videos from some of the biggest brands, Apple and Tiffany.
10.Promote Latest Sales & Discounts
Customers love discounts. A cut in price or a special discount offer is a perfect
subject to create a promo video. Create a sense of urgency by showing that the
pricing is for a limited period and only for the first 100 customers or something like
that.

5. Take this video for example from Amazon. It effectively creates excitement around
the sales and discounts offered during the Prime Day sale.
Read more -
https://studio52.tv/blog/10-inspiring-promo-video-ideas-with-examples-for-your-next-
campaign