Keeping your team up to date with company news is key for a successful workplace. Aware employees are more efficient and less likely to screw up. In this article, we’ll give you some tips to make your corporate news video more memorable. Which will make them much more effective. Visit us - https://studio52.tv/video/corporate
1. 4 tips for an unforgettable corporate news video
Keeping your team up to date with company news is key for a successful workplace.
Aware employees are more efficient and less likely to screw up. The most effective
way to achieve this is by using news videos. It will bring better understanding, cut
costs of news distribution, and will reach all your employees no matter where they
are. In this article, we’ll give you some tips to make your corporate news video more
memorable. Which will make them much more effective.
Now, remember that your message should still be the centre of your videos. The
strategies you use to make your news videos more engaging can’t overshadow the
actual news you need to convey. This might sound complicated. However, there is a
right way to make your videos more engaging. In this article, we’ll go over how to do
that.
Dynamic takes to grab attention
Using Dynamic takes when presenting the news will help grab viewers attention. It
will make the scene smoother and more engaging. You don’t want to overdo the
dynamic takes. Otherwise, the motion will demand more attention than the news
you’re displaying. You don’t want the memory of the feeling to be stronger than the
memory of the news.
Narration is Key
Choosing the right narrator will truly make a difference. The audio recordings need to
be clear. Ideally, you’ll find a narrator with a native accent, this will give your
employees a sense of familiarity. Plus, it will be easier for them to understand what
they hear.
You want to be specific about your news, sure. Just keep in mind, the video can’t be
too long. You must relate each news and its importance using as few words as you
can. It’s also recommended to mention the other places where you can get this info.
2. They might not remember everything the first time around. You can make it easier for
them to find the news again. You could post them on your blog, or send them
through your communication platforms.
Don’t forget the captions
You want to leverage all the stimuli you can to make your message stick. They are
already hearing it, watching the recordings. Adding reading the information to the list
will help your chances. Multiple exposures will make your news more memorable.
Use only the key points, you don’t want to overcharge the video.
Be careful with the text animation. Static captions won’t be engaging but too much
movement will mess with readability. You need to make your news as easy to read
as possible.
Use a catchy tune
You can help your team remember your news by associating them with a catchy
tune. You should use a serious tune. Keep the volume low, you don’t want to disturb
the narration.
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