Video marketing is a strong mainstay in the digital marketing landscape, with over 90% of marketers adding videos to their marketing mix. Here are the 6 latest trends in corporate video production 2021. Visit us - https://studio52.tv/video/corporate

1. Six Latest Trends of Corporate Video Production in 2021
Video marketing is a strong mainstay in the digital marketing landscape, with over
90% of marketers adding videos to their marketing mix. And, even in 2021, it shows
no signs of slowing down. As per reports, the average person will spend 100 minutes
per day watching a video. If you have been following our blogs or the latest trends in
marketing, you are already aware that video definitely needs to be a part of your
strategy. But, how should you get started? What’s the latest trend in corporate video
production in 2021?
1. 360-Degree Corporate Video
Despite a rocky start, 360-degree videos are the next big thing. They are great for
giving customers a visual representation of what your brand has to offer. It’s more
engaging than a normal video as the users have to click or swipe to move around the
scene. Thus, creating a distinct user experience that helps the audience connect,
know and understand your brand better and on a more personal level.
2. How-To Videos
Videos are great learning tools. By producing effective and compelling how-to
tutorials, lectures, and thought-provoking videos, you have a better chance of getting
noticed than ads. There are many types of videos you can make like training videos
for your employees, showing consumers how they can use your product or you can
also use your extensive knowledge about the industry that you operate in. If your
video is interesting enough, they are automatically going to generate leads.

2. 3. Internal Video Communications
We all understand that it’s essential to communicate and engage with customers.
But, what about your employees? They are often the last ones we think about even
though we understand that happy employees are the key to any organization’s
success.
4. Live Videos
Although videos have long proven to be more engaging and effective than images in
terms of marketing, now, we have a chance to take it even further. Live video content
is the beginning of a new era in e-commerce, and here’s why.
5. Animated Explainer Videos
Animation has become an essential tool for businesses today, and it’s one video
style that connects with everyone – from children to adults – it never gets old.
Animated videos not just offer a better user experience but are also entertaining.
Animated videos can also motivate customers to take desired actions. For example,
an inviting CTA button at the end of a blog, video, or email can take you to the right
landing page for more information regarding a product, offer, or anything else you
want the customer to know.
6. Soundless Videos
Have you noticed that a significant number of users are watching videos without
sound? Most often the videos are being consumed in public places or in offices
during lunch breaks. In such cases, if all the important information is lost in the audio
then, the video would fail miserably in engaging customers.
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