2. Guerrilla Marketing is an advertising strategy that
focuses on low-cost unconventional marketing
tactics that yield maximum results. The term
‘’Guerrilla Marketing’’ was inspired by guerrilla
warfare which is a form of irregular warfare and
relates to the small tactic strategies used by armed
civilians.
Much like guerrilla warfare, guerrilla marketing
uses the same sort of tactics in the marketing
industry.
3. The term ‘’Guerrilla Marketing’’ founded by Jay
Conrad Levinson , Berkeley University in 1984
4. ‘’Jay is one of the foremost
business marketing experts
in the world. No one knows
how to use the weapons of
the trade better than
industry expert Jay
Levinson.’ -- Entrepreneur
magazine.
Jay Conrad Levinson: The
author of the best-selling
marketing series in
history, "Guerrilla
Marketing", and also 27
other business books
5. Guerrilla marketing has a
major profit orientation and
emphasis. Since guerrilla
marketers don't have
unlimited funds, they must
employ smarter rather than
harder ways to work. This is
done through the full use of
time, energy, information,
knowledge and most of all,
imagination.
6. Studys shows consumers are %30 more receptive
to advertising while waiting
7. Low cost
Increase sales
Increase consumer’s
perception of value
Memorial brand
experience
8. Entertainment purpose only
Fake product
Public or physical threat
Personal judgement
9.
10.
11.
12.
13. Understand community and social restrictions
Understand where is the company’s target
market exist
14. www.gmarketing.com
www.wikipedia.com
Thanks for listening!
Erk Mehmet ÇELİK - 20120301023
