This proposal outlines several digital applications and initiatives for Canderel's Facebook fan page. It includes applications around calorie counting, inviting friends, quizzes, and creative uses of Canderel. It also discusses daily Facebook status updates, exhibits for the applications, digital brand ambassadors, and theme campaigns. The overall goals are to engage consumers, increase brand awareness and recall, and drive traffic to Canderel's Facebook page. The cost for the basic package is Rs. 30,000 per month for a 12 month contract.

1. Proposal Facebook Fan page Canderel

2. Digital- Facebook applications Applications to be engaged on the Canderel brand profile and Canderelfacebook fan page The applications will be used to touch various consumer touch points interactively and pull consumers into an entirely unique digital experience

3. Digital Application: Exhibit A

4. Outcome 1

5. Outcome 2

6. Outcome 3

7. Outcome 4

8. Purpose of the application The aim of the application is to touch consumers on calorie consciousness and reward them for choosing an assortment of foods/meals that saves the most calories in a day Consumers who save the most calories by playing the game will be featured as the ‘top 3 calorie conscious junkies’ of the week.

9. Digital Application: Exhibit B

11. User Score display

12. Purpose of the application To gather increased traffic on the Canderelfacebookfanpage and Canderel Brand profile by rewarding consumers who invite the most people to the pages To increase top of the mind brand recall for Canderel

13. Digital Application: Exhibit C

14. Outcome 1

15. Outcome 2

16. Purpose of the application? To provide an interactive quiz/trivia that arouses interest within consumers and creates strong brand association with elements of ‘fun’, ‘coolness’ and ‘the sweet side of life’ To associate ‘fun’, ‘achievement’ and ‘success’ in life with a healthy sugar diet

17. Digital Application: Exhibit D

18. Purpose of the application To encourage consumers to come up with creative ‘healthy’ uses of Canderel in daily life by rewarding the most creative uses suggested To compile creative ideas for daily Canderel usage that could be further used in creative campaigns to leverage brand awareness.

20. Sweet-bits: How about you try some Canderel in your baking today and add to the sweeter side of life

22. Exhibit B

23. Canderel Digital brand ambassadors

24. Theme Campaign 1

25. Theme Campaign 2

26. How the digital brand ambassadors work? Every month 5 individuals (mostly students) will be selected to promote the Candereltheme campaigns on facebook The digital brand ambassadors will be given a target of bringing in 6000 fans on the canderelfacebookfanpage in 30 days The ambassadors will also be promoting the Canderel brand profile and its various sections through facebook They will be rewarded only when they achieve the target

27. Purpose of the digital brand ambassadors Generate increased traffic on the canderelfacebook fan page and canderel brand profile Increase brand awareness of Canderel’s different uses through integrated viral theme campaigns Generate interest in the consumers to engage in the online Canderel applications/games Further increase canderel’s top of the mind recall

28. How will the brand benefit? Vast opportunities for Digital branding and Digital promotions of the product Possibility of on ground POS promotions through student brand ambassadors Possibility of digital activations and promotions through student digital brand ambassadors reaching out to a target audience of 17.5 million internet users

30. Web-SMS integration