This 30-minute webinar illustrates how you can use Mekko Graphics to improve the style and substance of your most commonly used charts. You can find the corresponding video from this deck in: https://www.youtube.com/watch?v=GmIfeGwosJs

1. CHART MAKEOVERS
David Goldstein
President, Mekko Graphics
Webinar Presentation
October 25, 2016

2. Before: Revenue Trend
This simple chart tracks corporate revenue over time.

3. After: Revenue Trend
Adding segments, CAGRs and a highlight color makes the chart more
compelling.

4. Before: Simple Bar Comparison
Our fund has outperformed the benchmark in 9 of the past 11 years.

5. After: Simple Bar Comparison
Adding an axis break and a data row helps make the message more clear.

6. Before: P&L Trends
It is difficult to compare financial trends over time using a cluster bar chart.

7. After: P&L Trends
A stacked bar chart with a CAGR column makes this comparison easier.

8. Before: Smartphone Bar Chart
While the total market grew only 2.5%, the top 5 smartphone makers shipped
between 23 and 56% more units to China.

9. After: Smartphone Bar Mekko
A bar mekko chart makes it clear that the market is fragmented but the smaller
competitors are declining.

10. Before: Horizontal Change Cascade
Unit volume will increase 50% over the lifecycle of the deal.

11. After: Change Cascade
Using an axis break helps to highlight components of change and the bar
comparison line makes the message more clear.

12. Before: Wall Street Journal Table
Harvard’s fund performance is lagging, but it has the largest endowment.

13. After: Bar Mekko Chart
Combining these variables into a bar mekko chart allows you to see both the
relative performance and the size of the fund in a single chart.

14. Before: NYT Grid
Source: New York Times
Can you tell what percent of the population voted for Clinton?

15. After: Marimekko
Of the 324 million Americans, only 30 million voted for either Donald Trump or Hillary
Clinton in the primaries.

16. Resources
• Mekko Graphics Chart Gallery provides examples of many
uses of our charts:
http://www.mekkographics.com/resources/charts-by-type/
• Chart of the Week Blog provides topical examples of Mekko
Graphics charts:
http://www.mekkographics.com/resources/blog/
• Videos show how to produce different types of charts and how
to use different product features:
http://www.mekkographics.com/resources/get-started/videos/
• Follow Mekko Graphics on LinkedIn, Facebook and Twitter and
connect with me on LinkedIn
• For other questions or product feedback, email me at
david@mekkographics.com