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Why Use a Marimekko Chart?
                             Private Equity Investment in Emerging Markets

                                                                                                                         $10B Total =
                        $173B                                                     $107B               $25B       $23B       $9B $174B
100%                                                          100%



                                                                               Other $28B




                                                                                                                                         O the r $ 4B
                      Other $68B                                                                      Other
  80                                                             80
                                                                                                      $10B



                                                                                                                 Other
  60                 South Africa $5B                            60                                              $17B




                                                                                                                          Othe r $10 B
                       Russia $6B                                              India $37B

                      Brazil $15B


  40                                                             40




                                                                                                                                         South Af rica $ 5B
                      India $37B
                                                                                                      Brazil
                                                                                                      $15B

  20                                                             20            China $42B
                                                                                                                 Russia
                      China $42B                                                                                  $6B


   0                                                              0
                   Emerging Market                                            Emerging Asia            Latin     CEE &          Sub-Saharan
                                                                                                     America &
                                                                                                                  CIS              Africa
                                                                                                     Carribean
                                                                                                                    Middle East &
                                                                                                                     North Africa

 With a simple 100% stacked bar on the right, you can see that China, India and Brazil account for over 50% of the emerging
 market private equity investment. The Marimekko (left) adds more geographic detail. You can see both regional differences as
 well as key individual countries. Source—Bain and Company 2012 Global Private Equity Report. Here is the link to the blog post
 that discusses these charts.
                              Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .

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Why Use a Marimekko Chart

  • 1. Why Use a Marimekko Chart? Private Equity Investment in Emerging Markets $10B Total = $173B $107B $25B $23B $9B $174B 100% 100% Other $28B O the r $ 4B Other $68B Other 80 80 $10B Other 60 South Africa $5B 60 $17B Othe r $10 B Russia $6B India $37B Brazil $15B 40 40 South Af rica $ 5B India $37B Brazil $15B 20 20 China $42B Russia China $42B $6B 0 0 Emerging Market Emerging Asia Latin CEE & Sub-Saharan America & CIS Africa Carribean Middle East & North Africa With a simple 100% stacked bar on the right, you can see that China, India and Brazil account for over 50% of the emerging market private equity investment. The Marimekko (left) adds more geographic detail. You can see both regional differences as well as key individual countries. Source—Bain and Company 2012 Global Private Equity Report. Here is the link to the blog post that discusses these charts. Copyright 2012 © Knowledge Management Associates, LLC. All rights reserved .