How to use blogs, social media, and newsletters most effectively in your online marketing strategy to get more customers and convert sales.

1. Building Your
Online Marketing Strategy

2. The Value of Online Marketing
Knowing Your Target Markets
Three Key Tools of Online Marketing
Blogs
Social Media
Newsletters
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3. The Value of
Online Marketing
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4. 4

5. The Value of Online Marketing
1. Generating new leads
2. The Rule of Seven
Build trust and warm leads
3. Driving traffic
Hold attention, long-term memory
4. Reputation building
5. Converting sales (remember rule #1)
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6. Knowing Your Target Markets
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8. Who is your target market?
B2B
Demographic
Location
Behavior
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B2C
Demographic
Location
Behavior

9. Three Key Tools of
Online Marketing
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10. Three Key Tools of Online Marketing
Blogs
Social Media
Newsletters
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12. The Web of Good Online Marketing
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14. Blogs
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16. How To Use Blogs
1) Showcase your business.
2) Share your brand’s personality.
3) Maximize SEO – new content, keywords, and relevance.
4) Drive people to your website.
5) Source material.
6) Build reputation and social proof.
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17. Repackaging
Content
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18. Social Media
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“On Social Media”
“Houses on a Block”

20. Your Target Market’s Behavior
Which Rooms Of the House Are They In?
• Accounts/Pages?
• Boards?
• Chats?
• Groups?
• Newsfeed Only?
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21. Guidelines for Being Social on Social Media
1. Be Your Business.
2. Be Where Your Target Market Is.
3. Create Conversations and Goodwill.
4. Sell Without Selling.
5. Build Partnerships.
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23. How To Use Social Media
1) Be realistic about your time.
• Start with 1-2 platforms.
• Post as frequently as you can consistently maintain.
2) Engage more than you post.
3) Use it as a vehicle.
4) Track results.
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24. Newsletters
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26. How To Use Your Newsletters
1) Include compelling content.
2) Lead warming, Customer retention.
3) Drop offers to convert your leads.
4) Study your analytics!
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28. The Value of Online Marketing
Knowing Your Target Markets
Three Key Tools of Online Marketing
Blogs
Social Media
Newsletters
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30. Questions?
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