@lissijean#Agile2014 Creating Successful MVPs in
Agile Teams ! You work for Moxify, a music streaming service that has products across mobile, desktop, and web. Moxify has a freemium model. Users can use the service for free across all platforms, but must listen to ads after every 5 songs. If users upgrade for $10 a month, they will hear no ads. ! Your team has been given the goal of trying to increase the conversion rate of existing free users to paid subscriptions by 10% over the next few months. Our model and leading correlation data says that customers who use Moxify’s free version everyday for 2 weeks have a 50% chance of converting to a paid user. If they use it everyday for 3 weeks, that percentage goes up to 90%. ! As a team, you have talked to 50 users who are currently on the free version and have stopped using the service before 2 weeks. There were many problems that surfaced, but a majority of these users said they liked the idea of Moxify, but it was difLicult to discover new music. These users currently used music blogs, Pandora, and friends’ recommendations to Lind new songs. Then they have to manually search for each song on Moxify.
@lissijean#Agile2014 1. What is our
goal? 2. Deﬁne problem and customer. 3. What do we want to learn? 4. What’s the minimum we can build to test that? 5. How do we measure success? Moxify Exercise