SlideShare a Scribd company logo
1 of 66
Download to read offline
Creating Successful
MVPs in Agile Teams
Melissa Perri
@lissijean
#Agile2014
!
Melissa Perri
!
ProdUX Labs
melissaperri.com
@lissijean
@lissijean
@lissijean#Agile2014
@lissijean
@lissijean#Agile2014
My way is faster.
This isn’t what I
needed.
I don’t know
how to use it.
The information I
want to see isn’t on
here.
@lissijean
@lissijean#Agile2014
Define Design Develop Deploy
Traditional Product
Development Cycle
@lissijean#Agile2014
Define Design Develop Deploy
Some learning
Very little learning
Most learning
Traditional Product
Development Cycle
@lissijean#Agile2014
Traditional Product
Development Cycle
Define Design Develop Deploy
Pivot
@lissijean#Agile2014
Risk
@lissijean
@lissijean#Agile2014
Build
Measure
Learn
@lissijean#Agile2014
MVP?
@lissijean
@lissijean
@lissijean
@lissijean
@lissijean
Traditional Process
@lissijean
@lissijean
MVP Process
@lissijean
@lissijean#Agile2014
MVP = Minimum Feature Set
Agile MVPs
@lissijean#Agile2014
Focus on problem
not features.
@lissijean#Agile2014
LEARN
@lissijean#Agile2014
MVP
@lissijean#Agile2014
Crappy products
Crappy products everywhere
@lissijean
@lissijean#Agile2014 @lissijean
@lissijean#Agile2014
MVP
=
Experiment
@lissijean#Agile2014
Setting Up Experiments
@lissijean#Agile2014
1. What is our goal?
2. Define problem and customer.
3. What do we want to learn?
4. What’s the minimum we can build to test that?
5. How do we measure success?
Process
@lissijean#Agile2014 @lissijean
@lissijean#Agile2014
Increase existing
customer engagement.
What is our goal?
@lissijean#Agile2014
Customers want twitter-like
messages in their feed.
Define problem and customer.
@lissijean#Agile2014
Customers want twitter-like
messages in their feed.
Not a problem.
@lissijean#Agile2014
Customers aren’t engaging with
our site because they think
curators are not authentic.
Define problem and customer.
@lissijean#Agile2014
Will shoppers engage more
if curators post authentic
messages in the feed?
What do we want to learn?
@lissijean#Agile2014
Wizard of Oz
Looks real to the customer,
completely manual on the backend.
What is the minimum we can
build to test that?
@lissijean#Agile2014
10% increase in adds
to cart in A/B test.
How do we measure success?
@lissijean#Agile2014
monday
tuesday
wednesday
thursday
friday
Reflect & Define
Specify
Build & Refine
Build & Refine
Customer Feedback
Sprint Structure
@lissijean
@lissijean
@lissijean#Agile2014
0% change over
other products.
@lissijean
Pivot
@lissijean#Agile2014
Customers aren’t engaging with
our site because they think
curators are not authentic.
Define customer and problem.
@lissijean#Agile2014
Increase existing
customer engagement.
What is our goal?
@lissijean#Agile2014
Will shoppers engage
more if curators write
personal stories in emails?
What do we want to learn?
@lissijean#Agile2014
What is the minimum we can
build to test?
@lissijean#Agile2014
20% increase in
purchases and CTR.
How do we measure success?
@lissijean#Agile2014
Success!
2x Open Rate
3x Purchases
@lissijean#Agile2014
Types of Experiments
@lissijean#Agile2014
“Do customers
have this problem?”
@lissijean#Agile2014
Interviews
Get out of the building and talk to people.
@lissijean#Agile2014
“Are customers
interested in my
solution?”
@lissijean#Agile2014
Landing Page
A pitch of your product, to gauge idea reception.
@lissijean#Agile2014
@lissijean#Agile2014
“What do customers
value in the solution?”
@lissijean#Agile2014
Concierge
Delivering a service manually.
Delivering a service manually.
Concierge
@lissijean#Agile2014
@lissijean#Agile2014
@lissijean#Agile2014
@lissijean#Agile2014
“Will people pay for
my solution?"
@lissijean#Agile2014
Wizard of Oz
Looks real, but manual on the back end.
@lissijean
@lissijean
@lissijean
Subscription
@lissijean
@lissijean#Agile2014
Your turn.
@lissijean#Agile2014
Every time you start with a
minimum feature set, a
kitten dies.
@lissijean
@lissijean#Agile2014
Creating	
  Successful	
  MVPs	
  in	
  Agile	
  Teams	
  
!
You	
  work	
  for	
  Moxify,	
  a	
  music	
  streaming	
  service	
  that	
  has	
  products	
  across	
  mobile,	
  
desktop,	
  and	
  web.	
  Moxify	
  has	
  a	
  freemium	
  model.	
  Users	
  can	
  use	
  the	
  service	
  for	
  free	
  
across	
  all	
  platforms,	
  but	
  must	
  listen	
  to	
  ads	
  after	
  every	
  5	
  songs.	
  If	
  users	
  upgrade	
  for	
  
$10	
  a	
  month,	
  they	
  will	
  hear	
  no	
  ads.	
  
!
Your	
  team	
  has	
  been	
  given	
  the	
  goal	
  of	
  trying	
  to	
  increase	
  the	
  conversion	
  rate	
  of	
  
existing	
  free	
  users	
  to	
  paid	
  subscriptions	
  by	
  10%	
  over	
  the	
  next	
  few	
  months.	
  Our	
  
model	
  and	
  leading	
  correlation	
  data	
  says	
  that	
  customers	
  who	
  use	
  Moxify’s	
  free	
  
version	
  everyday	
  for	
  2	
  weeks	
  have	
  a	
  50%	
  chance	
  of	
  converting	
  to	
  a	
  paid	
  user.	
  If	
  
they	
  use	
  it	
  everyday	
  for	
  3	
  weeks,	
  that	
  percentage	
  goes	
  up	
  to	
  90%.	
  	
  
!
As	
  a	
  team,	
  you	
  have	
  talked	
  to	
  50	
  users	
  who	
  are	
  currently	
  on	
  the	
  free	
  version	
  and	
  
have	
  stopped	
  using	
  the	
  service	
  before	
  2	
  weeks.	
  There	
  were	
  many	
  problems	
  that	
  
surfaced,	
  but	
  a	
  majority	
  of	
  these	
  users	
  said	
  they	
  liked	
  the	
  idea	
  of	
  Moxify,	
  but	
  it	
  was	
  
difLicult	
  to	
  discover	
  new	
  music.	
  These	
  users	
  currently	
  used	
  music	
  blogs,	
  Pandora,	
  
and	
  friends’	
  recommendations	
  to	
  Lind	
  new	
  songs.	
  Then	
  they	
  have	
  to	
  manually	
  
search	
  for	
  each	
  song	
  on	
  Moxify.	
  
@lissijean#Agile2014
1. What is our goal?
2. Define problem and customer.
3. What do we want to learn?
4. What’s the minimum we can build to
test that?
5. How do we measure success?
Moxify Exercise
“We should
test that.”
@lissijean
@lissijean#Agile2014
Melissa Perri
!
melissa@produxlabs.com
!
Lots more info on:
melissaperri.com
!
!
@lissijean

More Related Content

What's hot

Digital Transformation: Which KPIs?
Digital Transformation: Which KPIs?Digital Transformation: Which KPIs?
Digital Transformation: Which KPIs?Patrizia Bertini
 
Digital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingDigital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingAurelien Domont, MBA
 
Mastering The Fourth Industrial Revolution
Mastering The Fourth Industrial Revolution Mastering The Fourth Industrial Revolution
Mastering The Fourth Industrial Revolution Monty C. M. Metzger
 
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustClose.io
 
Running a Value Proposition Design Workshop as Part of Product Discovery
Running a Value Proposition Design Workshop as Part of Product DiscoveryRunning a Value Proposition Design Workshop as Part of Product Discovery
Running a Value Proposition Design Workshop as Part of Product DiscoveryPhilipp Engel
 
Design Thinking Guide for Successful Professionals- Chapter 1
Design Thinking Guide for Successful Professionals- Chapter 1Design Thinking Guide for Successful Professionals- Chapter 1
Design Thinking Guide for Successful Professionals- Chapter 1archholy
 
How to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMHow to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
 
Startup Vision definition
Startup Vision definitionStartup Vision definition
Startup Vision definitionNeal Cabage
 
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?Acquia
 
How NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedHow NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedWeekdone.com
 
Digital Transformation From Strategy To Implementation
Digital Transformation From Strategy To ImplementationDigital Transformation From Strategy To Implementation
Digital Transformation From Strategy To ImplementationScopernia
 
Digital Transformation Templates.ppt
Digital Transformation Templates.pptDigital Transformation Templates.ppt
Digital Transformation Templates.pptOlusegun Mosugu
 
Digital transformation: Managing the change
Digital transformation: Managing the changeDigital transformation: Managing the change
Digital transformation: Managing the changePatrizia Bertini
 
Change! Digital Transformation
Change! Digital Transformation Change! Digital Transformation
Change! Digital Transformation Vincent lee
 
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...Dan Olsen
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
 
Lean start up bootcamp 1 introduction
Lean start up bootcamp 1   introductionLean start up bootcamp 1   introduction
Lean start up bootcamp 1 introductionJames Cracknell
 

What's hot (20)

Marty Cagan - Customer Inspired; Technology Enabled
Marty Cagan - Customer Inspired; Technology EnabledMarty Cagan - Customer Inspired; Technology Enabled
Marty Cagan - Customer Inspired; Technology Enabled
 
Digital Transformation: Which KPIs?
Digital Transformation: Which KPIs?Digital Transformation: Which KPIs?
Digital Transformation: Which KPIs?
 
Digital Transformation Strategy Template and Training
Digital Transformation Strategy Template and TrainingDigital Transformation Strategy Template and Training
Digital Transformation Strategy Template and Training
 
Mastering The Fourth Industrial Revolution
Mastering The Fourth Industrial Revolution Mastering The Fourth Industrial Revolution
Mastering The Fourth Industrial Revolution
 
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into Trust
 
Innovation by 10 (Frog Design)
Innovation by 10 (Frog Design)Innovation by 10 (Frog Design)
Innovation by 10 (Frog Design)
 
Running a Value Proposition Design Workshop as Part of Product Discovery
Running a Value Proposition Design Workshop as Part of Product DiscoveryRunning a Value Proposition Design Workshop as Part of Product Discovery
Running a Value Proposition Design Workshop as Part of Product Discovery
 
Design Thinking Guide for Successful Professionals- Chapter 1
Design Thinking Guide for Successful Professionals- Chapter 1Design Thinking Guide for Successful Professionals- Chapter 1
Design Thinking Guide for Successful Professionals- Chapter 1
 
The Hierarchy of Engagement
The Hierarchy of EngagementThe Hierarchy of Engagement
The Hierarchy of Engagement
 
How to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMHow to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PM
 
Startup Vision definition
Startup Vision definitionStartup Vision definition
Startup Vision definition
 
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?
 
How NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedHow NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons Learned
 
Digital Transformation From Strategy To Implementation
Digital Transformation From Strategy To ImplementationDigital Transformation From Strategy To Implementation
Digital Transformation From Strategy To Implementation
 
Digital Transformation Templates.ppt
Digital Transformation Templates.pptDigital Transformation Templates.ppt
Digital Transformation Templates.ppt
 
Digital transformation: Managing the change
Digital transformation: Managing the changeDigital transformation: Managing the change
Digital transformation: Managing the change
 
Change! Digital Transformation
Change! Digital Transformation Change! Digital Transformation
Change! Digital Transformation
 
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
 
Lean start up bootcamp 1 introduction
Lean start up bootcamp 1   introductionLean start up bootcamp 1   introduction
Lean start up bootcamp 1 introduction
 

Viewers also liked

Microservices architecture examples
Microservices architecture examplesMicroservices architecture examples
Microservices architecture examplesChanny Yun
 
I Don't Hate You, I Just Hate Your Code
I Don't Hate You, I Just Hate Your CodeI Don't Hate You, I Just Hate Your Code
I Don't Hate You, I Just Hate Your CodeBrian Richards
 
20141206 4 q14_dataconference_i_am_your_db
20141206 4 q14_dataconference_i_am_your_db20141206 4 q14_dataconference_i_am_your_db
20141206 4 q14_dataconference_i_am_your_dbhyeongchae lee
 
10 Great Customer Relationship Quotes
10 Great Customer Relationship Quotes10 Great Customer Relationship Quotes
10 Great Customer Relationship QuotesViabl
 
Modern JavaScript Applications: Design Patterns
Modern JavaScript Applications: Design PatternsModern JavaScript Applications: Design Patterns
Modern JavaScript Applications: Design PatternsVolodymyr Voytyshyn
 
Becoming a Better Programmer
Becoming a Better ProgrammerBecoming a Better Programmer
Becoming a Better ProgrammerPete Goodliffe
 
Principles of microservices velocity
Principles of microservices   velocityPrinciples of microservices   velocity
Principles of microservices velocitySam Newman
 
Back to basics: как ставить задачи?
Back to basics: как ставить задачи?Back to basics: как ставить задачи?
Back to basics: как ставить задачи?Nimax
 
Symfony tips and tricks
Symfony tips and tricksSymfony tips and tricks
Symfony tips and tricksJavier Eguiluz
 
DevOps модное слово или следующая ступень эволюции
DevOps модное слово или следующая ступень эволюцииDevOps модное слово или следующая ступень эволюции
DevOps модное слово или следующая ступень эволюцииAndrey Rebrov
 
A Beginners Guide to noSQL
A Beginners Guide to noSQLA Beginners Guide to noSQL
A Beginners Guide to noSQLMike Crabb
 
Hadoop Summit Europe 2014: Apache Storm Architecture
Hadoop Summit Europe 2014: Apache Storm ArchitectureHadoop Summit Europe 2014: Apache Storm Architecture
Hadoop Summit Europe 2014: Apache Storm ArchitectureP. Taylor Goetz
 

Viewers also liked (15)

Microservices architecture examples
Microservices architecture examplesMicroservices architecture examples
Microservices architecture examples
 
I Don't Hate You, I Just Hate Your Code
I Don't Hate You, I Just Hate Your CodeI Don't Hate You, I Just Hate Your Code
I Don't Hate You, I Just Hate Your Code
 
20141206 4 q14_dataconference_i_am_your_db
20141206 4 q14_dataconference_i_am_your_db20141206 4 q14_dataconference_i_am_your_db
20141206 4 q14_dataconference_i_am_your_db
 
10 Great Customer Relationship Quotes
10 Great Customer Relationship Quotes10 Great Customer Relationship Quotes
10 Great Customer Relationship Quotes
 
Modern JavaScript Applications: Design Patterns
Modern JavaScript Applications: Design PatternsModern JavaScript Applications: Design Patterns
Modern JavaScript Applications: Design Patterns
 
Becoming a Better Programmer
Becoming a Better ProgrammerBecoming a Better Programmer
Becoming a Better Programmer
 
Principles of microservices velocity
Principles of microservices   velocityPrinciples of microservices   velocity
Principles of microservices velocity
 
Back to basics: как ставить задачи?
Back to basics: как ставить задачи?Back to basics: как ставить задачи?
Back to basics: как ставить задачи?
 
Intro to DevOps
Intro to DevOpsIntro to DevOps
Intro to DevOps
 
Symfony tips and tricks
Symfony tips and tricksSymfony tips and tricks
Symfony tips and tricks
 
DevOps модное слово или следующая ступень эволюции
DevOps модное слово или следующая ступень эволюцииDevOps модное слово или следующая ступень эволюции
DevOps модное слово или следующая ступень эволюции
 
A Beginners Guide to noSQL
A Beginners Guide to noSQLA Beginners Guide to noSQL
A Beginners Guide to noSQL
 
Hadoop Summit Europe 2014: Apache Storm Architecture
Hadoop Summit Europe 2014: Apache Storm ArchitectureHadoop Summit Europe 2014: Apache Storm Architecture
Hadoop Summit Europe 2014: Apache Storm Architecture
 
DevOps
DevOpsDevOps
DevOps
 
Introducing DevOps
Introducing DevOpsIntroducing DevOps
Introducing DevOps
 

Similar to Creating Successful MVPs in Agile Teams - Agile 2014

Beyond Pretty: Creating Better Products with Measurable Design
Beyond Pretty: Creating Better Products with Measurable DesignBeyond Pretty: Creating Better Products with Measurable Design
Beyond Pretty: Creating Better Products with Measurable DesignMelissa Perri
 
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014Melissa Perri
 
Designing to Learn: Creating Successful MVP Experiments
Designing to Learn: Creating Successful MVP ExperimentsDesigning to Learn: Creating Successful MVP Experiments
Designing to Learn: Creating Successful MVP ExperimentsMelissa Perri
 
Lean Product Management
Lean Product ManagementLean Product Management
Lean Product ManagementMelissa Perri
 
Melissa Perri Lean Product Management - Agile on the Beach 2014
Melissa Perri Lean Product Management - Agile on the Beach 2014Melissa Perri Lean Product Management - Agile on the Beach 2014
Melissa Perri Lean Product Management - Agile on the Beach 2014agileonthebeach2014
 
How to Impress, Not Overwhelm your CMO with Analytics
How to Impress, Not Overwhelm your CMO with AnalyticsHow to Impress, Not Overwhelm your CMO with Analytics
How to Impress, Not Overwhelm your CMO with AnalyticsBonnie Mailey
 
How to Impress, Not Overwhelm your CMO with Analytics
How to Impress, Not Overwhelm your CMO with AnalyticsHow to Impress, Not Overwhelm your CMO with Analytics
How to Impress, Not Overwhelm your CMO with AnalyticsHanapin Marketing
 
Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Melissa Perri
 
6/18/15 slides: Beyond the 5 Ws: Asking Your Way to the Right Product
6/18/15 slides: Beyond the 5 Ws: Asking Your Way to the Right Product6/18/15 slides: Beyond the 5 Ws: Asking Your Way to the Right Product
6/18/15 slides: Beyond the 5 Ws: Asking Your Way to the Right ProductTechfestClub
 
Beyond the 5 Whys: Asking your way to the right product
Beyond the 5 Whys: Asking your way to the right productBeyond the 5 Whys: Asking your way to the right product
Beyond the 5 Whys: Asking your way to the right productSelena Hadzibabic
 
IDI Conference 2015 - Is social media a useful business tool or a waste of time?
IDI Conference 2015 - Is social media a useful business tool or a waste of time?IDI Conference 2015 - Is social media a useful business tool or a waste of time?
IDI Conference 2015 - Is social media a useful business tool or a waste of time?Marketing CoPilot - Marie Wiese
 
Lean on Lean: Getting started with lean product development
Lean on Lean: Getting started with lean product developmentLean on Lean: Getting started with lean product development
Lean on Lean: Getting started with lean product developmentSelena Hadzibabic
 
Introducing UX Into a Culture: A Case Study
Introducing UX Into a Culture: A Case StudyIntroducing UX Into a Culture: A Case Study
Introducing UX Into a Culture: A Case StudyJessica Ivins
 
Digital Marketing Tools for Success 2015
Digital Marketing Tools for Success 2015Digital Marketing Tools for Success 2015
Digital Marketing Tools for Success 2015Gruen Digital Marketing
 
Content the Searh Engines will Love with Andy Arestodina
Content the Searh Engines will Love with Andy ArestodinaContent the Searh Engines will Love with Andy Arestodina
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
 
Aligning impact from boardrooms to pixels
Aligning impact from boardrooms to pixelsAligning impact from boardrooms to pixels
Aligning impact from boardrooms to pixelsMichael Le
 
The 2017 State of Social Marketing Report Reveal
The 2017 State of Social Marketing Report RevealThe 2017 State of Social Marketing Report Reveal
The 2017 State of Social Marketing Report RevealBryan Blackburn
 
Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...
Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...
Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...Uberflip
 

Similar to Creating Successful MVPs in Agile Teams - Agile 2014 (20)

Beyond Pretty: Creating Better Products with Measurable Design
Beyond Pretty: Creating Better Products with Measurable DesignBeyond Pretty: Creating Better Products with Measurable Design
Beyond Pretty: Creating Better Products with Measurable Design
 
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014
 
Designing to Learn: Creating Successful MVP Experiments
Designing to Learn: Creating Successful MVP ExperimentsDesigning to Learn: Creating Successful MVP Experiments
Designing to Learn: Creating Successful MVP Experiments
 
Lean Product Management
Lean Product ManagementLean Product Management
Lean Product Management
 
Melissa Perri Lean Product Management - Agile on the Beach 2014
Melissa Perri Lean Product Management - Agile on the Beach 2014Melissa Perri Lean Product Management - Agile on the Beach 2014
Melissa Perri Lean Product Management - Agile on the Beach 2014
 
How to Impress, Not Overwhelm your CMO with Analytics
How to Impress, Not Overwhelm your CMO with AnalyticsHow to Impress, Not Overwhelm your CMO with Analytics
How to Impress, Not Overwhelm your CMO with Analytics
 
How to Impress, Not Overwhelm your CMO with Analytics
How to Impress, Not Overwhelm your CMO with AnalyticsHow to Impress, Not Overwhelm your CMO with Analytics
How to Impress, Not Overwhelm your CMO with Analytics
 
Lean Product Management - ACE 2015
Lean Product Management - ACE 2015Lean Product Management - ACE 2015
Lean Product Management - ACE 2015
 
6/18/15 slides: Beyond the 5 Ws: Asking Your Way to the Right Product
6/18/15 slides: Beyond the 5 Ws: Asking Your Way to the Right Product6/18/15 slides: Beyond the 5 Ws: Asking Your Way to the Right Product
6/18/15 slides: Beyond the 5 Ws: Asking Your Way to the Right Product
 
Beyond the 5 Whys: Asking your way to the right product
Beyond the 5 Whys: Asking your way to the right productBeyond the 5 Whys: Asking your way to the right product
Beyond the 5 Whys: Asking your way to the right product
 
IDI Conference 2015 - Is social media a useful business tool or a waste of time?
IDI Conference 2015 - Is social media a useful business tool or a waste of time?IDI Conference 2015 - Is social media a useful business tool or a waste of time?
IDI Conference 2015 - Is social media a useful business tool or a waste of time?
 
Lean on Lean: Getting started with lean product development
Lean on Lean: Getting started with lean product developmentLean on Lean: Getting started with lean product development
Lean on Lean: Getting started with lean product development
 
Introducing UX Into a Culture: A Case Study
Introducing UX Into a Culture: A Case StudyIntroducing UX Into a Culture: A Case Study
Introducing UX Into a Culture: A Case Study
 
Digital Marketing Tools for Success 2015
Digital Marketing Tools for Success 2015Digital Marketing Tools for Success 2015
Digital Marketing Tools for Success 2015
 
Content the Searh Engines will Love with Andy Arestodina
Content the Searh Engines will Love with Andy ArestodinaContent the Searh Engines will Love with Andy Arestodina
Content the Searh Engines will Love with Andy Arestodina
 
The Build Trap
The Build TrapThe Build Trap
The Build Trap
 
Aligning impact from boardrooms to pixels
Aligning impact from boardrooms to pixelsAligning impact from boardrooms to pixels
Aligning impact from boardrooms to pixels
 
The 2017 State of Social Marketing Report Reveal
The 2017 State of Social Marketing Report RevealThe 2017 State of Social Marketing Report Reveal
The 2017 State of Social Marketing Report Reveal
 
Designing to Learn
Designing to LearnDesigning to Learn
Designing to Learn
 
Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...
Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...
Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Infl...
 

More from Melissa Perri

Product Strategy and Leadership
Product Strategy and LeadershipProduct Strategy and Leadership
Product Strategy and LeadershipMelissa Perri
 
Continuous Product Improvement Workshop
Continuous Product Improvement WorkshopContinuous Product Improvement Workshop
Continuous Product Improvement WorkshopMelissa Perri
 
Escaping the Build Trap
Escaping the Build Trap Escaping the Build Trap
Escaping the Build Trap Melissa Perri
 
The Build Trap - Craft Conference
The Build Trap - Craft ConferenceThe Build Trap - Craft Conference
The Build Trap - Craft ConferenceMelissa Perri
 
Three Star Product Experiences
Three Star Product ExperiencesThree Star Product Experiences
Three Star Product ExperiencesMelissa Perri
 
5 Golden Rules of UX
5 Golden Rules of UX 5 Golden Rules of UX
5 Golden Rules of UX Melissa Perri
 
Continuous Product Improvement
Continuous Product ImprovementContinuous Product Improvement
Continuous Product ImprovementMelissa Perri
 
The Bad Idea Terminator - QCon London 2015
The Bad Idea Terminator - QCon London 2015The Bad Idea Terminator - QCon London 2015
The Bad Idea Terminator - QCon London 2015Melissa Perri
 
Lean UX in Startups - Agile Experience Design Meetup
Lean UX in Startups - Agile Experience Design MeetupLean UX in Startups - Agile Experience Design Meetup
Lean UX in Startups - Agile Experience Design MeetupMelissa Perri
 
Integrating Lean Startup - Lean UX 2014
Integrating Lean Startup - Lean UX 2014Integrating Lean Startup - Lean UX 2014
Integrating Lean Startup - Lean UX 2014Melissa Perri
 
Lean Product Management
Lean Product ManagementLean Product Management
Lean Product ManagementMelissa Perri
 
Getting Lean: Product + UX
Getting Lean: Product + UXGetting Lean: Product + UX
Getting Lean: Product + UXMelissa Perri
 

More from Melissa Perri (15)

Product Strategy and Leadership
Product Strategy and LeadershipProduct Strategy and Leadership
Product Strategy and Leadership
 
Continuous Product Improvement Workshop
Continuous Product Improvement WorkshopContinuous Product Improvement Workshop
Continuous Product Improvement Workshop
 
Escaping the Build Trap
Escaping the Build Trap Escaping the Build Trap
Escaping the Build Trap
 
The Build Trap - Craft Conference
The Build Trap - Craft ConferenceThe Build Trap - Craft Conference
The Build Trap - Craft Conference
 
Designed to Learn
Designed to LearnDesigned to Learn
Designed to Learn
 
The Build Trap
The Build TrapThe Build Trap
The Build Trap
 
Three Star Product Experiences
Three Star Product ExperiencesThree Star Product Experiences
Three Star Product Experiences
 
5 Golden Rules of UX
5 Golden Rules of UX 5 Golden Rules of UX
5 Golden Rules of UX
 
Continuous Product Improvement
Continuous Product ImprovementContinuous Product Improvement
Continuous Product Improvement
 
The Bad Idea Terminator - QCon London 2015
The Bad Idea Terminator - QCon London 2015The Bad Idea Terminator - QCon London 2015
The Bad Idea Terminator - QCon London 2015
 
Lean product v2
Lean product v2Lean product v2
Lean product v2
 
Lean UX in Startups - Agile Experience Design Meetup
Lean UX in Startups - Agile Experience Design MeetupLean UX in Startups - Agile Experience Design Meetup
Lean UX in Startups - Agile Experience Design Meetup
 
Integrating Lean Startup - Lean UX 2014
Integrating Lean Startup - Lean UX 2014Integrating Lean Startup - Lean UX 2014
Integrating Lean Startup - Lean UX 2014
 
Lean Product Management
Lean Product ManagementLean Product Management
Lean Product Management
 
Getting Lean: Product + UX
Getting Lean: Product + UXGetting Lean: Product + UX
Getting Lean: Product + UX
 

Recently uploaded

Webinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptWebinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptkinjal48
 
Watermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesWatermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesShyamsundar Das
 
JS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIJS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIIvo Andreev
 
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsYour Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsJaydeep Chhasatia
 
IA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeIA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeNeo4j
 
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.Sharon Liu
 
Fields in Java and Kotlin and what to expect.pptx
Fields in Java and Kotlin and what to expect.pptxFields in Java and Kotlin and what to expect.pptx
Fields in Java and Kotlin and what to expect.pptxJoão Esperancinha
 
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageSales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageDista
 
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfTobias Schneck
 
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Jaydeep Chhasatia
 
Top Software Development Trends in 2024
Top Software Development Trends in  2024Top Software Development Trends in  2024
Top Software Development Trends in 2024Mind IT Systems
 
online pdf editor software solutions.pdf
online pdf editor software solutions.pdfonline pdf editor software solutions.pdf
online pdf editor software solutions.pdfMeon Technology
 
Kawika Technologies pvt ltd Software Development Company in Trivandrum
Kawika Technologies pvt ltd Software Development Company in TrivandrumKawika Technologies pvt ltd Software Development Company in Trivandrum
Kawika Technologies pvt ltd Software Development Company in TrivandrumKawika Technologies
 
How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?AmeliaSmith90
 
Streamlining Your Application Builds with Cloud Native Buildpacks
Streamlining Your Application Builds  with Cloud Native BuildpacksStreamlining Your Application Builds  with Cloud Native Buildpacks
Streamlining Your Application Builds with Cloud Native BuildpacksVish Abrams
 
Leveraging DxSherpa's Generative AI Services to Unlock Human-Machine Harmony
Leveraging DxSherpa's Generative AI Services to Unlock Human-Machine HarmonyLeveraging DxSherpa's Generative AI Services to Unlock Human-Machine Harmony
Leveraging DxSherpa's Generative AI Services to Unlock Human-Machine Harmonyelliciumsolutionspun
 
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLBig Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLAlluxio, Inc.
 
ERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxAutus Cyber Tech
 
Why Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfWhy Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfBrain Inventory
 

Recently uploaded (20)

Webinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptWebinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.ppt
 
Watermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesWatermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security Challenges
 
JS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIJS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AI
 
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software TeamsYour Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
Your Vision, Our Expertise: TECUNIQUE's Tailored Software Teams
 
IA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG timeIA Generativa y Grafos de Neo4j: RAG time
IA Generativa y Grafos de Neo4j: RAG time
 
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
 
Fields in Java and Kotlin and what to expect.pptx
Fields in Java and Kotlin and what to expect.pptxFields in Java and Kotlin and what to expect.pptx
Fields in Java and Kotlin and what to expect.pptx
 
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageSales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
 
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
 
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
 
Top Software Development Trends in 2024
Top Software Development Trends in  2024Top Software Development Trends in  2024
Top Software Development Trends in 2024
 
online pdf editor software solutions.pdf
online pdf editor software solutions.pdfonline pdf editor software solutions.pdf
online pdf editor software solutions.pdf
 
Kawika Technologies pvt ltd Software Development Company in Trivandrum
Kawika Technologies pvt ltd Software Development Company in TrivandrumKawika Technologies pvt ltd Software Development Company in Trivandrum
Kawika Technologies pvt ltd Software Development Company in Trivandrum
 
How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?
 
Streamlining Your Application Builds with Cloud Native Buildpacks
Streamlining Your Application Builds  with Cloud Native BuildpacksStreamlining Your Application Builds  with Cloud Native Buildpacks
Streamlining Your Application Builds with Cloud Native Buildpacks
 
Leveraging DxSherpa's Generative AI Services to Unlock Human-Machine Harmony
Leveraging DxSherpa's Generative AI Services to Unlock Human-Machine HarmonyLeveraging DxSherpa's Generative AI Services to Unlock Human-Machine Harmony
Leveraging DxSherpa's Generative AI Services to Unlock Human-Machine Harmony
 
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLBig Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
 
ERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptx
 
Why Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfWhy Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdf
 
Salesforce AI Associate Certification.pptx
Salesforce AI Associate Certification.pptxSalesforce AI Associate Certification.pptx
Salesforce AI Associate Certification.pptx
 

Creating Successful MVPs in Agile Teams - Agile 2014