How to Become an Email Marketing Ninja

1. www.melissazavala.com Simple Strategies That Will Transform You Into an Email Marketing Ninja

2. www.melissazavala.com Today’s Agenda: ü  Review the anatomy of email newsletter and drip campaign systems ü  Simple strategies for engaging prospects, clients, and referral partners ü  5+ newsletter hacks you won’t believe you didn’t already know ü  Create a master plan for staying top-of-mind with clients and prospects ü  Best practices for creating dynamic email newsletter content ü  Consider available success tools for enhancing online productivity ü  Questions + Answers

3. www.melissazavala.com

4. www.melissazavala.com Before we jump in… let’s have a look

5. www.melissazavala.com The U.S. Consumer and Email 87% of the population of the US has Internet at home 95% of US consumers use email

6. www.melissazavala.com Must-Know Facts About Email Of people who “opt-in” say the email is useful 95% Of consumers always open emails from their favorite companies 70% 72%consumers prefer to use email

8. www.melissazavala.com How to Hit Your Target Group and Capture Leads with Email Marketing

9. www.melissazavala.comwww.melissazavala.com The Benefits of Email Marketing

10. www.melissazavala.com Extremely Cost Effective •  Less than $.01 per email sent (sometimes even free) •  Return is $44.25 for every dollar spent.

11. www.melissazavala.com Saves Time •  Communicate with hundreds or thousands in seconds •  Plan ahead and schedule

12. www.melissazavala.com Increases Visibility •  Stay top-of-mind with everyone you meet •  Adds another communication channel

13. www.melissazavala.com Drives Traffic to Your Website •  Get More Traffic to Your Website •  Increase Followers on Social Media •  Stay Connected

14. www.melissazavala.com Helps You to Identify Your Top Prospects •  Robust Analytics •  Social Media Info and Increased Data

15. www.melissazavala.comwww.melissazavala.com The Language of Email Marketing

16. www.melissazavala.com Drip Campaigns •  Email communication that is continuous (slow and steady) •  Emails that are automated and come at previously specified intervals 1

17. www.melissazavala.com Autoresponders •  Pre-written email drip campaigns •  Designed with a certain result in mind •  Begin when someone adds their name to a list, makes a request, or opts in •  Come at specific intervals 2

18. www.melissazavala.com HTML vs. Plain Text •  Hypertext Markup Language (code/ language use to add ‘pretty’ to the Internet) •  Plain text may seem more natural, like a regular email between friends 3

19. www.melissazavala.com RSS Feeds •  Way to deliver changing content (such as the news) •  Rich Site Summary or Really Simple Syndication •  Most blog sites have RSS feeds 4

20. www.melissazavala.comwww.melissazavala.com Selecting the Right Email Marketing for Your Business

21. www.melissazavala.com Pre-Written Content •  Real Estate CRMs often have pre-written newsletters •  Be careful not to plagiarize. Always cite sources. •  Advantage: You do not have to create the content •  Disadvantage: All users have the same content 1

22. www.melissazavala.com Create Your Own Content •  Always unique. •  Represents you. •  Advantage: Speaks to your prospects with your own voice. •  Disadvantage: Time consuming to create. 2

23. www.melissazavala.com Curate Content •  Share relevant content and infographics. •  Use sites such as Pinterest and Buzzsumo to gather ideas •  Advantage: Unique. •  Disadvantage: May drive traffic to other sites. 3

24. www.melissazavala.com Use RSS Campaigns •  Add an article to your blog and it automatically goes to your list. •  Advantage: Automation •  Disadvantage: Content may not speak directly to your audience. 4

25. www.melissazavala.comwww.melissazavala.com Tools to Help You Succeed

26. www.melissazavala.com Email Marketing Providers

27. www.melissazavala.com Landing or Lead Pages

28. www.melissazavala.com Real Estate CRMs with Built-in Email Templates

29. www.melissazavala.com Email Address Collection •  Landing Page -> List (automated) •  Add from Email or Meetings (manual) •  Consider automation products (such as Zapier or IFTTT)

30. www.melissazavala.com Create an Email Master Plan

31. www.melissazavala.com Select an Email Style •  Pre-written Template vs. Create Your own •  HTML vs. Plain Text •  Consistent Branding 1

32. www.melissazavala.com Set Your Email Schedule •  Which day of week is best for opens? •  What time of day is best? •  When will I prepare my emails? •  Can I be consistent in my email schedule? 2

33. www.melissazavala.com Plan Your Content •  Remember: E – E – C. •  Educational: Will the recipient learn something useful? •  Entertaining: Will the recipient smile after reading? •  Conversational: Will the recipient want to continue the conversation? 3

34. www.melissazavala.com Follow Up •  Look at the analytics •  Who is opening? •  Who is clicking? •  What are they reacting to? •  Can I contact them to continue the conversation? 4

39. www.melissazavala.comwww.melissazavala.com 5+ Hacks to Improve Your Emails

40. www.melissazavala.com Remove the Smell of Spam •  Email real prospects only •  Delete standardized template text and change subject lines •  Be conversational and light

41. www.melissazavala.com Spend Time on Your Headlines •  Gets Attention •  Evokes Emotion •  Coschedule.com/ headline-analyzer •  Copyblogger.com

42. www.melissazavala.com Use Good Photos •  A picture is worth 1000 words •  People capture visual messages 60,000 times more quickly than text •  Use Canva.com and Ribbet.com

43. www.melissazavala.com Share on Social Media •  Add Social Sharing Buttons •  Boosted Posts and Shared Content Increases… • Page likes • Traffic to your website • Social Interaction • Exposure / Visibility

44. www.melissazavala.com Take Control of Email Marketing = Taking Control of Your Business

45. www.melissazavala.com Automated Activities Which daily activities can be on autopilot? Which activities require minimal human intervention?

46. www.melissazavala.com Inbound Marketing Campaigns •  Create multiple plans and pathways for different inbound marketing campaigns •  Use autoresponders and scheduled emails when applicable •  Deliver immediately, if applicable

47. www.melissazavala.com Resources The Conversion Code by Chris Smith Email Marketing Demystified by Matthew Paulsen

48. www.melissazavala.com Simple Tips to Remember 1. In General -  Create an email marketing plan and consistent brand. -  Be consistent and professional in your online activities -  Stick with it! 2. Content Tips -  Be Educational -  Be Entertaining -  Be Conversational 3. Leverage Social Media -  Get people to opt-in (you don’t own your Facebook or Instagram, but you own your email list) -  Boost or share to increase exposure

49. www.melissazavala.com Recap: Rev up your email marketing by… •  Sticking to a regular schedule •  Having a structure for adding leads and emails to your list •  Providing value and not overselling •  Set in place tools to continue to deliver value with market reports and listing alerts •  Convey trust, fun, and enthusiasm in everything you do!

50. www.melissazavala.com The Key to Slowly Increasing Your Closings

51. www.melissazavala.com It’s All About Good Systems

52. www.melissazavala.com Don’t Stop Running the Race

54. www.melissazavala.com Questions?

56. www.melissazavala.com Find more upcoming webinars at http://www.melissazavala.com/speaking Thank you for attending!