Real Estate Agents - How to Craft Your 2016 Business Plan

www.melissazavala.com
A BIGGER, BETTER 2016:
How to Craft Your Game-Changing
Business Plan

To Get the Most Out of this Webinar,
You’ll Need……
•  A calculator (not the one on your computer or iPad
where you are watching the webinar)
•  A writing utensil (preferably a pencil, but anything
will do)
•  A piece of paper for note taking
•  This document (which you can download from my
website): http://bit.ly/1Q5TcMO

Today’s Agenda:
ü  Tactics for setting personal and professional goals
ü  Simple strategies for understanding your current business
ü  Tips for identifying and working within your behavioral strengths
ü  Hot prospecting and marketing tips you can implement today
ü  Ways to streamline your tasks and increase productivity
ü  Access to a free gift
ü  Questions + Answers

“A goal without a plan is just a wish.”
—Antoine de Saint Exupéry

When You Write Down Your Goals,
Something Magical Happens

Plan Ahead.
Stick to Your Plan.
“All of life is peaks and valleys. Don’t let the peaks get too
high or the valleys get too low.” –John Wooden

When we talk about business planning…

But the truth is…
90% of people who feel that they failed
did not put their goals in writing.

Let’s Get Uncomfortable

Your 2016 Income Goals
•  How much do you want to
earn in 2016?
•  Multiply by 2
•  Multiply by 2 again

B.H.A.G. – Big, Hairy,
Audacious Goal

What will
you do?

What Do You Want to Earn?

www.melissazavala.comwww.melissazavala.com
6 Steps to Crafting a
Game-Changing
Business Plan

Step #1:
Understand the Market of the Moment

Step #2:
Look Back at 2015

Possible Sources of Business

Other Ideas for Ways to Examine Your Business
•  Family type (single moms, empty nesters, etc.)
•  Occupation
•  Hobbies
•  What do you have in common with your clients?
•  What do your clients have in common with each other?

Calculate Your Total Sales for 2015
Total of all
Sales
for 2015

Calculate Your Average Sales Price

Calculate Your Income and
Transaction Goals for 2016
Step 3:

Calculate Number of
Prospects Needed to Meet Your Goal

Step #4:
How to Set Concrete and Realistic Goals

Identify Your Strengths
DISC Assessment
•  Decisive (Dominance)
•  Interactive (Interpersonal)
•  Stability
•  Cautious
Take a disc assessment test at
www.tonyrobbins.com/ue/disc-profile.php
Other Strengths Identifiers
Strengths Finder 2.0 by Tom Rath
Stand Out by Marcus Buckingham

The Key to Strengths Analysis
•  Do what you are good at
•  Do what you like to do

Create a SMART Plan

Step 5:
Focus on Process Over Outcome Goals

Work ON Your Business and IN Your Business

Step 6: Identify Target Markets

Figure Out Best
Methods of Communication
for Each Target Market
•  Email
•  Telephone (and text messages)
•  Print/Mail
•  Social Media

Identify Frequency of Communication

1.  What is my target market?
2.  What am I going to send that is going to provide value to my target
market?
3.  By what means am I going to provide my value item(s)?
4.  How often will I communicate?
Ask yourself those questions for each target market
you add to your marketing and prospecting plans.
4 Considerations for
Each Target Market

Plan Your Lead Generation Activities

How Many Target Markets
Should I Have?

Which Activities Should I Select?

Calendar
everything
right now!

www.melissazavala.comwww.melissazavala.com
Tools to Help You
Succeed:
ü CRM
ü Wunderlist
ü Evernote
ü Calendar apps
ü Trello
ü Todoist

One More Tool…
“This clever book is a business
coach and an accountability tool all
in less than 250 pages! Read it, use
it, and watch your productivity
skyrocket!”
–Barbara Corcoran, real estate mogul,
business coach, and star of ABC’s Shark Tank

Your Free Gift…
ü Production Profile Chart
ü Income Calculator
ü Prospect Calculator
Now…
One more gift to help you create your
game-changing business plan for 2016

Get Your FREE Digital Copy of The Essential
Daily Planner for Real Estate Agents

ü  Tips for Real Estate Goals
ü  Marketing and Prospecting Ideas, Sample Calendars, and Activities
ü  208 Pages for Daily Planning
ü  156 Daily Motivators and Thought-Provoking Lead Generators
ü  Daily Business Expense Tracker
ü  Daily Reflections and Self Assessments
ü  Weekly Wrap-Up Assessments
ü  Income and Prospecting Calculators
ü  Six Month Progress Assessment
ü  All the Motivation and Structure You Need to Have a Game-Changing
Year in 2016
Here’s what’s inside…

1.  Using Facebook, share the
Amazon link to my planner
The Essential Daily Planner for
Real Estate Agents: Success
in 10 Minutes a Day
2.  With your share, tell the world
about your big goals.
3.  Go to www.essentialdailyplanner.com and
let us know about your share.
4.  Within 1-2 days, you’ll receive your planner via email ;-)
This is a limited time offer.
Here’s how…

Limited Time Only,
Get Your FREE Digital Copy Today

Remember…
90% of people who feel
that they failed did not put
their goals in writing.

When You Put It in Writing,
Something Magical Happens

Together Let’s Craft a
Game-Changing 2016

1.  Using Facebook, share the
Amazon link to my planner
The Essential Daily Planner for
Real Estate Agents: Success
in 10 Minutes a Day.
2.  With your share, tell the world
about your big goals.
3.  Go to www.essentialdailyplanner.com
and let us know about your share.
4.  Within 1-2 days, you’ll receive your planner via email ;-)
This is a limited time offer.
Get your free
copy…

Questions?

Find more upcoming webinars at http://www.melissazavala.com/speaking
Thank you for attending!

Real Estate Agents - How to Craft Your 2016 Business Plan

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