A tutorial on instagram branding and marketing 2017 melvinreceno themagnificentpm

This is an analysis tutorial
to help you gain insight on
how a brand utilizes IG to
build a brand and engage
their customers.
melvinreceno.com_themagnificentpm

In this free tutorial we
would look at the
TOM’S Brand

Top IG accounts as of Feb2017
www.statista.com

111 Million followers
WOW! Selena.

Number of monthly IG users
Image source www.statista.com

Yes the time is right to
focus your sights to IG.

Businesses social media usage
in AU as of April 2016
www.statista.com

Clearly everybody is in
Facebook.
But IG is not yet saturated.
Small and Medium sized
Businesses should look well
into IG.

Top Brands followed in IG
Image source www.statista.com
Nike
69.4M

Analysis Parameters
IMAGES BRANDING ENGAGE HASHTAGING
THINK
OUTSIDE THE
BOX
TRACK AND
GROW YOUR
ACCOUNT
BE BETTER
THAN STOCK
POST USING
POPULAR
FILTERS
TIMING FOR
REACH
BE CREATIVE
WORKING
WITH
INFLUENCERS
GIVE AND
TAKE
ENGAGE
SOME MORE
CONTESTS
AND
GIVEAWAYS
BIO LINK

IMAGES- what do you see?
Image source here

Your images must have a
consistent theme. How?
IMAGES
Color ThemeConsistency
https://coolors.co/
Your Brand
Your
Competitors
Search by
Hashtags
Select your theme
Define your
brand

Consistent Earth Color Tones
Image source here

BRANDING- what do you see?
Image source here

Defining your Brand
Template
BRANDING
Specify color
palette
Define Posts Parameters
To find the color #s
Try ColorZilla
Create A Post
Define
Image size
Set of Color #s
Try Canva
This is Your Brand
Template
Define Fonts Headline
Body Text
800x800 pixels

A sample brand template
Personal File

Consistent image size
Tom’s Instagram

Consistent Font & Theme
Tom’s Website

Same set of Fonts Used
Tom’s Instagram

A cause, volunteering & nature
Tom’s Instagram

Post ENGAGING Images
How to
improve your
images?
BeFunkyPicMonkey
Canva
My Personal
Favorite (IOS)
IPiccy Fotor
Learn How to Use these
FREE Online Photo Editing
Apps.

Post ENGAGING Videos
How to Post
Videos?
Normal
Capture
Live Broadcast
STORIES
For Videos
Disappearing
After 24 Hours
Boomerang
Quite Popular
Hands Off
Function
Practice Using Instagram
Video Capture Functions

We are seeing a mix usage of
Photo (Likes) & Video (Views)
Tom’s Instagram
Views
Views
Views Likes
LikesLikes

HASHTAGS- What do we see?
Tom’s Instagram

Hashtag: #TOMS Top Posts
Search Instagram

Hashtag: #TOMS Most Recent
Search Instagram

Hashtag: #WeAreWhatWeDo
Search Instagram

Both Hashtags #TOMS
and #WeAreWhatWeDo
are almost 100% related
to the TOMS brand.
So if you search it,
you got TOMS as top post
Certainly a nice advantage
to have and to hold.

What about us? How?
HASHTAGS
Not Too Popular
But Gets A lot of Search
Too Popular
Got A Chance
Well Known
Brand
Competition
Your Post is
a needle in
a hay stack
Stunning Images
There is no
direct # as to
what is
popular…
research and
common sense
is key to your
niche market.
There is no
direct # as to
what is
popular…
research and
common sense
is key to your
niche market.
Consistent Posting Timely Posting
Ninja Move
Take Overs

Hashtag relevance and
tracking
HASHTAGS
2. What # works for you?
1. To find relevance and
tracking of growth…
Iconosquare Track
(Almost all Paid Apps)
Hootsuite (Add App)Hootsuite (Add App) AgorapulseAgorapulse
Simply MeasuredSimply Measured Schedugr.amSchedugr.am
NoneNone
>5>5
>10>10
>15>15
Needs Testing and Analysis

Outside the Box, Posting on
other SCM platforms
“IG” HASHTAGS “FB” HASHTAGS
“TWITTER”
HASHTAGS
Other SCM
HASHTAGS
IG LIST Other SCM LISTTWITTER LISTFB LIST
Combination
POST to ALL
Analysis of
Results

Tom’s approach
INSTAGRAM POST Facebook POST
<5 Hashtags for images
None for Videos
“@mentions” used
NO Hashtags
Usage of “Links” to
Webstore
Using the same images

Use Original Images
Tom’s Instagram

Stock images can only
take you so far…but when
you decide to be
Your BRAND
original images give you
control.

Using Popular Filters.
2015
TrackMaven
mayfair
amaro
walden
inkwell
lofi
2016
Travel+
Leisure
clarendon
gingham
juno
lark
moon

Tom’s Approach
Pro-Photos, No Filters
Toms Instagram

Timing your Posts
Image source here
Weekly Posts
What Day? What Time?
What Days? Multiple posts/day?
Needs Testing and
Analysis
Daily Posts
Try Fri, Sat and Sun. Try Lunch or After 5PM

Tom’s Approach
8 hours ago
4 days ago 5 days ago 6 days ago
1 day ago 2 days ago

Tom’s is applying a daily
posting strategy, most
probably in the morning.
It does depend on your
location and culture.

CREATIVE Product Highlighting
Toms Instagram

Products included in images
Toms Instagram

Cause and Social
Responsibility
Toms Instagram

Working with Influencers
TOM’s Website

Caitlin Crosby CEO of
thegivingkeys
Thegivingkeys Instagram

Finding Influencers
Image source here
Paid
Ex. Snapfluence
Search Instagram using
your main hashtags
Ex. Instrabrand Look at the Top Posts
Free
Find Handles That Are
not Top Brands
Analyze their bio and
posts
Send a direct message
and see if you can work
together.

Cross Promoting
Toms Instagram

Keyword “Collaboration”
Toms Instagram

Engaging others by
commenting on their posts
Stylelullaby Instagram

6,805 likes, your are free to
comment
Stylelullaby Instagram

Contest and Giveaways
Tom’s Instagram

Steps on running giveaways?
Create a Stunning
Image
Explain the
requirements for
them to enter
LIKES
Define what awesome
item you are giving
away
Pick and Announce
the Winner
Deliver the Price
FOLLOWS REPOSTS
Confirmation of
Receipt and maybe
an AWESOME
Thank you note!

Bio Links
Toms Instagram

Links to…website
Toms Website

Let us Review
Tom’s Instagram Account

Images-consistent theme

Branding-image sizes

Branding – defined fonts

Branding - Font & Theme
Tom’s Website

Branding – A Cause

Branding – Top Brand

Engaging Photos

Hash tagging strategy
Image source here

Using same images in
Facebook…
Image source here

Same images in Facebook +
no hashtags…
Image source here

Same images in Facebook +
no hashtags + store link
Image source here

PRO Images and Videos

Generally No Filters

Daily Posts
8 hours ago
4 days ago 5 days ago 6 days ago
1 day ago 2 days ago

Creative Product Highlights

Influencers/Collaborations
TOM’s Website

Engages Followers/Customers
Image source here

Giveaways
Image source here

Bio Link
Image source here

As we have analyzed
TOM’s is pretty much on
the SPOT!
Most of All I love their
story!

TOM’s Ticks
IMAGES
Theme
BRANDING
ENGAGING
Photos
HASHTAGING
THINK
OUTSIDE THE
BOX
TRACK AND
GROW YOUR
ACCOUNT
(No Data)
BE BETTER
THAN STOCK
POST USING
POPULAR
FILTERS
(Not Applicable)
TIMING FOR
REACH
BE CREATIVE
WORKING
WITH
INFLUENCERS
GIVE AND
TAKE
ENGAGE
SOME MORE
CONTESTS
AND
GIVEAWAYS
BIO LINK

Now you have a chance
to make your own mark.
What is your Brand?

If you would like to get
some consultation I would
be happy to analyze your
Brand/Handle at IG.

IG Branding/Marketing
Consultant for Ecommerce
+
China Product Sourcing
& Trading Partner

Lets Get Started!

It is my hope that this
tutorial has helped you
Make a Better Brand and
Engage your Niche Market

Go Ahead and Try it.

This is my interpretation and my analysis application of the article
below:
INSTAGRAM MARKETING TIPS FOR ECOMMERCE
by
selfstartr.com/

This concludes our tutorial
on Instagram Basic
Branding and Marketing
Thank you so much for your Time.
Melvin Receno

A tutorial on instagram branding and marketing 2017 melvinreceno themagnificentpm

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